Public responses to alternative water supplies: The role of risk, beliefs, and identity (2011–2015)
In light of the critical role that public perceptions play in acceptance of alternative water supplies (e.g., recycled water), the key aim of the proposal is to extend the understanding of the social, psychological and cultural factors that influence risk perceptions and acceptance of alternative water supplies. The research will investigate the perceived risk dimensions most closely linked to acceptance and show how identity and climate change beliefs impact risk perceptions. The research represents an innovative integration of the risk, identity, and climate change attitudes literature in the context of a critical issue--water. The research makes significant theoretical advances and provides valuable information to water policy makers. .