The University of Queensland

Triggering pro-environmental behaviour in pleasure-seeking contexts (2018–2021)

Abstract:

This project aims to reduce the environmental harm done by the 5th most polluting industry, tourism, by triggering environmentally friendly behaviours in tourists rather than relying on government or industry action. Using field experiments, the effectiveness of newly developed theory-based measures to reduce plate waste at hotel buffets will be tested, resulting in: (1) a new theoretical understanding of pro-environmental behaviour in pleasure-seeking contexts which challenges current theories; (2) practical measures hotels can use to reduce plate waste. Given one billion tourists travel each year, such measures can substantially improve sustainability of tourism globally, regionally and locally.

Grant type:

ARC Discovery Projects

Researchers:

• 

  Professor Sara Dolnicar

  ARC Australian Laureate Fellow
  

  School of Business

  Faculty of Business, Economics and Law

Funded by:

Australian Research Council