Associate Professor Bernard McKenna

Associate Professor

School of Business
Faculty of Business, Economics and Law

Overview

Bernard McKenna's research interest include (a) Enhancing good management practice by applying wisdom principles; (b) Analysing discourse (how language creates and maintains particular realities and relationships): particularly political rhetoric and corporate communication; and (c) Developing mechanisms for community participation in corporate and social decision making.

Bernard McKenna is an Associate Professor in the UQ Business School. Prior to his appointment in 2002 he was in QUT's Business Faculty for nine years. His academic teaching background covers communication theory, corporate and scientific communication, political communication, organisational communication, and business ethics at graduate and undergraduate levels. He is also an active researcher with publications in national and international journals. His diverse research areas include wisdom and knowledge management in the new economy; technical, political, and managerialist discourse; and professional writing. He is on the Editorial Board of Management Communication Quarterly, Journal of Mangement and Communication, the Journal of Technical Writing and Communication as well as Critical Discourse Studies. Bernard has successfully won and completed two ARC Linkage Grants: one dealt with the role of communication in community building by mining companies; the other was concerned with citizen involvement in public policy (waste management).

He is currently supervising two PhD theses.

Research Interests

  • Wisdom
    Philosophy of wisdom Wisdom in Management Measuring wisdom
  • Critical Theory
    Critical Discourse Theory Linguistics Discourse
  • Political Communication
  • Corporate Community Engagement
    Triple bottom line Business ethics Stakeholders

Research Impacts

Bernard's publications have been cited 453 times. He has a h-index of 12 and an i10-index of 14 (as of September 2013)

Qualifications

  • Master of Philosophy, Griffith University
  • Bachelor of Arts, The University of Queensland
  • Diploma of Teaching, Queensland University of Technology
  • Bachelor of Education, Queensland University of Technology
  • Doctor of Philosophy, The University of Queensland

Publications

View all Publications

Supervision

  • Doctor Philosophy

  • Doctor Philosophy

  • Doctor Philosophy

View all Supervision

Publications

Book

Book Chapter

  • McKenna, Bernard, Biloslavo, Roberto and Trnavcevic, Anita (2016). Wisdom in praxis: how engineers use practical wisdom in their decision making. In Nikung Dalal, Ali Intezari and Marty H. Heitz (Ed.), Practical wisdom in the age of technology: insights, issues, and questions for a new millennium (pp. 79-100) Abingdon, Oxon, United Kingdom: Routledge.

  • Smith, Lauren, McKenna, Bernard and Rooney, David (2014). Reconceptualizing business education for knowledge work: comparing corporate cults and highly effective organizations. In Michael A. Peters, Tina Besley and Daniel Araya (Ed.), The new development paradigm: education, knowledge economy and digital futures (pp. 145-160) New York, United States: Peter Lang.

  • Biloslavo, Roberto and McKenna, Bernard (2013). Evaluating the process of wisdom in wise political leaders using a developmental wisdom model. In Wendelin Küpers and David J. Purleen (Ed.), A Handbook of Practical Wisdom: Leadership, Organization and Integral Business Practice (pp. 111-132) Farnham, Surrey, UK: Gower Publishing.

  • McKenna, Bernard (2013). The multi-dimensional character of wisdom. In Mike J. Thompson and David Bevan (Ed.), Wise management in organisational complexity (pp. 13-33) London, United Kingdom: Palgrave Macmillan. doi:10.1057/9781137002655

  • McKenna, Bernard, Callan, Victor J. and Gallois, Cindy (2012). Comparing organizational and business communication. In Frank Esser and Thomas Hanitzsch (Ed.), The Handbook of Comparative Communication Research (pp. 48-63) New York and London: Routledge.

  • McKenna, Bernard and Rooney, David (2012). Wise face of organizations. In Mohammad Ali Sarlak (Ed.), The new faces of organizations in the 21st century: A management and business reference book (pp. 243-272) Toronto, ON, Canada: NAISIT Publishers.

  • Parsons, R. and McKenna, B. J. (2009). Constructing social responsibility through corporate sustainability reporting. In Thao Le and Megan Short (Ed.), Critical Discourse Analysis: An Interdisciplinary Perspective (pp. 183-200) New York: Nova Science.

  • McKenna, B. (2008). Communication as an academic field: Australia, New Zealand, Pacific Rim. In Wolfgang Donsbach (Ed.), The International Encyclopedia of Communication (pp. 121-127) Oxford, U.K.: Blackwell Publishing.

  • McKenna, B. (2008). Introduction. In Sunderland, N., Graham, P., Isaacs, P. and McKenna, B. (Ed.), Towards Humane Technologies: Biotechnology, New Media and Ethics (pp. 7-14) Rotterdam, The Netherlands: Sense Publishers.

  • McKenna, Bernard, Rooney, David, Liesch, Peter and Boal, Kim (2008). Snapshot: Knowledge in the absence of wisdom. In Barry, D. and Hansen, H. (Ed.), The Sage Handbook of New Approaches in Management and Organization (pp. 344-345) London, UK: Sage Publications.

  • McKenna, Bernard, Rooney, David and Breit, Rhonda (2008). The role of media in the knowledge economy. In Greg Hearn and David Rooney (Ed.), Knowledge policy: Challenges for the 21st century (pp. 98-106) Cheltenham, U.K.: Edward Elgar.

  • McKenna, B. (2007). Sure, she's a scientist, but can she take neat notes and arrange morning tea?. In Page, D. J. and Zorn, T. E. (Ed.), Management Communication: New Zealand and Australian case studies (pp. 40-49) North Shore, New Zealand: Pearson Education New Zealand.

  • McKenna, B. (2005). Wisdom, ethics and the postmodern organization. In David Rooney, Greg Hearn and Abraham Ninan (Ed.), Handbook on the knowledge economy (pp. 37-53) Cheltenham, U.K.: Edward Elgar.

  • McKenna, B. (2002). Hype about hypertext. In C. Candlin (Ed.), Research and Practice in Professional Discourse (pp. 609-637) Hong Kong: City University of Hong Kong Press.

  • McKenna, Bernard (2001). Critical discourse method: Tracking the ideological shift in Australian Labor governments 1983-1986. In Hugh Trappes-Lomax (Ed.), Change and Continuity in Applied Linguistics. Selected Papers from the Annual Meeting of the British Association for Applied Linguistics (Edinburgh, Scotland, September 1999). British Studies in Applied Linguistics 15. (pp. x-x) Clevedon, Buffalo: British Association for Applied Linguistics in association with Multilingual Matters.

  • McKenna, Bernard (2001). Labour responses to globalization: The Australian experience. In Debrah, Yaw A. and Smith, Ian G. (Ed.), Work and employment in a globalized era: An Asia Pacific Focus (pp. 71-104) London: Frank Cass.

  • McKenna, B. (2001). Producing a civil society in a postmodern world. In J. Harrison (Ed.), Ethics for Australian Business (pp. 83-102) Frenchs Forest, NSW: Prentice Hall.

  • Patti, C., McKenna, B., Thomas, G. and Renforth, B. (2000). An external communication audit of a superannuation company. In Owen Hargie and Dennis Tourish (Ed.), Auditing organisational communication (pp. 255-271) London , U.K.: Routledge.

Journal Article

Conference Publication

  • Rooney, David and McKenna, Bernard (2013). Conation and courage in practice based wisdom and ethics: a history of philosophical practices. In: ABEN2013: 3rd Annual Australasian Business Ethics Network Conference on Business, Ethics and Business Ethics. Managing Ethics On The Loose, Hobart, TAS, Australia, (). 1-3 December, 2013.

  • McKenna, Bernard and Rooney, David (2013). Institutionalized ethics and the deskilling of wisdom. In: ABEN2013: 3rd Annual Australasian Business Ethics Network Conference on Business, Ethics and Business Ethics. Managing Ethics On The Loose, Hobart, TAS, Australia, (). 1-3 December, 2013.

  • Biloslavo, Roberto and McKenna, Bernard (2011). Wisdom and transformational leadership: A conceptual model. In: Proceedings CMS7 2011: 7th International Critical Management Studies Conference. CMS7 2011: 7th International Critical Management Studies Conference, Naples, Italy, (1-16). July 11-13 2011.

  • McKenna, Bernard and Rooney, David (2010). The problem of spirituality in the workplace. In: Bernard McKenna, David Rooney and Jay Hays, Proceedings of the Inaugural Wisdom in Management Conference. Wisdom in Management Conference, Australian National University, Canberra ACT, Australia, (). 8-9 July 2010.

  • McKenna, B. (2009). Asking the right questions for a wisdom culture. In: Beaumont, N., 23rd ANZAM Conference 2009 'Sustainability Management and Marketing'. ANZAM 2009 Conference, Melbourne, Victoria, (1-14). 1-4 December 2009.

  • Zhu, Yunxia and McKenna, Bernard (2009). Media Discourse Study About Cross-border Mergers and Acquisitions in Australian Mining Industry. In: Symposium on English as the Language of Asian Business and Professions (ELABP), The Hong Kong Polytechnic University, (). 5-6 November 2009.

  • Waddell, N. and McKenna, B. (2008). Managers extended working hours: The cognitive dissonance of institutional expectation and individual obligation. In: Proceedings of the 58th Annual International Communication Association 2008 Conference. The 58th Annual International Communication Association 2008 Conference, Montreal, Canada, (). 22-26 May, 2008.

  • Rooney, D. and McKenna, B. (2007). A research agenda for wisdom-based leadership using (Critical) Discourse Theory. In: Gardner, W. L., Festschrift to Honours James G. (Jerry) Hunt, Lubbock, Texas, (). 11-12 October, 2007.

  • McKenna, Bernard and Rooney, David (2007). Critical ontological acuity as the foundation of wise leadership. In: 6th Annual International Studying Leadership Conference. 6th Annual International Studying Leadership Conference. 2007 Studying Leadership Conference, Coventry, United Kingdom, (1-28). 13-14 December 2007.

  • Waddell, N. and McKenna, B. (2007). Professional and managerial work time: A critical Australian perspective. In: C. H. J. Gilson, Critical Management Studies Proceedings 2007. 5th International Critical Management Studies Conference (CMS 2007), Manchester, (). 11-13 July, 2007.

  • Zhu, Y. and McKenna, B. (2007). Towards a Conceptual Model of Cross-Cultural Competence for Business Communication. In: Proceedings of the 19th Biennial Conference of the World Communication Association: Communication in the 21st Century: Exploring Roots; Expanding Visions. 19th Biennial Conference of the World Communication Association: Communication in the 21st Century: Exploring Roots; Expanding Visions, Queensland University of Technology, Brisbane, (xx-xx). 27-31 July 2007.

  • Parsons, Richard and McKenna, Bernard J. (2006). Constructing social responsibility in mining company reports. In: Thao Lê and Megan Short, Proceedings of the International Conference on Critical Discourse Analysis: Theory into Research. International Conference on Critical Discourse Analysis: Theory into Research, Launceston, Australia, (595-608). 15-18 November 2005.

  • McKenna, B. and Waddell, N. (2006). Media-ted political responses to the 2005 London bombing: Deontics and epideictics. In: Proceedings of: 56th Annual Conference of the International Communication Association: Networking Communication Research. 56th Annual Conference of the International Communication Association: Networking Communication Research, Dresden, Germany, (1-26). 19-23 June 2006.

  • McKenna, Bernard and Rooney, David (2006). Organizational isomorphism, hard discourses, and environmental catastrophe. In: 2nd Australasian Caucus of the Standing Conference on Organizational Symbolism, Auckland, New Zealand, (). 29 November - 1 December 2006.

  • Parsons, and McKenna, B. (2006). Rationalising corporate-community engagement: A critical discourse perspective. In: C. Oswick, T. Keenoy, I. Sabelis, S. Ybema, M. Veenswijk and N. Ellis, 7th International Conference on Organizational Discourse: Identity, Ideology and Idiosyncrasy. Amsterdam, 26-28 July, 2006. 7th International Conference on Organizational Discourse, Amsterdam, (). 26-28 July, 2006.

  • Ayoko, O. B. and McKenna, B. (2006). Remoteness, Indigeneity and Community Health Engagement Processes: A Discursive Approach. In: Academy of Management 2006 Annual Meeting Proceedings: Gender and Diversity in Organizations Paper Abstracts. Annual Meeting of the Academy of Management, Atlanta, GA, (). 11-16 August, 2006.

  • van Kasteren, Yasmin and McKenna, Bernard (2006). The Micro Processes of Citizen Jury Deliberation: Implications for Deliberative Democracy. In: Proceedings of the 56th Annual Conference of the International Communication Association. 56th Annual Conference of the International Communication Association, Dresden, Germany, (1-32). 19-23 June, 2006.

  • Rooney, D. and McKenna, B. (2006). The knowledge, wisdom and intellectual leadership: A question of the future and knowledge-based sustainability. In: Lee, W. B. and Vogel, D., 3rd Asia Pacific International Conference on Knowledge Management 2006. KMAP 2006, Hong Kong, (). 11-13 December, 2006.

  • McKenna, B., Boal, K. and Rooney, D. (2006). Using wisdom principles to guide authentic leadership research. In: Avolio, B. and Luthans, F., Second Biannual Gallup Leadership Institute Summit: A Global Look at Accelerating Positive Forms of Leadership Development. Second Biannual Gallup Leadership Institute Summit, Gallup World Headquarters, Washington DC, (). 7-9 October, 2006.

  • McKenna, B., Rooney, D. and Liesch, P. W. (2005). Beyond knowledge to wisdom in international business strategy. In: 31st EIBA Annual Conference: Landscapes and Mindscapes in a Globalized World. 31st European International Business Academy (EIBA) Annual Conference, Oslo, Norway, (). 10-13 December 2005.

  • Brereton, D. J., Beach, R., Callan, V. J., Cheshire, L. A., McKenna, B., Paulsen, N. and Parsons, D.E.R. (2005). Engaging on the ground: Site-level community engagement practices in the Australian minerals industry. In: People place prosperity : Sustainable Development Conference 2005. Sustainable Development Conference 2005 (SD05), Alice Springs, NT, (). 31 October - 4 November 2005.

  • McKenna, B. J., Beach, R., Brereton, D. and Callan, V. J. (2005). Measuring Community Engagement Through Sense of Place and Identity. In: International Association for Public Participation. IAP2 Conference: Risks and Rewards in Public Participation, Sydney, (xx-xx). 6-8 March, 2005.

  • McKenna, B. (2005). What is this thing called community? A communication perspective. In: Dave Gardiner and Katie Scott, Proceedings of International Conference on Engaging Communities. International Conference on Engaging Communities, Brisbane, QLD, Austalia, (1-14). 14-17 August, 2005.

  • McKenna, Bernard and Rooney, David (2005). Wisdom Management: Tensions Between Theory And Practice In Practice. In: Knowledge Management in Asia-Pacific 2005: Building a Knowledge Society: Linking Government, Business, Academia and the Community. KMAP 2005 Knowledge Management in Asia Pacific Conference: Building a Knowledge Society, School of Information Management and the School of Government, Victoria University of Wellington, New Zealand, (). 28-29 November, 2005.

  • McKenna, B. and Wardell, N. (2004). The Technologizing of inhumane practices. In: International Communication Association Conference 2004, New Orleans USA, (). 27-31 May 2004.

  • McKenna, Bernard (2004). When Mining Companies Discover the Triple Bottom line. In: SCOS 2004 Conference, University of Queensland, Brisbane, (xx-xx). 3-4 December, 2004.

  • Rooney, D., McKenna, B. and D'Agostino, F. B. (2004). Wisdom as an attribute of knowledge work. In: Prof Mao-Wei Hung and Prof Yuh-Jzer Joung, Proceedings of the International Conference on Knowledge Management in Asia Pacific (KMAP). International Conference of Knowledge Management in Asia Pacific (KMAP), Taipei, Taiwan, (118-127). 7-8 December, 2004.

  • McKenna, Bernard (2003). Hype about hypertext. In: Proceedings of the International Conference on Research and Practice in Professional Discourse. International Conference on Research and Practice in Professional Discourse, City University of Hong Kong, (). 15 -19 November, 2000.

  • Rooney, David, McKenna, Bernard and Hearn, Greg (2003). The knowledge-based economy: Savant or sage?. In: Cameron, H., Coombs, R., Hammond, S., Metcalfe, S. and Walsh, V., Knowledge and Economic and Social Change: New Challenges to Innovation Studies Conference. Knowledge and Economic and Social Change: New Challenges to Innovation Studies Conference, Manchester University, (). 7-9 April 2003.

  • McKenna, Bernard (1997). Phenomena and Epiphenomena: is Pauline Hanson racist?. In: ANZCA Conference, La Trobe University, Melbourne, (). July 7-9, 1997.

Other Outputs

PhD and MPhil Supervision

Current Supervision

  • Doctor Philosophy — Principal Advisor

  • Doctor Philosophy — Principal Advisor

  • Doctor Philosophy — Principal Advisor

  • Doctor Philosophy — Principal Advisor

  • Doctor Philosophy — Associate Advisor

    Other advisors:

  • Doctor Philosophy — Associate Advisor

Completed Supervision