Dr Mark Brown

Senior Lecturer

School of Business
Faculty of Business, Economics and Law
m.brown@business.uq.edu.au
+61 7 334 68088

Overview

Mark's major research interests are in the areas of advertising and promotion and Internet marketing strategy.

Mark Brown is a lecturer in marketing at the UQ Business School. His major research interests are in the areas of advertising and promotion and Internet marketing strategy. Mark's research extends to incorporate online consumer behavior, customer retention strategies, sponsorship and cause-related marketing. He has taught extensively at both undergraduate and postgraduate levels. Mark has a backgroound in the telecommunications industry and has been a consultant to several firms and government bodies in the areas of marketing communications and e-marketing.

Qualifications

  • Bachelor of Human Movement Studies, The University of Queensland
  • Doctor of Philosophy, Griffith University

Publications

View all Publications

Supervision

View all Supervision

Publications

Book Chapter

  • Bloxsome, Ellen L., Brown, Mark R., Pope, Nigel K. Ll. and Voges, Kevin E. (2014). International sponsorship research. In Hong Cheng (Ed.), The Handbook of International Advertising Research (pp. 529-553) Chichester, West Sussex, UK: John Wiley & Sons. doi:10.1002/9781118378465.ch26

  • Lee, Dennis, Muhlberger, Ralf and Brown, Mark (2010). Framework for mobile marketing: The locales framework. In Key Pousttchi and Dietmar G. Wiedemann (Ed.), Handbook of research on mobile marketing management (pp. 37-57) Hershey, PA, United States: IGI Global.

Journal Article

Conference Publication

  • Brown, Mark R., Gottleib, Udo and Muchira, Rose (2005). Privacy Concerns and Purchase of Travel Product Online. In: Andrew J. Frew, Information and Communication Technologies in Tourism 2005. ENTER 2005 Twelfth International Conference on Information Technology and Travel in Tourism, Innsbruck, Austria, (285-295). 26-28 January, 2005. doi:10.1007/3-211-27283-6_26

  • Pope, N. K. L., Voges, K., Brown, M. and Forrest, E. J. (2004). Consumer attitudes towards genetically modified foods: Development of a multidimensional scale. In: Jim Wiley and Peter Thirkell, Marketing Accountabilities and Responsibilities: ANZMAC 2004 Conference Proceedings. ANZMAC 2004: Australian and New Zealand Marketing Academy Conference, Wellington, New Zealand, (1-6). 29 November-1 December 2004.

  • Pope, N. K. L., Voges, K. and Brown, M. (2004). Consumer response to a bushfood stimulus under taste test conditions. In: Virtue in Marketing: Proceedings of the Academy of Marketing Conference, Cheltenham 2004. British Academy of Marketing Conference, Cheltenham, University of Gloucestershire, U.K., (). 6-9 July 2004.

  • Voges, K., Pope, N. K. L. and Brown, M. (2003). A rough cluster analysis of shopping orientation data. In: G. Geursen, R. Kennedy and M. Tolo, ANZMAC 2003 Proceedings: A Celebration of Ehrenberg & Bass: Marketing Discoveries, Knowledge and Contribution. ANZMAC 2003, Adelaide, (1625-1631). 1-3 December, 2003.

  • Brown, M., Pope, N. K. L. and Voges, K. (2003). An examination of the effect of sponsorship stimuli on consumer perceptions of concrete and abstract brand attributes. In: G. Geursen, R. Kennedy and M. Tolo, ANZMAC2003 Proceedings: A Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution. ANZMAC 2003, Adelaide, South Australia, (229-236). 1-3 December 2003.

  • Voges, K., Pope, N. and Brown, M. (2003). The Effect of Sport Sponsorship Stimuli on Consumer Perceptions of a Cola Brand. In: Proceedings of the 2003 SMAANZ Conference. 9th Annual Sport Management Association of Australia and New Zealand, Dunedin, NZ, (60-61). 2003.

PhD and MPhil Supervision

Current Supervision

  • Doctor Philosophy — Associate Advisor

    Other advisors:

Completed Supervision