Dr Mark Brown

Senior Lecturer

School of Business
Faculty of Business, Economics and Law
m.brown@business.uq.edu.au
+61 7 334 68088

Overview

I'm a senior lecturer in marketing at the UQ Business School. My expertise lies in the domain of digital marketing strategy. Study after study suggests that firms and marketers are having difficulty “becoming digital”. I spend my days investigating the nature of the challenge and determining what leading marketing organisations can do to rapidly increase their digital sophistication. Consumers are inundated with meaningless messages and making your brand stand out – in any language, or on any device, is a major challenge. As Australia’s first PhD in digital marketing, I have a long-game perspective on digital transformation. The majority of my research examines how brands can engage with their markets in more meaningful ways. Transferring your business to digital is easy but being human is not. I therefore specialise in studying how consumers respond best to digital communications, with a particular interest in issues of data retention and and privacy. My background is in telecommunications and I have consulted with several firms and government bodies in the areas of digital marketing strategy. I have taught extensively at both undergraduate and postgraduate levels. If you’re interested in learning more about the kind of work I do or if you’d like to explore how we might be able to work together, please reach out to me via the contact details listed here.

Qualifications

  • Bachelor of Human Movement Studies, The University of Queensland
  • Doctor of Philosophy, Griffith University

Publications

View all Publications

Supervision

View all Supervision

Publications

Book Chapter

  • Bloxsome, Ellen L., Brown, Mark R., Pope, Nigel K. Ll. and Voges, Kevin E. (2014). International sponsorship research. In Hong Cheng (Ed.), The Handbook of International Advertising Research (pp. 529-553) Chichester, West Sussex, UK: John Wiley & Sons. doi:10.1002/9781118378465.ch26

  • Lee, Dennis, Muhlberger, Ralf and Brown, Mark (2010). Framework for mobile marketing: The locales framework. In Key Pousttchi and Dietmar G. Wiedemann (Ed.), Handbook of research on mobile marketing management (pp. 37-57) Hershey, PA, United States: IGI Global.

  • Voges, Kevin E., Pope, Nigel K.L. and Brown, Mark R. (2002). Cluster analysis of marketing data examining on-line shopping orientation: a comparison of k-means and rough clustering approaches. In Hussein A. Abbass, Charles S. Newton and Ruhul Sarker (Ed.), Heuristic and optimization for knowledge discovery (pp. 208-225) Hershey, PA, USA: IGI Global. doi:10.4018/978-1-930708-26-6.ch011

Journal Article

Conference Publication

  • Brown, Mark R., Gottleib, Udo and Muchira, Rose (2005). Privacy Concerns and Purchase of Travel Product Online. In: Andrew J. Frew, Information and Communication Technologies in Tourism 2005. ENTER 2005 Twelfth International Conference on Information Technology and Travel in Tourism, Innsbruck, Austria, (285-295). 26-28 January, 2005. doi:10.1007/3-211-27283-6_26

  • Pope, N. K. L., Voges, K., Brown, M. and Forrest, E. J. (2004). Consumer attitudes towards genetically modified foods: Development of a multidimensional scale. In: Jim Wiley and Peter Thirkell, Marketing Accountabilities and Responsibilities: ANZMAC 2004 Conference Proceedings. ANZMAC 2004: Australian and New Zealand Marketing Academy Conference, Wellington, New Zealand, (1-6). 29 November-1 December 2004.

  • Pope, N. K. L., Voges, K. and Brown, M. (2004). Consumer response to a bushfood stimulus under taste test conditions. In: Virtue in Marketing: Proceedings of the Academy of Marketing Conference, Cheltenham 2004. British Academy of Marketing Conference, Cheltenham, University of Gloucestershire, U.K., (). 6-9 July 2004.

  • Voges, K., Pope, N. K. L. and Brown, M. (2003). A rough cluster analysis of shopping orientation data. In: G. Geursen, R. Kennedy and M. Tolo, ANZMAC 2003 Proceedings: A Celebration of Ehrenberg & Bass: Marketing Discoveries, Knowledge and Contribution. ANZMAC 2003, Adelaide, (1625-1631). 1-3 December, 2003.

  • Brown, M., Pope, N. K. L. and Voges, K. (2003). An examination of the effect of sponsorship stimuli on consumer perceptions of concrete and abstract brand attributes. In: G. Geursen, R. Kennedy and M. Tolo, ANZMAC2003 Proceedings: A Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution. ANZMAC 2003, Adelaide, South Australia, (229-236). 1-3 December 2003.

  • Voges, K., Pope, N. and Brown, M. (2003). The Effect of Sport Sponsorship Stimuli on Consumer Perceptions of a Cola Brand. In: Proceedings of the 2003 SMAANZ Conference. 9th Annual Sport Management Association of Australia and New Zealand, Dunedin, NZ, (60-61). 2003.

PhD and MPhil Supervision

Current Supervision

  • Doctor Philosophy — Principal Advisor

    Other advisors:

Completed Supervision