Professor Andre Bonfrer

Professor of Quantitative Marketing

School of Business
Faculty of Business, Economics and Law

Overview

Qualifications

  • Doctor of Philosophy, University of Chicago

Publications

  • Drèze, Xavier and Bonfrer, André (2016). Moving from customer life time value to customer equity. In John R. Hauser and Glen L. Urban (Ed.), From Little's law to marketing science: essays in honor of John D.C. Little (pp. 85-126) Cambridge MA and London UK: MIT Press eBooks.

  • Lu, Steven., Bonfrer, André. and Voola, Ranjit. (2015) Retaining talented salespeople. Customer Needs and Solutions, 2 2: 148-164. doi:10.1007/s40547-015-0045-0

  • Danaher, Peter, Dhar, Sanjay and Bonfrer, Andre (2015). Interference effects of competitive advertising. In Dominique M. Hanssens (Ed.), Empirical Generalizations about Marketing Impact 2nd ed. () Cambridge, MA United States: Marketing Science Institute.

View all Publications

Publications

Book Chapter

  • Drèze, Xavier and Bonfrer, André (2016). Moving from customer life time value to customer equity. In John R. Hauser and Glen L. Urban (Ed.), From Little's law to marketing science: essays in honor of John D.C. Little (pp. 85-126) Cambridge MA and London UK: MIT Press eBooks.

  • Danaher, Peter, Dhar, Sanjay and Bonfrer, Andre (2015). Interference effects of competitive advertising. In Dominique M. Hanssens (Ed.), Empirical Generalizations about Marketing Impact 2nd ed. () Cambridge, MA United States: Marketing Science Institute.

  • Bonfrer, Andre (2010). The effect of negative word of mouth in social networks. In Stefan Wuyts, Marnik G. Dekimpe, Els Gijsbrechts and Rik Pieters (Ed.), The connected customer: the changing nature of consumer and business markets (pp. 307-336) New York, NY, United States: Routledge Academic.

Journal Article