Dr Asif Yaseen

Postdoctoral Research Fellow

School of Agriculture and Food Sciences
Faculty of Science
+61 7 336 54813


Asif Yaseen is a Postdoctoral Research Fellow at the ARC- Industry Transformation Training Centre, The University of Queensland, Australia. He recieved a PhD in Agribusiness from University of Queensland in Feb 2015. His PhD research demonstarted how collaborative innovation can be practiced in the food industry. He earned his master degree in ICT Entrepreneruship from KTH Royal Institute of Technology (Stockholm), Sweden. His major research interests are Entrepreneurship and innovation in Agri-food sectors and developing intelligent agri-food value chains. As an Agribusiness Specialist, Asif has focused his research on Agribusiness Marketing, Consumer behaviour, Export Market development, and Supply Chain Innovation driven business model. His research is geared towards highly applied industry problem-solving outcomes. Asif has 12 years university teaching experience in Pakistan and Australia. He has recieved numerous awards for teaching in Pakistan. Prior to commencing postdoctoral research fellowship, Asif worked as Assistant Professor in Department of Commerce,Bahauddin Zakariya University, (Multan) Pakistan. He teaches Marketing management, Entrepreneruship, Food and Fibre in the E-Landscape and Business Research Methods courses.

Research Interests

  • Food & Agribusiness Marketing
  • Entrepreneurship in Agri-Food Industry
  • Supply Chain Innovation Business Model
  • Consumer Behaviour
  • Intelligent Agri-Food Chains Development


  • Doctor of Philodophy, The University of Queensland


View all Publications


  • Doctor Philosophy

  • Doctor Philosophy

View all Supervision


Book Chapter

Journal Article

Conference Publication

  • Halboob, Waleed, Abbas, Haider, Haouam, Kamel and Yaseen, Asif (2014). Dynamically changing service level agreements (SLAs) management in cloud computing. In: De-Shuang Huang, Kang-Hyun Jo and Ling Wang, Intelligent Computing Methodologies - 10th International Conference, ICIC 2014, Proceedings. 10th International Conference on Intelligent Computing, ICIC 2014, Taiyuan, China, (434-443). 3-6 August 2014. doi:10.1007/978-3-319-09339-0_44

Other Outputs

PhD and MPhil Supervision

Current Supervision

  • Doctor Philosophy — Associate Advisor

  • Doctor Philosophy — Associate Advisor