Dr Timo Dietrich

Postdoctoral Research Fellow

Centre for Youth Substance Abuse
Faculty of Health and Behavioural Sciences

Overview

Qualifications

  • Doctor of Philosophy, Griffith University
  • Master of International Business with Honours, Griffith University

Publications

View all Publications

Publications

Book

Book Chapter

  • Kubacki, Krzysztof, Dietrich, Timo and Rundle-Thiele, Sharyn (2016). Segmentation in social marketing: why we should do it more often that we currently do. In Timo Dietrich, Sharyn Rundle-Thiele and Krzysztof Kubacki (Ed.), Segmentation in social marketing: process, methods and application (pp. 1-6) Singapore, Singapore: Springer Singapore. doi:10.1007/978-981-10-1835-0_1

  • Crespo Casado, Francisco, Rundle-Thiele, Sharyn and Dietrich, Timo (2016). Segmenting caregivers to gain insights for social marketing program design. In Timo Dietrich, Sharyn Rundle-Thiele and Krzysztof Kubacki (Ed.), Segmentation in social marketing: process, methods and application (pp. 143-159) Singapore, Singapore: Springer Singapore. doi:10.1007/978-981-10-1835-0_10

  • Rundle-Thiele, Sharyn, Dietrich, Timo and Kubacki, Krzystof (2016). Why we need segmentation when designing social marketing programs. In Timo Dietrich, Sharyn Rundle-Thiele and Krzysztof Kubacki (Ed.), Segmentation in social marketing: process, methods and application (pp. 197-214) Singapore: Springer Singapore. doi:10.1007/978-981-10-1835-0_13

Journal Article