Associate Professor Yunxia Zhu

Associate Professor

School of Business
Faculty of Business, Economics and Law
+61 7 334 68142
+61 7 338 11098


Yunxia Zhu is an Associate Professor in Strategy at the University of Queensland Business School. She is an award-winning researcher and educator and has an international reputation in cross-cultural management and communication behavior, organisational discourse studies and effective negotiation. Yunxia’s PhD is from the Australian National University and has been trained in Harvard negotiation programs. She has taught in three countries including China, New Zealand and Australia and was a visiting academic to Imperial College London in 2013 and University of Michigan in 2009.

She has been a recipient of numerous awards. She is the winner of 2015 UQ Teaching and Learning Fellowship, 2014 Australian National Teaching Citation Awards, UQ Vice Chancellor’s 2013 Internationalisation award, UQ 2013 Outstanding Teaching Citation award, 2011 Best Researcher Award and 2006 Best Publication by Association for Business Communication, and 2008 UQ Business School Research Excellence award, just to name a few.

As an active researcher, Yunxia has written two scholarly books and has published extensively in prestigious international journals (e.g., top-tier of A* or A journals ABDC ranking). She serves on six editorial boards for prestigious journals including Academy of Management Learning and Education, Discourse and Communication, and Public Relations Review.

Yunxia serves as the Vice President of Association for Business Communication and is holding adjunct and honorary professorial positions with a number of major Chinese universities with the most recent being awarded by the Top 500 Chinese Enterprises Research Centre, Shanghai University of Finance and Economics.

Specifically, she has developed a systematic research program embracing the following overlapping themes:

Communication Patterns and Organisational Change I develop culture specific theories to complement the Western theories of cultural studies. The culture-specific perspective offers insight for understanding the root cause of management and communication issues which lead to culture and organisational change.

Positive International Management Scholarship This theme focuses on the constructive view international management towards positive outcomes focusing on creativity and effective communication, especially in the area of communication and organisational learning in international business organisations and MNCs.

Chinese Institutional Logic and Guanxi (connections) I apply Chinese indigenous theories to develop understanding of complex logics in China and its network patterns through guanxi. For example, the Confucian theoretical perspective on five relations and harmony provides a much more in-depth interpretation of the Chinese guanxi (connections) for building relationships with stakeholders in organisations than polarised cultural dimension (e.g., individualistic vs. collectivistic).


  • Doctor of Philosophy, Australian National University
  • Masters of Arts, Henan Traditional Chinese Medicine College
  • Bachelor of Arts, Henan Traditional Chinese Medicine College


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PhD and MPhil Supervision

Current Supervision

  • Doctor Philosophy — Principal Advisor

    Other advisors:

  • Doctor Philosophy — Principal Advisor

  • Doctor Philosophy — Associate Advisor

    Other advisors:

Completed Supervision