I'm interested in modelling consumer choice to uncover the hidden patterns in our decision making. I am passionate about public transport, sustainable travel/tourism, mobility in cities, consumers use of technology and societal wellbeing. I've published in the Journal of Choice Modelling, Frontiers in Psychology, and the Annals of Tourism Research, as well as presented at international conferences in Japan, USA and Australia. In my PhD I studied complex decision making in public transport and air travel by using latent variable structural choice models to find patterns in consumer heterogeneity attributable to the choice context and account for these patterns using behavioural decision theory. After graduating I worked at the Japanese International Cooperation Agency Research Institute (JICA-RI) in Tokyo, Japan as a behavioural economist. I have since returned to the UQ Business Schools where I am now focussed on developing the new business analytics major as part of the new Bachelor of Advanced Business (Honours) program.
Journal Article: All hype or the real deal? Investigating user engagement with virtual influencers in tourism
Xie-Carson, Li, Magor, Thomas, Benckendorff, Pierre and Hughes, Karen (2023). All hype or the real deal? Investigating user engagement with virtual influencers in tourism. Tourism Management, 99 104779, 104779. doi: 10.1016/j.tourman.2023.104779
Other Outputs: Digital Service Transformation: Pathways to human and economic wellbeing White Paper
Andreassen, Tor W., Archibald, Gordon, Beekhuyzen, Jenine, Bongiovanni, Ivano, Brea, Edgar, Breidbach, Christoph, Burchill, Keith, Burgers, Henri, Cao, Selina, Coote, Len, Coram, Brendan, Cunningham, Claire, Feast, George, Field, Mitch, Ford, Jerad, Fouche, Leon, Gain, Alexandria, Gooding, Glen, Goyeneche Ramirez, David, Green, Teegan, Gschwind, Daniel, Hall, Thomas, Hartley, Nicole, Heinz, Daniel, Hine, Damian, Indulska, Marta, Kapernick, Brett, Kastelle, Tim, Ko, Ryan ... Zhang, Wenlu (2023). Digital Service Transformation: Pathways to human and economic wellbeing White Paper. Brisbane, QLD Australia: The University of Queensland Business School - Service Innovation Alliance. doi: 10.14264/aed4918
Journal Article: Cruising through a pandemic: or not?
Walters, Gabby, Magor, Thomas, Kelly, Sarah and Wallin, Ann (2022). Cruising through a pandemic: or not?. Annals of Tourism Research, 97 103499, 1-13. doi: 10.1016/j.annals.2022.103499
Fake it to Make it: Exploring Instagram Users' Engagement with Virtual Influencers in Tourism
(2023) Doctor Philosophy
All hype or the real deal? Investigating user engagement with virtual influencers in tourism
Xie-Carson, Li, Magor, Thomas, Benckendorff, Pierre and Hughes, Karen (2023). All hype or the real deal? Investigating user engagement with virtual influencers in tourism. Tourism Management, 99 104779, 104779. doi: 10.1016/j.tourman.2023.104779
Cruising through a pandemic: or not?
Walters, Gabby, Magor, Thomas, Kelly, Sarah and Wallin, Ann (2022). Cruising through a pandemic: or not?. Annals of Tourism Research, 97 103499, 1-13. doi: 10.1016/j.annals.2022.103499
Kelly, Sarah, Magor, Thomas and Wright, Annemarie (2021). The pros and cons of online competitive gaming: an evidence-based approach to assessing young players' well-being. Frontiers in Psychology, 12 651530, 651530. doi: 10.3389/fpsyg.2021.651530
Latent variables as a proxy for inherent preferences: a test of antecedent volition
Magor, Thomas J. and Coote, Leonard V. (2014). Latent variables as a proxy for inherent preferences: a test of antecedent volition. Journal of Choice Modelling, 13, 24-36. doi: 10.1016/j.jocm.2015.01.002
Digital Service Transformation: Pathways to human and economic wellbeing White Paper
Andreassen, Tor W., Archibald, Gordon, Beekhuyzen, Jenine, Bongiovanni, Ivano, Brea, Edgar, Breidbach, Christoph, Burchill, Keith, Burgers, Henri, Cao, Selina, Coote, Len, Coram, Brendan, Cunningham, Claire, Feast, George, Field, Mitch, Ford, Jerad, Fouche, Leon, Gain, Alexandria, Gooding, Glen, Goyeneche Ramirez, David, Green, Teegan, Gschwind, Daniel, Hall, Thomas, Hartley, Nicole, Heinz, Daniel, Hine, Damian, Indulska, Marta, Kapernick, Brett, Kastelle, Tim, Ko, Ryan ... Zhang, Wenlu (2023). Digital Service Transformation: Pathways to human and economic wellbeing White Paper. Brisbane, QLD Australia: The University of Queensland Business School - Service Innovation Alliance. doi: 10.14264/aed4918
Magor, Thomas (2018). Understanding the structure of preference heterogeneity in public transport and air travel using structural choice modelling. PhD Thesis, School of Business, The University of Queensland. doi: 10.14264/uql.2018.855
Magor, Thomas (2018). Understanding the structure of preference heterogeneity in public transport and air travel using structural choice modelling. PhD Thesis, School of Business, The University of Queensland.
Magor, Thomas J. (2012). Why choice set size matters. Honours Thesis, UQ Business School, The University of Queensland.
Fake it to Make it: Exploring Instagram Users' Engagement with Virtual Influencers in Tourism
(2023) Doctor Philosophy — Associate Advisor
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