Dr Liam Pomfret

Associate Lecturer in Marketing

School of Business
Faculty of Business, Economics and Law

Overview

Liam is a content specialist in the area of consumer privacy behaviour, and has research interests relating to consumers’ privacy protection and information sharing in social media. He holds positions on the boards of the Australian Privacy Foundation and Electronic Frontiers Australia, and is a founding member of Digital Rights Watch.

Research Interests

  • Consumer Privacy
    Consumer Privacy and Sharing Behaviours in Social Media

Qualifications

  • Doctor of Philosophy, The University of Queensland
  • Post Grad Dip in Research Methods, The University of Queensland
  • Master of Business (International Business), QUT.

Publications

  • Pomfret, Liam and Previte, Josephine (2017). Social media and the privacy-hostile marketplace. In: Ben Wooliscroft and Alexandra Ganglmair-Wooliscroft, Macromarketing 2017 Conference Proceedings: Macromarketing Systems' Contributions to Society: Past, Present and Potential. 42nd Annual Conference of the Macromarketing Society, Queenstown, New Zealand, (405-415). 19-23 June.

  • Pomfret, Liam and Previte, Josephine (2014). Privacy behaviours: protecting consumers from their friends and themselves. In: Sharyn Rundle-Thiele, Krzysztof Kubacki and Denni Arli, Agents of Change: Proceedings ANZMAC Annual Conference 2014. Australian and New Zealand Marketing Academy Conference (ANZMAC 2014), Brisbane, QLD, Australia, (586-593). 1-3 December 2014.

  • Pomfret, Liam and Previte, Josephine (2012). If I didn't want people to know, I wouldn't put it on Facebook: how privacy is changing in the age of social networking. In: Richard Lee, Proceedings ANZMAC 2012. Australian and New Zealand Marketing Academy Conference (ANZMAC 2012), Adelaide, SA, Australia, (1-7). 3 - 5 December 2012.

View all Publications

Publications

Conference Publication

  • Pomfret, Liam and Previte, Josephine (2017). Social media and the privacy-hostile marketplace. In: Ben Wooliscroft and Alexandra Ganglmair-Wooliscroft, Macromarketing 2017 Conference Proceedings: Macromarketing Systems' Contributions to Society: Past, Present and Potential. 42nd Annual Conference of the Macromarketing Society, Queenstown, New Zealand, (405-415). 19-23 June.

  • Pomfret, Liam and Previte, Josephine (2014). Privacy behaviours: protecting consumers from their friends and themselves. In: Sharyn Rundle-Thiele, Krzysztof Kubacki and Denni Arli, Agents of Change: Proceedings ANZMAC Annual Conference 2014. Australian and New Zealand Marketing Academy Conference (ANZMAC 2014), Brisbane, QLD, Australia, (586-593). 1-3 December 2014.

  • Pomfret, Liam and Previte, Josephine (2012). If I didn't want people to know, I wouldn't put it on Facebook: how privacy is changing in the age of social networking. In: Richard Lee, Proceedings ANZMAC 2012. Australian and New Zealand Marketing Academy Conference (ANZMAC 2012), Adelaide, SA, Australia, (1-7). 3 - 5 December 2012.