Dr Suellen Hogan

Lecturer in Marketing

School of Business
Faculty of Business, Economics and Law

Overview

Qualifications

  • Doctor of Philosophy, The University of Queensland
  • Bachelor of Business Management (Honours), The University of Queensland
  • BBusMan, The University of Queensland

Publications

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Publications

Journal Article

Conference Publication

  • Hogan, S. J., McColl-Kennedy, J. R., Soutar, G. N. and Sweeney, J. C. (2008). Beyond the manufacturing mindset: Development of the professional service firm innovation (PSFI) scale. In: Spanjaard, D., Denize, S. and Sharma, N., Australian and New Zealand Marketing Academy Conference 2008: Marketing: Shifting the Focus from Mainstream to Offbeat. Australian and New Zealand Marketing Academy (ANZMAC 2008), Sydney, Australia, (1-6). 1-3 December 2008.

  • Hogan, S., McColl-Kennedy, J. R., Sweeney, J. C. and Soutar, G. N. (2007). Innovation within professional service firms: An exploratory study. In: M. Thyne, K. R. Deans and J. Gnoth, ANZMAC 2007 Reputation, Responsibility, Relevance: Conference Proceedings. Australian and New Zealand Marketing Academy Conference (ANZMAC 2007), Dunedin, New Zealand, (895-903). 3-5 December, 2007.

  • Hogan, Suellen J. and Coote, Leonard V. (2004). Towards an understanding of creativity and innovation within professional services and marketing. In: Jim Wiley and Peter Thirkell, Marketing Accountabilities and Responsibilities: ANZMAC 2004 Conference Proceedings. ANZMAC 2004: Australian and New Zealand Marketing Academy Conference, Wellington, New Zealand, (1-8). 29 November-1 December, 2004.

Other Outputs