Dr Aaron Tkaczynski

Senior Lecturer

School of Business
Faculty of Business, Economics and Law
a.tkaczynski@uq.edu.au
+61 7 334 67093

Overview

Dr Aaron Tkaczynski’s research expertise stems from market segmentation. He publishes extensively in this research field in highly ranked business journals such as Tourism Management, Journal of Travel Research, Marketing Intelligence & Planning and Journal of Travel & Tourism Marketing. He is currently undertaking a 2017 University of Queensland Business School funded nature-based whale watching project entitled “maximising return on profitable and environmentally sustainable whale watching segments”. Aaron is also a Christian and actively researches and volunteers for many Christian orientated events such as festivals and leadership conferences.

Qualifications

  • Bachelor of Business(Hons), Queensland University of Technology
  • Doctor of Philosophy, University of Southern Queensland

Publications

View all Publications

Supervision

View all Supervision

Publications

Book

Book Chapter

  • Ye, Qing and Tkaczynski, Aaron (2017). Environmental-focused events: saving tourism landmarks for future generations. In Joseph S. Chen (Ed.), Advances in hospitality and leisure, 2017 (pp. 155-163) Bingley, United Kingdom: Emerald Publishing. doi:10.1108/S1745-354220170000013013

  • Tkaczynski, Aaron (2017). Segmentation using two-step cluster analysis. In Timo Dietrich, Sharyn Rundle-Thiele and Krzysztof Kubacki (Ed.), Segmentation in social marketing: process, methods and application (pp. 109-125) Singapore, Singapore: Springer. doi:10.1007/978-981-10-1835-0_8

Journal Article

Conference Publication

  • Nagai, Hayato, Benckendorff, Pierre and Tkaczynski, Aaron (2014). Exploring language and communication problems among Asian working holiday makers in Australia. In: Yueh-Hsiu Lin, Proceedings of the 13th Asia Pacific Forum for Graduate Students Research in Tourism. The 13th Asia Pacific Forum for Graduate Students Research in Tourism, Kaohsiung, Taiwan, (4D12-4D19). 14-16 May 2014.

  • Nagai, Hayato, Benckendorff, Pierre and Tkaczynski, Aaron (2014). Exploring travel risk perceptions among Asian working holiday makers in Australia: a qualitative approach. In: P. Monica Chien, Tourism and Hospitality in the Contemporary World: Trends, Changes & Complexity Proceedings of the 24th Annual Conference CAUTHE 2014. CAUTHE Conference 2014, Brisbane, Australia, (434-448). 10-13 February 2014.

  • Scott, N., Ruhanen, L., Ritchie, B. and Tkaczynski, A. (2012). A clarification of the concept of tourism governance. In: 1st Biannual Forum Advances in Destination Management, St Gallen, Switzerland, (). 5-9 June 2012.

  • Alonso-Vazquez, M., Lee, T. J. and Tkaczynski, A. (2012). Key characteristics of green festivals: A critical review of the music and arts festival. In: 2nd International Tourism Conference, St Augustine, Trinidad & Tobago, (). 8-21 January 2012.

  • Tkaczynski, Aaron and Prebensen, Nina K. (2012). Tourism in the new golden age: an application of twostep cluster analysis to French residents’ interest in Norwegian nature-based tourism. In: Clare Lade and Lisa Melsen, CAUTHE 2012: The new golden age of tourism and hospitality; Book 1; Proceedings of the 22nd Annual Conference. 22nd Annual CAUTHE Conference 2012, Melbourne, Australia, (585-589). 6-9 February 2012.

  • Tkaczynski, Aaron and Rundle-Thiele, Sharyn (2010). Event segmentation: A research agenda. In: CAUTHE 2010: Tourism and hospitality: Challenge the limits. 20th Annual CAUTHE 2010 conference, Hobart, Tas., Australia, (1514-1528). 9-11 February 2010.

  • Tkaczynski, Aaron, Driml, Sally, Robinson, Jacqueline and Dwyer, Larry (2010). Impediments to tourism investment: An Australian scoping study. In: Mark Orams, Michael Lück, Jill Poulston and Sharon Race, Proceedings of the New Zealand Tourism and Hospitality Research Conference 2010: Adding Value Through Research. New Zealand Tourism and Hospitality Research Conference, Auckland, New Zealand, (379-392). 24-26 November 2010.

  • Tkaczynski, Aaron and Rundle-Thiele, Sharyn (2009). Segmenting destinations: In the eyes of the stakeholders. In: Leonardo A. N. Dioko and Xiang Li, Proceedings of the 3rd International Conference on Destination Branding and Marketing. 3rd International Conference on Destination Branding and Marketing, Macao SAR, China, (397-409). 2-4 December 2009.

  • Tkaczynski, Aaron, Rundle-Thiele, Sharyn and Beaumont, Narelle (2008). Tourism community views on destination positioning: a case study. In: Scott Richardson, Liz Fredline, Anoop Patiar and Megan Ternel, CAUTHE 2008 : Tourism and Hospitality Research, Training and Practice: “Where the 'bloody hell' are we?”. 18th Annual Council for Australian University Tourism and Hospitality Education (CAUTHE) Conference, Gold Coast, Australia, (). 11-14 February, 2008.

  • Tkaczynski, Aaron, Hastings, Kathy and Beaumont, Narelle (2006). Factors influencing repositioning of a tourism destination. In: Yunus Ali and Maria van Dessel, ANZMAC 2006 conference proceedings: Advancing theory, maintaining relevance. Australian and New Zealand Marketing Academy Conference ( ANZMAC 2006), Brisbane, Australia, (1-10). 4-6 December 2006.

  • Tkaczynski, Aaron and Stokes, Robyn (2005). All that jazz! Festival-specific predictors of service, quality, satisfaction and repurchase intentions. In: Sharon Purchase, ANZMAC 2005 Conference Proceedings: Broadening the Boundaries. Australia and New Zealand Marketing Academy Conference (ANZMAC, 2005), Fremantle, WA, Australia, (248-254). 5-7 December 2005.

Grants (Administered at UQ)

PhD and MPhil Supervision

Current Supervision

  • Doctor Philosophy — Associate Advisor

    Other advisors:

  • Doctor Philosophy — Associate Advisor

    Other advisors: