Dr Gabby Walters

Senior Lecturer

School of Business
Faculty of Business, Economics and Law
g.walters@uq.edu.au
+61 7 334 60593

Overview

Dr Walter's primary research interests revolve around tourism marketing communications, tourist behaviour and tourism crisis recovery. Currently, she is working on a series of studies that seek to investigate the impact that Terrorism related activity is likely to have on travel behaviour and tourist decision making. This research will identify marketing related response strategies for tourism managers seeking to avoid a significant downturn in tourist visitation if and when such events occur.

Dr Walters has led a number of industry consultancy projects for both state and regional tourism organisations within Australia and has been invited on several occasions to deliver key note addresses on brand image recovery to destinations that have been affected by some form of crises or natural disaster.

She has spoken of her research findings at a number of international conferences and she has over 35 publications that include acclaimed academic journals, University text books and edited research books. Prior to her University career, Dr Walters spent 16 years in the hospitality industry.

Qualifications

  • Doctor of Philosophy, Griffith University

Publications

View all Publications

Supervision

View all Supervision

Publications

Book

Book Chapter

  • Walters, Gabby and Beirman, David (2017). Marketing the Middle East in times of political instability: the case of Jordan. In Hamed Almuhrzi, Hafidh Alriyami and Noel Scott (Ed.), Tourism in the Arab world: an industry perspective (pp. 175-187) Bristol, United Kingdom: Channel View Publications.

  • Li, Shanshi, Walters, Gabby and Scott, Noel (2017). Measurement of visitors' emotion. In Noel Scott, Jun Gao and Jianyu Ma (Ed.), Visitor experience design (pp. 125-135) Boston, MA, United States: CAB International.

  • Walters, Gabby and Li, Shanshi (2017). The role and influence of emotions on tourist behavior. In Saurabh Kumar Dixit (Ed.), Routledge handbook of consumer behaviour in hospitality and tourism (pp. 1-1) Abingdon, Oxford, United Kingdom: Routledge.

  • Walters, Gabrielle and Li, Shanshi (2017). The role and influence of emotions on tourist behaviour. In The Routledge handbook of consumer behaviour in hospitality and tourism (pp. 46-54) Abingdon, Oxfordshire, United Kingdom: Taylor and Francis. doi:10.4324/9781315659657

  • Walters, Gabrielle and Golubvoskaya, Maria (2014). All-year-round tourism in alpine ski resorts: the Australian ski industry's response to climate change. In Lisa Ruhanen (Ed.), Responding to climate change – tourism initiatives in Asia and the Pacific (pp. 145-152) Madrid, Spain: United Nations World Tourism Organization (UNWTO). doi:10.18111/9789284416196

  • Walters, Gabrielle and Mair, Judith (2014). Post-disaster recovery marketing for tourist destinations. In The Routledge handbook of tourism marketing (pp. 461-472) Abingdon, Oxon, United Kingdom: Routledge.

  • Ritchie, Brent W., Mair, Judith and Walters, Gabrielle (2014). Tourism crises and disasters: moving the research agenda forward. In Wiley-Blackwell companion to tourism (pp. 611-622) Chichester, West Sussex, United Kingdom: John Wiley & Sons. doi:10.1002/9781118474648.ch49

Journal Article

Conference Publication

  • Li, Shanshi, Scott, Noel and Walters, Gabby (2014). Potential methods for measuring emotion in Chinese tourism advertising. In: Noel Scott, David Weaver, Susanne Becken and Peiyi Ding, Proceedings of the G20 First East-West Dialogue on Tourism and the Chinese Dream. G20 First East-West Dialogue on Tourism and Chinese Dream, Gold Coast, Australia, (66-71). 13-15 November 2014.

  • Walters, Gabrielle and Airey, David (2013). An investigation into undergraduate student expectations of hospitality degree programs and their alignment with those of industry. In: Joanna Fountain and Kevin Moore, CAUTHE 2013. Tourism and Global Change: On the Edge of Something Big. Proceedings of the 23rd CAUTHE Conference. CAUTHE 2013: Council for Australasian University Tourism and Hospitality Education Annual Conference, Canterbury, NZ, (871-874). 11-14 February, 2013.

  • Walters, Gabrielle, Ritchie, Brent and Mair, Judith (2013). Australian traveller's perceptions of Christchurch after the 2011 earthquake. In: Joanna Fountain and Kevin Moore, CAUTHE 2013. Tourism and Global Change: On the Edge of Something Big. Proceedings of the 23rd CAUTHE Conference. CAUTHE 2013: Council for Australasian University Tourism and Hospitality Education Annual Conference, Canterbury, NZ, (875-878). 11-14 February, 2013.

  • Sharifpour, Mona, Walters, Gabrielle and Ritchie, Brent (2012). Build it, but will they come? Investigating the Australian tourists’ risk perceptions and attitudes towards the UAE. In: Clare Lade and Lisa Melsen, CAUTHE 2012: The new golden age of tourism and hospitality; Book 1; Proceedings of the 22nd Annual Conference. 22nd Annual CAUTHE Conference 2012, Melbourme, Australia, (524-537). 6-9 February 2012.

  • Sharifpour, Mona and Walters, Gabrielle (2010). Risk perception and destination choice: The case of Australian travellers and the Middle East. In: CAUTHE 2010: Tourism and hospitality: Challenge the limits. Council for Australian University Tourism and Hospitality Education 2010 Annual Conference (CAUTHE 2010), Hobart , TAS, Australia, (1836-1839). 8-10 February 2010.

  • Walters, Gabrielle (2010). The Gippsland tourism market's response to the 2009 Black Saturday Bushfires. In: CAUTHE 2010: Tourism and hospitality: Challenge the limits. 20th Annual CAUTHE 2010 conference, Hobart, Tas., Australia, (1616-1628). 8-11 February 2010.

  • Reimers, Vaughan and Walters, Gabrielle (2009). Public swimming pools: Who uses them and why. In: Dewi Tojib, AMZAC 2009 Proceedings. Australian and New Zealand Marketing Academics Conference AMZAC 2009, Melbourne, Australia, (1-9). 30 November - 2 December 2009.

  • Walters, Gabrielle, Sparks, Beverley and Herington, Carmel (2008). The relationship between visionary and emotional responses to print advertising. In: Australian and New Zealand Marketing Academy Conference 2008: Marketing: Shifting the focus from mainstream to upbeat. Australian and New Zealand Marketing Academy Conference 2008 (ANZMAC), Sydney, Australia, (1-7). 5-9 December 2008.

Other Outputs

Grants (Administered at UQ)

PhD and MPhil Supervision

Current Supervision

  • Doctor Philosophy — Principal Advisor

    Other advisors:

  • Doctor Philosophy — Principal Advisor

  • Doctor Philosophy — Associate Advisor

  • Doctor Philosophy — Associate Advisor