The University of Queensland

How construal–regulatory mode fit increases social media sharing

Pham, Thuy, Septianto, Felix, Mathmann, Frank, Jin, Hyun Seung and Higgins, E Tory (2023). How construal–regulatory mode fit increases social media sharing. Journal of Consumer Psychology, 33 (4), 668-687. doi: 10.1002/jcpy.1375

The impact of scarcity cues on purchase likelihood of art-infused products

Gupta, Mansi, Das, Gopal, Septianto, Felix and Hagtvedt, Henrik (2023). The impact of scarcity cues on purchase likelihood of art-infused products. Journal of the Academy of Marketing Science, 1-19. doi: 10.1007/s11747-023-00945-3

Too cute to be bad? Cute brand logo reduces consumer punishment following brand transgressions

Septianto, Felix and Kwon, Junbum (2022). Too cute to be bad? Cute brand logo reduces consumer punishment following brand transgressions. International Journal of Research in Marketing, 39 (4), 1108-1126. doi: 10.1016/j.ijresmar.2021.12.006

The role of cultural congruence in the art infusion effect

Seo, Yuri, Septianto, Felix and Ko, Eunju (2022). The role of cultural congruence in the art infusion effect. Journal of Consumer Psychology, 32 (4), 634-651. doi: 10.1002/jcpy.1248

Every ending is a new beginning: poignancy increases consumer preferences for self-made products

Septianto, Felix (2021). Every ending is a new beginning: poignancy increases consumer preferences for self-made products. International Journal of Research in Marketing, 38 (3), 732-748. doi: 10.1016/j.ijresmar.2020.11.004

Hubristic pride & prejudice: the effects of hubristic pride on negative word-of-mouth

Septianto, Felix, Northey, Gavin, Chiew, Tung Moi and Ngo, Liem Viet (2020). Hubristic pride & prejudice: the effects of hubristic pride on negative word-of-mouth. International Journal of Research in Marketing, 37 (3), 621-643. doi: 10.1016/j.ijresmar.2019.11.003

Attention toward sustainability in premium food packaging an eye-tracking study on red meat

Hooshmand, Reyhane, Sung, Billy, Kim, Joo Hee and Septianto, Felix (2023). Attention toward sustainability in premium food packaging an eye-tracking study on red meat. Luxury marketing, sustainability and technology: the future of luxury management. (pp. 70-91) edited by Park Thaichon and Sara Quach. Abingdon, Oxon, United Kingdom: Routledge. doi: 10.4324/9781003321378-5

Innovation from Inclusivity: The Effect of Team Diversity on Clean Meat Acceptance

Jin, Frances Seowon, Arango, Luis, O’Rourke, Anne-Maree and Septianto, Felix (2024). Innovation from Inclusivity: The Effect of Team Diversity on Clean Meat Acceptance. Australasian Marketing Journal. doi: 10.1177/14413582241235414

How profanity in influences perceived authenticity and perceived helpfulness of online reviews: The moderating role of review subjectivity

Lie, David Sugianto, Sung, Billy, Stankovic, Michelle and Septianto, Felix (2024). How profanity in influences perceived authenticity and perceived helpfulness of online reviews: The moderating role of review subjectivity. Decision Support Systems, 178 114144, 1-11. doi: 10.1016/j.dss.2023.114144

How micro- (vs. mega-) influencers generate word of mouth in the digital economy age: The moderating role of mindset

Li, Wenting, Zhao, Fang, Le, Ji Min, Park, Jiwoon, Septianto, Felix and Seo, Yuri (2024). How micro- (vs. mega-) influencers generate word of mouth in the digital economy age: The moderating role of mindset. Journal of Business Research, 171 114387, 1-15. doi: 10.1016/j.jbusres.2023.114387

Self-construals and health communications: the persuasive roles of guilt and shame

Chan, Eugene and Septianto, Felix (2024). Self-construals and health communications: the persuasive roles of guilt and shame. Journal of Business Research, 170 114357, 114357. doi: 10.1016/j.jbusres.2023.114357

How religiosity affects attitudes toward brands that utilize LGBTQ-themed advertising

Chowdhury, Rafi M. M. I., Arli, Denni and Septianto, Felix (2023). How religiosity affects attitudes toward brands that utilize LGBTQ-themed advertising. Journal of Business Ethics. doi: 10.1007/s10551-023-05578-8

The Tango of pride and envy: does others’ envy lead to the feeling of pride?

Sung, Billy, Septianto, Felix, Stankovic, Michelle and Duong, Chien (2023). The Tango of pride and envy: does others’ envy lead to the feeling of pride?. European Journal of Marketing, 57 (12), 3072-3098. doi: 10.1108/ejm-03-2022-0190

Color effects on AI influencers’ product recommendations

Chan, Ka Wing, Septianto, Felix, Kwon, Junbum and Kamal, Revathi Sridhar (2023). Color effects on AI influencers’ product recommendations. European Journal of Marketing, 57 (9), 2290-2315. doi: 10.1108/ejm-03-2022-0185

Challenging cultured meat naturalness perceptions: The role of consumers’ mindset

Arango, Luis, Septianto, Felix and Pontes, Nicolas (2023). Challenging cultured meat naturalness perceptions: The role of consumers’ mindset. Appetite, 190 107039, 107039. doi: 10.1016/j.appet.2023.107039

Leveraging social media advertising to foster female consumers’ empowerment and engagement: The role of regulatory mode

Septianto, Felix, Mathmann, Frank, Higgins, E. Tory and Hollebeek, Linda (2023). Leveraging social media advertising to foster female consumers’ empowerment and engagement: The role of regulatory mode. Journal of Advertising, 52 (5), 688-705. doi: 10.1080/00913367.2023.2255251

Are emotions essential for consumer ethical decision-making: A Necessary Condition Analysis

Escadas, Marco, Jalali, Marjan S, Septianto, Felix and Farhangmehr, Minoo (2023). Are emotions essential for consumer ethical decision-making: A Necessary Condition Analysis. Business Ethics, the Environment and Responsibility. doi: 10.1111/beer.12619

How construal–regulatory mode fit increases social media sharing

Pham, Thuy, Septianto, Felix, Mathmann, Frank, Jin, Hyun Seung and Higgins, E Tory (2023). How construal–regulatory mode fit increases social media sharing. Journal of Consumer Psychology, 33 (4), 668-687. doi: 10.1002/jcpy.1375

Advertising meat alternatives: The interactive effect of regulatory mode and positive emotion on social media engagement

Septianto, Felix and Mathmann, Felix (2023). Advertising meat alternatives: The interactive effect of regulatory mode and positive emotion on social media engagement. Journal of Advertising, ahead-of-print (ahead-of-print), 1-18. doi: 10.1080/00913367.2023.2250830

Discrete emotions in environmental decision-making

Chan, Eugene Y., Howie, Katharine and Septianto, Felix (2023). Discrete emotions in environmental decision-making. Frontiers in Psychology, 14 1272343, 1-3. doi: 10.3389/fpsyg.2023.1272343

The role of demand-based scarcity appeals in promoting cultured meat

Arango, Luis, Chaudhury, Srinwanti H. and Septianto, Felix (2023). The role of demand-based scarcity appeals in promoting cultured meat. Psychology and Marketing, 40 (8), 1501-1520. doi: 10.1002/mar.21821

Informational vs. emotional B2B firm-generated-content on social media engagement: Computerized visual and textual content analysis

Gu, William, Chan, Ka Wing, Kwon, Junbum, Dhaoui, Chedia and Septianto, Felix (2023). Informational vs. emotional B2B firm-generated-content on social media engagement: Computerized visual and textual content analysis. Industrial Marketing Management, 112, 98-112. doi: 10.1016/j.indmarman.2023.04.012

Relationship (breakup) reminders drive online advertising effectiveness

Tan, Ser Zian, Bandyopadhyay, Argho and Septianto, Felix (2023). Relationship (breakup) reminders drive online advertising effectiveness. Psychology and Marketing, 40 (6), 1152-1161. doi: 10.1002/mar.21796

The divergent effects of neat food presentation on purchase likelihood: the moderating role of time-related positioning

Quach, Sara, Septianto, Felix and Thaichon, Park (2023). The divergent effects of neat food presentation on purchase likelihood: the moderating role of time-related positioning. Asia Pacific Journal of Marketing and Logistics, 35 (6), 1425-1442. doi: 10.1108/APJML-03-2022-0224

The impact of scarcity cues on purchase likelihood of art-infused products

Gupta, Mansi, Das, Gopal, Septianto, Felix and Hagtvedt, Henrik (2023). The impact of scarcity cues on purchase likelihood of art-infused products. Journal of the Academy of Marketing Science, 1-19. doi: 10.1007/s11747-023-00945-3

How gratitude shapes acceptance of questionable consumer behavior: the mediating role of self-righteousness

Septianto, Felix, Garg, Nitika and Agrawal, Nidhi (2023). How gratitude shapes acceptance of questionable consumer behavior: the mediating role of self-righteousness. European Journal of Marketing, 57 (5), 1298-1326. doi: 10.1108/EJM-06-2021-0461

The effects of team diversity on promoting sustainable luxury products

Quach, Sara, Septianto, Felix, Thaichon, Park and Sung, Billy (2023). The effects of team diversity on promoting sustainable luxury products. Asia Pacific Journal of Marketing and Logistics, ahead-of-print (ahead-of-print). doi: 10.1108/APJML-12-2022-1064

The effects of organizational positioning and donation recognition on charitable giving: insights from moral foundations theory

Paramita, Widya, Septianto, Felix, Sousa Escadas, Marco Edgar, Arnita, Devi and Nasution, Reza Ashari (2023). The effects of organizational positioning and donation recognition on charitable giving: insights from moral foundations theory. Asia Pacific Journal of Marketing and Logistics, 35 (5), 1093-1111. doi: 10.1108/APJML-09-2021-0655

Balancing evolutionary impulses: effects of mindfulness on virtue food preference

Errmann, Amy and Septianto, Felix (2023). Balancing evolutionary impulses: effects of mindfulness on virtue food preference. Journal of Consumer Affairs, 57 (2), 848-870. doi: 10.1111/joca.12521

Are two reasons better than one? How natural and ethical appeals influence consumer preferences for clean meat

Septianto, Felix, Sung, Billy, Duong, Chien and Conroy, Denise (2023). Are two reasons better than one? How natural and ethical appeals influence consumer preferences for clean meat. Journal of Retailing and Consumer Services, 71 103225, 1-9. doi: 10.1016/j.jretconser.2022.103225

Recruiting volunteers: the roles of fear, hope, and courage

Chowdhury, Rafi and Septianto, Felix (2023). Recruiting volunteers: the roles of fear, hope, and courage. European Journal of Marketing, 57 (1), 226-257. doi: 10.1108/EJM-05-2021-0297

Awe in advertising: the mediating role of an abstract mindset

Septianto, Felix, Seo, Yuri, Li, Loic Pengtao and Shi, Linsong (2023). Awe in advertising: the mediating role of an abstract mindset. Journal of Advertising, 52 (1), 24-38. doi: 10.1080/00913367.2021.1931578

Emotional cues’ effects on grotesque advertising

Bandyopadhyay, Argho , Septianto, Felix, Nallaperuma, Kaushalya and Lang, Bodo (2023). Emotional cues’ effects on grotesque advertising. Australasian Marketing Journal, 31 (2) ARTN 18393349211056373, 124-134. doi: 10.1177/18393349211056373

Novel products and advertising visuals: the mediating role of perceived luxuriousness on willingness to try clean meat products

Septianto, Felix, Quach, Sara, Thaichon, Park and Japutra, Arnold (2023). Novel products and advertising visuals: the mediating role of perceived luxuriousness on willingness to try clean meat products. International Journal of Advertising, 42 (5), 916-944. doi: 10.1080/02650487.2022.2125183

Slogans with negations’ effect on sustainable luxury brand

Septianto, Felix, Kemper, Joya and Northey, Gavin (2023). Slogans with negations’ effect on sustainable luxury brand. Australasian Marketing Journal, 31 (2), 97-111. doi: 10.1177/18393349211046633

The effect of severe imagery in advertising on charitable behaviour and the moderating role of social closeness

Sung, Billy, Septianto, Felix and Stankovic, Michelle (2023). The effect of severe imagery in advertising on charitable behaviour and the moderating role of social closeness. Journal of Consumer Affairs, 57 (3), 1352-1376. doi: 10.1111/joca.12531

The role of online channel in influencing perceived firm size and brand authenticity in international marketing

Septianto, Felix, Japutra, Arnold, Putra, Pragea and Ang, Tyson (2023). The role of online channel in influencing perceived firm size and brand authenticity in international marketing. International Marketing Review, 40 (2), 246-264. doi: 10.1108/imr-03-2022-0070

What’s in a (First) Name? Personized Advertising Messages Enhance Consumer Perceived Ethicality

Septianto, Felix, Paramita, Widya and Ye, Sheng (2023). What’s in a (First) Name? Personized Advertising Messages Enhance Consumer Perceived Ethicality. Journal of Advertising, 52 (2), 179-192. doi: 10.1080/00913367.2021.1990810

When I’m first, I can use more: the divergent effects of joint appeals on likelihood of purchasing sustainable products

Rostiani, Rokhima, Purwanto, Bernardinus Maria, Septianto, Felix and Chiew, Tung Moi (2023). When I’m first, I can use more: the divergent effects of joint appeals on likelihood of purchasing sustainable products. Australasian Marketing Journal, 31 (3), 228-238. doi: 10.1177/14413582221089289

The effects of mixed emotional appeals in leveraging paradox brands

Xin, Benlu, Zhu, Chengfeng and Septianto, Felix (2022). The effects of mixed emotional appeals in leveraging paradox brands. Journal of Business Research, 153, 266-275. doi: 10.1016/j.jbusres.2022.08.020

Too cute to be bad? Cute brand logo reduces consumer punishment following brand transgressions

Septianto, Felix and Kwon, Junbum (2022). Too cute to be bad? Cute brand logo reduces consumer punishment following brand transgressions. International Journal of Research in Marketing, 39 (4), 1108-1126. doi: 10.1016/j.ijresmar.2021.12.006

Art infusion and functional theories of attitudes toward luxury brands: the mediating role of feelings of self-inauthenticity

Quach, Sara, Septianto, Felix, Thaichon, Park and Mao, Wen (2022). Art infusion and functional theories of attitudes toward luxury brands: the mediating role of feelings of self-inauthenticity. Journal of Business Research, 150, 538-552. doi: 10.1016/j.jbusres.2022.06.046

Feeling grateful versus happy? The effects of emotional appeals in advertisements on self-made products

Japutra, Arnold, Septianto, Felix and Can, Ali Selcuk (2022). Feeling grateful versus happy? The effects of emotional appeals in advertisements on self-made products. Journal of Retailing and Consumer Services, 69 103091, 103091. doi: 10.1016/j.jretconser.2022.103091

Negative effect of roundup requests on repurchase intentions

Khan, Saira Raza, Septianto, Felix and Putra, Pragea Geldoffy (2022). Negative effect of roundup requests on repurchase intentions. Australasian Marketing Journal, 30 (4), 288-296. doi: 10.1177/18393349211002534

The role of cultural congruence in the art infusion effect

Seo, Yuri, Septianto, Felix and Ko, Eunju (2022). The role of cultural congruence in the art infusion effect. Journal of Consumer Psychology, 32 (4), 634-651. doi: 10.1002/jcpy.1248

Hopefully that’s not wasted! The role of hope for reducing food waste

Khalil, Mary, Northey, Gavin, Septianto, Felix and Lang, Bodo (2022). Hopefully that’s not wasted! The role of hope for reducing food waste. Journal of Business Research, 147, 59-70. doi: 10.1016/j.jbusres.2022.03.080

Lay beliefs about the world affect preferences for sustainable hotel offerings

Septianto, Felix, Kemper, Joya and Thai, Nguyen T. (2022). Lay beliefs about the world affect preferences for sustainable hotel offerings. Australasian Marketing Journal, 30 (3), 246-257. doi: 10.1177/1839334921999476

The differential effects of integral pride and gratitude on divergent moral judgment for the self versus others

Septianto, Felix, Tjiptono, Fandy, Arli, Denni and Sun, Jian-Min (2022). The differential effects of integral pride and gratitude on divergent moral judgment for the self versus others. Australian Journal of Management, 47 (3), 579-594. doi: 10.1177/03128962211062644

The impact of socioeconomic status on preferences for sustainable luxury brands

Kim, Jungkeun, Park, Jooyoung and Septianto, Felix (2022). The impact of socioeconomic status on preferences for sustainable luxury brands. Psychology & Marketing, 39 (8), 1563-1578. doi: 10.1002/mar.21671

"Open to give": mindfulness improves evaluations of charity appeals that are incongruent with the consumer’s political ideology

Errmann, Amy Christine, Seo, Yuri and Septianto, Felix (2022). "Open to give": mindfulness improves evaluations of charity appeals that are incongruent with the consumer’s political ideology. Journal of the Association for Consumer Research, 7 (3), 276-286. doi: 10.1086/719580

The role of cool versus warm colors in B2B versus B2C firm-generated content for boosting positive eWOM

Kwon, Junbum, Chan, Ka Wing, Gu, William and Septianto, Felix (2022). The role of cool versus warm colors in B2B versus B2C firm-generated content for boosting positive eWOM. Industrial Marketing Management, 104, 212-225. doi: 10.1016/j.indmarman.2022.03.011

The impact of social media visual features on acceptance of meat substitute

Septianto, Felix, Kemper, Joya, Quang, Huy Phạm, Li, Shuge and Kwon, Junbum (2022). The impact of social media visual features on acceptance of meat substitute. International Journal of Market Research, 64 (6) 147078532211073, 147078532211073-772. doi: 10.1177/14707853221107309

Consumers’ responses to moral controversies of religiously positioned brands: the effects of religiosity on brand loyalty

Chowdhury, Rafi, Arli, Denni and Septianto, Felix (2022). Consumers’ responses to moral controversies of religiously positioned brands: the effects of religiosity on brand loyalty. European Journal of Marketing, 56 (5), 1398-1433. doi: 10.1108/EJM-11-2020-0841

The role of threat-based awe and construal level in charitable advertising

Septianto, Felix, Nasution, Reza Ashari, Arnita, Devi and Seo, Yuri (2022). The role of threat-based awe and construal level in charitable advertising. European Journal of Marketing, 56 (5), 1532-1555. doi: 10.1108/EJM-06-2021-0403

The persuasiveness of metaphor in advertising

Septianto, Felix, Pontes, Nicolas and Tjiptono, Fandy (2022). The persuasiveness of metaphor in advertising. Psychology and Marketing, 39 (5), 951-961. doi: 10.1002/mar.21633

The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness: a construal level perspective

Septianto, Felix, Japutra, Arnold, Sung, Billy and Seo, Yuri (2022). The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness: a construal level perspective. International Marketing Review, 39 (4), 931-954. doi: 10.1108/IMR-10-2021-0291

Luxury customization and self-authenticity: Implications for consumer wellbeing

Choi, Dayeon, Seo, Yuri, Septianto, Felix and Ko, Eunju (2022). Luxury customization and self-authenticity: Implications for consumer wellbeing. Journal of Business Research, 141, 243-252. doi: 10.1016/j.jbusres.2021.12.024

Disgust predicts charitable giving: the role of empathy

Chan, Eugene Y. and Septianto, Felix (2022). Disgust predicts charitable giving: the role of empathy. Journal of Business Research, 142, 946-956. doi: 10.1016/j.jbusres.2022.01.033

Sharing luxury possessions in the age of digital experience economy: consumption type and psychological entitlement

Kemper, Joya A., Bai, Xue, Zhao, Fang, Chiew, Tung Moi, Septianto, Felix and Seo, Yuri (2022). Sharing luxury possessions in the age of digital experience economy: consumption type and psychological entitlement. Journal of Business Research, 142, 875-885. doi: 10.1016/j.jbusres.2022.01.005

Mixed feelings enhance the effectiveness of luxury advertising

Bandyopadhyay, Argho, Septianto, Felix and Nallaperuma, Kaushalya (2022). Mixed feelings enhance the effectiveness of luxury advertising. Australasian Marketing Journal, 30 (1), 28-34. doi: 10.1177/1839334921998848

The expression of anger enhances perceived competence following corporate social irresponsibility

Septianto, Felix (2022). The expression of anger enhances perceived competence following corporate social irresponsibility. Australasian Marketing Journal, 30 (1), 10-18. doi: 10.1177/1839334921998884

Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brand: the mediating role of cognitive flexibility

Nallaperuma, Kaushalya , Septianto, Felix and Bandyopadhyay, Argho (2022). Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brand: the mediating role of cognitive flexibility. Asia Pacific Journal of Marketing and Logistics, 34 (1), 175-189. doi: 10.1108/APJML-10-2020-0719

The effects of competence and warmth appeals on luxury and sustainable brand advertising: the moderating role of construal level

Septianto, Felix, Seo, Yuri and Zhao, Fang (2022). The effects of competence and warmth appeals on luxury and sustainable brand advertising: the moderating role of construal level. Journal of Advertising, 51 (3), 369-384. doi: 10.1080/00913367.2021.1921633

The interactive effects of moral identity and humor on advertising evaluations: the mediating role of disgust

Paramita, Widya, Septianto, Felix and Nasution, Reza Ashari (2022). The interactive effects of moral identity and humor on advertising evaluations: the mediating role of disgust. International Journal of Advertising, 41 (7), 1263-1281. doi: 10.1080/02650487.2021.1991680

The role of art infusion in enhancing pro-environmental luxury brand advertising

Quach, Sara, Septianto, Felix, Thaichon, Park and Nasution, Reza Ashari (2022). The role of art infusion in enhancing pro-environmental luxury brand advertising. Journal of Retailing and Consumer Services, 64 102780, 102780. doi: 10.1016/j.jretconser.2021.102780

The role of implicit theories in motivating donations in response to threat-based awe

Septianto, Felix, Seo, Yuri and Paramita, Widya (2022). The role of implicit theories in motivating donations in response to threat-based awe. Journal of Public Policy and Marketing, 41 (1), 72-88. doi: 10.1177/07439156211042281

Cute brand logo enhances favorable brand attitude: the moderating role of hope

Septianto, Felix and Paramita, Widya (2021). Cute brand logo enhances favorable brand attitude: the moderating role of hope. Journal of Retailing and Consumer Services, 63 102734, 1-9. doi: 10.1016/j.jretconser.2021.102734

David and Goliath: when and why micro-influencers are more persuasive than mega-influencers

Park, Jiwoon, Lee, Ji Min, Xiong, Vikki Yiqi, Septianto, Felix and Seo, Yuri (2021). David and Goliath: when and why micro-influencers are more persuasive than mega-influencers. Journal of Advertising, 50 (5), 1-19. doi: 10.1080/00913367.2021.1980470

The interactive effect of insight and cuteness in driving purchase likelihood: a lay belief of creativity

Septianto, Felix, Rostiani, Rokhima and Paramita, Widya (2021). The interactive effect of insight and cuteness in driving purchase likelihood: a lay belief of creativity. Asia Pacific Journal of Marketing and Logistics, ahead-of-print (ahead-of-print), 1145-1157. doi: 10.1108/apjml-04-2021-0274

Every ending is a new beginning: poignancy increases consumer preferences for self-made products

Septianto, Felix (2021). Every ending is a new beginning: poignancy increases consumer preferences for self-made products. International Journal of Research in Marketing, 38 (3), 732-748. doi: 10.1016/j.ijresmar.2020.11.004

Grateful compliance: Gratitude effects on willingness to comply with responsible drinking messages

Septianto, Felix and Garg, Nitika (2021). Grateful compliance: Gratitude effects on willingness to comply with responsible drinking messages. Psychology and Marketing, 38 (9), 1460-1474. doi: 10.1002/mar.21535

Mixed Emotional Appeal Enhances Positive Word-of-Mouth: The Moderating Role of Narrative Person

Quach, Sara, Septianto, Felix, Thaichon, Park and Chiew, Tung Moi (2021). Mixed Emotional Appeal Enhances Positive Word-of-Mouth: The Moderating Role of Narrative Person. Journal of Retailing and Consumer Services, 62 102618, 1-13. doi: 10.1016/j.jretconser.2021.102618

The effects of age cues on preferences for organic food: the moderating role of message claim

Septianto, Felix and Kemper, Joya (2021). The effects of age cues on preferences for organic food: the moderating role of message claim. Journal of Retailing and Consumer Services, 62 102641, 102641. doi: 10.1016/j.jretconser.2021.102641

The organizational framing effect on consumer evaluations of corporate donations

Septianto, Felix, Northey, Gavin and Weaven, Scott (2021). The organizational framing effect on consumer evaluations of corporate donations. European Journal of Marketing, 55 (11), 2871-2893. doi: 10.1108/ejm-06-2020-0465

The interactive effect of numerical precision and message framing in increasing consumer awareness of food waste issues

Khalil, Mary, Septianto, Felix, Lang, Bodo and Northey, Gavin (2021). The interactive effect of numerical precision and message framing in increasing consumer awareness of food waste issues. Journal of Retailing and Consumer Services., 60 102470, 102470. doi: 10.1016/j.jretconser.2021.102470

Perceived threat of COVID-19 influences product preferences: the moderating role of consumers’ mindset

Septianto, Felix and Chiew, Tung Moi (2021). Perceived threat of COVID-19 influences product preferences: the moderating role of consumers’ mindset. Australasian Marketing Journal, 29 (1), 183933492199855-86. doi: 10.1177/1839334921998553

The allure of starting afresh: the effects of mortality-related sadness on the effectiveness of fresh start appeals

Septianto, Felix, Khan, Saira, Seo, Yuri and Shi, Linsong (2021). The allure of starting afresh: the effects of mortality-related sadness on the effectiveness of fresh start appeals. European Journal of Marketing, 55 (2), 517-542. doi: 10.1108/ejm-06-2019-0546

The impact of gratitude (vs. pride) on the effectiveness of cause-related marketing

Septianto, Felix and Garg, Nitika (2021). The impact of gratitude (vs. pride) on the effectiveness of cause-related marketing. European Journal of Marketing, 55 (6), 1594-1623. doi: 10.1108/ejm-11-2019-0829

The interactive effects of religiosity and recognition in increasing donation

Septianto, Felix, Tjiptono, Fandy, Paramita, Widya and Chiew, Tung Moi (2021). The interactive effects of religiosity and recognition in increasing donation. European Journal of Marketing, 55 (1), 1-26. doi: 10.1108/ejm-04-2019-0326

Sad but smiling? How the combination of happy victim images and sad message appeals increase prosocial behavior

Septianto, Felix and Paramita, Widya (2021). Sad but smiling? How the combination of happy victim images and sad message appeals increase prosocial behavior. Marketing Letters, 32 (1), 91-110. doi: 10.1007/s11002-020-09553-5

Distinct effects of pride and gratitude appeals on sustainable luxury brands

Septianto, Felix, Seo, Yuri and Errmann, Amy Christine (2021). Distinct effects of pride and gratitude appeals on sustainable luxury brands. Journal of Business Ethics, 169 (2), 211-224. doi: 10.1007/s10551-020-04484-7

Everyday “low price” or everyday “value”? The interactive effects of framing and construal level on consumer purchase intentions

Septianto, Felix, Lee, Michael SW. and Putra, Pragea Geldoffy (2021). Everyday “low price” or everyday “value”? The interactive effects of framing and construal level on consumer purchase intentions. Journal of Retailing and Consumer Services, 58 102317, 102317. doi: 10.1016/j.jretconser.2020.102317

How scolding can encourage consumer engagement with plastic waste issue? The moderating role of consumers’ mindset

Bandyopadhyay, Argho, Septianto, Felix and Nallaperuma, Kaushalya (2021). How scolding can encourage consumer engagement with plastic waste issue? The moderating role of consumers’ mindset. Journal of Retailing and Consumer Services, 62 102671, 102671. doi: 10.1016/j.jretconser.2021.102671

Religious but not ethical: the effects of extrinsic religiosity, ethnocentrism and self-righteousness on consumers’ ethical judgments

Arli, Denni, Septianto, Felix and Chowdhury, Rafi M. M. I. (2021). Religious but not ethical: the effects of extrinsic religiosity, ethnocentrism and self-righteousness on consumers’ ethical judgments. Journal of Business Ethics, 171 (2), 295-316. doi: 10.1007/s10551-019-04414-2

The benefits and pitfalls of humblebragging in social media advertising: the moderating role of the celebrity versus influencer

Paramita, Widya and Septianto, Felix (2021). The benefits and pitfalls of humblebragging in social media advertising: the moderating role of the celebrity versus influencer. International Journal of Advertising, 40 (8), 1-24. doi: 10.1080/02650487.2021.1981589

The effectiveness of advertising images in promoting experiential offerings: an emotional response approach

Septianto, Felix, Ye, Sheng and Northey, Gavin (2021). The effectiveness of advertising images in promoting experiential offerings: an emotional response approach. Journal of Business Research, 122, 344-352. doi: 10.1016/j.jbusres.2020.09.015

The role of authentic (vs. hubristic) pride in leveraging the effectiveness of cost transparency

Septianto, Felix, Kemper, Joya A., Tjiptono, Fandy and Paramita, Widya (2021). The role of authentic (vs. hubristic) pride in leveraging the effectiveness of cost transparency. Journal of Business Ethics, 174 (2), 423-439. doi: 10.1007/s10551-020-04613-2

Turning narcissists into prosocial agents: explaining young people’s online donation behavior

Paramita, Widya, Septianto, Felix, Rostiani, Rokhima, Winahjoe, Sari and Audita, Handini (2020). Turning narcissists into prosocial agents: explaining young people’s online donation behavior. Young Consumers, 21 (4), 369-388. doi: 10.1108/YC-11-2019-1070

Condoms and bananas: shock advertising explained through congruence theory

Lee, Michael S.W., Septianto, Felix, Frethey-Bentham, Catherine and Gao, Esther (2020). Condoms and bananas: shock advertising explained through congruence theory. Journal of Retailing and Consumer Services, 57 102228, 102228. doi: 10.1016/j.jretconser.2020.102228

Effects of power and implicit theories on donation

Khalil, Mary, Khan, Saira and Septianto, Felix (2020). Effects of power and implicit theories on donation. Australasian Marketing Journal, 28 (3), 98-107. doi: 10.1016/j.ausmj.2020.07.002

Sharing is (not) caring? The interactive effects of power and psychological distance on tolerance of unethical behavior

Paramita, Widya, Septianto, Felix, Winahjoe, Sari, Purwanto, B. M. and Candra, Ika Diyah (2020). Sharing is (not) caring? The interactive effects of power and psychological distance on tolerance of unethical behavior. Australasian Marketing Journal, 28 (3), 42-49. doi: 10.1016/j.ausmj.2019.12.002

Thanks, but no thanks: the influence of gratitude on consumer awareness of food waste

Septianto, Felix, Kemper, Joya A. and Northey, Gavin (2020). Thanks, but no thanks: the influence of gratitude on consumer awareness of food waste. Journal of Cleaner Production, 258 120591, 1-14. doi: 10.1016/j.jclepro.2020.120591

Proud powerful, grateful powerless: the interactive effect of power and emotion on gift giving

Septianto, Felix, Nallaperuma, Kaushalya, Bandyopadhyay, Argho and Dolan, Rebecca (2020). Proud powerful, grateful powerless: the interactive effect of power and emotion on gift giving. European Journal of Marketing, 54 (7), 1703-1729. doi: 10.1108/ejm-10-2018-0727

LGBTQ imagery in advertising how viewers' political ideology shapes their emotional response to gender and sexuality in advertisements

Northey, Gavin, Dolan, Rebecca, Etheridge, Jane, Septianto, Felix and van Esch, Patrick (2020). LGBTQ imagery in advertising how viewers' political ideology shapes their emotional response to gender and sexuality in advertisements. Journal of Advertising Research, 60 (2), 222-236. doi: 10.2501/jar-2020-009

Authenticity and exclusivity appeals in luxury advertising: the role of promotion and prevention pride

Septianto, Felix, Seo, Yuri, Sung, Billy and Zhao, Fang (2020). Authenticity and exclusivity appeals in luxury advertising: the role of promotion and prevention pride. European Journal of Marketing, 54 (6), 1305-1323. doi: 10.1108/ejm-10-2018-0690

The power of beauty? The interactive effects of awe and online reviews on purchase intentions

Septianto, Felix, Kemper, Joya A. and Choi, Jinyoung (Jane) (2020). The power of beauty? The interactive effects of awe and online reviews on purchase intentions. Journal of Retailing and Consumer Services, 54 102066, 102066. doi: 10.1016/j.jretconser.2020.102066

Anger punishes, compassion forgives: how discrete emotions mitigate double standards in consumer ethical judgment

Septianto, Felix, Tjiptono, Fandy and Kusumasondjaja, Sony (2020). Anger punishes, compassion forgives: how discrete emotions mitigate double standards in consumer ethical judgment. Journal of Retailing and Consumer Services, 53 101979. doi: 10.1016/j.jretconser.2019.101979

Committed to help: the effects of frequency of corporate donations on luxury brand evaluations

Sengabira, Charmant Ndereyimana, Septianto, Felix and Northey, Gavin (2020). Committed to help: the effects of frequency of corporate donations on luxury brand evaluations. Asia Pacific Journal of Marketing and Logistics, 32 (3), 681-694. doi: 10.1108/apjml-06-2019-0366

The distinct effects of gratitude and pride on donation choice and amount

Paramita, Widya, Septianto, Felix and Tjiptono, Fandy (2020). The distinct effects of gratitude and pride on donation choice and amount. Journal of Retailing and Consumer Services, 53 101972, 101972. doi: 10.1016/j.jretconser.2019.101972

The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts

Septianto, Felix, Kemper, Joya A. and Chiew, Tung Moi (2020). The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts. Journal of Business Research, 110, 445-455. doi: 10.1016/j.jbusres.2020.02.021

Emotional responses to plastic waste: matching image and message framing in encouraging consumers to reduce plastic consumption

Septianto, Felix and Lee, Michael S. W. (2020). Emotional responses to plastic waste: matching image and message framing in encouraging consumers to reduce plastic consumption. Australasian Marketing Journal, 28 (1), 18-29. doi: 10.1016/j.ausmj.2019.09.002

Authentically, proudly ethical: the effects of authentic pride on consumer acceptance of unethical behavior

Septianto, Felix, Tjiptono, Fandy and Arli, Dcnni (2020). Authentically, proudly ethical: the effects of authentic pride on consumer acceptance of unethical behavior. European Journal of Marketing, 54 (2), 351-379. doi: 10.1108/ejm-04-2018-0241

Hubristic pride & prejudice: the effects of hubristic pride on negative word-of-mouth

Septianto, Felix, Northey, Gavin, Chiew, Tung Moi and Ngo, Liem Viet (2020). Hubristic pride & prejudice: the effects of hubristic pride on negative word-of-mouth. International Journal of Research in Marketing, 37 (3), 621-643. doi: 10.1016/j.ijresmar.2019.11.003

Do past scandals influence the present performance? The moderating role of consumer mindset

Septianto, Felix (2020). Do past scandals influence the present performance? The moderating role of consumer mindset. Journal of Business Research, 106, 75-81. doi: 10.1016/j.jbusres.2019.09.011

The Devil might wear Prada, but Narcissus wears counterfeit Gucci! How social adjustive functions influence counterfeit luxury purchases

Ngo, Liem Viet, Northey, Gavin, Tran, Quan and Septianto, Felix (2020). The Devil might wear Prada, but Narcissus wears counterfeit Gucci! How social adjustive functions influence counterfeit luxury purchases. Journal of Retailing and Consumer Services, 52 101671, 101671. doi: 10.1016/j.jretconser.2018.09.003

The congruence effect between product emotional appeal and country-based emotion: the moderating role of country-of-origin

Septianto, Felix, Chiew, Tung Moi and Thai, Nguyen T. (2020). The congruence effect between product emotional appeal and country-based emotion: the moderating role of country-of-origin. Journal of Retailing and Consumer Services, 52 101916, 101916. doi: 10.1016/j.jretconser.2019.101916

A smile - the key to everybody's heart? The interactive effects of image and message in increasing charitable behavior

Pham, Chi and Septianto, Felix (2019). A smile - the key to everybody's heart? The interactive effects of image and message in increasing charitable behavior. European Journal of Marketing, 54 (2), 261-281. doi: 10.1108/ejm-01-2019-0019

The interactive effect of emotional appeals and past performance of a charity on the effectiveness of charitable advertising

Septianto, Felix and Tjiptono, Fandy (2019). The interactive effect of emotional appeals and past performance of a charity on the effectiveness of charitable advertising. Journal of Retailing and Consumer Services, 50, 189-198. doi: 10.1016/j.jretconser.2019.05.013

The role of imagery in promoting organic food

Septianto, Felix, Kemper, Joya and Paramita, Widya (2019). The role of imagery in promoting organic food. Journal of Business Research, 101, 104-115. doi: 10.1016/j.jbusres.2019.04.016

Personalized giving: configurational approach in examining demographics, morality, and prosocial intentions

Septianto, Felix, An, Jake and Soegianto, Bambang (2019). Personalized giving: configurational approach in examining demographics, morality, and prosocial intentions. Journal of Global Scholars of Marketing Science, 29 (3), 330-342. doi: 10.1080/21639159.2019.1622433

The effects of political ideology and message framing on counterfeiting: the mediating role of emotions

Septianto, Felix, Northey, Gavin and Dolan, Rebecca (2019). The effects of political ideology and message framing on counterfeiting: the mediating role of emotions. Journal of Business Research, 99, 206-214. doi: 10.1016/j.jbusres.2019.02.059

The similar versus divergent effects of pride and happiness on the effectiveness of loyalty programs

Septianto, Felix, An, Jake, Chiew, Tung Moi, Paramita, Widya and Tanudharma, Istiharini (2019). The similar versus divergent effects of pride and happiness on the effectiveness of loyalty programs. Journal of Business Research, 99, 12-22. doi: 10.1016/j.jbusres.2019.02.021

Proud volunteers: the role of self- and vicarious-pride in promoting volunteering

Septianto, Felix, Sung, Billy, Seo, Yuri and Tugiman, Nursafwah (2018). Proud volunteers: the role of self- and vicarious-pride in promoting volunteering. Marketing Letters, 29 (4), 501-519. doi: 10.1007/s11002-018-9472-7

The effects of different, discrete positive emotions on electronic word-of-mouth

Septianto, Felix and Chiew, Tung Moi (2018). The effects of different, discrete positive emotions on electronic word-of-mouth. Journal of Retailing and Consumer Services, 44, 1-10. doi: 10.1016/j.jretconser.2018.05.006

Those prices are HOT! How temperature-related visual cues anchor expectations of price and value

Barbera, Michael, Northey, Gavin, Septianto, Felix and Spanjaard, Daniela (2018). Those prices are HOT! How temperature-related visual cues anchor expectations of price and value. Journal of Retailing and Consumer Services, 44, 178-181. doi: 10.1016/j.jretconser.2018.06.012

Being moral and doing good to others: re-examining the role of emotion, judgment, and identity on prosocial behavior

Septianto, Felix and Soegianto, Bambang (2017). Being moral and doing good to others: re-examining the role of emotion, judgment, and identity on prosocial behavior. Marketing Intelligence and Planning, 35 (2), 180-191. doi: 10.1108/mip-06-2016-0093

Work more and indulge more: exploring the self-licensing effect of hard work on likelihood to purchase hedonic products

Septianto, Felix (2017). Work more and indulge more: exploring the self-licensing effect of hard work on likelihood to purchase hedonic products. Journal of Retailing and Consumer Services, 34, 235-239. doi: 10.1016/j.jretconser.2016.10.012

The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements

Septianto, Felix and Pratiwi, Loren (2016). The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements. Marketing Letters, 27 (1), 171-181. doi: 10.1007/s11002-014-9324-z

"Chopin" effect? An exploratory study on how musical tempo influence consumer choice of drink with different temperatures

Septianto, Felix (2016). "Chopin" effect? An exploratory study on how musical tempo influence consumer choice of drink with different temperatures. Asia Pacific Journal of Marketing and Logistics, 28 (5), 765-779. doi: 10.1108/apjml-11-2015-0182

Consumer locus of control as a moderator of the relationship between mood and consumers likelihood to purchase

Septianto, Felix, Huang, Minghao and Jeong, Jaeseok (2014). Consumer locus of control as a moderator of the relationship between mood and consumers likelihood to purchase. Asia Marketing Journal, 16 (2), 59-75. doi: 10.53728/2765-6500.1540

Anxiety, sadness, and emotion specificity: the role of music in consumer emotion and advertisement evaluation

Septianto, Felix (2013). Anxiety, sadness, and emotion specificity: the role of music in consumer emotion and advertisement evaluation. ASEAN Marketing Journal, 5 (2), 83-92. doi: 10.21002/amj.v5i2.3057

Beauty in the eye of the mindset-holder

Lee, Jasmin, Seo, Yuri and Septianto, Felix (2023). Beauty in the eye of the mindset-holder. Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand, 4-6 December 2023.

Challenging clean meat naturalness perceptions: The role of consumer mindsets

Arango, Luis, Septianto, Felix and Pontes, Nicolas (2023). Challenging clean meat naturalness perceptions: The role of consumer mindsets. Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand, 4-6 December 2023.

Consumer beliefs and responses to equality-based initiatives

Ochionuoha, Aristus, Saluja, Geetanjali and Septianto, Felix (2023). Consumer beliefs and responses to equality-based initiatives. Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand, 4-6 December 2023.

How micro (vs. mega) influencers drive word-of-mouth in the age of digital economy: The moderating role of consumers’ mindset

Park, Jiwoon, Lee, Jasmin, Septianto, Felix and Seo, Yuri (2023). How micro (vs. mega) influencers drive word-of-mouth in the age of digital economy: The moderating role of consumers’ mindset. American Marketing Association Summer Conference, San Francisco, CA United States, 4-6 August 2023.

Implicit mindset and preference for in-kind CSR contributions

Seo, Yuri, Septianto, Felix, Sen, Sankar and Mathur, Pragya (2023). Implicit mindset and preference for in-kind CSR contributions. North American Association for Consumer Research Conference, Seattle, WA, United States, 26-29 October 2023.

Loneliness increases support for brand activism

Khan, Saira, Seo, Yuri and Septianto, Felix (2023). Loneliness increases support for brand activism. American Marketing Association Summer Conference, San Francisco, CA United States, 4-6 August 2023.

Positive cognitive emotions promotes healthy eating

Duong, Chien, Lin, Joanna, Sung, Billy and Septianto, Felix (2023). Positive cognitive emotions promotes healthy eating. Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand, 4-6 December 2023.

The end of brands?

Rotman, Jeff, Weber, Virginia and Septianto, Felix (2023). The end of brands?. Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand, 4-6 December 2023.

The role of emotion in influencing effective product placement

Kim, Joohee, O'Rourke, Anne-Maree and Septianto, Felix (2023). The role of emotion in influencing effective product placement. Global Marketing Conference, Seoul, South Korea, 20-23 July 2023.

The role of regulatory mode and positive emotion in social media engagement

Septianto, Felix and Mathmann, Frank (2023). The role of regulatory mode and positive emotion in social media engagement. Global Marketing Conference, Seoul, South Korea, 20-23 July 2023.

Consumer mindset and impact expectancy of corporate social responsibility contribution types

Seo, Yuri, Septianto, Felix, Sen, Sankar and Mathur, Pragya (2022). Consumer mindset and impact expectancy of corporate social responsibility contribution types. Korean Scholars Marketing Science Conference, Seoul, South Korea, 5 November 2022.

Finding meaning: Loneliness increases preference for art-infused products

Khan, Saira, Seo, Yuri and Septianto, Felix (2022). Finding meaning: Loneliness increases preference for art-infused products. North American Association for Consumer Research Conference, Denver, CO United States, 20-23 October 2022.

How implicit theories of beauty affect consumer perceptions towards physical attractiveness

Lee, Jasmin, Seo, Yuri and Septianto, Felix (2022). How implicit theories of beauty affect consumer perceptions towards physical attractiveness. Korean Scholars Marketing Science Conference, Seoul, South Korea, 5 November 2022.

How loneliness increases preferences for art-infused products

Khan, Saira, Seo, Yuri and Septianto, Felix (2022). How loneliness increases preferences for art-infused products. Korean Scholars Marketing Science Conference, Seoul, South Korea, 5 November 2022.

Negative Imagery Framing for Advertising Climate Change on Social Media

Li, Shuge, Quang, Huy Phạm, Kwon, Junbum and Septianto, Felix (2022). Negative Imagery Framing for Advertising Climate Change on Social Media. INFORMS Marketing Science Conference, Chicago, IL United States, 16-18 June 2022.

Social media promotion of meat alternatives

Septianto, Felix and Mathmann, Frank (2022). Social media promotion of meat alternatives. Australian and New Zealand Marketing Academy Conference, Perth, WA Australia, 5-7 December 2022.

The effect of regret appeal on cultured meat acceptance: The moderating role of age

Septianto, Felix, Sung, Billy and Duong, Patrick (2022). The effect of regret appeal on cultured meat acceptance: The moderating role of age. Australian and New Zealand Marketing Academy Conference, Perth, WA Australia, 5-7 December 2022.

Dark And Cold Appeals To Business Customers? The Role Of Color Features In Boosting Word-of-mouth For B2B Vs. B2C FGC (Firm-Generated-Content) On Social Media

Kwon, Junbum, Chan, Ka Wing, Gu, William and Septianto, Felix (2021). Dark And Cold Appeals To Business Customers? The Role Of Color Features In Boosting Word-of-mouth For B2B Vs. B2C FGC (Firm-Generated-Content) On Social Media. INFORMS Marketing Science Conference, Online, 3-5 June 2021.

Bittersweet In Visual Narratives: How Emotional Shift Amplifies Consumer Engagement

Chan, Ka Wing, Kwon, Junbum, Srinivasan, Srikaanth and Septianto, Felix (2021). Bittersweet In Visual Narratives: How Emotional Shift Amplifies Consumer Engagement. INFORMS Marketing Science Conference, Online, 3-5 June 2021.

Cute Brand Logo Reduces Consumer Punishment

Septianto, Felix and Kwon, Junbum (2021). Cute Brand Logo Reduces Consumer Punishment. Australian & New Zealand Marketing Academy Conference, Melbourne, VIC Australia, 29 November - 1 December 2021.

Framing hope: how positive emotions reduce food waste behaviour

Northey, Gavin, Khalil, Mary, Lang, Bodo and Septianto, Felix (2021). Framing hope: how positive emotions reduce food waste behaviour. Australian & New Zealand Marketing Academy Conference, Melbourne, VIC Australia, 29 November - 1 December 2021.

LGBT themed advertising and consumers’ religiosity

Chowdhury, Rafi, Arli, Denni and Septianto, Felix (2021). LGBT themed advertising and consumers’ religiosity. Australian and New Zealand Marketing Academy Conference, Melbourne, Australia, 29 November - 1 December 2021.

The effects of marketing channel selection on brand authenticity: the role of perceived firm size

Septianto, Felix, Ang, Tyson, Japutra, Arnold and Putra, Pragea Geldoffy (2021). The effects of marketing channel selection on brand authenticity: the role of perceived firm size. Marshall Business Research Conference, Online, 5 November 2021.

Does culture matter in art infusion? Implications for luxury advertising

Jun, Hyejin, Seo, Yuri, Septianto, Felix and Ko, Eunju (2020). Does culture matter in art infusion? Implications for luxury advertising. Global Marketing Conference, Online, 5-8 November 2020.

How Action and Inaction Regret Shapes Different Levels of Self-Control

Park, Jiwoon and Septianto, Felix (2020). How Action and Inaction Regret Shapes Different Levels of Self-Control. American Marketing Association Summer Conference, Online, 18-20 August 2020.

Luxury customization and self-authenticity: implication for consumer wellbeing

Choi, Dayeon , Seo, Yuri, Septianto, Felix and Ko, Eunju (2020). Luxury customization and self-authenticity: implication for consumer wellbeing. Global Marketing Conference, Online, 5-8 November 2020.

Purchase type affects luxury consumption sharing intention on social media: the moderating role of psychological entitlement

Bai, Xue, Kemper, Joya, Septianto, Felix and Seo, Yuri (2020). Purchase type affects luxury consumption sharing intention on social media: the moderating role of psychological entitlement. ICAMA-KAS 2020 International Conference, Online, 31 October 2020.

The Effects of Mindfulness on Healthy Food Choice in Childhood Socioeconomic Groups

Errmann, Amy, Seo, Yuri and Septianto, Felix (2020). The Effects of Mindfulness on Healthy Food Choice in Childhood Socioeconomic Groups. North America - Association for Consumer Research Conference, Online, 1-4 October 2020.

The benefit and pitfall of humblebragging in social media sdvertising: the moderating role of celebrity versus influencer

Paramita, Widya and Septianto, Felix (2020). The benefit and pitfall of humblebragging in social media sdvertising: the moderating role of celebrity versus influencer. ICAMA-KAS 2020 International Conference, Online, 31 October 2020.

50 Shades of Gay: How Gender and Homosexual Imagery Disgusts Politically Conservative Viewers

Northey, Gavin, Dolan, Rebecca, Septianto, Felix, Van Esch, Patrick, Barbera, Michael and Andonopoulos, Vicki (2019). 50 Shades of Gay: How Gender and Homosexual Imagery Disgusts Politically Conservative Viewers. North America - Association for Consumer Research Conference, Atlanta, GA United States, 17-20 October 2019.

Country-of-origin Celebrity Endorsement Effects in Emerging Markets

Seo, Yuri, Septianto, Felix and Cruz, Angela (2019). Country-of-origin Celebrity Endorsement Effects in Emerging Markets. Australian & New Zealand Marketing Academy Conference, Wellington, New Zealand, 2-4 December 2019.

Disaster Relief: The Role of Threat-based Awe

Septianto, Felix, Seo, Yuri and Paramita, Widya (2019). Disaster Relief: The Role of Threat-based Awe. Australian & New Zealand Marketing Academy Conference, Wellington, New Zealand, 2-4 December 2019.

Effects of Mindfulness on Slow Fashion Purchase Intent

Errmann, Amy, Seo, Yuri and Septianto, Felix (2019). Effects of Mindfulness on Slow Fashion Purchase Intent. Global Fashion Management Conference, Paris, France, 11-14 July 2019. Gyeongnam, Korea: GAMMA. doi: 10.15444/GFMC2019.02.07.05

Global Identity Goal Pursuits and Country-of-Origin Celebrity Endorsement Effects in Emerging Markets

Seo, Yuri, Septianto, Felix and Cruz, Angela (2019). Global Identity Goal Pursuits and Country-of-Origin Celebrity Endorsement Effects in Emerging Markets. Korean Scholars Marketing Science Conference, Seoul, South Korea, 16-17 November 2019. Gyeongnam, Korea: GAMMA.

Grateful Compliance or Proud Defiance? The Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-Drinking Message

Septianto, Felix and Garg, Nitika (2019). Grateful Compliance or Proud Defiance? The Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-Drinking Message. Asia Pacific - Association for Consumer Research Conference, Ahmedabad, India, 10-12 January 2019.

Let Us Give Thanks: How Gratitude and Message Framing Can Reduce Food Waste

Northey, Gavin, Kemper, Joya, Septianto, Felix and Van Esch, Patrick (2019). Let Us Give Thanks: How Gratitude and Message Framing Can Reduce Food Waste. Australian & New Zealand Marketing Academy Conference, Wellington, New Zealand, 2-4 December 2019.

Let Us Give Thanks: How Gratitude and Message Framing Can Reduce Food Waste

Septianto, Felix, Kemper, Joya, Northey, Gavin, Andonopoulos, Vicki, Van Esch, Patrick and Barbera, Michael (2019). Let Us Give Thanks: How Gratitude and Message Framing Can Reduce Food Waste. North America - Association for Consumer Research Conference, Atlanta, GA United States, 17-20 October 2019.

Poignancy Increases Consumer Preferences for Self-Made Products

Septianto, Felix (2019). Poignancy Increases Consumer Preferences for Self-Made Products. Australian & New Zealand Marketing Academy Conference, Wellington, New Zealand, 2-4 December 2019.

Pride & Prejudice: How an Individual’s Hubris Makes Them Say Bad Things about Your Brand

Septianto, Felix, Northey, Gavin, Chiew, Tung Moi, Andonopoulos, Vicki and Ngo, Liem Viet (2019). Pride & Prejudice: How an Individual’s Hubris Makes Them Say Bad Things about Your Brand. North America - Association for Consumer Research Conference, Atlanta, GA United States, 17-20 October 2019.

Pride & Prejudice: The Influence of Hubristic Pride on Negative Word-of-Mouth Following a Service Failure

Northey, Gavin, Septianto, Felix, Chiew, Tung Moi and Ngo, Liem Viet (2019). Pride & Prejudice: The Influence of Hubristic Pride on Negative Word-of-Mouth Following a Service Failure. Australian & New Zealand Marketing Academy Conference, Wellington, New Zealand, 2-4 December 2019.

Religiosity, Recognition and Donation: An Indonesian Context

Septianto, Felix, Tjiptono, Fandy and Paramita, Widya (2019). Religiosity, Recognition and Donation: An Indonesian Context. Australian & New Zealand Marketing Academy Conference, Wellington, New Zealand, 2-4 December 2019.

Sex Sells... Or Does It? How LGBT Sexual Imagery Influences the Effectiveness of Luxury Brand Advertisements

Northey, Gavin, Dolan, Rebecca, Septianto, Felix, Van Esch, Patrick and Barbera, Michael (2019). Sex Sells... Or Does It? How LGBT Sexual Imagery Influences the Effectiveness of Luxury Brand Advertisements. Global Fashion Management Conference, Paris, France, 11-14 July 2019. Gyeongnam, Korea: GAMMA.

The Effects of Gratitude and Pride in Promoting Sustainable Luxury Brands

Septianto, Felix and Seo, Yuri (2019). The Effects of Gratitude and Pride in Promoting Sustainable Luxury Brands. Global Fashion Management Conference, Paris, France, 11-14 July 2019.

The Influence of Mindfulness and Evolutionary Psychology towards Impulsive Consumer Choice

Errmann, Amy, Seo, Yuri and Septianto, Felix (2019). The Influence of Mindfulness and Evolutionary Psychology towards Impulsive Consumer Choice. Korean Scholars Marketing Science Conference, Seoul, South Korea, 16-17 November 2019. Gyeongnam, Korea: GAMMA.

Grateful Compliance or Proud Defiance? The Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-Drinking Message

Septianto, Felix and Garg, Nitika (2018). Grateful Compliance or Proud Defiance? The Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-Drinking Message. Society for Consumer Psychology Boutique Conference, Sydney, NSW Australia, 4-5 January 2018.

How Pride Shapes Morality: Implications for Counterfeiting And Sustainability

Septianto, Felix, Tjiptono, Fandy and Arli, Denni (2018). How Pride Shapes Morality: Implications for Counterfeiting And Sustainability. Mystique of Luxury Brands Conference, Singapore, 8-9 May 2018.

LGBT-themed Advertising: Gender, Disgust & Political Ideology

Etheridge, Jane, Northey, Gavin, Septianto, Felix, Dolan, Rebecca and Van Esch, Patrick (2018). LGBT-themed Advertising: Gender, Disgust & Political Ideology. Australian & New Zealand Marketing Academy Conference, Adelaide, SA Australia, 3-5 December 2018.

Pride Effects on Negative WOM: Implications for Luxury Service Industry

Septianto, Felix, Chiew, Tung Moi and Northey, Gavin (2018). Pride Effects on Negative WOM: Implications for Luxury Service Industry. Mystique of Luxury Brands Conference, Singapore, 8-9 May 2018.

Pride and Message Framing Effects on Volunteering

Septianto, Felix, Sung, Billy, Seo, Yuri and Tugiman, ‪Nursafwah (2018). Pride and Message Framing Effects on Volunteering. Australian & New Zealand Marketing Academy Conference, Adelaide, SA Australia, 3-5 December 2018.

The Anchoring Effects of Temperature Cues on Price Valuations

Barbera, Michael, Northey, Gavin, Septianto, Felix, Andonopoulos, Vicki and Frethey-Bentham, Catherine (2018). The Anchoring Effects of Temperature Cues on Price Valuations. North America - Association for Consumer Research Conference, Dallas, TX United States, 11-14 October 2018.

The Power of Beauty? The Interactive Effects of Awe and Online Reviews on Purchase Intentions

Septianto, Felix and Choi, Jane (2018). The Power of Beauty? The Interactive Effects of Awe and Online Reviews on Purchase Intentions. Korean Scholars Marketing Science Conference, Seoul, South Korea, 10-11 November 2018.

Emotions and Morality: The Distinct Effects of Pride and Gratitude on Consumer Ethical Judgment

Septianto, Felix and Garg, Nitika (2017). Emotions and Morality: The Distinct Effects of Pride and Gratitude on Consumer Ethical Judgment. American Marketing Association Summer Conference, San Francisco, United States, 4-6 August 2017.

Grateful Compliance or Proud Defiance? The Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-Drinking Message

Septianto, Felix and Garg, Nitika (2017). Grateful Compliance or Proud Defiance? The Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-Drinking Message. American Marketing Association Summer Conference, San Francisco, CA United States, 4-6 August 2017.

Peas in a Pod? Distinct Effects of Pride and Gratitude on Self- Versus Other-Focused Appeals

Septianto, Felix and Garg, Nitika (2017). Peas in a Pod? Distinct Effects of Pride and Gratitude on Self- Versus Other-Focused Appeals. INFORMS Marketing Science Conference, Los Angeles, CA United States, 7-10 June 2017.

Positive Emotion Effects on Consumer Ethical Judgment

Septianto, Felix and Garg, Nitika (2017). Positive Emotion Effects on Consumer Ethical Judgment. Australian & New Zealand Marketing Academy Conference, Melbourne, VIC Australia, 4-6 December 2017.

Grateful Compliance or Proud Defiance? Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-Drinking Messages

Septianto, Felix and Garg, Nitika (2016). Grateful Compliance or Proud Defiance? Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-Drinking Messages. Australian & New Zealand Marketing Academy Conference, Christchurch, New Zealand, 5-7 December 2016.

Peas in a Pod? Distinct Effects of Pride and Gratitude on Self- Versus Other-Focused Appeals

Septianto, Felix and Garg, Nitika (2016). Peas in a Pod? Distinct Effects of Pride and Gratitude on Self- Versus Other-Focused Appeals. Australian & New Zealand Marketing Academy Conference, Christchurch, New Zealand, 5-7 December 2016.

Feel Like Giving or Receiving? The Effects of Pride and Gratitude on Self- Versus Other-Focused Appeals

Septianto, Felix and Garg, Nitika (2015). Feel Like Giving or Receiving? The Effects of Pride and Gratitude on Self- Versus Other-Focused Appeals. Australian & New Zealand Marketing Academy Conference, Sydney, NSW Australia, 30 November - 2 December 2015.

Digital Service Transformation: Pathways to human and economic wellbeing White Paper

Andreassen, Tor W., Archibald, Gordon, Beekhuyzen, Jenine, Bongiovanni, Ivano, Brea, Edgar, Breidbach, Christoph, Burchill, Keith, Burgers, Henri, Cao, Selina, Coote, Len, Coram, Brendan, Cunningham, Claire, Feast, George, Field, Mitch, Ford, Jerad, Fouche, Leon, Gain, Alexandria, Gooding, Glen, Goyeneche Ramirez, David, Green, Teegan, Gschwind, Daniel, Hall, Thomas, Hartley, Nicole, Heinz, Daniel, Hine, Damian, Indulska, Marta, Kapernick, Brett, Kastelle, Tim, Ko, Ryan ... Zhang, Wenlu (2023). Digital Service Transformation: Pathways to human and economic wellbeing White Paper. Brisbane, QLD Australia: The University of Queensland Business School - Service Innovation Alliance. doi: 10.14264/aed4918

Indonesian market and New Zealand brands

Seo, Yuri, Kim, Jae-Eun, Septianto, Felix and Hooi, Andrea (2019). Indonesian market and New Zealand brands. Auckland, New Zealand: Centre of Asia-Pacific Excellence.

Korean Market and New Zealand Brands

Seo, Yuri, Kim, Jae-Eun, Septianto, Felix and Hooi, Andrea (2019). Korean Market and New Zealand Brands. Auckland, New Zealand: Centre of Asia-Pacific Excellence.

The Mexican market and New Zealand brands

Seo, Yuri, Kim, Jae-Eun, Septianto, Felix and Hooi, Andrea (2019). The Mexican market and New Zealand brands. Auckland, New Zealand: Centre of Asia-Pacific Excellence.