Associate Professor Barbara Masser

Associate Professor

School of Psychology
Faculty of Health and Behavioural Sciences
b.masser@psy.uq.edu.au
+61 7 336 56373

Overview

Barbara’s research uses social psychological theory to solve real social problems. Over 14 years she has collaborated with a range of industry partners (e.g., Australian Red Cross Blood Service; state police agencies) to design and evaluate theory-based solutions to problems as diverse as how to minimise bias in investigating allegations of sexual assault to how to maximise blood donor appointment attendance. She has over 60 peer reviewed publications including many focused on prejudice, discrimination, and donor recruitment and retention that have been published in Annals of Behavioral Medicine, Psychology of Women Quarterly, Journal of Personality and Social Psychology, Law & Human Behavior, Transfusion, Transfusion Medicine Reviews and and other journals. She is currently an elected Associate Scientist in the Donor Research team of the Biomedical Excellence in Safer Transfusion (BEST) international research collaborative.

Research Interests

  • Blood donor recruitment, retention and health
  • Perceptions and treatment of victims of sexual assault

Research Impacts

Barbara is currently seconded for 1 day a week at a Visiting Principal Research Fellow within the Clinical Services and Research Team at the Australian Red Cross Blood Service. In this role she works directly with divisons within the Blood Service to conduct research to effect organisational change.

Qualifications

  • BA (Hons) Industrial Relations/Social Psychology, University of Kent
  • Master of Social and Applied Psychology, University of Kent
  • PhD (Social Psychology), University of Kent

Publications

View all Publications

Supervision

  • Doctor Philosophy

  • (2017) Doctor Philosophy

  • Doctor Philosophy

View all Supervision

Publications

Book

Book Chapter

Journal Article

Conference Publication

  • Masser, B. M., Davison, T. E. and Chapman, C. M. (2017). How can we change our voluntary non-remunerated donors to donate more frequently?. In: 34th International Congress of the International Society of Blood Transfusion, Dubai, United Arab Emirates, (112-118). 3-8 September 2016. doi:10.1111/voxs.12312

  • Scott, T. L., Masser, B. M. and Pachana, N. A. (2016). Positive ageing and gardening: development and testing of a gardening survey measuring benefits of leisure gardening. In: XXIX International Horticultural Congress on Horticulture: Sustaining Lives, Livelihoods and Landscapes (IHC2014): XII International People Plant Symposium: Horticulture and Human Communities. XXIX International Horticultural Congress on Horticulture: Sustaining Lives, Livelihoods and Landscapes (IHC2014), Brisbane, QLD, Australia, (1-6). 17-22 August 2014. doi:10.17660/ActaHortic.2016.1121.1

  • Scott, T. L., Masser, B. M. and Pachana, N. A. (2016). Using indoor plants and natural elements to positively impact occupants of residential aged-care facilities. In: XXIX International Horticultural Congress on Horticulture: Sustaining Lives, Livelihoods and Landscapes (IHC2014): XII International People Plant Symposium: Horticulture and Human Communities. XXIX International Horticultural Congress on Horticulture: Sustaining Lives, Livelihoods and Landscapes (IHC2014), Brisbane, QLD, Australia, (7-12). 17-22 August 2014. doi:10.17660/ActaHortic.2016.1121.2

  • Thijsen, A., Gemelli, C. N., Waller, D., Wright, S. T. and Masser, B. (2015). Factors Associated with Blood Donation in an Older Population: A Comparison between Donors and Non-donors. In: Transfusion. AABB Annual Meeting, Anaheim Ca, (92A-93A). Oct 24-27, 2015.

  • Gemelli, C. N., Thijsen, A., Waller, D., Wright, S. T. and Masser, B. (2015). Impact of Temporary Deferrals on Time to Return: Differences between Established and Newly Frequent Blood Donors. In: Transfusion. AABB Annual Meeting, Anaheim Ca, (96A-96A). Oct 24-27, 2015.

  • Masser, B. and Bagot, K. (2014). Understanding the current and future contribution of psychology to blood donor recruitment. In: Special Issue: State of the Art Presentations, 24th Regional Congress of the International Society of Blood Transfusion–Asia, Kuala Lumpur, Malaysia, 1–4 December 2013. State of the Art: 24th Regional Congress of the International Society of Blood Transfusion–Asia, Kuala Lumpur, Malaysia, (171-177). 1–4 December 2013. doi:10.1111/voxs.12075

  • Bagot, K. L., Bove, L., Masser, B. and White, K. M. (2013). Face-to-face or over the phone: the means for successful conversion conversations to plasmapheresis. In: Abstracts of the 23rd Regional Congress of the International Society of Blood Transfusion. 23rd Regional Congress of the International Society of Blood Transfusion, Amsterdam, The Netherlands, (93-94). 2-5 June 2013. doi:10.1111/vox.12048

  • Masser, B., Bagot, K. L., White, M. and Bove, L. L. (2013). How can 'Blood' collection agencies facilitate first time plasmapaheresis donation?. In: Abstracts of the 23rd Regional Congress of the International Society of Blood Transfusion. 23rd Regional Congress of the International Society of Blood Transfusion, Amsterdam, The Netherlands, (87-87). 2-5 June 2013. doi:10.1111/vox.12048

  • Bagot, K.L., Masser, B., Bove, L. and Bednall, T.C. (2012). Barriers to the initial conversion and continuation of plasma donation. In: Abstracts of the 32nd International Congress of the International Society of Blood Transfusion in joint cooperation with the 10th Congress of AMMTAC. 32nd International Congress of the International Society of Blood Transfusion in joint cooperation with the 10th Congress of AMMTAC, Cancun, Mexico, (88-88). 7-12 July 2012. doi:10.1111/j.1423-0410.2012.01615_2.x

  • Masser, B, White, K. and Terry, D. J. (2010). Evaluating the impact of a web-based goal setting activity on non-donors' intentions to donate and preparatory behavior. In: Transfusion. AABB Annual Meeting 2010, Baltimore MD, (102A-103A). 9-12 October 2010. doi:10.1111/j.1537-2995.2010.02833_1.x

  • Duck, J. M., Masser, B. M. and Terry, D. J. (2008). Attitudes towards gender equity initiatives: A group-based analysis. In: M. S. Wilson and M. Crawford, Australian Journal of Psychology : The Abstracts of the 37th Annual Meeting of Australasian Social Psychologists. 37th Annual Meeting of Australasian Social Psychologists, Wellington, New Zealand, (20-20). 27-30 March, 2008. doi:10.1080/00049530802385533

  • Robinson, N. G., Masser, B., White, K. M., Terry, D. J., Cavalchini, D. and Grace, R. (2008). Blood donation in Australia: Testing an extended theory of planned behaviour. In: M.S. Wilson and M. Crawford, 37th Annual Meeting of Australasian Social Psychologists, Wellington, New Zealand, (43-43). 27-30 March 2008.

  • Fielding, K. S., Masser, B. and Xiang, N. (2008). Just because you lead us, it doesn't mean we have to like you: The challenge of being an anti-normative leader. In: Australian Journal of Psychology. 37th Annual Meeting of Australasian Social Psychologists, Wellingon, New Zealand, (51-51). 27-30 March 2008. doi:10.1080/00049530802385533

  • Masser, B. M., Grass, K. and Nesic, M. (2008). We like you but we don't want you: The impact of pregnancy in the workplace. In: M. S. Wilson and M. Crawford, Australian Journal of Psychology : The Abstracts of the 37th Annual Meeting of Australasian Social Psychologists. 37th Annual Meeting of Australasian Social Psychologists, Wellington, New Zealand, (35-35). 27-30 March 2008.

  • Nielsen, Z., Duck, J. and Masser, B. (2006). Applying Terror Management Theory to Death in Television News. In: Mavor, Kenneth I., Australian Journal of Psychology. The 35th Annual Meeting of the Society of Australasia Social Psychologists (SASP), Canberra, (41-41). 20-23 April, 2006. doi:10.1080/00049530600940015

  • Lai, S., Masser, B., White, K., Terry, D. and Cavalchini, D. (2006). Blood donation in Australia: The role of attitudes, norms, perceived behavioural control, and self-identity. In: Mavor, Kenneth I., Australian Journal of Psychology. The 35th Annual Meeting of the Society of Australasian Social PSychologists (SASP), Canberra, (34-34). 20-23 April, 2006. doi:10.1080/00049530600940015

  • Golding, A., Duck, J. and Masser, B. (2006). Developing leadership aspirations. In: Australian Journal of Psychology. 35th Annual Meeting of the Society of Australasian Social Psychologists (SASP), Canberra, (29-29). 20-23, April 2006. doi:10.1080/00049530600940015

  • Nesic, M., Masser, B. and Terry, D. (2006). Nice policies, what about the practice? Work-life balance amongst Australian academics. In: Mavor, Kenneth I., Australian Journal of Psychology. The 35th Annual Meeting of the Society of Australasian Social Psychologists (SASP), Canberra, (41-41). 20-23 April, 2006. doi:10.1080/00049530600940015

  • Duck, J., Masser, B. and Terry, D. (2006). Support for diversity initiatives in organisations: An intergroup perspective. In: Mavor Kenneth I., Australian Journal of Psychology. The 35th Annual Meeting of the Society of Australasian Social Psychologists (SASP), Canberra, (26-26). 20-23 April, 2006. doi:10.1080/00049530600940015

  • Masser, B. M., Duck, J. M. and Terry, D. J. (2005). Understanding reactions to diversity initiatives in organisations: An intergroup perspective. In: B. Slugoskie and K. Doonan, The Abstracts of the 34th Annual Conference of the Society for Australasian Social Psychologists. the 34th Annual Conference of the Society for Australasian Social Psychologists, James Cook University, Townsville QLD, (94-94). 7-10 April 2005.

  • Fielding, K., Terry, D. J., Bordia, P., Hogg, M. A. and Masser, B. M. (2003). Explaining rural landholders' use of sustainable practices: The role of attitudes, norms, and the intergroup context. In: Mary Katsikitis, Proceedings of the 38th APS Annual Conference 2 - 5 October 2003, Perth WA : development through diversity. 38th APS Annual Conference : development through diversity, Perth W. A., (42-42). 2003.

  • Masser, B. M. and Watson, A (2002). ''If you're criticising them, then you're criticising me'': When motivated stereotype use generalises beyond the self. In: C Lee, Australian Journal of Psychology. 8th Annual Meeting of the Society of Australasian Social Psychologists, Adelaide, (124-124). 25-28 April 2002.

  • Moffat, K. and Masser, B. M. (2001). Norms, prejudice and perceived target sexuality as determinants of behavioural discrimination: Evidence of homophobia in a laboratory setting. In: W. Noble, Australian Journal of Psychology Combined Abstracts of 2001 Australian Psychology Conferences. The Seventh Annual meeting of the Society of Australasian Social Psychologists, Melbourne, Victoria, (121-121). 12-15 July, 2001.

  • Masser, B. M., Viki, G. T. N. and Abrams, D. (2001). Perceptions of stranger and acquaintance rape: The role of benevolent and hostile sexism in victim blame and rape proclivity. In: W. Noble, Australian Journal of Psychology Combined Abstracts of 2001 Australian Psychology Conferences. The Seventh Annual meeting of the Society of Australasian Social Psychologists, Melbourne, Victoria, (120-120). 12-15 July, 2001.

  • Masser, B. M. (2000). What has prejudice got to do with it? Stereotype suppression and rebound. In: D. Ngaire, M. Innes and I. Walker, Australian Journal of Psychology. 5th Annual Meeting of the Society of Australasian Social Psychologists, Fremantle, (13). 27-30 April 2000.

  • Masser, B. M. and Abrams, D. (1999). 'Automatic' stereotype suppression? The influence of the situation on stereotype expression. In: J. Cameron and J. Jetten, 4th Annual Meeting of the Society of Australasian Social Psychologists: Australian Journal of Psychology. 4th annual Meeting of the Society of Australasian Social Psyc, Hyatt Regency, Coolum, (13). 8-11 April, 1999.

Grants (Administered at UQ)

PhD and MPhil Supervision

Current Supervision

  • Doctor Philosophy — Principal Advisor

  • Doctor Philosophy — Principal Advisor

  • Doctor Philosophy — Principal Advisor

  • Doctor Philosophy — Associate Advisor

Completed Supervision