Professor Barbara Masser

ARCBS Chair in Donor Behaviour

School of Psychology
Faculty of Health and Behavioural Sciences
b.masser@psy.uq.edu.au
+61 7 336 56373

Overview

Barbara’s research uses social psychological theory to solve real social problems. Over 14 years she has collaborated with a range of industry partners (e.g., Australian Red Cross Blood Service; state police agencies) to design and evaluate theory-based solutions to problems as diverse as how to minimise bias in investigating allegations of sexual assault to how to maximise blood donor appointment attendance. She has over 60 peer reviewed publications including many focused on prejudice, discrimination, and donor recruitment and retention that have been published in Annals of Behavioral Medicine, Psychology of Women Quarterly, Journal of Personality and Social Psychology, Law & Human Behavior, Transfusion, Transfusion Medicine Reviews and and other journals. She is currently an elected Associate Scientist in the Donor Research team of the Biomedical Excellence in Safer Transfusion (BEST) international research collaborative.

Research Interests

  • Blood donor recruitment, retention and health
  • Perceptions and treatment of victims of sexual assault

Research Impacts

Barbara is currently seconded for 1 day a week at a Visiting Principal Research Fellow within the Clinical Services and Research Team at the Australian Red Cross Blood Service. In this role she works directly with divisons within the Blood Service to conduct research to effect organisational change.

Qualifications

  • BA (Hons) Industrial Relations/Social Psychology, University of Kent
  • Master of Social and Applied Psychology, University of Kent
  • PhD (Social Psychology), University of Kent

Publications

View all Publications

Supervision

View all Supervision

Publications

Book

Book Chapter

Journal Article

Conference Publication

Grants (Administered at UQ)

PhD and MPhil Supervision

Current Supervision

  • Doctor Philosophy — Principal Advisor

  • Doctor Philosophy — Principal Advisor

    Other advisors:

  • Doctor Philosophy — Principal Advisor

  • Doctor Philosophy — Principal Advisor

  • Doctor Philosophy — Associate Advisor

  • Doctor Philosophy — Associate Advisor

    Other advisors:

Completed Supervision