Dr Josephine Previte

Senior Lecturer

School of Business
Faculty of Business, Economics and Law

Overview

Dr Josephine Previte’s research focuses on issues related to the use of qualitative and digital methodologies in marketing and health service research, gender and embodiment issues in social marketing practice and social technology influences on consumer behaviour.

She has worked on a broad range of social marketing projects including alcohol consumption, breastfeeding, breastscreening, blood donation and new technology use to deliver social marketing services. Her research interests in social marketing, technology and consumption contexts has led to publications in academic journals, book chapters and conference papers, and delivered findings to invited speaking engagements.

Research Interests

  • Social Marketing
  • Consumer Behaviour
  • Qualitative Inquiry
  • Digital Methodologies
  • Health Service Research
  • Consumption and culture

Qualifications

  • Doctor of Philosophy, Queensland University of Technology
  • Bachelor of Commerce (Honours), Griffith University

Publications

View all Publications

Supervision

  • Doctor Philosophy

  • Doctor Philosophy

  • (2016) Doctor Philosophy

View all Supervision

Publications

Book

  • Solomon, Michael R., Russell-Bennett, Rebekah and Previte, Josephine Consumer Behaviour: buying, having, being 3rd ed. Frenchs Forst, NSW: Pearson Australia, 2012.

Book Chapter

  • Previte, Josephine, Brennan, Linda and Scott, John (2014). Case study: meso-macro-level theory - Drink Wise: investing in generational social change. In Social marketing and behaviour change: models, theory and applications (pp. 156-175) Cheltenham, United Kingdom: Edward Elgar Publishing.

  • Russell-Bennett, Rebekah, Gallegos, Danielle, Previte, Josephine and Hamilton, Robyn (2014). Case study: using social cognitive theory and social support coping theory to improve breastfeeding duration rates: MumBubConnect. In Social marketing and behaviour change: models, theory and applications (pp. 66-74) Cheltenham, United Kingdom: Edward Elgar Publishing.

  • Russell-Bennett, Rebekah, Gallegos, Danielle, Previte, Josephine and Hamilton, Robyn (2014). MumBubConnect: Using SMS to engage new mothers. In Gerard Hastings and Christine Domegan (Ed.), Social marketing: from tunes to symphonies 2nd ed. (pp. 334-343) London, United Kingdom: Routledge.

  • Previte, Josephine and Russell-Bennett, Rebekah (2014). The need for Internal Social Marketing (ISM): Extending the people focus to service employees. In Social marketing: From tunes to symphonies 2nd ed. (pp. 326-333) Abingdon, Oxon United Kingdom: Routledge.

  • Russell-Bennett, Rebekah, Previte, Josephine, Gallegos, Danielle, Hartel, Charmine E. J., Smith, Geoff and Hamilton, Robyn (2013). A services approach to social marketing programs. In Krzysztof Kubacki and Sharyn Rundle-Thiele (Ed.), Contemporary issues in social marketing (pp. 111-140) Newcastle upon Tyne, United Kingdom: Cambridge Scholars Publishing.

  • Russell-Bennett, Rebekah, Gallegos, Danielle and Previte, Josephine (2012). Overcoming barriers through new technology: support via text messaging. In Virginia Thorley and Melissa Vickers (Ed.), The 10th step and beyond: Mother support for breastfeeding (pp. 183-193) Amarillo, TX, United States: Hale Publishing.

  • Previte, J. A. and Bennett, R. (2004). Austin Power's SMS Message. In G. Pascale, R. L. McGuiggan, W. D. Perreault and E. J. McCarthy (Ed.), Marketing : creating and delivering value 4th ed. (pp. 107-110) Sydney, Australia: McGraw-Hill.

  • Bennett, R. and Previte, J. A. (2004). Monaro - a retro revival. In G. Pascale, R. L. McGuiggan, W. D. Perreault and E. J. McCarthy (Ed.), Marketing : creating and delivering value 4th ed. (pp. 548-551) Sydney, Australia: McGraw-Hill.

  • Pini, B., Brown, K. and Previte, J. A. (2004). Politics and identity in cyberspace: A case study of Australian women in agriculture online. In W. van de Donk, B.D. Loader, P.G. Nixon and D. Rucht (Ed.), Cyberprotest: New Media, Citizens and Social Movements (pp. 259-275) London: Routledge.

Journal Article

Conference Publication

PhD and MPhil Supervision

Current Supervision

  • Doctor Philosophy — Principal Advisor

    Other advisors:

  • Doctor Philosophy — Principal Advisor

  • Doctor Philosophy — Associate Advisor

  • Doctor Philosophy — Associate Advisor

Completed Supervision