The Monitored Audience: Control of Personal Information in the Digital Era (2010–2014)
This project is the first in-depth study of the monitored audience in the digital era, exploring public preferences regarding the collection and use of their personal information in the online commercial environment. Using cultural studies methods, it examines consumers' understanding of the monitoring process, their information management practices, and the controls they would like to have over the use of their information. The results include an analytical portrait of the changing information and commercial landscape online as well as the empirical groundwork for communicating consumer concerns to public and regulatory bodies. The findings will be presented in an internet-studies monograph, a policy monograph, and a series of articles.