Sending and responding to messages about climate change: The role of emotion and morality (2012–2014)
Climate change presents a moral challenge to individuals, and partly because of this it is an issue that is marinated in emotion. However, very little empirical work has examined the role of emotion and morality in promoting (or inhibiting) pro-environmental attitudes and behaviour. Through a mix of qualitative, survey and experimental work conducted in three countries, this research examines for the first time the role of emotion and morality in shaping how people respond to messages about climate change. This project not only represents significant progress in the theoretical understanding of responses to challenges of climate change, but will also have applied benefits in terms of promoting pro-environmental behaviour.