Consumer preferences for voluntary carbon mitigation in the aviation sector (2015–2018)

The demand for aviation is rapidly growing creating carbon emissions. Little is known about consumer preferences for aviation carbon offsets and how they evolve over time. This hinders the expansion of voluntary schemes at a crucial period in history. This research will investigate consumers offset preferences and their willingness to pay for aviation carbon mitigation using a novel time series methodology. The project will inform government policies and help industry to develop carbon offset programs which are more likely to be supported by consumers, helping to reduce carbon emissions in the long term. It will also profile carbon offsetting groups to support communication activities to increase the size and value of offsets.
Grant type:
ARC Discovery Projects
Funded by:
Australian Research Council