Consumer preferences for voluntary carbon mitigation in the aviation sector (2015–2018)
The demand for aviation is rapidly growing creating carbon emissions. Little is known about consumer
preferences for aviation carbon offsets and how they evolve over time. This hinders the expansion of
voluntary schemes at a crucial period in history. This research will investigate consumers offset preferences
and their willingness to pay for aviation carbon mitigation using a novel time series methodology. The project
will inform government policies and help industry to develop carbon offset programs which are more likely to
be supported by consumers, helping to reduce carbon emissions in the long term. It will also profile carbon
offsetting groups to support communication activities to increase the size and value of offsets.