Technology Transforming Markets: Large-Scale Field Experiments in Electricity Use (ARC Linkage Project administered by the University of Melbourne) (2015–2018)
Abstract:
Advances in information technology are transforming electricity markets. Victoria is rolling out ¿smart¿ meters,
which record half-hourly consumption data. Some retailers also provide web portals that facilitate customer
access to this information. Together with an innovative start-up company, we propose large-scale field
experiments to evaluate the impact of these technologies on how consumers: (1) use electricity, (2) opt for
new pricing plans, and (3) switch retailers. The results will have important implications for environmental
policies designed to conserve energy, for consumer choice and welfare, and for retail market
competitiveness.