Improving zoo/aquarium conservation learning outcomes: a values approach (2016–2019)
Zoos and aquariums claim their education programs are effective in reaching and educating the public on
conservation issues, yet research shows their success in influencing visitors¿ environmental behaviour is limited.
This project aims to investigate the influence of zoo/aquarium visitors¿ values or broad life goals on their
environmental learning outcomes; develop values-based conservation education strategies; and measure the
impact of these on visitors¿ adoption of conservation actions. The project will develop guidelines for replacing the
current `one size fits all¿ conservation messages with tailored experiences that attract, engage and influence those
for whom environmental care and protection are not necessarily of central concern.