Changing Australian Drinking : A comprehensive social marketing program (ARC Linkage Project administered by Griffith University) (2015–2018)

Abstract:
This research provides a comprehensive stratified randomised trial of an innovative social marketing program that is delivered to adolescents and their parents in Queensland Catholic Education schools. This project will deliver changes in alcohol expectancies, knowledge relating to alcohol, attitudes and intentions to drink alcohol for adolescents.
Grant type:
Griffith University
Researchers:
  • Director
    Centre for Youth Substance Abuse
    Faculty of Health and Behavioural Sciences
    Professor
    Princess Alexandra Hospital Southside Clinical Unit
    Faculty of Medicine
    Affiliate Professor
    School of Psychology
    Faculty of Health and Behavioural Sciences
  • Research Fellow
    Centre for Youth Substance Abuse
    Faculty of Health and Behavioural Sciences
    Affiliate Research Fellow
    School of Psychology
    Faculty of Health and Behavioural Sciences
Funded by:
Griffith University