Dr Peter Earl

Associate Professor

School of Economics
Faculty of Business, Economics and Law
+61 7 336 56598


Before joining the School of Economics in 2001, Peter Earl had spent a decade as Professor of Economics at Lincoln University in New Zealand. He decided to move to UQ after spending a semester in the School of Economics as a Visiting Professor in 1999 and having been impressed by the Library, the quality of the students and the School's strength in evolutionary economics.

He specialises in business economics, consumer research and economic method, with an interest in the impact of psychological factors and problems of information and knowledge on decision-making. He is also interested in Post Keynesian approaches to macroeconomics and monetary theory.

His approach blends elements from Austrian Economics, Behavioral Economics, Evolutionary Economics, Institutional Economics and Post Keynesian Economics. He has served as co-editor of the Journal of Economic Psychology and is a founding member of the editorial boards of Review of Political Economy and Marketing Theory. He is the author or editor of eighteen books and numerous articles and book chapters.


  • Doctor of Philosophy, University of Cambridge
  • Master of Arts, University of Cambridge
  • Bachelor of Arts, University of Cambridge


View all Publications


Featured Publications


Book Chapter

  • Earl, Peter E. (2016). Bounded rationality in the digital age. In Roger Frantz and Leslie Marsh (Ed.), Minds, models and milieux : commemorating the centennial of the birth of Herbert Simon (pp. 253-271) New York, United States: Palgrave. doi:10.1057/9781137442505_15

  • Earl, Peter E. (2016). The evolution of behavioural economics. In Roger Frantz, Shu-Heng Chen, Kurt Dopfer, Floris Heukelom and Shabnam Mousavi (Ed.), Routledge handbook of behavioral economics (pp. 5-17) Abingdon, Oxon, United Kingdom: Routledge. doi:10.4324/9781315743479

  • Earl, Peter E. and Peng, Ti-Ching (2013). Economics fit for the Queen: barriers and opportunities. In Frederic S. Lee and Mark Lavoie (Ed.), In defense of post-Keynesian and heterodox economics: responses to their critics (pp. 172-201) London, United Kingdom: Routledge. doi:10.4324/9780203095768

  • Earl, Peter E. (2013). Satisficing and cognition: complementarities between Simon and Hayek. In Roger Frantz and Robert Leeson (Ed.), Hayek and Behavioral Economics (pp. 278-300) Basingstoke, Hampshire, United Kingdom: Palgrave Macmillan. doi:10.1057/9781137278159

  • Earl, Peter E. (2012). Behavioural theory. In Michael Dietrich and Jackie Krafft (Ed.), Handbook on the economics and theory of the firm (pp. 96-101) Cheltenham, U. K.: Edward Elgar Publishing. doi:10.4337/9781848446489.00017

  • Earl, Peter E. (2011). Behavioural economics and public policy. In George Argyrous and Frank Stilwell (Ed.), Reading in Political Economy: Economics as a Social Science 3rd ed. (pp. 264-269) Prahran, VIC, Australia: Tilde University Press.

  • Earl, Peter and Potts, Jason (2011). Creativity under competition and the overshooting problem. In Creative industries and economic evolution (pp. 55-67) Cheltenham, U.K.: Edward Elgar.

  • Earl, Peter E. and Peng, Ti-Ching (2011). Home improvements. In Samuel Cameron (Ed.), Handbook of the economics of leisure (pp. 197-220) Cheltenham U.K., and Northhampton, M.A., U.S.A.: Edward Elgar.

  • Earl, Peter E. (2010). The sensory order, the economic imagination and the tacit dimension. In William N. Butos (Ed.), The social science of Hayek's 'The Sensory Order' (pp. 211-236) Bingley, United Kingdom: Emerald Group Publishing. doi:10.1108/S1529-2134(2010)0000013011

  • Earl, Peter. E and Wakeley, Tim (2009). Price-based versus standards-based approaches to reducing car addiction and other environmentally destructive activities. In Holt, Richard, P. F., Pressman, Steven and Spash, Clive (Ed.), Post Keynesian and ecological economics: Confronting environmental issues (pp. 158-177) Cheltenham, UK: Edward Elgar.

  • Earl, Peter E. (2007). Consumer X-inefficiency and the problem of market regulation. In Roger Frantz (Ed.), Renaissance in Behavioral Economics: Essays in Memory of Harvey Leibenstein (pp. 176-193) New York, NY, U.S.A.: Routledge. doi:10.4324/9780203020876

  • Chai, Andreas, Earl, Peter E. and Potts, Jason (2007). Fashion, growth and welfare: An evolutionary approach. In Marina Bianchi (Ed.), The evolution of consumption: Theories and practices (pp. 187-207) Bingley, W Yorks, United Kingdom: Emerald Group Publishing. doi:10.1016/S1529-2134(07)10008-9

  • Earl, Peter E. and Potts, Jason (2004). Bounded rationality and decomposability: The basis for integrating cognitive and evolutionary economics. In Mie Augier and James G. March (Ed.), Models of a Man: Essays in Memory of Herbert A. Simon (pp. 317-334) Cambridge, MA, U.S.A.: MIT Press.

  • Earl, P. E. (2004). How Mainstream Economists Model Choice, versus How We Behave, and Why it Matters. In E. Fullbrook (Ed.), A Guide to What's Wrong With Economics (pp. 95-105) London: Anthem Press.

  • Earl, P. E. (2003). The Entrepreneur as a Constructor of Connections. In Roger Koppl, Peter Kurrild-Klitgaard and Jack Birner (Ed.), Austrian Economics and Entrepreneurial Studies: Advances in Austrian Economics (pp. 113-130) Amsterdam; London: JAI/Elsevier.

  • Earl, P. E. (2003). The perils of pluralistic teaching and how to reduce them. In E. Fullbrook (Ed.), The Crisis in Economics (pp. 90-93) London, UK: Routledge.

  • Earl, Peter E. (2000). Indeterminacy in the economics classroom. In Peter Earl and S. Frowen (Ed.), Economics as an Art of Thought (pp. 25-50) London, United Kingdom: Taylor and Francis. doi:10.4324/9780203714058-9

Journal Article

Conference Publication

  • Earl, P. E. and Wakeley, T. (2006). Entrepreneurship as a potential point of departure for a course in pluralist economic principles. In: P. Kriesler, M. Johnson and J. Lodewijks, SHE Society of Heterodox Economists: Essays in Heterodox Economics Proceedings Refereed Papers Fifth Australian Society of Heterodox Economists Conference 11-12 December, 2006 The University of New South Wales Sydney Australia. Fifth Australian Society of Heterodox Economists Conference, UNSW Australia, (499-512). 11-12 December 2006.

  • Earl, P. E. and Wakeley, T. (2006). The economics of product development: A marginalist/evolutionary sythesis. In: LSE, 2006 Conference of the Association for Heterodox Economics. Annual Conference of the Association for Heterodox Economics, London, U.K., (1-29). 14-16 July 2006.

  • Earl, Peter E. and Wakeley, Tim (2005). Entrepreneurship as a Point of Departure for a Course in Pluralist Economic Principles. In: Proceedings of 2005 Conference of the Association for Heterodox Economics. 2005 Conference of the Association for Heterodox Economics, City University, London, (1-20). 15-17 July, 2005.

  • Earl, Peter E. and Wakeley, Tim (2005). The role of introspection, text and anecdotes in pluralistic approaches to economics. In: Proceedings of the 2005 Conference of the Association for Heterodox Economics. AHE Annual Conference 2005. The 7th Annual Conference of the Association for Heterodox Economics: Pluralism in Economics, London, U.K., (1-20). 15-17 July, 2005.

Edited Outputs

Other Outputs

PhD and MPhil Supervision

Completed Supervision