Dr Mark Brown

Senior Lecturer

School of Business
Faculty of Business, Economics and Law
m.brown@business.uq.edu.au
+61 7 334 68088

Overview

I'm a senior lecturer in marketing at the UQ Business School. My expertise lies in the domain of digital marketing strategy. Study after study suggests that firms and marketers are having difficulty “becoming digital”. I spend my days investigating the nature of the challenge and determining what leading marketing organisations can do to rapidly increase their digital sophistication. Consumers are inundated with meaningless messages and making your brand stand out – in any language, or on any device, is a major challenge. As Australia’s first PhD in digital marketing, I have a long-game perspective on digital transformation. The majority of my research examines how brands can engage with their markets in more meaningful ways. Transferring your business to digital is easy but being human is not. I therefore specialise in studying how consumers respond best to digital communications, with a particular interest in issues of data retention and and privacy. My background is in telecommunications and I have consulted with several firms and government bodies in the areas of digital marketing strategy. I have taught extensively at both undergraduate and postgraduate levels. If you’re interested in learning more about the kind of work I do or if you’d like to explore how we might be able to work together, please reach out to me via the contact details listed here.

Qualifications

  • Bachelor of Human Movement Studies, The University of Queensland
  • Doctor of Philosophy, Griffith University

Publications

View all Publications

Supervision

  • Doctor Philosophy

  • (2006) Doctor Philosophy

  • Doctor Philosophy

View all Supervision

Publications

Book Chapter

  • Bloxsome, Ellen L., Brown, Mark R., Pope, Nigel K. Ll. and Voges, Kevin E. (2014). International sponsorship research. The Handbook of International Advertising Research. (pp. 529-553) edited by Hong Cheng.Chichester, West Sussex, UK: John Wiley & Sons. doi:10.1002/9781118378465.ch26

  • Lee, Dennis, Muhlberger, Ralf and Brown, Mark (2010). Framework for mobile marketing: The locales framework. Handbook of research on mobile marketing management. (pp. 37-57) edited by Key Pousttchi and Dietmar G. Wiedemann.Hershey, PA, United States: IGI Global.

  • Voges, Kevin E., Pope, Nigel K.L. and Brown, Mark R. (2002). Cluster analysis of marketing data examining on-line shopping orientation: a comparison of k-means and rough clustering approaches. Heuristic and optimization for knowledge discovery. (pp. 208-225) edited by Hussein A. Abbass, Charles S. Newton and Ruhul Sarker.Hershey, PA, USA: IGI Global. doi:10.4018/978-1-930708-26-6.ch011

Journal Article

Conference Publication

PhD and MPhil Supervision

Current Supervision

  • Doctor Philosophy — Principal Advisor

    Other advisors:

  • Doctor Philosophy — Associate Advisor

    Other advisors:

Completed Supervision