The University of Queensland

International sponsorship research

Bloxsome, Ellen L., Brown, Mark R., Pope, Nigel K. Ll. and Voges, Kevin E. (2014). International sponsorship research. The Handbook of International Advertising Research. (pp. 529-553) edited by Hong Cheng. Chichester, West Sussex, UK: John Wiley & Sons. doi: 10.1002/9781118378465.ch26

Framework for mobile marketing: The locales framework

Lee, Dennis, Muhlberger, Ralf and Brown, Mark (2010). Framework for mobile marketing: The locales framework. Handbook of research on mobile marketing management. (pp. 37-57) edited by Key Pousttchi and Dietmar G. Wiedemann. Hershey, PA, United States: IGI Global.

Cluster analysis of marketing data examining on-line shopping orientation: a comparison of k-means and rough clustering approaches

Voges, Kevin E., Pope, Nigel K.L. and Brown, Mark R. (2002). Cluster analysis of marketing data examining on-line shopping orientation: a comparison of k-means and rough clustering approaches. Heuristic and optimization for knowledge discovery. (pp. 208-225) edited by Hussein A. Abbass, Charles S. Newton and Ruhul Sarker. Hershey, PA, USA: IGI Global. doi: 10.4018/978-1-930708-26-6.ch011

Branding’s academic–practitioner gap: managers’ views

Alpert, Frank, Brown, Mark, Ferrier, Elizabeth, Gonzalez-Arcos, Claudia Fernanda and Piehler, Rico (2022). Branding’s academic–practitioner gap: managers’ views. Journal of Product and Brand Management, 31 (2), 218-237. doi: 10.1108/jpbm-09-2020-3105

Stigma association type and sponsor corporate image: exploring the negative off-field behaviour of sportspeople

Bloxsome, Ellen, Brown, Mark, Pope, Nigel and Joseph, Christopher (2020). Stigma association type and sponsor corporate image: exploring the negative off-field behaviour of sportspeople. Australasian Marketing Journal, 28 (4), 136-144. doi: 10.1016/j.ausmj.2020.03.004

A model and empirical test of evolving consumer perceived brand innovativeness and its two-way relationship with consumer perceived product innovativeness

Shams, Rahil, Brown, Mark and Alpert, Frank (2020). A model and empirical test of evolving consumer perceived brand innovativeness and its two-way relationship with consumer perceived product innovativeness. Australasian Marketing Journal, 28 (4), 171-180. doi: 10.1016/j.ausmj.2020.04.006

The priming effect of competitor product information on advertising creativity

Brown, Mark, Bhadury, Roop, Bansal, Nitin and Bloxsome, Ellen (2020). The priming effect of competitor product information on advertising creativity. International Journal of Market Research, 62 (5), 147078532091030-648. doi: 10.1177/1470785320910301

The role of brand credibility in the relationship between brand innovativeness and purchase intention

Shams, Rahil, Brown, Mark and Alpert, Frank (2017). The role of brand credibility in the relationship between brand innovativeness and purchase intention. Journal of Customer Behaviour, 16 (2), 145-159. doi: 10.1362/147539217X14909732699534

The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site

Tan, Bin Jun, Brown, Mark and Pope, Nigel (2017). The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site. Journal of Marketing Communications, 25 (3), 1-19. doi: 10.1080/13527266.2016.1270344

Consumer perceived brand innovativeness: conceptualisation and measurement

Shams, Rahil, Alpert, Frank and Brown, Mark (2015). Consumer perceived brand innovativeness: conceptualisation and measurement. European Journal of Marketing, 49 (9/10), 1589-1615. doi: 10.1108/EJM-05-2013-0240

Consumer perceptions of trade show effectiveness: scale development and validation within a B2C context

Gottlieb, Udo, Brown, Mark and Ferrier, Elizabeth (2014). Consumer perceptions of trade show effectiveness: scale development and validation within a B2C context. European Journal of Marketing, 48 (1/2), 89-107. doi: 10.1108/EJM-06-2011-0310

The influence of service quality and trade show effectiveness on post-show purchase intention

Gottlieb, Udo R., Brown, Mark R. and Drennan, Judy (2011). The influence of service quality and trade show effectiveness on post-show purchase intention. European Journal of Marketing, 45 (11/12), 1642-1659. doi: 10.1108/03090561111167324

Phone bullying: Impact on self-esteem and well-being

Drennan, Judy, Brown, Mark and Sullivan Mort, Gillian (2011). Phone bullying: Impact on self-esteem and well-being. Young Consumers, 12 (4), 295-309. doi: 10.1108/17473611111185850

The impact of comedic violence on viral advertising effectiveness

Brown, M. R., Bhadury, R. K. and Pope, N. K. Ll. (2010). The impact of comedic violence on viral advertising effectiveness. Journal of Advertising, 39 (1), 49-65. doi: 10.2753/JOA0091-3367390104

Membership retention in professional sports organisations

Brown, M., Misko, D. and Lee, D. (2009). Membership retention in professional sports organisations. International Journal of Sport Management and Marketing, 6 (1), 52-67. doi: 10.1504/IJSMM.2009.026756

Winning ways: Immediate and long-term effects of sponsorship on perceptions of brand quality and corporate image

Pope, N., Voges, K. E. and Brown, M. (2009). Winning ways: Immediate and long-term effects of sponsorship on perceptions of brand quality and corporate image. The Journal of Advertising, 38 (2), 5-20. doi: 10.2753/JOA0091-3367380201

Privacy concerns and the purchasing of travel services online

Brown, M. R., Muchira, R. and Gottlieb, U. (2007). Privacy concerns and the purchasing of travel services online. Information Technology & Tourism, 9 (1), 15-25.

Investigating the relationship between internet privacy concerns and online purchase behavior

Brown, Mark and Muchira, Rose (2004). Investigating the relationship between internet privacy concerns and online purchase behavior. Journal of Electronic Commerce Research, 5 (1), 62-70.

The effect of provocation in the form of mild erotica on attitude to the ad and corporate image: Differences between cause-related and product-based advertising

Pope, N. K. L., Voges, K. and Brown, M. R. (2004). The effect of provocation in the form of mild erotica on attitude to the ad and corporate image: Differences between cause-related and product-based advertising. Journal of Advertising, 33 (1), 69-82. doi: 10.1080/00913367.2004.10639154

Buying or browsing? An exploration of shopping orientations and online purchase intention

Brown, M., Pope, N. K. L. and Voges, K. (2003). Buying or browsing? An exploration of shopping orientations and online purchase intention. European Journal of Marketing, 37 (11-12), 1666-1684. doi: 10.1108/03090560310495401

The use of banner advertisements with pull-down menus: A copy testing approach

Brown, Mark (2002). The use of banner advertisements with pull-down menus: A copy testing approach. Journal of Interactive Advertising, 2 (2), 74-84.

Risk, Innovativeness, Gender, and Involvement Factors Affecting the Intention to Purchase Sport Product Online

Pope, N. K., Brown, M. R. and Forrest, E. J. (1999). Risk, Innovativeness, Gender, and Involvement Factors Affecting the Intention to Purchase Sport Product Online. Sport Marketing Quarterly, 8 (2), 25-34.

Privacy Concerns and Purchase of Travel Product Online

Brown, Mark R., Gottleib, Udo and Muchira, Rose (2005). Privacy Concerns and Purchase of Travel Product Online. ENTER 2005 Twelfth International Conference on Information Technology and Travel in Tourism, Innsbruck, Austria, 26-28 January, 2005. Wien ; New York: Springer. doi: 10.1007/3-211-27283-6_26

Consumer attitudes towards genetically modified foods: Development of a multidimensional scale

Pope, N. K. L., Voges, K., Brown, M. and Forrest, E. J. (2004). Consumer attitudes towards genetically modified foods: Development of a multidimensional scale. ANZMAC 2004: Australian and New Zealand Marketing Academy Conference, Wellington, New Zealand, 29 November-1 December 2004. Wellington, N.Z.: Australian and New Zealand Marketing Academy (ANZMAC).

Consumer response to a bushfood stimulus under taste test conditions

Pope, N. K. L., Voges, K. and Brown, M. (2004). Consumer response to a bushfood stimulus under taste test conditions. British Academy of Marketing Conference, Cheltenham, University of Gloucestershire, U.K., 6-9 July 2004. Cheltenham, U.K.: British Academy of Marketing.

A rough cluster analysis of shopping orientation data

Voges, K., Pope, N. K. L. and Brown, M. (2003). A rough cluster analysis of shopping orientation data. ANZMAC 2003, Adelaide, 1-3 December, 2003. Adelaide, SA: University of South Australia.

An examination of the effect of sponsorship stimuli on consumer perceptions of concrete and abstract brand attributes

Brown, M., Pope, N. K. L. and Voges, K. (2003). An examination of the effect of sponsorship stimuli on consumer perceptions of concrete and abstract brand attributes. ANZMAC 2003, Adelaide, South Australia, 1-3 December 2003. Adelaide, Australia: The University of South Australia.

The Effect of Sport Sponsorship Stimuli on Consumer Perceptions of a Cola Brand

Voges, K., Pope, N. and Brown, M. (2003). The Effect of Sport Sponsorship Stimuli on Consumer Perceptions of a Cola Brand. 9th Annual Sport Management Association of Australia and New Zealand, Dunedin, NZ, 2003.