Dr Alison Joubert

Lecturer in Marketing

School of Business
Faculty of Business, Economics and Law


Alison Joubert is a Lecturer in Marketing at The University of Queensland Business School. Alison graduated from The University of Queensland with a Bachelor of Business Management in Marketing and received Honours Class I. She is an active scholar within the Consumer Culture Theory (CCT) Community - having attended seminars on Consumption, Markets and Culture Theorization at Bilkent University in Ankara, Turkey in 2015; Qualitative Research Methods at Skema Business School in Lille, France in 2015; Cannon of the Classics at the University of Southern Denmark in Odense, Denmark in 2016, and Qualitative Data Analysis in Long Beach, California in July 2017 during her PhD program. Key achievements in Alison’s research career include winning Highly Commended Paper in the 2019 Emerald Literati - JOSM Robert Johnston Awards and Best Poster Award at the 2016 Consumer Culture Theory Conference (CCTC). Alison has also published in journals such as Marketing Theory and Journal of Service Management, and authored a number of manuscripts accepted in the annual Australia and New Zealand Marketing Association Conferences (ANZMAC), and Consumer Culture Theory Conferences (CCTC). Her research interests are in the areas of process research, legitimation, marketplace practices and qualitative methods.


  • Doctor of Philosophy, The University of Queensland
  • Bachelor of Business Management (Honours), The University of Queensland
  • Bachelor of Business Manangement, The University of Queensland


View all Publications


Book Chapter

Journal Article

  • Joubert, Alison M. and Coffin, Jack (2019). Four fanatical friends and other alliterative allegories. Marketing Theory, 20 (2), 147059311989776-201. doi: 10.1177/1470593119897760

  • Fisk, Raymond P., Dean, Alison M., Alkire (née Nasr), Linda, Joubert, Alison, Previte, Josephine, Robertson, Nichola and Rosenbaum, Mark Scott (2018). Design for service inclusion: creating inclusive service systems by 2050. Journal of Service Management, 29 (5), 834-858. doi: 10.1108/JOSM-05-2018-0121

  • Faff, Robert, Ali, Searat, Atif, Muhammad, Brenner, Matt, Chowdhury, Hasibul, Cruddas, Leelyn, Joubert, Alison, Malik, Ihtisham, Mi, Lin, Nagar, Vinu, Pullen, Tim, Siegrist, Manuel, Smythe, Steve, Stephenson, Jeff, Zhang, Beile and Kun Zhang (2017). Fantasy pitching. Journal of Accounting and Management Information Systems, 16 (2), 360-379. doi: 10.24818/jamis.2017.02007

Other Outputs