Dr Claudia Gonzalez

Lecturer in Marketing

School of Business
Faculty of Business, Economics and Law

Overview

Dr Claudia Gonzalez is a marketing lecturer with expertise in brand management and the evolving digital marketing landscape. She specialises in brand complexity, brand transformations, brand architecture strategy, corporate branding and digital platforms. Claudia also collaborates with researchers in other areas, particularly consumer behaviour, investigating market disruption and the normalisation of complex consumer practices. Her teaching experience has involved the implementation of blended learning and the development of instructional tools for teaching and learning in large lecture classes. Claudia has experience developing industry relations and conducting field studies in large organisations. Graduating from Catholic University of Chile with a Bachelor in Film and Television, Claudia earned a Master of Business (Advanced) and a PhD from The University of Queensland.

Qualifications

  • Doctor of Philosophy, The University of Queensland
  • Master of Business (Advanced), The University of Queensland

Supervision

  • Doctor Philosophy

View all Supervision

PhD and MPhil Supervision

Current Supervision

  • Doctor Philosophy — Associate Advisor

    Other advisors: