Associate Professor Nicole Hartley is the MBA Director at UQ Business School. Nicole's career as an academic has spanned 19 years at institutions in both Sydney and Queensland. She is an internationally recognised research academic in the field of services marketing and digital technology. Her specific research interests include service technology, virtualised services, customer preference and adoption, new media and service innovation. Nicole’s current research agenda focuses upon exploring customer perceptions in response to the advent of technology and various forms of disruption in the delivery of services, particularly healthcare. Nicole is also an award-winning educator with teaching expertise in marketing strategy, digital media, consumer behaviour and experiential industry-based projects. Prior to her academic career, Nicole was employed as Marketing Manager/Director for various corporations within the tourism, education and communication industries both in Australia and in the UK.
Journal Article: The role of positive online reviews in risk-based consumer behaviours: an information processing perspective
Lam, Tri, Heales, Jon and Hartley, Nicole (2023). The role of positive online reviews in risk-based consumer behaviours: an information processing perspective. Aslib Journal of Information Management, ahead-of-print (ahead-of-print). doi: 10.1108/AJIM-03-2023-0102
Conference Publication: Executive decision-making: piloting Project ECHO® to integrate care in Queensland
Moss, Perrin, Hartley, Nicole, Ziviani, Jenny, Newcomb, Dana and Russell, Trevor (2023). Executive decision-making: piloting Project ECHO® to integrate care in Queensland. MetaECHO Global Conference, Albuquerque, NM United States, 18-21 September 2023. Albuquerque, NM United States: ECHO Institute.
Conference Publication: Integration intrapreneurship: implementing innovation in a public healthcare organization
Moss, Perrin, Hartley, Nicole and Russell, Trevor (2023). Integration intrapreneurship: implementing innovation in a public healthcare organization. MetaECHO Global Conference, Albuquerque, NM United States, 18-21 September 2023. Albuquerque, NM United States: ECHO Institute.
Optimising the Allied Heath Workforce Through an Eco-systems Lens
(2021–2022) Queensland Health
(2019–2021) Metro North Hospital and Health Service
Surf Life Saving Queensland Li-Fi Review
(2019) Surf Life Saving Queensland
Food for thought: The role of taste marketing in service settings
(2023) Doctor Philosophy
Caught in a service triangle: The relationship between frontline robots and humans in service encounters and the effect on well-being
Doctor Philosophy
The Effect of Social Media Complaint Management on Collective Brand Perceptions and Behavioural Intentions
Doctor Philosophy
Theodoros, D., Hill, A., Hartley, N., Martin-Khan, M., Bird, D., Russell, T., Goodenough, B. and Gillespie, N. (2016). Innovation to implementation for telehealth (i2i4Telehealth). A practical guide for knowledge translation in telehealth. Brisbane, QLD, Australia: The University of Queensland, Centre for Research Excellence in Telehealth.
Lam, Tri, Heales, Jon and Hartley, Nicole (2023). The role of positive online reviews in risk-based consumer behaviours: an information processing perspective. Aslib Journal of Information Management, ahead-of-print (ahead-of-print). doi: 10.1108/AJIM-03-2023-0102
“The secret” to success? The psychology of belief in manifestation
Dixon, Lucas J., Hornsey, Matthew J. and Hartley, Nicole (2023). “The secret” to success? The psychology of belief in manifestation. Personality and Social Psychology Bulletin. doi: 10.1177/01461672231181162
Ross, Megan H., Nelson, Mark, Parravicini, Vicki, Weight, Matthew, Tyrrell, Ryan, Hartley, Nicole and Russell, Trevor (2023). Staff perspectives on the key elements to successful rapid uptake of telerehabilitation in medium‐sized public hospital physiotherapy departments. Physiotherapy Research International, 28 (3) e1991. doi: 10.1002/pri.1991
The psychology of attraction to multi‐level marketing
Dixon, Lucas J., Hornsey, Matthew J., Hartley, Nicole, Chapman, Cassandra M. and Brienza, Justin P. (2023). The psychology of attraction to multi‐level marketing. Journal of Consumer Affairs, 57 (3), 1213-1235. doi: 10.1111/joca.12526
Corporate digital responsibility in service firms and their ecosystems
Wirtz, Jochen, Kunz, Werner H., Hartley, Nicole and Tarbit, James (2022). Corporate digital responsibility in service firms and their ecosystems. Journal of Service Research, 26 (2), 173-190. doi: 10.1177/10946705221130467
Integration intrapreneurship: implementing innovation in a public healthcare organization
Moss, Perrin, Hartley, Nicole and Russell, Trevor (2022). Integration intrapreneurship: implementing innovation in a public healthcare organization. Journal of Innovation and Entrepreneurship, 11 (1) 50, 1-23. doi: 10.1186/s13731-022-00248-x
Exoskeletons at your service: a multi-disciplinary structured literature review
Tarbit, James, Hartley, Nicole and Previte, Josephine (2022). Exoskeletons at your service: a multi-disciplinary structured literature review. Journal of Services Marketing, 37 (3), 313-339. doi: 10.1108/jsm-02-2022-0045
Measuring the Success of a Project ECHO Implementation: Results from an International e-Delphi Study
Moss, Perrin, Hartley, Nicole, Newcomb, Dana and Russell, Trevor (2022). Measuring the Success of a Project ECHO Implementation: Results from an International e-Delphi Study. Global Implementation Research and Applications, 2 (3), 179-194. doi: 10.1007/s43477-022-00050-7
Ross, Megan H., Whitehead, Andrea, Jeffery, Lauren, Hartley, Nicole and Russell, Trevor (2022). Supervising students during a global pandemic: clinical educators’ perceptions of a student-led telerehabilitation service during COVID-19. International Journal of Telerehabilitation, 14 (1), e6464. doi: 10.5195/ijt.2022.6464
Revisiting (dis)fluency: metacognitive difficulty as a novelty cue that evokes feeling-of-interest
Sung, Billy, Vanman, Eric J. and Hartley, Nicole (2022). Revisiting (dis)fluency: metacognitive difficulty as a novelty cue that evokes feeling-of-interest. Psychology and Marketing, 39 (8), 1451-1466. doi: 10.1002/mar.21664
Ross, Megan H., Whitehead, Andrea, Jeffery, Lauren, Hill, Annie, Hartley, Nicole and Russell, Trevor (2022). Allied health students’ experience of a rapid transition to telerehabilitation clinical placements as a result of COVID-19. Australian Journal of Clinical Education, 10 (1). doi: 10.53300/001c.32992
Service products and productization
Wirtz, Jochen, Fritze, Martin P., Jaakkola, Elina, Gelbrich, Katja and Hartley, Nicole (2021). Service products and productization. Journal of Business Research, 137, 411-421. doi: 10.1016/j.jbusres.2021.08.033
Objective vs subjective design newness
Sung, Billy, Hartley, Nicole, Vanman, Eric and Hooshmand, Reyhane (2021). Objective vs subjective design newness. Asia Pacific Journal of Marketing and Logistics, ahead-of-print (ahead-of-print), 1482-1502. doi: 10.1108/apjml-12-2020-0897
Campbell, Jessica, Theodoros, Deborah, Russell, Trevor, Hartley, Nicole and Gillespie, Nicole (2021). Role and process change and satisfaction with an educational and developmental psychologist telehealth service for rural children. The Educational and Developmental Psychologist, 38 (1), 143-157. doi: 10.1080/20590776.2021.1915097
A co-designed active video game for physical activity promotion in people with COPD: pilot trial
Simmich, Joshua, Mandrusiak, Allison, Smith, Stuart Trevor, Hartley, Nicole and Russell, Trevor Glen (2021). A co-designed active video game for physical activity promotion in people with COPD: pilot trial. JMIR Serious Games, 9 (1) e23069, e23069. doi: 10.2196/23069
Simmich, Joshua, Mandrusiak, Allison, Russell, Trevor, Smith, Stuart and Hartley, Nicole (2021). Perspectives of older adults with chronic disease on the use of wearable technology and video games for physical activity. Digital Health, 7 205520762110199, 1-15. doi: 10.1177/20552076211019900
Consumer trust in food safety requires information transparency
Lam, Tri Khai, Heales, Jon, Hartley, Nicole and Hodkinson, Chris (2020). Consumer trust in food safety requires information transparency. Australasian Journal of Information Systems, 24 2219. doi: 10.3127/ajis.v24i0.2219
Emerging research themes in global value chains
Arora, Anshu Saxena and Hartley, Nicole (2020). Emerging research themes in global value chains. International Journal of Emerging Markets, 15 (1), 1-3. doi: 10.1108/IJOEM-02-2020-603
Executive decision-making: piloting Project ECHO® to integrate care in Queensland
Moss, Perrin, Hartley, Nicole, Ziviani, Jenny, Newcomb, Dana and Russell, Trevor (2020). Executive decision-making: piloting Project ECHO® to integrate care in Queensland. International Journal of Integrated Care, 20 (4) 23, 23-15. doi: 10.5334/ijic.5512
Campbell, Jessica, Theodoros, Deborah, Russell, Trevor, Gillespie, Nicole and Hartley, Nicole (2019). Client, provider and community referrer perceptions of telehealth for the delivery of rural paediatric allied health services. Australian Journal of Rural Health, 27 (5) ajr.12519, 419-426. doi: 10.1111/ajr.12519
Interest, but not liking, drives consumer preference toward novelty
Sung, Billy, Vanman, Eric and Hartley, Nicole (2019). Interest, but not liking, drives consumer preference toward novelty. Australasian Marketing Journal, 27 (4), 242-248. doi: 10.1016/j.ausmj.2019.06.003
Campbell, Jessica, Theodoros, Deborah, Hartley, Nicole, Russell, Trevor and Gillespie, Nicole (2019). Implementation factors are neglected in research investigating telehealth delivery of allied health services to rural children: A scoping review. Journal of Telemedicine and Telecare, 26 (10), 1357633X19856472-606. doi: 10.1177/1357633x19856472
Keh, Hean Tat, Hartley, Nicole and Wang, Di (2019). The differential effects of separated vs. unseparated services The roles of performance risk and regulatory focus. Journal of Service Theory and Practice, 29 (1), 93-118. doi: 10.1108/JSTP-04-2018-0097
The Threat of Terrorism and Tourist Choice Behavior
Walters, Gabrielle, Wallin, Ann and Hartley, Nicole (2018). The Threat of Terrorism and Tourist Choice Behavior. Journal of Travel Research, 58 (3), 004728751875550-382. doi: 10.1177/0047287518755503
Service work in 2050: toward a work ecosystems perspective
Subramony, Mahesh, Solnet, David, Groth, Markus, Yagil, Dana, Hartley, Nicole, Beomcheol Kim, Peter and Golubovskaya, Maria (2018). Service work in 2050: toward a work ecosystems perspective. Journal of Service Management, 29 (5), 956-974. doi: 10.1108/JOSM-05-2018-0131
Consumer construal of separation in virtual services
Hartley, Nicole and Green, Teegan (2017). Consumer construal of separation in virtual services. Journal of Service Theory and Practice, 27 (2), 358-383. doi: 10.1108/JSTP-05-2015-0118
Behavioural effects of nonconscious mimicry and social intentions
Wong, Sabrina Pei-Han, Hartley, Nicole and Tombs, Alastair (2017). Behavioural effects of nonconscious mimicry and social intentions. Australasian Marketing Journal, 25 (1), 26-37. doi: 10.1016/j.ausmj.2017.01.001
Arora, Anshu Saxena and Hartley, Nicole (2017). Guest editorial: Sustainability, institutions and internationalization in emerging markets: role of sustainable innovation for sustainable world development. International Journal of Emerging Markets, 12 (1), 2-7. doi: 10.1108/IJoEM-01-2016-0020
Service provider’s experiences of service separation: the case of telehealth
Green, Teegan, Hartley, Nicole and Gillespie, Nicole (2016). Service provider’s experiences of service separation: the case of telehealth. Journal of Service Research, 19 (4), 477-494. doi: 10.1177/1094670516666674
The emotion of interest and its relevance to consumer psychology and behaviour
Sung, Billy, Vanman, Eric J., Hartley, Nicole and Phau, Ian (2016). The emotion of interest and its relevance to consumer psychology and behaviour. Australasian Marketing Journal, 24 (4), 337-343. doi: 10.1016/j.ausmj.2016.11.005
How can the word "NEW" evoke consumers' experiences of novelty and interest?
Sung, Billy, Hartley, Nicole, Vanman, Eric and Phau, Ian (2016). How can the word "NEW" evoke consumers' experiences of novelty and interest?. Journal of Retailing and Consumer Services, 31, 166-173. doi: 10.1016/j.jretconser.2016.02.010
Exploring the predictors of home telehealth uptake by elderly Australian healthcare consumers
Russell, T. G., Gillespie, N., Hartley, N., Theodoros, D., Hill, A. and Gray, L. C. (2015). Exploring the predictors of home telehealth uptake by elderly Australian healthcare consumers. Journal of Telemedicine and Telecare, 21 (8), 485-489. doi: 10.1177/1357633X15606264
Assessing the value of real-life brands in Virtual Worlds
Barnes, Stuart J., Mattson, Jan and Hartley, Nicole (2015). Assessing the value of real-life brands in Virtual Worlds. Technological Forecasting and Social Change, 92, 12-24. doi: 10.1016/j.techfore.2014.10.017
Green, Teegan Courtney Clare and Hartley, Nicole (2015). Using graph theory to value paying and nonpaying customers in a social network: Linking customer lifetime value to word-of-mouth social value. Journal of Relationship Marketing, 14 (4), 301-320. doi: 10.1080/15332667.2015.1095008
Consumer social identity: cool and single or caring and attached
Truong, Nguyen (Natalie), Nguyen, Doan and Hartley, Nicole (2014). Consumer social identity: cool and single or caring and attached. Journal of Strategic Marketing, 23 (1), 33-48. doi: 10.1080/0965254X.2014.914066
Pro bono service sheds new light into commercial friendship
Stewart, Arnold L., Doan, Nguyen T. and Hartley, Nicole (2011). Pro bono service sheds new light into commercial friendship. Journal of Strategic Marketing, 19 (4), 381-394. doi: 10.1080/0965254X.2011.586717
Feathers in the nest: Establishing a supportive environment for women researchers
Hartley, Nicole and Dobele, Angela (2010). Feathers in the nest: Establishing a supportive environment for women researchers. Formamente, 1-2 (1), 113-133.
Feathers in the nest: Establishing a supportive environment for women researchers
Hartley, Nicole and Dobele, Angela (2009). Feathers in the nest: Establishing a supportive environment for women researchers. Australian Educational Researcher, 36 (1), 43-58. doi: 10.1007/BF03216891
The case of "difficult" brands
Harrison, Paul and Hartley, Nicole (2007). The case of "difficult" brands. Journal of Product and Brand Management, 16 (4), 286-287. doi: 10.1108/10610420710763976
Measuring banks' automated service quality : A confirmatory factor analysis approach
Al-Hawari, Mohammed, Hartley, Nicole and Ward, Tony (2005). Measuring banks' automated service quality : A confirmatory factor analysis approach. Marketing Bulletin, 16 (1), 1-19.
Executive decision-making: piloting Project ECHO® to integrate care in Queensland
Moss, Perrin, Hartley, Nicole, Ziviani, Jenny, Newcomb, Dana and Russell, Trevor (2023). Executive decision-making: piloting Project ECHO® to integrate care in Queensland. MetaECHO Global Conference, Albuquerque, NM United States, 18-21 September 2023. Albuquerque, NM United States: ECHO Institute.
Integration intrapreneurship: implementing innovation in a public healthcare organization
Moss, Perrin, Hartley, Nicole and Russell, Trevor (2023). Integration intrapreneurship: implementing innovation in a public healthcare organization. MetaECHO Global Conference, Albuquerque, NM United States, 18-21 September 2023. Albuquerque, NM United States: ECHO Institute.
Measuring the Success of a Project ECHO Implementation: Results from an International e-Delphi Study
Moss, Perrin, Hartley, Nicole, Newcomb, Dana and Russell, Trevor (2023). Measuring the Success of a Project ECHO Implementation: Results from an International e-Delphi Study. MetaECHO Global Conference, Albuquerque, NM United States, 18-21 September 2023. ECHO Institute.
Moss, Perrin, Hartley, Nicole, Newcomb, Dana and Russell, Trevor (2023). Turning Strategy into Action – Using the ECHO Model to Empower the Australian Workforce to Integrate Care. MetaECHO Global Conference, Albuquerque, NM United States, 18-21 September 2023. Albuquerque, NM United States: ECHO Institute.
Moss, Perrin, Hartley, Nicole and Russell, Trevor (2022). Integration intrapreneurship: strategies and tactics to implement innovation in a public healthcare organisation. 22nd Successes and Failures in Telehealth Conference, Brisbane, QLD Australia, 9-11 November 2022. Australian Telehealth Society.
Moss, Perrin, Hartley, Nicole, Newcomb, Dana and Russell, Trevor (2022). Measuring implementation success of a telementoring innovation: results from an international e-Delphi study. 22nd Successes and Failures in Telehealth Conference, Brisbane, QLD Australia, 9-11 November 2022. Australian Telehealth Society.
Executive Decision-Making: Piloting Project ECHO® to Integrate Care in Queensland
Moss, Perrin, Hartley, Nicole, Ziviani, Jenny, Newcomb, Dana and Russell, Trevor (2022). Executive Decision-Making: Piloting Project ECHO® to Integrate Care in Queensland. 22nd Successes and Failures in Telehealth Conference, Brisbane, QLD Australia, 9-11 November 2022. Australian Telehealth Society.
The impact of taste on credence services: an abstract
Wong, Sabrina, Hartley, Nicole and Wallin, Ann (2022). The impact of taste on credence services: an abstract. 2021 AMS Virtual Annual Conference and World Marketing Congress, Virtual, 1-4 June 2021. Cham, Switzerland: Springer Nature. doi: 10.1007/978-3-030-95346-1_194
Social Service Robots: What do we Know and Where do we Go Next? An Abstract
Berg, Daniela, Hartley, Nicole and Alkire, Linda (2020). Social Service Robots: What do we Know and Where do we Go Next? An Abstract. 2019 AMS World Marketing Congress (WMC), Edinburgh, Scotland, 9-12 July 2019. Cham, Switzerland: Springer. doi: 10.1007/978-3-030-42545-6_15
Information transparency matters in relation to consumer trust in food safety
Lam, Tri, Heales, Jon, Hartley, Nicole and Hodkinson, Chris (2018). Information transparency matters in relation to consumer trust in food safety. Australasian Conference on Information Systems, Sydney, Australia, 3-5 December 2018. Sydney, Australia: ACIS2018.org. doi: 10.5130/acis2018.bh
Theodoros, Deborah, Hill, Anne, Hartley, Nicole, Martin-Khan, Melinda, Bird, Dominique, Russell, Trevor, Goodenough, Belinda and Gillespie, Nicole (2016). Innovation to implementation for telehealth (i2i4Telehealth). A practical guide for knowledge translation in telehealth. Successes and Failures in Telehealth - 7th Annual Meeting of the Australasian Telehealth Society, Auckland, New Zealand, 31 October - 3 November 2016.
Hartley, Nicole and Harrison, Paul (2011). An exploration of motives for attending Australian eco-tourism locations and their influence on future intentions. EMAC 2011 Conference, Ljubljana, 24-27 May 2011.
Customer service excellence : A multi-skilled domain
Hartley, Nicole (2010). Customer service excellence : A multi-skilled domain. AMA SERVSIG 2010, Porto, Portugal, 17-19 June 2010.
Hartley, Nicole and Harrison, Paul (2009). An exploration of motives for attending Australian ecotourism locations and their influence on future intentions. Australian and New Zealand Marketing Academy Conference (ANZMAC, 2009), Melbourne, Australia, 30 November-2 December 2009. Canning Bridge, WA, Australia: Australian & New Zealand Marketing Academy (ANZMAC).
Don't rain on my parade: Barriers to ecological tourism
Hartley, Nicole and Harrison, Paul (2007). Don't rain on my parade: Barriers to ecological tourism. Australian and New Zealand Marketing Academy Conference (ANZMAC, 2007), Dunedin, New Zealand, 3-5 December 2007. Dunedin, New Zealand: Australian and New Zealand Marketing Academy (ANZMAC).
Digital Service Transformation: Pathways to human and economic wellbeing White Paper
Andreassen, Tor W., Archibald, Gordon, Beekhuyzen, Jenine, Bongiovanni, Ivano, Brea, Edgar, Breidbach, Christoph, Burchill, Keith, Burgers, Henri, Cao, Selina, Coote, Len, Coram, Brendan, Cunningham, Claire, Feast, George, Field, Mitch, Ford, Jerad, Fouche, Leon, Gain, Alexandria, Gooding, Glen, Goyeneche Ramirez, David, Green, Teegan, Gschwind, Daniel, Hall, Thomas, Hartley, Nicole, Heinz, Daniel, Hine, Damian, Indulska, Marta, Kapernick, Brett, Kastelle, Tim, Ko, Ryan ... Zhang, Wenlu (2023). Digital Service Transformation: Pathways to human and economic wellbeing White Paper. Brisbane, QLD Australia: The University of Queensland Business School - Service Innovation Alliance. doi: 10.14264/aed4918
Optimising the Allied Heath Workforce Through an Eco-systems Lens
(2021–2022) Queensland Health
(2019–2021) Metro North Hospital and Health Service
Surf Life Saving Queensland Li-Fi Review
(2019) Surf Life Saving Queensland
Predictors of home telehealth adoption in the aging population: Consumer perspectives
(2017–2021) NHMRC Project Grant
Q-Pharm Knowledge Transfer Partnership Project
(2016) Queensland Government Advance Queensland Knowledge Transfer Partnerships
UQ Business School Research Laboratory
(2016) UQ Major Equipment and Infrastructure
(2014–2016) Monash University
Understanding Online Education Through the Lens of Service Separation
(2014) ARC Discovery Projects
The Value of Hedonic Service Designs in Enhancing Cause-Related Marketing Practices
(2010–2012) UQ New Staff Research Start-Up Fund
Caught in a service triangle: The relationship between frontline robots and humans in service encounters and the effect on well-being
Doctor Philosophy — Principal Advisor
Other advisors:
The Effect of Social Media Complaint Management on Collective Brand Perceptions and Behavioural Intentions
Doctor Philosophy — Principal Advisor
Other advisors:
Augmenting the service context: Exploring the effects of exoskeleton usage
Doctor Philosophy — Principal Advisor
Other advisors:
Development of guidelines for the effective design and implementation of Digital Mental Health Interventions
Doctor Philosophy — Associate Advisor
Other advisors:
The feasibility of the decentralised clinical trial model in Australia
Doctor Philosophy — Associate Advisor
Other advisors:
Intrapreneurship Innovation - an examination of inception to success factors: the case for Project ECHO
Doctor Philosophy — Associate Advisor
Other advisors:
Food for thought: The role of taste marketing in service settings
(2023) Doctor Philosophy — Principal Advisor
Other advisors:
Understanding Digital Addiction: A Marketing Lens
(2022) Doctor Philosophy — Principal Advisor
An Extension and Test of The Evaluability Hypothesis
(2020) Doctor Philosophy — Principal Advisor
Other advisors:
(2018) Doctor Philosophy — Principal Advisor
(2017) Doctor Philosophy — Principal Advisor
Other advisors:
On Being Open and Perceiving Novelty
(2016) Doctor Philosophy — Principal Advisor
(2023) Doctor Philosophy — Associate Advisor
Other advisors:
(2021) Doctor Philosophy — Associate Advisor
Other advisors:
(2020) Doctor Philosophy — Associate Advisor
Implementing telehealth innovations in a rural pediatric allied health and education service
(2019) Doctor Philosophy — Associate Advisor
Other advisors:
The Neglected Emotion of Interest and its Relevance to Consumer Psychology
(2016) Doctor Philosophy — Associate Advisor
Other advisors: