Sunil's research focuses on issues in international business for small and large firms.
Sunil Venaik's teaching and research interests include international business management, doing business in Asia, global marketing, marketing management, and market research. He is one of the top one percent of international business researchers worldwide in the last 50 years, based on his research publications in the Journal of International Business Studies (JIBS), and for which he was awarded a silver medal by JIBS. Sunil graduated from the Indian Institute of Technology Kharagpur, the Indian Institute of Management Ahmedabad, and the Australian Graduate School of Management in the University of New South Wales. He is ex-faculty of the Indian Institute of Management Ahmedabad, and was awarded Visiting Fellowships by the National University of Singapore, INSEAD Fontainebleau France, Stockholm Business School in Sweden, the Indian Institute of Management, Udaipur, and the Australian National University. Sunil has extensive experience in case based teaching and learning and has taught courses in the Undergraduate, MBA, Doctoral and Executive Development programs at universities in Australia, India and Singapore. Sunil has broad managerial experience in industry including as the CEO of a medium size enterprise and consulted with national and multinational firms. Sunil has presented papers at reputed international conferences and published widely in The Conversation and in scholarly journals including Journal of International Business Studies, Journal of World Business, Organization Science, Organization Studies, European Journal of Marketing, Management International Review, Journal of Business Research, International Business Review, International Marketing Reveiw, Cross Cultural Management, Management Learning, Australian Journal of Management, Australasian Marketing Journal, Australian Economic Papers, and Economic and Political Weekly.
Sunil's research has been cited over 3,050 times in scholarly journals that have wide-ranging academic, practice and policy impacts. One of his top research papers has had a large-scale global impact with over 1,060 citations, 43,000 plus downloads across 2,442 institutions in 160 countries, in academia, business and government, and in diverse disciplines ranging from agriculture and astronomy, to computing, engineering and economics, to health and medicine.
Book Chapter: Integration–responsiveness framework
Venaik, Sunil, Midgley, David and Devinney, Timothy (2024). Integration–responsiveness framework. Encyclopedia of International Strategic Management. (pp. 168-173) Edward Elgar Publishing. doi: 10.4337/9781800884045.ch46
Journal Article: A novel model linking UN SDGs with international experience and firm performance
Shen, Suqin, Venaik, Sunil and Liesch, Peter (2023). A novel model linking UN SDGs with international experience and firm performance. International Business Review 102170, 1-14. doi: 10.1016/j.ibusrev.2023.102170
Book Chapter: A Last Word
Venaik, Sunil, Brewer, Paul and Midgley, David (2023). A Last Word. Management Research, International Business, and National Culture. (pp. 183-201) New York: Routledge. doi: 10.4324/9781003220732-8
Transnational SME Networks: A New Model for SME Internationalization
(2006–2008) UQ Early Career Researcher
(2004–2005) UQ New Staff Research Start-Up Fund
Business Strategy and Policy Making: A Comparative Study of Business Models
Doctor Philosophy
COVID-19 associated behavior to build sustainable healthcare: Learnings from Indian and Australian Journey of COVID-19 Pandemic
Doctor Philosophy
Internationalization, Innovation and State Ownership in Emerging Market Enterprises
(2021) Doctor Philosophy
Management research, international business, and national culture: Evaluating Hofstede and GLOBE
Venaik, Sunil, Brewer, Paul and Midgley, David (2023). Management research, international business, and national culture: Evaluating Hofstede and GLOBE. New York, NY United States: Routledge. doi: 10.4324/9781003220732
A new theory of cultural archetypes: capturing global unity and local diversity
Midgley, David, Venaik, Sunil and Christopoulos, Demetris (2023). A new theory of cultural archetypes: capturing global unity and local diversity. Cham, Switzerland: Springer. doi: 10.1007/978-3-031-24482-7
Integration–responsiveness framework
Venaik, Sunil, Midgley, David and Devinney, Timothy (2024). Integration–responsiveness framework. Encyclopedia of International Strategic Management. (pp. 168-173) Edward Elgar Publishing. doi: 10.4337/9781800884045.ch46
Venaik, Sunil, Brewer, Paul and Midgley, David (2023). A Last Word. Management Research, International Business, and National Culture. (pp. 183-201) New York: Routledge. doi: 10.4324/9781003220732-8
A New Way to Measure and Understand Culture
Venaik, Sunil, Brewer, Paul and Midgley, David (2023). A New Way to Measure and Understand Culture. Management Research, International Business, and National Culture. (pp. 153-182) New York: Routledge. doi: 10.4324/9781003220732-7
Background to the GLOBE National Culture Model
Venaik, Sunil, Brewer, Paul and Midgley, David (2023). Background to the GLOBE National Culture Model. Management Research, International Business, and National Culture. (pp. 48-75) New York: Routledge. doi: 10.4324/9781003220732-3
Background to the Hofstede National Culture Model
Venaik, Sunil, Brewer, Paul and Midgley, David (2023). Background to the Hofstede National Culture Model. Management Research, International Business, and National Culture. (pp. 21-47) New York: Routledge. doi: 10.4324/9781003220732-2
Venaik, Sunil, Brewer, Paul and Midgley, David (2023). Culture Stereotypes. Management Research, International Business, and National Culture. (pp. 97-119) New York: Routledge. doi: 10.4324/9781003220732-5
Venaik, Sunil, Brewer, Paul and Midgley, David (2023). Introduction. Management Research, International Business, and National Culture. (pp. 1-20) New York: Routledge. doi: 10.4324/9781003220732-1
Is Culture National or Universal?
Venaik, Sunil, Brewer, Paul and Midgley, David (2023). Is Culture National or Universal?. Management Research, International Business, and National Culture. (pp. 120-152) New York: Routledge. doi: 10.4324/9781003220732-6
Measurement of National Culture in Management Research
Venaik, Sunil, Brewer, Paul and Midgley, David (2023). Measurement of National Culture in Management Research. Management Research, International Business, and National Culture. (pp. 76-96) New York: Routledge. doi: 10.4324/9781003220732-4
Culture as a Configuration of Values: An Archetypal Perspective
Midgley, David F., Venaik, Sunil and Christopoulos, Demetris (2018). Culture as a Configuration of Values: An Archetypal Perspective. Research in Experimental Economics. (pp. 63-88) Bingley, United Kingdom: Emerald Publishing Limited. doi: 10.1108/s0193-230620180000020004
Datla, Vani Vishwanadh Varma, Iyer, Adith, Deshpande, Akshay and Venaik, Sunil (2017). Flipkart. How Asian brands soar II: lessons from world's top 10 Asian cases. (pp. 49-84) edited by Chung K. Kim, Myung-Soo Lee and Mina Jun. Seoul, Republic of Korea: Academy of Asian Business.
Small and medium enterprises in the global economy: Strategies for sustaining competitive advantage
Venaik, S. (2006). Small and medium enterprises in the global economy: Strategies for sustaining competitive advantage. Leading Economic and Managerial Issues Involving Globalisation. (pp. 197-211) edited by Jacques-Marie Aurifeille, Serge Svizzero and C. A. Tisdell. Hauppage, N.Y. U.S.A.: Nova Science Publishers.
Venaik, S., Midgley, D. F. and Devinney, T.M. (2004). Dual paths to multinational subsidiary performance: Networking to learning and autonomy to innovation. Creating Value through International Strategy. (pp. 130-144) edited by A. Arino, P. Ghemawat and J.E. Ricart. New York: Palgrave Macmillan. doi: 10.1057/9780230005563
Ray, P. and Venaik, S. (2004). Overseas research and development and appropriation of intellectual property rights in transnational corporations. South Asia in the Era of Globalization: Trade, Industrialization and Welfare. (pp. 45-57) edited by M. Bhattacharya, R. Smyth and M. Vicziany. New York: Nova Science.
Devinney, T. M., Midgley, D. F. and Venaik, S. (2003). Managerial beliefs, market contestability and dominant strategic orientation in the eclectic paradigm. International Business and the Eclectic Paradigm: Developing the OLI Framework. (pp. 152-173) edited by J. Cantwell and R. Narula. UK: Routledge.
Equity joint ventures by firms seeking technology from MNCs
Venaik, Sunil (1998). Equity joint ventures by firms seeking technology from MNCs. Globalization, privatization and the free market economy. (pp. 150-165) edited by C. P. Rao. London: Quorum.
A novel model linking UN SDGs with international experience and firm performance
Shen, Suqin, Venaik, Sunil and Liesch, Peter (2023). A novel model linking UN SDGs with international experience and firm performance. International Business Review 102170, 1-14. doi: 10.1016/j.ibusrev.2023.102170
Shen, Suqin, Venaik, Sunil and Zhu, Yunxia (2023). A dynamic model of internationalization and innovation in emerging market enterprises: knowledge exploration, transformation, and exploitation. Management International Review, 63 (4), 561-601. doi: 10.1007/s11575-023-00509-1
Venaik, Sunil, Midgley, David F. and Christopoulos, Demetris (2021). Do within-subject standardized indices of societal culture distort reality? An illustration with the national Tightness culture scale. Journal of World Business, 56 (5) 101242, 101242. doi: 10.1016/j.jwb.2021.101242
Banerjee, Shantanu, Venaik, Sunil and Brewer, Paul (2019). Analysing corporate political activity in MNC subsidiaries through the integration-responsiveness framework. International Business Review, 28 (5) 101498, 101498. doi: 10.1016/j.ibusrev.2018.04.001
Looking beyond national differences: cultural consensus between Confucian and Anglo societies
Venaik, Sunil and Brewer, Paul (2019). Looking beyond national differences: cultural consensus between Confucian and Anglo societies. Australian Journal of Management, 44 (3), 031289621984430-406. doi: 10.1177/0312896219844301
Banerjee, Shantanu and Venaik, Sunil (2019). Correction to: The Effect of Corporate Political Activity on MNC Subsidiary Legitimacy: An Institutional Perspective (Management International Review, (2018), 58, 5, (813-844), 10.1007/s11575-017-0324-0). Management International Review, 59 (1), 201-201. doi: 10.1007/s11575-018-0366-y
Venaik, Sunil and Midgley, David F. (2019). Archetypes of marketing mix standardization-adaptation in MNC subsidiaries: Fit and equifinality as complementary explanations of performance. European Journal of Marketing, 53 (2), 366-399. doi: 10.1108/EJM-11-2017-0861
Banerjee, Shantanu and Venaik, Sunil (2018). The Effect of Corporate Political Activity on MNC Subsidiary Legitimacy: An Institutional Perspective (vol 58, pg 813, 2018). Management International Review, 58 (6), 1027-1027. doi: 10.1007/s11575-018-0356-0
Banerjee, Shantanu and Venaik, Sunil (2017). The effect of corporate political activity on MNC subsidiary legitimacy: an institutional perspective. Management International Review, 58 (5), 1-32. doi: 10.1007/s11575-017-0324-0
National culture dimensions: the perpetuation of cultural ignorance
Venaik, Sunil and Brewer, Paul (2016). National culture dimensions: the perpetuation of cultural ignorance. Management Learning, 47 (5), 563-589. doi: 10.1177/1350507616629356
How to write a powerful case study?: Emerging issues for a case study and writing in Asia
Venaik, Sunil, Nason, Emily M., Wang, Joyce Linghua, Leelapanyalert, Kannika and Hong, Bryan (2016). How to write a powerful case study?: Emerging issues for a case study and writing in Asia. Academy of Asian Business Review, 2 (2), 13-30.
Mindscapes across landscapes: Archetypes of transnational and subnational culture
Venaik, Sunil and Midgley, David F. (2015). Mindscapes across landscapes: Archetypes of transnational and subnational culture. Journal of International Business Studies, 46 (9), 1051-1079. doi: 10.1057/jibs.2015.11
The common threads of national cultures
Venaik, Sunil and Brewer, Paul (2015). The common threads of national cultures. Australasian Marketing Journal, 23 (1), 75-85. doi: 10.1016/j.ausmj.2014.12.001
Old-age income insecurity in Singapore: a problem of non-inclusive development
Mukhopadhaya, Pundarik and Venaik, Sunil (2014). Old-age income insecurity in Singapore: a problem of non-inclusive development. Australian Economic Papers, 53 (3), 184-206. doi: 10.1111/1467-8454.12035
The ecological fallacy in national culture research
Brewer, Paul and Venaik, Sunil (2014). The ecological fallacy in national culture research. Organization Studies, 35 (7), 1063-1086. doi: 10.1177/0170840613517602
Critical issues in the Hofstede and GLOBE national culture models
Venaik, Sunil and Brewer, Paul (2013). Critical issues in the Hofstede and GLOBE national culture models. International Marketing Review, 30 (5), 469-482. doi: 10.1108/IMR-03-2013-0058
Looking into the future: Hofstede long term orientation versus GLOBE future orientation
Venaik, Sunil, Zhu, Yunxia and Brewer, Paul (2013). Looking into the future: Hofstede long term orientation versus GLOBE future orientation. Cross-Cultural Management: An International Journal, 20 (3), 361-385. doi: 10.1108/CCM-02-2012-0014
On the misuse of national culture dimensions
Brewer, Paul and Venaik, Sunil (2012). On the misuse of national culture dimensions. International Marketing Review, 29 (6), 673-683. doi: 10.1108/02651331211277991
Individualism-Collectivism in Hofstede and GLOBE
Brewer, Paul and Venaik, Sunil (2011). Individualism-Collectivism in Hofstede and GLOBE. Journal of International Business Studies, 42 (3), 436-445. doi: 10.1057/jibs.2010.62
Avoiding uncertainty in Hofstede and GLOBE
Venaik, Sunil and Brewer, Paul (2010). Avoiding uncertainty in Hofstede and GLOBE. Journal of International Business Studies, 41 (8), 1294-1315. doi: 10.1057/jibs.2009.96
GLOBE practices and values: A case of diminishing marginal utility?
Brewer, Paul and Venaik, Sunil (2010). GLOBE practices and values: A case of diminishing marginal utility?. Journal of International Business Studies, 41 (8), 1316-1324. doi: 10.1057/jibs.2010.23
Formative versus reflective measurement models: Two applications of formative measurement
Coltman, T., Devinney, T. M., Midgley, D. F. and Venaik, S. (2008). Formative versus reflective measurement models: Two applications of formative measurement. Journal of Business Research, 61 (12), 1250-1262. doi: 10.1016/j.jbusres.2008.01.013
Foreign ownership and subsidiary performance: Impact on research and exports?
Ray, P. K. and Venaik, S. (2008). Foreign ownership and subsidiary performance: Impact on research and exports?. Economic & Political Weekly, 43 (39), 57-65.
Dual paths to performance: the impact of global pressures on MNC subsidiary conduct and performance
Venaik, S., Midgley, D. F. and Devinney, T. M. (2005). Dual paths to performance: the impact of global pressures on MNC subsidiary conduct and performance. Journal of International Business Studies, 36 (6), 655-675. doi: 10.1057/palgrave.jibs.8400164
A new perspective on the integration responsiveness pressures confronting multinational firms
Venaik, Sunil, Midgley, David F. and Devinney, Timothy M. (2004). A new perspective on the integration responsiveness pressures confronting multinational firms. Management International Review, 44 (1 (Special issue)), 15-48.
Ray, Pradeep Kanta and Venaik, Sunil (2001). Foreign Firms and Local Linkages: Multinational affiliates and local enterprises in India - a comparative study. Economic and Political Weekly, 36 (46-47), 4385-4391.
Devinney, Timothy M., Midfgley, David F. and Venaik, Sunil (2000). The organizational imperative and the optimal performance of the global firm: Formalising and extending the integration-responsiveness framework. Organization Science, 11 (6), 674-695.
Marketing strategy in MNC subsidiaries: pure versus hybrid archetypes
Midgley, David and Venaik, Sunil (2013). Marketing strategy in MNC subsidiaries: pure versus hybrid archetypes. 55th Annual Meeting of the Academy of International Business, Istanbul, Turkey, 3-6 July 2013. East Lansing, MI, United States: AIB Executive Secretariat.
National culture dimensions are national, not individual
Brewer, Paul and Venaik, Sunil (2013). National culture dimensions are national, not individual. AIBSEAR 2013: Academy of International Business Southeast Asia Regional Conference, Bali, Indonesia, 5-7 December, 2013.
The (IR)Relevance of national culture dimensions in marketing
Venaik, Sunil and Brewer, Paul (2013). The (IR)Relevance of national culture dimensions in marketing. 5th IIMA Conference on Marketing in Emerging Economies, Ahmedabad, India, 9-11 January 2013. Vastrapur, Ahmedabad: Indian Institute of Management.
Long term orientation vs future orientation: a critique of existing studies - Hofstede and GLOBE
Venaik, Sunil, Zhu, Yunxia and Brewer, Paul (2012). Long term orientation vs future orientation: a critique of existing studies - Hofstede and GLOBE. ANZAM 2012 Conference, Perth, Australia, 5-7 December 2012. Australia: Australian and New Zealand Academy of Management.
Marketing management in MNC subsidiaries: An archetypal analysis
Midgley, David F. and Venaik, Sunil (2012). Marketing management in MNC subsidiaries: An archetypal analysis. AIB 2012 Annual Meeting, Washington DC, USA, 30 June - 3 July 2012. East Lansing, MI, United States: Academy of International Business.
National culture versus individual culture: The importance of the ecological fallacy
Brewer, Paul and Venaik, Sunil (2012). National culture versus individual culture: The importance of the ecological fallacy. AIB 2012 Annual Meeting: Rethinking the Roles of Business, Government and NGOs in the Global Economy, Washington, DC, United States, 30 June - 3 July 2012. East Lansing, MI, United States: Academy of International Business.
The ecological fallacy in culture research
Brewer, Paul and Venaik, Sunil (2012). The ecological fallacy in culture research. ANZIBA Annual Conference 2012, Adelaide, SA, Australia, 12-14 April 2012. Adelaide, SA, Australia: ANZIBA.
Comparing the use and meaning of long term orientation and future orientation in culture studies
Venaik, Sunil, Zhu, Yunxia and Brewer, Paul (2011). Comparing the use and meaning of long term orientation and future orientation in culture studies. ANZIBA 2011 Annual Conference, Melbourne, Australia, 28-30 April 2011. Mulgrave, VIC, Australia: Australian and New Zealand International Business Academy.
Long term orientation versus future orientation: What did Hofstede and globe really measure?
Venaik, Sunil, Zhu, Yunxia and Brewer, Paul A. (2011). Long term orientation versus future orientation: What did Hofstede and globe really measure?. 2011 European International Business Academy (EIBA) Conference, Bucharest, Romania, 8-10 December 2011. Bucharest, Romania: European International Business Academy (EIBA).
Time orientation in Hofstede and Globe: Long term orientation versus future orientation
Venaik, Sunil, Zhu, Yunxia and Brewer, Paul (2011). Time orientation in Hofstede and Globe: Long term orientation versus future orientation. 53rd Annual Meeting of the Academy of International Business, Nagoya, Japan, 24-28 June 2011. East lansing, MI, United States: Academy of International Business.
Collectivism in the GLOBE culture study
Brewer, P. and Venaik, S. (2010). Collectivism in the GLOBE culture study. ANZIBA Annual Conference, Sydney, Australia, 15-17 April 2010. Sydney, NSW, Australia: Academy of International Business.
Individualism-collectivism in Hofstede and GLOBE
Venaik, Sunil and Brewer, Paul (2010). Individualism-collectivism in Hofstede and GLOBE. 2010 Academy of International Business: "International Business in Tough Times", Rio de Janeiro, Brazil, 25-29 June 2010. East Lansing, MI, USA: Academy of International Business.
Banerjee, S., Brewer, P. and Venaik, S. (2009). An empirical study of MNE subsidiaries' international corporate political activities: Relationship with subsidiary characteristics, environment and performance. 35th European International Business Academy Conference 2009, Valencia, Spain, 13-15 December, 2009. Valencia, Spain: University of Valencia.
The impact of foreign forms' knowledge creation in host countries: The case of India
Pradeep, K. R. and Venaik, S. (2009). The impact of foreign forms' knowledge creation in host countries: The case of India. 35th European International Business Academy Conference 2009, Valencia, Spain, 13-15 December, 2009. Valencia, Spain: University of Valencia.
Contradictions in national culture: Hofstede vs GLOBE
Venaik S. and Brewer, P. A. (2008). Contradictions in national culture: Hofstede vs GLOBE. 50th Annual Meeting of the Academy of International Business (AIB), Milan, Italy, 20 June - 3 July, 2008. East Lansing, MI: Academy of International Business.
Banerjee, S. and Venaik, S. (2008). Developing an empirical study of MNE subsidiaries' corporate political activities: Relationships with subsidiary characteristics, environment and performance. 50th Annual Meeting of the Academy of International Business (AIB), Milan, Italy, 20 June - 3 July, 2008. East Lansing, MI: Academy of International Business.
Contribution of MNCs to subsidiary stakeholders
Ray, Pradeep K. and Venaik, Sunil (2006). Contribution of MNCs to subsidiary stakeholders. Annual Meeting of the Academy of International Business, Beijing, China, 23-26 June 2006. East Lansing, MI, U.S.A.: Academy of International Business.
Pursuing firms' success through corporate political activity: Some theoretical considerations
Banerjee, S. and Venaik, S. (2006). Pursuing firms' success through corporate political activity: Some theoretical considerations. 32nd EIBA Annual Conference, Fribourg, Switzerland, 7-9 December, 2006. Fribourg, Switzerland: European International Business Academy.
Venaik, S. and Ray, P. K. (2006). The impact of foreign ownership on R&D, exports and royalties: A study of MNCs from the perspective of subsidiary stakeholders. The Fifth NIILM International Conference, New Delhi, India, 28-30 December 2006. New Delhi, India: Global Business and Marketing Association, NILLM Centre for Management Studies.
Knowledge creation in MNC subsidiaries and benefit sharing with host countries
Ray, P. and Venaik, S. (2005). Knowledge creation in MNC subsidiaries and benefit sharing with host countries. Annual Meeting of the Academy of International Business, Quebec, Canada, 9-12 July, 2005. East Lansing, MI: Academy of International Business.
The contribution of transnational corporations to a host nation's knowledge economy
Ray, P. and Venaik, S. (2005). The contribution of transnational corporations to a host nation's knowledge economy. The 2005 Australia and New Zealand International Business Academy (ANZIBA) Conference, Melbourne, Australia, 10-11 November 2005. Melbourne, Australia: Australia and New Zealand International Business Academy (ANZIBA).
Hierarchies and consumer illfare: Governance issues in recorded music industry
Venaik, S. and Ray, P. (2004). Hierarchies and consumer illfare: Governance issues in recorded music industry. 30th EIBA Annual Conference, Ljubljana, Slovenia, 5-8 December 2004. Brussells, Belgium: European International Business Academy (EIBA).
Market strategies of MNCs in emerging economies: A study of MNC subsidiaries in India
Venaik, S., Midgley, D. F. and Devinney, T.M. (2004). Market strategies of MNCs in emerging economies: A study of MNC subsidiaries in India. 30th EIBA Annual Conference, Ljubljana, Slovenia, 5-8 December 2004. Brussells, Belgium: European International Business Academy (EIBA).
Venaik, S., Midgley, D. F. and Devinney, T.M. (2003). Firms as seminaries: Environmental and organizational influences on learning, innovation and performance. European International Business Academy Conference 2003, Copenhagen, Denmark, 11-13 December, 2003. Copenhagen, Denmark: Copenhagen Business School.
Venaik, S. and Ray, P. (2003). Virtual transnational corporations: Redefining the economic geography of international partnerships in the new world economic order. European International Business Academy Conference 2003, Copenhagen, Denmark, 11-13 December, 2003. Copenhagen, Denmark: Copenhagen Business School.
Social enterprises: a short note
Venaik, S. (2007). Social enterprises: a short note. Working Paper. UQ Business School, The University of Queensland.
Transnational SME Networks: A New Model for SME Internationalization
(2006–2008) UQ Early Career Researcher
(2004–2005) UQ New Staff Research Start-Up Fund
Business Strategy and Policy Making: A Comparative Study of Business Models
Doctor Philosophy — Principal Advisor
COVID-19 associated behavior to build sustainable healthcare: Learnings from Indian and Australian Journey of COVID-19 Pandemic
Doctor Philosophy — Principal Advisor
Internationalization, Innovation and State Ownership in Emerging Market Enterprises
(2021) Doctor Philosophy — Joint Principal Advisor
Other advisors:
(2012) Doctor Philosophy — Joint Principal Advisor
International Channel Choice of Industrial Exporting Firms
(2017) Doctor Philosophy — Associate Advisor
Other advisors: