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Associate Professor Adrian Athique

Associate Professor

School of Communication and Arts
Faculty of Humanities and Social Sciences
a.athique@uq.edu.au
+61 7 334 67416

Overview

Adrian Athique is Associate Professor and programme leader in Cultural Studies at the Institute for Advanced Studies in the Humanities. Adrian is a graduate in Media Arts from the University of Plymouth and holds a PhD in Asia-Pacific Transformation Studies from the University of Wollongong. Prior to joining IASH, Adrian was Chair of the School of Arts at the University of Waikato (2010-2015), a lecturer in Sociology at the University in Essex (2008-2010) a postdoctoral fellow in Cultural Studies at UQ (2006-2007) and a learning technology officer at the UK Open University (2001-2002). Adrian's broad research interests focus on the social, cultural and economic implications of digital technologies and upon the evolution of media cultures in Asia.

Adrian has conducted research projects in collaboration with colleagues in India, Malaysia, Thailand and the Philippines. He is currently active in extensive networks across the region, notably in events and publications stemming from his two major projects: Digital Transactions in Asia (2017-) and The Indian Media Economy (2013-). Adrian has held grants from the New Zealand India Research Institute (2013), University Grants Commission of India (2014), Asia New Zealand Foundation (2015) and the Ministry of Human Resource Development, Government of India (2019). Along with more than forty journal articles and book chapters, Adrian is the author of several books, including: The Multiplex in India: A Cultural Economy of Urban Leisure (2010, Routledge, with Douglas Hill), Indian Media: Global Approaches (2012, Polity), Digital Media and Society (2013, Polity) and Transnational Audiences: Media Reception on a Global Scale (2016, Polity). Adrian has also edited ground-breaking volumes on media and social change in Asia, including: The Indian Media Economy (2018, 2 Vols, OUP, with Vibodh Parthasarathi and SV Srinivas) and Digital Transactions in Asia: Social, Economic and Informational Exchanges (2019, Routledge, with Emma Baulch). Adrian is editor of the journal Media International Australia and the OUP book series, Media Dynamics in South Asia.

Adrian Athique is keen to receive applications from doctoral candidates in the fields of Asian Cultural Studies, Digital Sociology, Media Industries and Economy, Audience and User Studies, and Transnational Communication.

Qualifications

  • Doctor of Philosophy, University of Wollongong

Publications

  • Journal Article: Extraordinary issue: coronavirus, crisis and communication

    Athique, Adrian (2020). Extraordinary issue: coronavirus, crisis and communication. Media International Australia, 177 (1), 3-11. doi: 10.1177/1329878x20960300

  • Book Chapter: Digital emporiums: evolutionary pathways to platform capitalism

    Athique, Adrian (2020). Digital emporiums: evolutionary pathways to platform capitalism. Platform Capitalism in India. (pp. 23-41) edited by Adrian Athique and Vibodh Parthasarathi. Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-030-44563-8_2

  • Book: Platform Capitalism in India

    Athique, Adrian and Parthasarathi, Vibodh eds. (2020). Platform Capitalism in India. Global Transformations in Media and Communication Research - A Palgrave and IAMCR Series, Cham, Switzerland: Springer. doi: 10.1007/978-3-030-44563-8

View all Publications

Grants

View all Grants

Supervision

  • Bereavement and Islam in Southeast Queensland

    Doctor Philosophy

  • Trajectories of Cinema in Bombay Presidency 1920s-50s

    Doctor Philosophy

  • Research on Motivations of Consumer Engagement in Virtual Brand Community in International Market

    Doctor Philosophy

View all Supervision

Publications

Book

Book Chapter

  • Digital emporiums: evolutionary pathways to platform capitalism

    Athique, Adrian (2020). Digital emporiums: evolutionary pathways to platform capitalism. Platform Capitalism in India. (pp. 23-41) edited by Adrian Athique and Vibodh Parthasarathi. Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-030-44563-8_2

  • Platform economy and platformization

    Athique, Adrian and Parthasarathi, Vibodh (2020). Platform economy and platformization. Platform Capitalism in India. (pp. 1-19) edited by Adrian Athique and Vibodh Parthasarathi. Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-030-44563-8_1

  • Demonetisation: India's Year of Living Digitally

    Athique, Adrian (2019). Demonetisation: India's Year of Living Digitally. Digital Transactions in Asia: Social, Economic and Informational Processes. (pp. 083-103) edited by Adrian Athique and Emma Baulch. New York, NY United States: Routledge.

  • Demonetization

    Athique, Adrian (2019). Demonetization. Digital transactions in Asia. (pp. 83-103) edited by Adrian Athique and Emma Baulch. New York, NY, United States: Routledge. doi: 10.4324/9780429425110-5

  • Digital Transactions in Asia

    Athique, Adrian (2019). Digital Transactions in Asia. Digital Transactions in Asia: Social , Economic and Informational Processes. (pp. 1-22) edited by Adrian Athique and Emma Baulch. New York, NY United States: Routledge. doi: 10.4324/9780429425110-1

  • Integrated commodities

    Athique, Adrian (2018). Integrated commodities. The Indian media economy - vol. II: market dynamics and social transactions. (pp. 23-36) edited by Adrian Athique, Vibodh Parthasarathi and S. V. Srinivas. Janpath, New Delhi, India: Oxford University Press.

  • Media development to media economy

    Athique, Adrian (2018). Media development to media economy. The Indian media economy - vol. I: industrial dynamics and cultural adaptation. (pp. 1-21) edited by Adrian Athique, Vibodh Parthasarathi and S. V. Srinivas. Janpath, New Delhi, India: Oxford University Press.

  • Modernity in glass: the environmental conditions of consumption

    Athique, Adrian and Hill, Douglas (2018). Modernity in glass: the environmental conditions of consumption. The Indian media economy - vol. II: market dynamics and social transactions. (pp. 183-201) edited by Adrian Athique, Vibodh Parthasarathi and S. V. Srinivas. Janpath, New Delhi, India: Oxford University Press.

  • Resource mobilisation

    Athique, Adrian (2018). Resource mobilisation. The Indian media economy - vol. I: industrial dynamics and cultural adaptation. (pp. 23-30) edited by Adrian Athique, Vibodh Parthasarathi and S. V. Srinivas. Janpath, New Delhi, India: Oxford University Press.

  • Spaces of Consumption

    Adrian Athique (2017). Spaces of Consumption. The Indian media economy - Volume 2: Market dynamics and social transactions. (pp. 171-182) edited by Adrian Athique, Vibodh Parthasarathi and S. V. Srinivas. Janpath, New Delhi, India: Oxford University Press.

  • The role of off shore financial centres in Indian telecoms

    Hill, Douglas and Athique, Adrian (2017). The role of off shore financial centres in Indian telecoms. The Indian media economy - Volume 1: Industrial dynamics and cultural adaptation. (pp. 66-92) edited by Adrian Athique, Vibodh Parthasarathi and S. V. Srinivas. Janpath, New Delhi, India: Oxford University Press.

  • User-led transnationalism, big data and the World Wide Web

    Athique, Adrian (2017). User-led transnationalism, big data and the World Wide Web. Studying digital audiences: perspectives from Australia. (pp. 9-24) edited by Craig Hight and Ramaswami Harindranath. New York, NY, United States: Routledge. doi: 10.4324/9781315402062

  • Post-industrial development and the new leisure economy

    Athique, Adrian (2016). Post-industrial development and the new leisure economy. Globalisation and the challenges of development in contemporary India. (pp. 61-76) edited by Sita Venkateswar and Sekhar Bandyopadhyay. Singapore: Springer. doi: 10.1007/978-981-10-0454-4_4

  • Cinema as Social Space: The Case of the Multiplex

    Athique, Adrian (2013). Cinema as Social Space: The Case of the Multiplex. Routledge Handbook of Indian Cinemas. (pp. 402-414) edited by K. Moti Gokulsing and Wimal Dissanayake. Abingdon, Oxon United Kingdom: Routledge. doi: 10.4324/9780203556054.ch22

  • Imagining a 'decent crowd' at the Indian multiplex

    Athique, Adrian Mabbott (2013). Imagining a 'decent crowd' at the Indian multiplex. Watching films: new perspectives on movie-going, exhibition and reception. (pp. 369-385) edited by Karina Aveyard and Albert Moran. Bristol, United Kingdom: Intellect.

  • Leaping the Demographic Barrier: Theoretical Challenges for the Crossover Audience

    Athique, Adrian Mabbott (2013). Leaping the Demographic Barrier: Theoretical Challenges for the Crossover Audience. Crossover Cinema: Cross-Cultural Film from Production to Reception. (pp. 107-122) edited by Sukhmani Khorana. New York: Routledge. doi: 10.4324/9780203097212

  • Addressing the nonresident: soft power, Bollywood, and the diasporic audience

    Athique, Adrian (2012). Addressing the nonresident: soft power, Bollywood, and the diasporic audience. The magic of Bollywood at home and abroad. (pp. 277-294) edited by Anjali Gera Roy. New Delhi, India: Sage Publications. doi: 10.4135/9788132113966.n15

  • The crossover audience: mediated multiculturalism and the Indian film

    Athique, Adrian (2010). The crossover audience: mediated multiculturalism and the Indian film. Bollywood in Australia: transnationalism and cultural production. (pp. 23-44) edited by Andrew Hassam and Makarand Paranjape. Crawley, WA, Australia: UWA Publishing.

  • From monopoly to polyphony: India in the era of television

    Mabbott Athique, Adrian (2009). From monopoly to polyphony: India in the era of television. Television studies after TV: understanding television in the post-broadcast era. (pp. 159-167) edited by Graeme Turner and Jinna Tay. Abingdon, Oxon, United States: Routledge. doi: 10.4324/9780203878316

  • A line in the sand – The India-Pakistan border in the films of J.P. Dutta

    Athique, Adrian (2008). A line in the sand – The India-Pakistan border in the films of J.P. Dutta. Filming the line of control: The Indo-Pak relationship through the cinematic lens. (pp. 21-39) edited by Meenakshi Bharat and Nirmal Kumar. New Delhi: Routledge.

  • Aggression and transgression on the India-Pakistan border

    Athique, Adrian (2008). Aggression and transgression on the India-Pakistan border. Filming the line of control: the Indo-Pak relationship through the cinematic lens. (pp. 21-39) New Delhi: Routledge. doi: 10.4324/9780203150351

  • Nonresident consumption of Indian cinema in Asia

    Athique, A. M. (2008). Nonresident consumption of Indian cinema in Asia. Media Consumption and Everyday Life in Asia. (pp. 145-154) London, United Kingdom: Routledge Taylor & Francis Group. doi: 10.4324/9780203892480

  • The global dispersal of media: Locating non-resident audiences for Indian films

    Mabbott Athique, A (2006). The global dispersal of media: Locating non-resident audiences for Indian films. Medi@sia: Global Media/tion In and Out of Context. (pp. 188-206) edited by T. J. M. Holden and T. J. Scrase. Abingdon, Oxon, UK: Routledge. doi: 10.4324/9780203019016

Journal Article

PhD and MPhil Supervision

Current Supervision

  • Bereavement and Islam in Southeast Queensland

    Doctor Philosophy — Principal Advisor

    Other advisors:

  • Trajectories of Cinema in Bombay Presidency 1920s-50s

    Doctor Philosophy — Principal Advisor

    Other advisors:

  • Research on Motivations of Consumer Engagement in Virtual Brand Community in International Market

    Doctor Philosophy — Associate Advisor

    Other advisors:

  • Digital Practices in a South Korean County

    Doctor Philosophy — Associate Advisor

    Other advisors:

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ORCID: 0000-0002-9692-4421

Scopus ID: 23479153200

Google Scholar ID: -j4DnlEAAAAJ

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