The University of Queensland

On the Reference Point Effect of Reserve and Buy It Now prices

Zhang, Zelin, Haruvy, Ernan and Popkowski Leszczyc, Peter T.L. (2021). On the Reference Point Effect of Reserve and Buy It Now prices. Journal of Retailing, 98 (2), 356-372. doi: 10.1016/j.jretai.2021.01.006

The influence of coupon duration on consumers’ redemption behavior and brand profitability

Zhang, Zelin, Ma, Minghui, Popkowski Leszczyc, Peter T. L. and Zhuang, Hejun (2020). The influence of coupon duration on consumers’ redemption behavior and brand profitability. European Journal of Operational Research, 281 (1), 114-128. doi: 10.1016/j.ejor.2019.08.029

Bidding frenzy: speed of competitor reaction and willingness to pay in auctions

Häubl, Gerald and Popkowski Leszczyc, Peter T.L. (2019). Bidding frenzy: speed of competitor reaction and willingness to pay in auctions. Journal of Consumer Research, 45 (6), 1294-1314. doi: 10.1093/jcr/ucy056

Why is price dispersion higher online than offline? The impact of retailer type and shopping risk on price dispersion

Zhuang, Hejun, Popkowski Leszczyc, Peter T. L. and Lin, Yuanfang (2018). Why is price dispersion higher online than offline? The impact of retailer type and shopping risk on price dispersion. Journal of Retailing, 94 (2), 136-153. doi: 10.1016/j.jretai.2018.01.003

A study of bidding behavior in voluntary-pay philanthropic auctions

Haruvy, Ernan and Leszczyc, Peter T. L. Popkowski (2018). A study of bidding behavior in voluntary-pay philanthropic auctions. Journal of Marketing, 82 (3), 124-141. doi: 10.1509/jm.16.0476

Measuring the impact of price guarantees on bidding in consumer online auctions

Haruvy, Ernan and Popkowski Leszczyc, Peter T. L. (2016). Measuring the impact of price guarantees on bidding in consumer online auctions. Journal of Retailing, 92 (1), 96-108. doi: 10.1016/j.jretai.2015.07.003

Does Higher Transparency Lead to More Search in Online Auctions?

Haruvy, Ernan, Leszczyc, Peter T. L. Popkowski and Ma, Yu (2014). Does Higher Transparency Lead to More Search in Online Auctions?. Production and Operations Management, 23 (2), 197-209. doi: 10.1111/j.1937-5956.2012.01357.x

Search and Choice in Online Consumer Auctions

Haruvy, Ernan and Leszczyc, Peter T. L. Popkowski (2010). Search and Choice in Online Consumer Auctions. Marketing Science, 29 (6), 1152-1164. doi: 10.1287/mksc.1100.0601

To bundle or not to bundle: determinants of the profitability of multi-item auctions

Leszczyc, Peter T. L. Popkowski and Haeubl, Gerald (2010). To bundle or not to bundle: determinants of the profitability of multi-item auctions. Journal of Marketing, 74 (4), 110-124. doi: 10.1509/jmkg.74.4.110

Charitable Motives and Bidding in Charity Auctions

Leszczyc, Peter T. L. Popkowski and Rothkopf, Michael H. (2010). Charitable Motives and Bidding in Charity Auctions. Management Science, 56 (3), 399-413. doi: 10.1287/mnsc.1090.1120

Bidder motives in cause-related auctions

Haruvy, Ernan and Leszczyc, Peter T. L. Popkowski (2009). Bidder motives in cause-related auctions. International Journal of Research in Marketing, 26 (4), 324-331. doi: 10.1016/j.ijresmar.2009.07.001

Why more can be less: An inference-based explanation for hyper-subadditivity in bundle valuation

Popkowski Leszczyc, Peter T. L., Pracejus, John W. and Shen, Yingtao (2008). Why more can be less: An inference-based explanation for hyper-subadditivity in bundle valuation. Organizational Behavior and Human Decision Processes, 105 (2), 233-246. doi: 10.1016/j.obhdp.2007.10.001

The effect of multi-purpose shopping on pricing and location strategy for grocery stores

Popkowski Leszczyc, Peter T. L. , Sinha, Ashish and Sahgal, Anna (2004). The effect of multi-purpose shopping on pricing and location strategy for grocery stores. Journal of Retailing, 80 (2), 85-99. doi: 10.1016/j.jretai.2004.04.006

Experimental choice analysis of shopping strategies

Popkowski Leszczyc, Peter T. L. and Timmermans, Harry (2001). Experimental choice analysis of shopping strategies. Journal of Retailing, 77 (4), 493-509. doi: 10.1016/s0022-4359(01)00054-9

Consumer store choice dynamics: an analysis of the competitive market structure for grocery stores

Leszczyc, P.T.L.P., Sinha, A. and Timmermans, H.J.P. (2000). Consumer store choice dynamics: an analysis of the competitive market structure for grocery stores. Journal of Retailing, 76 (3), 323-345. doi: 10.1016/S0022-4359(00)00033-6

An unconditional competing risk hazard model of consumer store-choice dynamics

Popkowski Leszczyc, P.T.L. and Timmermans, H.J.P. (1996). An unconditional competing risk hazard model of consumer store-choice dynamics. Environment and Planning A, 28 (2), 357-368. doi: 10.1068/a280357

Retail robots as sales assistants: how speciesism moderates the effect of robot intelligence on customer perceptions and behaviour

Fiestas Lopez Guido, Jorge Carlos, Kim, Jee Won, Popkowski Leszczyc, Peter T.L., Pontes, Nicolas and Tuzovic, Sven (2023). Retail robots as sales assistants: how speciesism moderates the effect of robot intelligence on customer perceptions and behaviour. Journal of Service Theory and Practice. doi: 10.1108/jstp-04-2023-0123

International retailer performance: disentangling the interplay between rule of law and culture

Li, Shenyu, Popkowsky Leszczyc, Peter T.L. and Qiu, Chun (2023). International retailer performance: disentangling the interplay between rule of law and culture. Journal of Retailing, 99 (2), 193-209. doi: 10.1016/j.jretai.2023.01.001

The reference price effect of historical price lists in online auctions

Liu, Xiaotian and Popkowski Leszczyc, Peter T.L. (2023). The reference price effect of historical price lists in online auctions. Journal of Retailing and Consumer Services, 71 103183, 1-12. doi: 10.1016/j.jretconser.2022.103183

Motivational differences in need for smell

Pappu, Usha L., Popkowski Leszczyc, Peter T. L., Pappu, Ravi and Ashkanasy, Neal (2023). Motivational differences in need for smell. European Journal of Marketing, 57 (2), 505-532. doi: 10.1108/EJM-07-2020-0503

The effect of fixed and growth mindsets on buying sustainable foods

Rahnama, Hassan and Popkowski Leszczyc, Peter T.L. (2022). The effect of fixed and growth mindsets on buying sustainable foods. British Food Journal, 124 (12), 4533-4550. doi: 10.1108/bfj-04-2021-0441

Optimal seller strategy in overlapping auctions

Zhuang, Hejun and Popkowski Leszczyc, Peter T.L. (2022). Optimal seller strategy in overlapping auctions. Journal of Retailing and Consumer Services, 65 102883, 1-21. doi: 10.1016/j.jretconser.2021.102883

A study of incentives in charitable fundraising

Haruvy, Ernan and Leszczyc, Peter Popkowski (2022). A study of incentives in charitable fundraising. European Journal of Marketing, 56 (1), 283-317. doi: 10.1108/ejm-05-2020-0371

The effect of surcharge on price in online auctions

Haruvy, Ernan, Lim, Boram and Leszczyc, Peter T. L. Popkowski (2021). The effect of surcharge on price in online auctions. Electronic Commerce Research, 23 (2), 1-22. doi: 10.1007/s10660-021-09508-6

On the Reference Point Effect of Reserve and Buy It Now prices

Zhang, Zelin, Haruvy, Ernan and Popkowski Leszczyc, Peter T.L. (2021). On the Reference Point Effect of Reserve and Buy It Now prices. Journal of Retailing, 98 (2), 356-372. doi: 10.1016/j.jretai.2021.01.006

Empirical analyses of nonlinear effects of reserve prices on ending prices in online auctions

Han, Jidong, Popkowski-Leszczyc, Peter T. L. and Zhang, Zelin (2021). Empirical analyses of nonlinear effects of reserve prices on ending prices in online auctions. Journal of Interactive Marketing, 54 (54), 86-102. doi: 10.1016/j.intmar.2020.08.003

Fundraising design: key issues, unifying framework, and open puzzles

Haruvy, Ernan, Popkowski Leszczyc, Peter, Allenby, Greg, Belk, Russell, Eckel, Catherine, Fisher, Robert, Li, Sherry, List, John, Ma, Yu and Wang, Yu (2020). Fundraising design: key issues, unifying framework, and open puzzles. Marketing Letters, 31 (4), 371-380. doi: 10.1007/s11002-020-09534-8

The influence of coupon duration on consumers’ redemption behavior and brand profitability

Zhang, Zelin, Ma, Minghui, Popkowski Leszczyc, Peter T. L. and Zhuang, Hejun (2020). The influence of coupon duration on consumers’ redemption behavior and brand profitability. European Journal of Operational Research, 281 (1), 114-128. doi: 10.1016/j.ejor.2019.08.029

A joint optimal model of pricing, rebate value, and redemption hassle

Zhang, Zelin, Popkowski Leszczyc, Peter, Qu, Riliang and Joseph, Kissan (2019). A joint optimal model of pricing, rebate value, and redemption hassle. Decision Sciences, 50 (5) deci.12365, 1060-1092. doi: 10.1111/deci.12365

Bidding frenzy: speed of competitor reaction and willingness to pay in auctions

Häubl, Gerald and Popkowski Leszczyc, Peter T.L. (2019). Bidding frenzy: speed of competitor reaction and willingness to pay in auctions. Journal of Consumer Research, 45 (6), 1294-1314. doi: 10.1093/jcr/ucy056

The effects of competitive reserve prices in online auctions

Han, Jidong, Qiu, Chun and Popkowski Leszczyc, Peter (2018). The effects of competitive reserve prices in online auctions. European Journal of Marketing, 52 (7/8), 1439-1456. doi: 10.1108/ejm-10-2017-0684

Why is price dispersion higher online than offline? The impact of retailer type and shopping risk on price dispersion

Zhuang, Hejun, Popkowski Leszczyc, Peter T. L. and Lin, Yuanfang (2018). Why is price dispersion higher online than offline? The impact of retailer type and shopping risk on price dispersion. Journal of Retailing, 94 (2), 136-153. doi: 10.1016/j.jretai.2018.01.003

A study of bidding behavior in voluntary-pay philanthropic auctions

Haruvy, Ernan and Leszczyc, Peter T. L. Popkowski (2018). A study of bidding behavior in voluntary-pay philanthropic auctions. Journal of Marketing, 82 (3), 124-141. doi: 10.1509/jm.16.0476

Short- and long-run competition of retailer pricing strategies

Han, Jidong, Shen, Yingtao and Leszczyc, Peter T. L. Popkowski (2017). Short- and long-run competition of retailer pricing strategies. International Journal of Business, 22 (2), 125-142.

Beyond Posted Prices: The Past, Present, and Future of Participative Pricing Mechanisms

Spann, Martin, Zeithammer, Robert, Bertini, Marco, Haruvy, Ernan, Jap, Sandy D., Koenigsberg, Oded, Mak, Vincent, Popkowski Leszczyc, Peter T. L., Skiera, Bernd and Thomas, Manoj (2017). Beyond Posted Prices: The Past, Present, and Future of Participative Pricing Mechanisms. Customer Needs and Solutions, 121-136. doi: 10.2139/ssrn.2912151

Measuring the impact of price guarantees on bidding in consumer online auctions

Haruvy, Ernan and Popkowski Leszczyc, Peter T. L. (2016). Measuring the impact of price guarantees on bidding in consumer online auctions. Journal of Retailing, 92 (1), 96-108. doi: 10.1016/j.jretai.2015.07.003

The dynamics of online purchase visits: inertia or switching?

Zhang, Zelin, Wang, Xia, Leszczyc, Peter T. L. Popkowski and Zuo, Xiao (2016). The dynamics of online purchase visits: inertia or switching?. Frontiers of Business Research in China, 10 (1), 1-18. doi: 10.3868/s070-005-016-0001-2

Send-for-review decisions, brand equity, and pricing

Qiu, Chun and Popkowski Leszczyc, Peter (2016). Send-for-review decisions, brand equity, and pricing. European Journal of Marketing, 50 (1-2), 145-165. doi: 10.1108/EJM-11-2014-0708

Bidding behaviors in charity auctions

Leszczyc, Peter T. L. Popkowski, Qiu, Chun, Li, Shenyu and Rothkopf, Michael H. (2015). Bidding behaviors in charity auctions. Marketing Letters, 26 (1), 17-28. doi: 10.1007/s11002-013-9264-z

The loser’s bliss in auctions with price externality

Haruvy, Ernan and Leszczyc, Peter T. L. Popkowski (2015). The loser’s bliss in auctions with price externality. Games, 6 (3), 191-213. doi: 10.3390/g6030191

Does Higher Transparency Lead to More Search in Online Auctions?

Haruvy, Ernan, Leszczyc, Peter T. L. Popkowski and Ma, Yu (2014). Does Higher Transparency Lead to More Search in Online Auctions?. Production and Operations Management, 23 (2), 197-209. doi: 10.1111/j.1937-5956.2012.01357.x

The profit impact of the transaction-specific assets: a process model of adaptive marketing resources

Li, Shenyu, Balasubramanian, Siva and Popkowski Leszczyc, Peter T. L. (2014). The profit impact of the transaction-specific assets: a process model of adaptive marketing resources. Journal of Strategic Marketing, 22 (4), 316-327. doi: 10.1080/0965254X.2013.876078

The impact of jump bidding in online auctions

He, Yongfu and Leszczyc, Peter T. L. Popkowski (2013). The impact of jump bidding in online auctions. Marketing Letters, 24 (4), 387-397. doi: 10.1007/s11002-013-9228-3

Factors affecting price setting in online auctions

Qiu, Chun, Leszczyc, Peter T. L. Popkowski and He, Yongfu (2012). Factors affecting price setting in online auctions. Journal of Revenue and Pricing Management, 11 (3), 289-302. doi: 10.1057/rpm.2012.11

Determinants of elapsed time to switch between auctions Findings from a hazard function model with unobserved heterogeneity

Gonul, Fusun F. and Leszczyc, Peter T. L. Popkowski (2012). Determinants of elapsed time to switch between auctions Findings from a hazard function model with unobserved heterogeneity. Journal of Research in Interactive Marketing, 6 (2), 96-109. doi: 10.1108/17505931211265417

Snipe bidding behaviour in eBay auctions

Gönül, Füsun F. and Leszczyc, Peter T. L. Popkowski (2011). Snipe bidding behaviour in eBay auctions. International Journal of Electronic Marketing and Retailing, 4 (1), 16-29. doi: 10.1504/IJEMR.2011.039894

Search and Choice in Online Consumer Auctions

Haruvy, Ernan and Leszczyc, Peter T. L. Popkowski (2010). Search and Choice in Online Consumer Auctions. Marketing Science, 29 (6), 1152-1164. doi: 10.1287/mksc.1100.0601

The effect of weather on consumer spending

Murray, Kyle B., Di Muro, Fabrizio, Finn, Adam and Leszczyc, Peter Popkowski (2010). The effect of weather on consumer spending. Journal of Retailing and Consumer Services, 17 (6), 512-520. doi: 10.1016/j.jretconser.2010.08.006

To bundle or not to bundle: determinants of the profitability of multi-item auctions

Leszczyc, Peter T. L. Popkowski and Haeubl, Gerald (2010). To bundle or not to bundle: determinants of the profitability of multi-item auctions. Journal of Marketing, 74 (4), 110-124. doi: 10.1509/jmkg.74.4.110

Charitable Motives and Bidding in Charity Auctions

Leszczyc, Peter T. L. Popkowski and Rothkopf, Michael H. (2010). Charitable Motives and Bidding in Charity Auctions. Management Science, 56 (3), 399-413. doi: 10.1287/mnsc.1090.1120

The impact of online auction duration

Haruvy, Ernan and Leszczyc, Peter T. L. Popkowski (2010). The impact of online auction duration. Decision Analysis, 7 (1), 99-106. doi: 10.1287/deca.1090.0149

Bidder motives in cause-related auctions

Haruvy, Ernan and Leszczyc, Peter T. L. Popkowski (2009). Bidder motives in cause-related auctions. International Journal of Research in Marketing, 26 (4), 324-331. doi: 10.1016/j.ijresmar.2009.07.001

Internet auctions

Haruvy, Ernan and Popkowski Leszczyc, Peter T. L. (2009). Internet auctions. Foundations and Trends in Marketing, 4 (1), 1-75. doi: 10.1561/1700000017

Empirical testing of the reference-price effect of buy-now prices in internet auctions

Leszczyc, Peter T. L. Popkowski, Qiu, Chun and He, Yongfu (2009). Empirical testing of the reference-price effect of buy-now prices in internet auctions. Journal of Retailing, 85 (2), 211-221. doi: 10.1016/j.jretai.2009.02.003

Competition between auctions

Haruvy, Ernan, Popkowski Leszczyc, Peter T. L., Carare, Octavian, Cox, James C., Greenleaf, Eric A., Jank, Wolfgang, Jap, Sandy, Park, Young-Hoon and Rothkopf, Michael H. (2008). Competition between auctions. Marketing Letters, 19 (3-4), 431-448. doi: 10.1007/s11002-008-9037-2

Why more can be less: An inference-based explanation for hyper-subadditivity in bundle valuation

Popkowski Leszczyc, Peter T. L., Pracejus, John W. and Shen, Yingtao (2008). Why more can be less: An inference-based explanation for hyper-subadditivity in bundle valuation. Organizational Behavior and Human Decision Processes, 105 (2), 233-246. doi: 10.1016/j.obhdp.2007.10.001

A methodology for incorporating prior information into choice models

Popkowski Leszczyc, Peter T. L. and Sinha, Ashish (2005). A methodology for incorporating prior information into choice models. Journal of Retailing and Consumer Services, 12 (2), 113-123. doi: 10.1016/j.jretconser.2004.05.001

A method to incorporate managerial intuition into models of consumer choice

Sinha, Ashish and Popkowski Leszczyc, Peter (2005). A method to incorporate managerial intuition into models of consumer choice. Journal of Retailing and Consumer Services, 12 (2), 113-123.

An optimization approach to business buyer choice sets: How many suppliers should be included?

Kauffman, Raplh G. and Leszczyc, Popkowski (2005). An optimization approach to business buyer choice sets: How many suppliers should be included?. Industrial Marketing Management, 34 (1), 3-12. doi: 10.1016/j.indmarman.2004.05.001

Economics, psychology, and social dynamics of consumer bidding in auctions

Cheema, Amar, Leszczyc, Peter T. L., Bagchi, Rajesh, Bagozzi, Richard P., Cox, James C., Dholakia, Utpal M., Greenleaf, Eric A., Pazgal, Amit, Rothkopf, Michael H., Shen, Michael, Sunder, Shyam and Zeithammer, Robert (2005). Economics, psychology, and social dynamics of consumer bidding in auctions. Marketing Letters, 16 (3-4), 401-413. doi: 10.1007/s11002-005-5901-5

Optimum consideration set size for organizational buying decisions

Kauffman, Ralph and Popkowski Leszczyc, Peter (2005). Optimum consideration set size for organizational buying decisions. Industrial Marketing Management, 34 (1), 3-12.

The effect of multi-purpose shopping on pricing and location strategy for grocery stores

Popkowski Leszczyc, Peter T. L. , Sinha, Ashish and Sahgal, Anna (2004). The effect of multi-purpose shopping on pricing and location strategy for grocery stores. Journal of Retailing, 80 (2), 85-99. doi: 10.1016/j.jretai.2004.04.006

Identifying purchase-history sensitive shopper segments using scanner panel data and sequence alignment methods

Joh, Chang-Hyeon, Timmermans, Harry J. P. and Popkowski-Leszczyc, Peter T. L. (2003). Identifying purchase-history sensitive shopper segments using scanner panel data and sequence alignment methods. Journal of Retailing and Consumer Services, 10 (3), 135-144. doi: 10.1016/S0969-6989(03)00005-5

Unconditional and conditional competing risk models of activity duration and activity sequencing decisions: an empirical comparison

Leszczyc, Peter T.L. Popkowski and Timmermans, Harry (2002). Unconditional and conditional competing risk models of activity duration and activity sequencing decisions: an empirical comparison. Journal of Geographical Systems, 4 (2), 157-170. doi: 10.1007/s101090200083

Experimental choice analysis of shopping strategies

Popkowski Leszczyc, Peter T. L. and Timmermans, Harry (2001). Experimental choice analysis of shopping strategies. Journal of Retailing, 77 (4), 493-509. doi: 10.1016/s0022-4359(01)00054-9

Market share response and competitive interaction: the impact of temporary, evolving and structural changes in prices

Srinivasan, Shuba, Popkowski Leszczyc, Peter T.L. and Bass, Frank M. (2000). Market share response and competitive interaction: the impact of temporary, evolving and structural changes in prices. International Journal of Research in Marketing, 17 (4), 281-305. doi: 10.1016/s0167-8116(00)00023-9

Consumer store choice dynamics: an analysis of the competitive market structure for grocery stores

Leszczyc, P.T.L.P., Sinha, A. and Timmermans, H.J.P. (2000). Consumer store choice dynamics: an analysis of the competitive market structure for grocery stores. Journal of Retailing, 76 (3), 323-345. doi: 10.1016/S0022-4359(00)00033-6

Determining the effects of observed and unobserved heterogeneity on consumer brand choice

Popkowski Leszczyc, Peter T. L. and Bass, Frank M. (1998). Determining the effects of observed and unobserved heterogeneity on consumer brand choice. Applied Stochastic Models and Data Analysis, 14 (2-3), 95-115. doi: 10.1002/(SICI)1099-0747(199806)14:2%3C95::AID-ASM337%3E3.0.CO;2-%23

Store-switching behavior

Popkowski Leszczyc, Peter T. L. and Timmermans, Harry J. P. (1997). Store-switching behavior. Marketing Letters, 8 (2), 193-204. doi: 10.1023/A:1007910503617

Using customer satisfaction research for relationship marketing: a direct marketing approach

Gengler, Charles E. and Popkowski Leszczyc, Peter T.L. (1997). Using customer satisfaction research for relationship marketing: a direct marketing approach. Journal of Interactive Marketing, 11 (4), 36-41. doi: 10.1002/(SICI)1522-7138(199723)11:43.0.CO;2-X

An unconditional competing risk hazard model of consumer store-choice dynamics

Popkowski Leszczyc, P.T.L. and Timmermans, H.J.P. (1996). An unconditional competing risk hazard model of consumer store-choice dynamics. Environment and Planning A, 28 (2), 357-368. doi: 10.1068/a280357

Joint estimates of purchase timing and brand switch tendency: results from a scanner panel data set of frequently purchased products

Gonul, F.F., Leszczyc, P.T.L.P. and Sugawara, T. (1996). Joint estimates of purchase timing and brand switch tendency: results from a scanner panel data set of frequently purchased products. Canadian Journal of Economics, 29 (Special Issue: Part 2 ), S501-S504. doi: 10.2307/136096

An empirical analysis of national and local advertising effect on price elasticity

Popkowski Leszczyc, Peter T.L. and Rao, Ram C. (1990). An empirical analysis of national and local advertising effect on price elasticity. Marketing Letters, 1 (2), 149-160. doi: 10.1007/BF00435298

The effects of national and local advertising on price sensitivity

Rao, Ram and Popkowski Leszczyc, Peter (1990). The effects of national and local advertising on price sensitivity. Marketing Letters, 1 (2), 149-160.

A study of incentives in charitable fundraising: monetary incentives crowd out future volunteering: an abstract

Haruvy, Ernan and Popkowski Leszczyc, Peter T. L. (2022). A study of incentives in charitable fundraising: monetary incentives crowd out future volunteering: an abstract. 2021 AMS Virtual Annual Conference and World Marketing Congress, Virtual, 1-4 June 2021. Cham, Switzerland: Springer Nature. doi: 10.1007/978-3-030-95346-1_185

Empowering investors: sustainable consumption through micro-investment platforms: an abstract

Gonzalez-Arcos, Claudia, Meath, Cristyn, Popkowski Leszczyc, Peter T. L., Haruvy, Ernan, Ann, Jake and Gain, Alexandria (2022). Empowering investors: sustainable consumption through micro-investment platforms: an abstract. 2021 AMS Virtual Annual Conference and World Marketing Congress, Virual, 1-4 June 2021. Cham, Switzerland: Springer Nature. doi: 10.1007/978-3-030-95346-1_183

The effectiveness of donation promises in charity auctions as a cause-related marketing strategy: an abstract

Wallin, Ann, Gonzalez-Arcos, Claudia, Mao, Wen, Popkowski Leszczyc, Peter T. L. and Wong, Leo (2022). The effectiveness of donation promises in charity auctions as a cause-related marketing strategy: an abstract. 2021 AMS Virtual Annual Conference and World Marketing Congress, Virtual, 1-4 June 2021. Cham, Switzerland: Springer Nature. doi: 10.1007/978-3-030-95346-1_178

Empowering investors through (sustainable) digital investment platforms

Gonzalez-Arcos, Claudia, Meath, Cristyn, Popkowski Leszczyc, Peter, Haruvy, Ernan, Ann, Jake and Gain, Alexandria (2021). Empowering investors through (sustainable) digital investment platforms. ANZMAC 2021, Melbourne, VIC, Australia, 29 November - 1 December 2021.

The effectiveness of groupon promotion versus coupon promotion: from the consumer’s perspective

Pang, Jun, Popkowski Leszczyc, Peter and Wang, Kanliang (2013). The effectiveness of groupon promotion versus coupon promotion: from the consumer’s perspective. Advances in Consumer Research, Chicago, IL, United States, 3-6 October 2013​. Duluth, MN, United States: Association for Consumer Research.

The Effectiveness of Donation Promises in Charity Auctions as Cause-Related Marketing Strategy

Wong, Leo and Popkowski Leszczyc, Peter (2012). The Effectiveness of Donation Promises in Charity Auctions as Cause-Related Marketing Strategy. Advances in Consumer Research, Beijing, China, June 2011. Duluth, MN United States: Association for Consumer Research.

The Effectiveness of Donation Promises in Charity Auctions as Cause-Related Marketing Strategy

Popkowski Leszczyc, Peter T. L., Qiu, Chun and He, Yongfu (2009). The Effectiveness of Donation Promises in Charity Auctions as Cause-Related Marketing Strategy. Advances in Consumer Research, Sao Paulo, Brazil, June, 2008.

The effectiveness of donation promises in charity auctions as cause-related marketing strategy

Qiu, Chun, Popkowski Leszczyc, Peter T. L. and Xie, Junjun (2009). The effectiveness of donation promises in charity auctions as cause-related marketing strategy. AMA Summer Marketing Educators' Conference, San Diego, CA USA, August 2008.

The effectiveness of donation promises in charity auctions as cause-related marketing strategy

Pracejus, John, Popkowski Leszczyc, Peter T. L. and Shen, Michael (2009). The effectiveness of donation promises in charity auctions as cause-related marketing strategy. Advances in Consumer Research, Hyderabad, India, July 2009.

The Antecedents and Consequences of Voluntary Intermediary Reviews

Xie, Junjun, Qiu, Chun and Popkowski Leszczyc, Peter (2008). The Antecedents and Consequences of Voluntary Intermediary Reviews. Administrative Sciences Association of Canada Annual Conference, Canada, 2007.

The Effect of Weather on Consumer Spending

Murray, Kyle B., Finn, Adam, Leszczyc, Peter Popkowski and Di Muro, Fabrizio (2008). The Effect of Weather on Consumer Spending. 35th Annual Conference of the Association-for-Consumer-Research, Memphis Tn, Oct 25-28, 2007. VALDOSTA: ASSOC CONSUMER RESEARCH.

The effectiveness of donation promises in charity auctions as cause-related marketing strategy

Murray, Kyle, Finn, Adam, Popkowski Leszczyc, Peter T. L. and Di Muro, Fabrizio (2008). The effectiveness of donation promises in charity auctions as cause-related marketing strategy. Advances in Consumer Research, Memphis, TN USA, October 2007.

The signal effect of buy-now price in internet auctions

Qiu, Chun, Popkowski Leszczyc, Peter T. L. and He, Yongfu (2005). The signal effect of buy-now price in internet auctions. Annual Conference of the Administrative Sciences Association of Canada, Canada, 2005.

Learning by Bidding in Online auctions

He, Yongfu and Popkowski Leszczyc, Peter T. L. (2004). Learning by Bidding in Online auctions. Fordham University Behavioral Pricing Conference, New York, NY United States, 2004.

The psychology of auctions: enriching models of bidder and seller behavior

Haubl, Gerald and Popkowski Leszczyc, Peter T. L. (2004). The psychology of auctions: enriching models of bidder and seller behavior. Advances in Consumer Research, Toronto, Canada, October 2003.

Going, going, gone – determinants of bidding volume and selling prices in internet auctions

Häubl, Gerald and Popkowski Leszczyc, Peter T. L. (2001). Going, going, gone – determinants of bidding volume and selling prices in internet auctions. Advances in Consumer Research, Salt Lake City, UT USA, October 2000.

Going, going, gone! Determinants of bidding volume and selling prices in internet auctions

Häubl, Gerald and Popkowski Leszczyc, Peter T. L. (2000). Going, going, gone! Determinants of bidding volume and selling prices in internet auctions. Second INFORMS Marketing Science and the Internet Conference Exploring Understanding Consumer Behavior on the Internet, Los Angeles, CA USA, June 2000.

Measuring customer based brand equity using hierarchical Bayes methodology

Sinha, Ashish, Peter T.L. Popkowski Leszczyc and Pappu, Ravi (2000). Measuring customer based brand equity using hierarchical Bayes methodology. AMA Summer Educator’s Conference, USA, August 2000.

Multiple ways of measuring brand loyalty

Popkowski Leszczyc, Peter T. L. and Gönül, Füsun F. (1996). Multiple ways of measuring brand loyalty. 28th Annual Meeting of the Canadian Economics Association, Calgary, Canada, 10-13 June 1994. Ontario, Canada: University of Toronto Press. doi: 10.2307/136094

Investigating the Effects of Unobserved Heterogeneity in Stochastic Models of Consumer Choice: A Hazard Model Approach

Popkowski Leszczyc, Peter T. L. (1991). Investigating the Effects of Unobserved Heterogeneity in Stochastic Models of Consumer Choice: A Hazard Model Approach. University of Houston Marketing Symposium, Houston, TX United States, 1991.