Having come to academia with a background in nonprofit marketing, Cassandra’s research focuses on the psychology of charitable giving and public perceptions of nonprofits. She uses quantitative and qualitative methods to understand when and why donors are more (or less) willing to give to particular causes and the implications such preferences have for how charities communicate. More broadly, Cassandra is interested in the application of psychological knowledge to social issues.
Cassandra's research helps to understand and promote generosity within Australian society--ensuring essential community services are delivered and encouraging social harmony through increased community participation. Insights from her research can also help charities and nonprofits to raise money more effectively and develop evidence-based best practice in how to communicate about their important work.
Journal Article: Teaching and learning guide for intergroup prosociality
Wibisono, Susilo, Mirnajafi, Zahra, Droogendyk, Lisa, Chapman, Cassandra M., Achia, Tulsi, Thomas, Emma F. and Louis, Winnifred R. (2019) Teaching and learning guide for intergroup prosociality. Social and Personality Psychology Compass, 13 7: e12473. doi:10.1111/spc3.12473
Chapman, Cassandra Margot (2019). Toward a triadic understanding of charitable giving: how donors, beneficiaries, fundraisers, and social contexts influence donation decisions PhD Thesis, School of Psychology, The University of Queensland. doi:10.14264/uql.2019.357
Journal Article: Emerging research on intergroup prosociality: group members' charitable giving, positive contact, allyship, and solidarity with others
Louis, Winnifred R., Thomas, Emma, Chapman, Cassandra M., Achia, Tulsi, Wibisono, Susilo, Mirnajafi, Zahra and Droogendyk, Lisa (2019) Emerging research on intergroup prosociality: group members' charitable giving, positive contact, allyship, and solidarity with others. Social and Personality Psychology Compass, 13 3: e12436. doi:10.1111/spc3.12436
Louis, Winnifred R., Chonu, Gi K., Achia, T., Chapman, Cassandra M. and Rhee, Joshua (2018). Building group norms and group identities into the study of transitions from democracy to dictatorship and back again. In Brady Wagoner, Ignacio Bresco de Luna and Vlad Glaveanu (Ed.), The road to actualized democracy: a psychological exploration (pp. 27-58) Charlotte, NC, United States: IAP-Information Age Publishing.
Teaching and learning guide for intergroup prosociality
Wibisono, Susilo, Mirnajafi, Zahra, Droogendyk, Lisa, Chapman, Cassandra M., Achia, Tulsi, Thomas, Emma F. and Louis, Winnifred R. (2019) Teaching and learning guide for intergroup prosociality. Social and Personality Psychology Compass, 13 7: e12473. doi:10.1111/spc3.12473
Louis, Winnifred R., Thomas, Emma, Chapman, Cassandra M., Achia, Tulsi, Wibisono, Susilo, Mirnajafi, Zahra and Droogendyk, Lisa (2019) Emerging research on intergroup prosociality: group members' charitable giving, positive contact, allyship, and solidarity with others. Social and Personality Psychology Compass, 13 3: e12436. doi:10.1111/spc3.12436
Petrovic, Katja, Chapman, Cassandra M. and Schofield, Timothy P. (2018) Religiosity and volunteering over time: religious service attendance is associated with the likelihood of volunteering, and religious importance with time spent volunteering. Psychology of Religion and Spirituality, . doi:10.1037/rel0000236
Chapman, Cassandra M., Louis, Winnifred R. and Masser, Barbara M. (2018) Identifying (our) donors: Toward a social psychological understanding of charity selection in Australia. Psychology & Marketing, 35 12: 980-989. doi:10.1002/mar.21150
Chapman, Cassandra M., Masser, Barbara M. and Louis, Winnifred R. (2018) The champion effect in peer-to-peer giving: successful campaigns highlight fundraisers more than causes. Nonprofit and Voluntary Sector Quarterly, 48 3: 089976401880519-592. doi:10.1177/0899764018805196
Seven sins when interpreting statistics in sports injury science
Nielsen, Rasmus Oestergaard, Chapman, Cassandra M., Louis, Winnifred R., Stovitz, Steven D., Mansournia, Mohammad Ali, Windt, Johann, Møller, Merete, Parner, Erik Thorlund, Hulme, Adam, Bertelsen, Michael Lejbach, Finch, Caroline F., Casals, Marti and Verhagen, Evert (2017) Seven sins when interpreting statistics in sports injury science. British Journal of Sports Medicine, 52 22: bjsports-2017. doi:10.1136/bjsports-2017-098524
Healthy eating: a beneficial role for perceived norm conflict?
Plows, Stefanie Elaine, Smith, Francine D., Smith, Joanne R., Chapman, Cassandra M., La Macchia, Stephen T. and Louis, Winnifred R. (2017) Healthy eating: a beneficial role for perceived norm conflict?. Journal of Applied Social Psychology, 47 6: 295-304. doi:10.1111/jasp.12430
Chapman, Cassandra M., Deane, Kelsey L., Harre, Niki, Courtney, Matthew G. R. and Moore, Julie (2017) Engagement and mentor support as drivers of social development in the project K youth development program. Journal of Youth and Adolescence, 46 3: 644-655. doi:10.1007/s10964-017-0640-5
Gray, Brendan, Ottesen, Geir, Bell, Jim, Chapman, Cassandra and Whiten, Jemma (2007) What are the essential capabilities of marketers? A comparative study of managers', academics' and students' perceptions. Marketing Intelligence & Planning, 25 3: 271-295. doi:10.1108/02634500710747789
How can we change our voluntary non-remunerated donors to donate more frequently?
Masser, B. M., Davison, T. E. and Chapman, C. M. (2017). How can we change our voluntary non-remunerated donors to donate more frequently?. In: 34th International Congress of the International Society of Blood Transfusion, Dubai, United Arab Emirates, (112-118). 3-8 September 2016. doi:10.1111/voxs.12312
Chapman, Cassandra Margot (2019). Toward a triadic understanding of charitable giving: how donors, beneficiaries, fundraisers, and social contexts influence donation decisions PhD Thesis, School of Psychology, The University of Queensland. doi:10.14264/uql.2019.357