Lecturer in Marketing
Overview
Having come to academia with a background in nonprofit marketing, Cassandra’s research focuses on the psychology of charitable giving, trust in nonprofits, and public responses to charity scandals. She uses quantitative and qualitative methods to understand when and why donors are more (or less) willing to give to particular causes and the implications such preferences have for how charities communicate. More broadly, Cassandra is interested in the application of psychological knowledge to social issues.
Research Interests
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Psychology of Charitable Giving
Research questions include: How do people choose which types of charity to support and which to neglect? What roles do identity and social norms play in determining who gives to charity, how much is given, and which causes are supported? How important is trust in giving decisions? How do fundraisers influence donation decisions? What kinds of aid are offered and why? Do consumers respond to effectiveness information about charities—why or why not? -
Charity Scandals and Trust in Nonprofits
Research questions include: What do people think about nonprofits (vs. commercial organisations)? How do consumers respond to ethical violations occurring within nonprofits? Do specific charity scandals affect overall trust in the nonprofit sector? What sectoral influences may affect the likelihood that scandals emerge?
Research Impacts
Cassandra's research helps to understand and promote generosity within Australian society--ensuring essential community services are delivered and encouraging social harmony through increased community participation. Insights from her research can also help charities and nonprofits to raise money more effectively and develop evidence-based best practice in how to communicate about their important work.
Qualifications
- Doctor of Philosophy, The University of Queensland
Publications
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Journal Article: Identity motives in charitable giving: explanations for charity preferences from a global donor survey
Chapman, Cassandra M., Masser, Barbara M. and Louis, Winnifred R. (2020). Identity motives in charitable giving: explanations for charity preferences from a global donor survey. Psychology and Marketingmar.21362, doi:10.1002/mar.21362
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Journal Article: Emerging research on intergroup prosociality: group members' charitable giving, positive contact, allyship, and solidarity with others
Louis, Winnifred R., Thomas, Emma, Chapman, Cassandra M., Achia, Tulsi, Wibisono, Susilo, Mirnajafi, Zahra and Droogendyk, Lisa (2019). Emerging research on intergroup prosociality: group members' charitable giving, positive contact, allyship, and solidarity with others. Social and Personality Psychology Compass, 13 (3) e12436, doi:10.1111/spc3.12436
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Journal Article: Identifying (our) donors: Toward a social psychological understanding of charity selection in Australia
Chapman, Cassandra M., Louis, Winnifred R. and Masser, Barbara M. (2018). Identifying (our) donors: Toward a social psychological understanding of charity selection in Australia. Psychology & Marketing, 35 (12) 980-989. doi:10.1002/mar.21150
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Journal Article: The champion effect in peer-to-peer giving: successful campaigns highlight fundraisers more than causes
Chapman, Cassandra M., Masser, Barbara M. and Louis, Winnifred R. (2018). The champion effect in peer-to-peer giving: successful campaigns highlight fundraisers more than causes. Nonprofit and Voluntary Sector Quarterly, 48 (3) 089976401880519-592. doi:10.1177/0899764018805196
Publications
Featured Publications
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Chapman, Cassandra M., Masser, Barbara M. and Louis, Winnifred R. (2020). Identity motives in charitable giving: explanations for charity preferences from a global donor survey. Psychology and Marketingmar.21362, doi:10.1002/mar.21362
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Louis, Winnifred R., Thomas, Emma, Chapman, Cassandra M., Achia, Tulsi, Wibisono, Susilo, Mirnajafi, Zahra and Droogendyk, Lisa (2019). Emerging research on intergroup prosociality: group members' charitable giving, positive contact, allyship, and solidarity with others. Social and Personality Psychology Compass, 13 (3) e12436, doi:10.1111/spc3.12436
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Chapman, Cassandra M., Louis, Winnifred R. and Masser, Barbara M. (2018). Identifying (our) donors: Toward a social psychological understanding of charity selection in Australia. Psychology & Marketing, 35 (12) 980-989. doi:10.1002/mar.21150
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Chapman, Cassandra M., Masser, Barbara M. and Louis, Winnifred R. (2018). The champion effect in peer-to-peer giving: successful campaigns highlight fundraisers more than causes. Nonprofit and Voluntary Sector Quarterly, 48 (3) 089976401880519-592. doi:10.1177/0899764018805196
Book Chapter
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Louis, Winnifred R., Chonu, Gi K., Achia, T., Chapman, Cassandra M. and Rhee, Joshua (2018). Building group norms and group identities into the study of transitions from democracy to dictatorship and back again. The road to actualized democracy: a psychological exploration. (pp. 27-58) edited by Brady Wagoner, Ignacio Bresco de Luna and Vlad Glaveanu.Charlotte, NC, United States: IAP-Information Age Publishing.
Journal Article
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Chapman, Cassandra M., Masser, Barbara M. and Louis, Winnifred R. (2020). Identity motives in charitable giving: explanations for charity preferences from a global donor survey. Psychology and Marketingmar.21362, doi:10.1002/mar.21362
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Teaching and learning guide for intergroup prosociality
Wibisono, Susilo, Mirnajafi, Zahra, Droogendyk, Lisa, Chapman, Cassandra M., Achia, Tulsi, Thomas, Emma F. and Louis, Winnifred R. (2019). Teaching and learning guide for intergroup prosociality. Social and Personality Psychology Compass, 13 (7) e12473, doi:10.1111/spc3.12473
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Louis, Winnifred R., Thomas, Emma, Chapman, Cassandra M., Achia, Tulsi, Wibisono, Susilo, Mirnajafi, Zahra and Droogendyk, Lisa (2019). Emerging research on intergroup prosociality: group members' charitable giving, positive contact, allyship, and solidarity with others. Social and Personality Psychology Compass, 13 (3) e12436, doi:10.1111/spc3.12436
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Petrovic, Katja, Chapman, Cassandra M. and Schofield, Timothy P. (2018). Religiosity and volunteering over time: religious service attendance is associated with the likelihood of volunteering, and religious importance with time spent volunteering. Psychology of Religion and Spirituality doi:10.1037/rel0000236
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Chapman, Cassandra M., Louis, Winnifred R. and Masser, Barbara M. (2018). Identifying (our) donors: Toward a social psychological understanding of charity selection in Australia. Psychology & Marketing, 35 (12) 980-989. doi:10.1002/mar.21150
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Chapman, Cassandra M., Masser, Barbara M. and Louis, Winnifred R. (2018). The champion effect in peer-to-peer giving: successful campaigns highlight fundraisers more than causes. Nonprofit and Voluntary Sector Quarterly, 48 (3) 089976401880519-592. doi:10.1177/0899764018805196
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Seven sins when interpreting statistics in sports injury science
Nielsen, Rasmus Oestergaard, Chapman, Cassandra M., Louis, Winnifred R., Stovitz, Steven D., Mansournia, Mohammad Ali, Windt, Johann, Møller, Merete, Parner, Erik Thorlund, Hulme, Adam, Bertelsen, Michael Lejbach, Finch, Caroline F., Casals, Marti and Verhagen, Evert (2017). Seven sins when interpreting statistics in sports injury science. British Journal of Sports Medicine, 52 (22) bjsports-2017. doi:10.1136/bjsports-2017-098524
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Healthy eating: a beneficial role for perceived norm conflict?
Plows, Stefanie Elaine, Smith, Francine D., Smith, Joanne R., Chapman, Cassandra M., La Macchia, Stephen T. and Louis, Winnifred R. (2017). Healthy eating: a beneficial role for perceived norm conflict?. Journal of Applied Social Psychology, 47 (6) 295-304. doi:10.1111/jasp.12430
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Chapman, Cassandra M., Deane, Kelsey L., Harre, Niki, Courtney, Matthew G. R. and Moore, Julie (2017). Engagement and mentor support as drivers of social development in the project K youth development program. Journal of Youth and Adolescence, 46 (3) 644-655. doi:10.1007/s10964-017-0640-5
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Gray, Brendan, Ottesen, Geir, Bell, Jim, Chapman, Cassandra and Whiten, Jemma (2007). What are the essential capabilities of marketers? A comparative study of managers', academics' and students' perceptions. Marketing Intelligence & Planning, 25 (3) 271-295. doi:10.1108/02634500710747789
Conference Publication
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How can we change our voluntary non-remunerated donors to donate more frequently?
Masser, B. M., Davison, T. E. and Chapman, C. M. (2017). How can we change our voluntary non-remunerated donors to donate more frequently?. 34th International Congress of the International Society of Blood Transfusion, Dubai, United Arab Emirates, 3-8 September 2016. Chichester, West Sussex United Kingdom :Wiley-Blackwell Publishing. doi: 10.1111/voxs.12312
Other Outputs
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Chapman, Cassandra Margot (2019). Toward a triadic understanding of charitable giving: how donors, beneficiaries, fundraisers, and social contexts influence donation decisions. PhD Thesis, School of Psychology, The University of Queensland. doi:10.14264/uql.2019.357
