Dr Cassandra Chapman

ARC DECRA

School of Business
Faculty of Business, Economics and Law

Overview

Dr Cassandra Chapman holds a PhD in the psychology of charitable giving (University of Queensland) and is now a Lecturer in Marketing, specialised in donor psychology and fundraising.

Having come to academia with a background in nonprofit marketing, Cassandra’s research focuses on the psychology of charitable giving, trust in nonprofits, and public responses to charity scandals. She uses diverse methods to understand when and why donors are more (or less) willing to give to particular causes and the implications such preferences have for how charities communicate.

Cassandra’s research has won national and international research prizes, including the Skystone Partners Prize for Research on Fundraising and Philanthropy (AFP, 2020) and the Gabriel G. Rudney Memorial Award for an Outstanding Dissertation in Nonprofit and Voluntary Action Research (ARNOVA, 2019). She has published over 25 articles in international journals, such as Nonprofit and Voluntary Sector Quarterly, Psychology & Marketing, and the Journal of Business Ethics.

Research Interests

  • Psychology of Charitable Giving
    Research questions include: How do people choose which types of charity to support and which to neglect? What roles do identity and social norms play in determining who gives to charity, how much is given, and which causes are supported? How important is trust in giving decisions? How do fundraisers influence donation decisions? What kinds of aid are offered and why? Do consumers respond to effectiveness information about charities—why or why not?
  • Charity Scandals and Trust in Nonprofits
    Research questions include: What do people think about nonprofits (vs. commercial organisations)? How do consumers respond to ethical violations occurring within nonprofits? Do specific charity scandals affect overall trust in the nonprofit sector? What sectoral influences may affect the likelihood that scandals emerge?

Research Impacts

Cassandra's research helps to understand and promote generosity within Australian society--ensuring essential community services are delivered and encouraging social harmony through increased community participation. Insights from her research can also help charities and nonprofits to raise money more effectively and develop evidence-based best practice in how to communicate about their important work.

Qualifications

  • Doctor of Philosophy, The University of Queensland

Publications

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Supervision

  • Doctor Philosophy

  • Doctor Philosophy

  • Doctor Philosophy

View all Supervision

Available Projects

  • This project aims to draw on the power of images to transform practices of aid. Prevailing visualisations of humanitarian crises are powerful but problematic. They often focus on violence and depict victims in stereotypical and dehumanising ways. The project develops new evidence-based visual strategies through interdisciplinary collaborations with leading industry partners in Australia and internationally. Expected outcomes include best practice guidelines that better equip humanitarian organisations to help people in need and contribute to enduring political solutions. Resulting benefits are more effective aid policies at a time when humanitarian concerns are increasingly central to global stability and Australia’s national interest.

    PhD opportunity

    We will be recuiting a PhD student who is interested in examining psychological responses to images embedded within fundraising campaign materials. The successful candidate will select a PhD topic related to the themes of this broader project and will have the opportunity to define and lead their own research program. The successful candidate will be supervised by Dr Cassandra Chapman and Professor Matthew Hornsey and will enroll through the University of Queensland’s School of Business in marketing.

View all Available Projects

Publications

Featured Publications

Book Chapter

Journal Article

Other Outputs

Grants (Administered at UQ)

PhD and MPhil Supervision

Current Supervision

  • Doctor Philosophy — Principal Advisor

    Other advisors:

  • Doctor Philosophy — Associate Advisor

    Other advisors:

  • Doctor Philosophy — Associate Advisor

Possible Research Projects

Note for students: The possible research projects listed on this page may not be comprehensive or up to date. Always feel free to contact the staff for more information, and also with your own research ideas.

  • This project aims to draw on the power of images to transform practices of aid. Prevailing visualisations of humanitarian crises are powerful but problematic. They often focus on violence and depict victims in stereotypical and dehumanising ways. The project develops new evidence-based visual strategies through interdisciplinary collaborations with leading industry partners in Australia and internationally. Expected outcomes include best practice guidelines that better equip humanitarian organisations to help people in need and contribute to enduring political solutions. Resulting benefits are more effective aid policies at a time when humanitarian concerns are increasingly central to global stability and Australia’s national interest.

    PhD opportunity

    We will be recuiting a PhD student who is interested in examining psychological responses to images embedded within fundraising campaign materials. The successful candidate will select a PhD topic related to the themes of this broader project and will have the opportunity to define and lead their own research program. The successful candidate will be supervised by Dr Cassandra Chapman and Professor Matthew Hornsey and will enroll through the University of Queensland’s School of Business in marketing.