Dr Cassandra Chapman holds a PhD in the psychology of charitable giving (University of Queensland) and is now a Lecturer in Marketing, specialised in donor psychology and fundraising.
Having come to academia with a background in nonprofit marketing, Cassandra’s research focuses on the psychology of charitable giving, trust in nonprofits, and public responses to charity scandals. She uses diverse methods to understand when and why donors are more (or less) willing to give to particular causes and the implications such preferences have for how charities communicate.
Cassandra’s research has won national and international research prizes, including the Skystone Partners Prize for Research on Fundraising and Philanthropy (AFP, 2020) and the Gabriel G. Rudney Memorial Award for an Outstanding Dissertation in Nonprofit and Voluntary Action Research (ARNOVA, 2019). She has published over 25 articles in international journals, such as Nonprofit and Voluntary Sector Quarterly, Psychology & Marketing, and the Journal of Business Ethics.
Cassandra's research helps to understand and promote generosity within Australian society--ensuring essential community services are delivered and encouraging social harmony through increased community participation. Insights from her research can also help charities and nonprofits to raise money more effectively and develop evidence-based best practice in how to communicate about their important work.
Journal Article: Charitable triad theory: how donors, beneficiaries, and fundraisers influence charitable giving
Chapman, Cassandra M., Louis, Winnifred R., Masser, Barbara M. and Thomas, Emma F. (2022). Charitable triad theory: how donors, beneficiaries, and fundraisers influence charitable giving. Psychology and Marketing. doi: 10.1002/mar.21701
Journal Article: Give where you live: a social network analysis of charitable donations reveals localized prosociality
Chapman, Cassandra M., Louis, Winnifred R., Masser, Barbara M., Hornsey, Matthew J. and Broccatelli, Chiara (2022). Give where you live: a social network analysis of charitable donations reveals localized prosociality. Journal of Consumer Behaviour. doi: 10.1002/cb.2058
Journal Article: Rage donations and mobilization: understanding the effects of advocacy on collective giving responses
Chapman, Cassandra M., Lizzio‐Wilson, Morgana, Mirnajafi, Zahra, Masser, Barbara M. and Louis, Winnifred R. (2022). Rage donations and mobilization: understanding the effects of advocacy on collective giving responses. British Journal of Social Psychology. doi: 10.1111/bjso.12522
Journal Article: No global crisis of trust: a longitudinal and multinational examination of public trust in nonprofits
Chapman, Cassandra M., Hornsey, Matthew J. and Gillespie, Nicole (2020). No global crisis of trust: a longitudinal and multinational examination of public trust in nonprofits. Nonprofit and Voluntary Sector Quarterly, 50 (2), 089976402096222-457. doi: 10.1177/0899764020962221
Journal Article: Identity motives in charitable giving: explanations for charity preferences from a global donor survey
Chapman, Cassandra M., Masser, Barbara M. and Louis, Winnifred R. (2020). Identity motives in charitable giving: explanations for charity preferences from a global donor survey. Psychology and Marketing, 37 (9) mar.21362, 1277-1291. doi: 10.1002/mar.21362
Visualising humanitarian crises: transforming images and aid policy
(2022–2026) ARC Linkage Projects
Charitable triad: How donors, beneficiaries, & fundraisers influence giving
(2022–2024) ARC Discovery Early Career Researcher Award
Optimal Fundraising Design in a Competitive Market: A Unifying Framework
(2021–2024) ARC Discovery Projects
Communication and collaboration with head-worn displays: A program of laboratory studies
Doctor Philosophy
The influence of moral intuitions on attitudes towards emerging products and technologies
Doctor Philosophy
UNDERSTANDING THE E-WOM EFFECTS ON NON-PROFIT FUNDRAISING
Doctor Philosophy
Visualising humanitarian crises: Transforming images and aid policy
This project aims to draw on the power of images to transform practices of aid. Prevailing visualisations of humanitarian crises are powerful but problematic. They often focus on violence and depict victims in stereotypical and dehumanising ways. The project develops new evidence-based visual strategies through interdisciplinary collaborations with leading industry partners in Australia and internationally. Expected outcomes include best practice guidelines that better equip humanitarian organisations to help people in need and contribute to enduring political solutions. Resulting benefits are more effective aid policies at a time when humanitarian concerns are increasingly central to global stability and Australia’s national interest.
PhD opportunity
We will be recuiting a PhD student who is interested in examining psychological responses to images embedded within fundraising campaign materials. The successful candidate will select a PhD topic related to the themes of this broader project and will have the opportunity to define and lead their own research program. The successful candidate will be supervised by Dr Cassandra Chapman and Professor Matthew Hornsey and will enroll through the University of Queensland’s School of Business in marketing.
Charitable triad theory: how donors, beneficiaries, and fundraisers influence charitable giving
Chapman, Cassandra M., Louis, Winnifred R., Masser, Barbara M. and Thomas, Emma F. (2022). Charitable triad theory: how donors, beneficiaries, and fundraisers influence charitable giving. Psychology and Marketing. doi: 10.1002/mar.21701
Chapman, Cassandra M., Louis, Winnifred R., Masser, Barbara M., Hornsey, Matthew J. and Broccatelli, Chiara (2022). Give where you live: a social network analysis of charitable donations reveals localized prosociality. Journal of Consumer Behaviour. doi: 10.1002/cb.2058
Chapman, Cassandra M., Lizzio‐Wilson, Morgana, Mirnajafi, Zahra, Masser, Barbara M. and Louis, Winnifred R. (2022). Rage donations and mobilization: understanding the effects of advocacy on collective giving responses. British Journal of Social Psychology. doi: 10.1111/bjso.12522
Chapman, Cassandra M., Hornsey, Matthew J. and Gillespie, Nicole (2020). No global crisis of trust: a longitudinal and multinational examination of public trust in nonprofits. Nonprofit and Voluntary Sector Quarterly, 50 (2), 089976402096222-457. doi: 10.1177/0899764020962221
Chapman, Cassandra M., Masser, Barbara M. and Louis, Winnifred R. (2020). Identity motives in charitable giving: explanations for charity preferences from a global donor survey. Psychology and Marketing, 37 (9) mar.21362, 1277-1291. doi: 10.1002/mar.21362
Louis, Winnifred R., Chonu, Gi K., Achia, T., Chapman, Cassandra M. and Rhee, Joshua (2018). Building group norms and group identities into the study of transitions from democracy to dictatorship and back again. The road to actualized democracy: a psychological exploration. (pp. 27-58) edited by Brady Wagoner, Ignacio Bresco de Luna and Vlad Glaveanu. Charlotte, NC, United States: IAP-Information Age Publishing.
Charitable triad theory: how donors, beneficiaries, and fundraisers influence charitable giving
Chapman, Cassandra M., Louis, Winnifred R., Masser, Barbara M. and Thomas, Emma F. (2022). Charitable triad theory: how donors, beneficiaries, and fundraisers influence charitable giving. Psychology and Marketing. doi: 10.1002/mar.21701
Chapman, Cassandra M., Louis, Winnifred R., Masser, Barbara M., Hornsey, Matthew J. and Broccatelli, Chiara (2022). Give where you live: a social network analysis of charitable donations reveals localized prosociality. Journal of Consumer Behaviour. doi: 10.1002/cb.2058
Climate skepticism decreases when the planet gets hotter and conservative support wanes
Hornsey, Matthew J., Chapman, Cassandra M. and Humphrey, Jacquelyn E. (2022). Climate skepticism decreases when the planet gets hotter and conservative support wanes. Global Environmental Change, 74 102492, 102492. doi: 10.1016/j.gloenvcha.2022.102492
Protecting the planet or destroying the universe? Understanding reactions to space mining
Hornsey, Matthew J., Fielding, Kelly S., Harris, Emily A., Bain, Paul G., Grice, Tim and Chapman, Cassandra M. (2022). Protecting the planet or destroying the universe? Understanding reactions to space mining. Sustainability, 14 (7) 4119, 4119. doi: 10.3390/su14074119
Chapman, Cassandra M., Lizzio‐Wilson, Morgana, Mirnajafi, Zahra, Masser, Barbara M. and Louis, Winnifred R. (2022). Rage donations and mobilization: understanding the effects of advocacy on collective giving responses. British Journal of Social Psychology. doi: 10.1111/bjso.12522
Chapman, Cassandra M., Hornsey, Matthew J., Mangan, Heidi, Gillespie, Nicole, La Macchia, Stephen and Lockey, Steven (2021). Comparing the effectiveness of post-scandal apologies from nonprofit and commercial organizations: an extension of the moral disillusionment model. Nonprofit and Voluntary Sector Quarterly, 089976402110626. doi: 10.1177/08997640211062666
Hornsey, Matthew J., Chapman, Cassandra M. and Oelrichs, Dexter M. (2021). Ripple effects: can information about the collective impact of individual actions boost perceived efficacy about climate change?. Journal of Experimental Social Psychology, 97 104217, 104217. doi: 10.1016/j.jesp.2021.104217
Young, Tarli, Pakenham, Kenneth I., Chapman, Cassandra M. and Edwards, Martin R (2021). Predictors of mental health in aid workers: meaning, resilience, and psychological flexibility as personal resources for increased wellbeing and reduced distress. Disasters. doi: 10.1111/disa.12517
To what extent is trust a prerequisite for charitable giving? A systematic review and meta-analysis
Chapman, Cassandra M., Hornsey, Matthew J. and Gillespie, Nicole (2021). To what extent is trust a prerequisite for charitable giving? A systematic review and meta-analysis. Nonprofit and Voluntary Sector Quarterly, 50 (6), 089976402110032-1303. doi: 10.1177/08997640211003250
Hornsey, Matthew J., Chapman, Cassandra M. and Oelrichs, Dexter M. (2021). Why it is so hard to teach people they can make a difference: climate change efficacy as a non-analytic form of reasoning. Thinking and Reasoning, 1-19. doi: 10.1080/13546783.2021.1893222
To what extent are conspiracy theorists concerned for self versus others? A COVID‐19 test case
Hornsey, Matthew J., Chapman, Cassandra M., Alvarez, Belen, Bentley, Sarah, Casara, Bruno Gabriel Salvador, Crimston, Charlie R., Ionescu, Octavia, Krug, Henning, Selvanathan, Hema Preya, Steffens, Niklas K. and Jetten, Jolanda (2021). To what extent are conspiracy theorists concerned for self versus others? A COVID‐19 test case. European Journal of Social Psychology, 51 (2) ejsp.2737, 285-293. doi: 10.1002/ejsp.2737
Chapman, Cassandra M., Hornsey, Matthew J. and Gillespie, Nicole (2020). No global crisis of trust: a longitudinal and multinational examination of public trust in nonprofits. Nonprofit and Voluntary Sector Quarterly, 50 (2), 089976402096222-457. doi: 10.1177/0899764020962221
Testing the impact of images in environmental campaigns
Gulliver, Robyn, Chapman, Cassandra M., Solly, Kane N. and Schultz, Tracy (2020). Testing the impact of images in environmental campaigns. Journal of Environmental Psychology, 71 101468, 101468. doi: 10.1016/j.jenvp.2020.101468
Chapman, Cassandra M., Masser, Barbara M. and Louis, Winnifred R. (2020). Identity motives in charitable giving: explanations for charity preferences from a global donor survey. Psychology and Marketing, 37 (9) mar.21362, 1277-1291. doi: 10.1002/mar.21362
Hornsey, Matthew J., Chapman, Cassandra M., Mangan, Heidi, La Macchia, Stephen and Gillespie, Nicole (2020). The moral disillusionment model of organizational transgressions: ethical transgressions trigger more negative reactions from consumers when committed by nonprofits. Journal of Business Ethics, 172 (4), 653-671. doi: 10.1007/s10551-020-04492-7
Teaching and learning guide for intergroup prosociality
Wibisono, Susilo, Mirnajafi, Zahra, Droogendyk, Lisa, Chapman, Cassandra M., Achia, Tulsi, Thomas, Emma F. and Louis, Winnifred R. (2019). Teaching and learning guide for intergroup prosociality. Social and Personality Psychology Compass, 13 (7) e12473, e12473. doi: 10.1111/spc3.12473
Louis, Winnifred R., Thomas, Emma, Chapman, Cassandra M., Achia, Tulsi, Wibisono, Susilo, Mirnajafi, Zahra and Droogendyk, Lisa (2019). Emerging research on intergroup prosociality: group members' charitable giving, positive contact, allyship, and solidarity with others. Social and Personality Psychology Compass, 13 (3) e12436, e12436. doi: 10.1111/spc3.12436
Petrovic, Katja, Chapman, Cassandra M. and Schofield, Timothy P. (2018). Religiosity and volunteering over time: religious service attendance is associated with the likelihood of volunteering, and religious importance with time spent volunteering. Psychology of Religion and Spirituality, 13 (2), 136-146. doi: 10.1037/rel0000236
Chapman, Cassandra M., Louis, Winnifred R. and Masser, Barbara M. (2018). Identifying (our) donors: Toward a social psychological understanding of charity selection in Australia. Psychology & Marketing, 35 (12), 980-989. doi: 10.1002/mar.21150
Chapman, Cassandra M., Masser, Barbara M. and Louis, Winnifred R. (2018). The champion effect in peer-to-peer giving: successful campaigns highlight fundraisers more than causes. Nonprofit and Voluntary Sector Quarterly, 48 (3), 089976401880519-592. doi: 10.1177/0899764018805196
Seven sins when interpreting statistics in sports injury science
Nielsen, Rasmus Oestergaard, Chapman, Cassandra M., Louis, Winnifred R., Stovitz, Steven D., Mansournia, Mohammad Ali, Windt, Johann, Møller, Merete, Parner, Erik Thorlund, Hulme, Adam, Bertelsen, Michael Lejbach, Finch, Caroline F., Casals, Marti and Verhagen, Evert (2018). Seven sins when interpreting statistics in sports injury science. British Journal of Sports Medicine, 52 (22), 1-3. doi: 10.1136/bjsports-2017-098524
Healthy eating: a beneficial role for perceived norm conflict?
Plows, Stefanie Elaine, Smith, Francine D., Smith, Joanne R., Chapman, Cassandra M., La Macchia, Stephen T. and Louis, Winnifred R. (2017). Healthy eating: a beneficial role for perceived norm conflict?. Journal of Applied Social Psychology, 47 (6), 295-304. doi: 10.1111/jasp.12430
Chapman, Cassandra M., Deane, Kelsey L., Harre, Niki, Courtney, Matthew G. R. and Moore, Julie (2017). Engagement and mentor support as drivers of social development in the project K youth development program. Journal of Youth and Adolescence, 46 (3), 644-655. doi: 10.1007/s10964-017-0640-5
How can we encourage our voluntary non-remunerated donors to donate more frequently?
Masser, B. M., Davison, T. E. and Chapman, C. M. (2017). How can we encourage our voluntary non-remunerated donors to donate more frequently?. ISBT Science Series, 12 (1), 112-118. doi: 10.1111/voxs.12312
Gray, Brendan, Ottesen, Geir, Bell, Jim, Chapman, Cassandra and Whiten, Jemma (2007). What are the essential capabilities of marketers? A comparative study of managers', academics' and students' perceptions. Marketing Intelligence & Planning, 25 (3), 271-295. doi: 10.1108/02634500710747789
Generosity in Times of Crisis: Australian Helping Behaviours During the COVID-19 Pandemic
Chapman, Cassandra M., Scaife, Wendy, Masser, Barbara M., Balczun, Marie and Holmes McHugh, Lucy (2021). Generosity in Times of Crisis: Australian Helping Behaviours During the COVID-19 Pandemic. Generosity in Times of Crisis Brisbane, QLD Australia: Global Generosity Research.
Chapman, Cassandra Margot (2019). Toward a triadic understanding of charitable giving: how donors, beneficiaries, fundraisers, and social contexts influence donation decisions. PhD Thesis, School of Psychology, The University of Queensland. doi: 10.14264/uql.2019.357
Visualising humanitarian crises: transforming images and aid policy
(2022–2026) ARC Linkage Projects
Charitable triad: How donors, beneficiaries, & fundraisers influence giving
(2022–2024) ARC Discovery Early Career Researcher Award
Optimal Fundraising Design in a Competitive Market: A Unifying Framework
(2021–2024) ARC Discovery Projects
Communication and collaboration with head-worn displays: A program of laboratory studies
Doctor Philosophy — Principal Advisor
Other advisors:
The influence of moral intuitions on attitudes towards emerging products and technologies
Doctor Philosophy — Associate Advisor
Other advisors:
UNDERSTANDING THE E-WOM EFFECTS ON NON-PROFIT FUNDRAISING
Doctor Philosophy — Associate Advisor
Other advisors:
Note for students: The possible research projects listed on this page may not be comprehensive or up to date. Always feel free to contact the staff for more information, and also with your own research ideas.
Visualising humanitarian crises: Transforming images and aid policy
This project aims to draw on the power of images to transform practices of aid. Prevailing visualisations of humanitarian crises are powerful but problematic. They often focus on violence and depict victims in stereotypical and dehumanising ways. The project develops new evidence-based visual strategies through interdisciplinary collaborations with leading industry partners in Australia and internationally. Expected outcomes include best practice guidelines that better equip humanitarian organisations to help people in need and contribute to enduring political solutions. Resulting benefits are more effective aid policies at a time when humanitarian concerns are increasingly central to global stability and Australia’s national interest.
PhD opportunity
We will be recuiting a PhD student who is interested in examining psychological responses to images embedded within fundraising campaign materials. The successful candidate will select a PhD topic related to the themes of this broader project and will have the opportunity to define and lead their own research program. The successful candidate will be supervised by Dr Cassandra Chapman and Professor Matthew Hornsey and will enroll through the University of Queensland’s School of Business in marketing.