Overview
Associate Professor Jay Weerawardena is a leading researcher in Strategic Marketing and social Impact Research. His core theoretical foundation is the role of dynamic capabilities in innovation-based competitive strategy. Jay has expanded his research into related areas of international marketing strategy and social sector research. In social sector research, he has extensively published in social entrepreneurship, social innovation, and social value creation. In addition to his impactful papers in reputed journals, Jay has won ARC Discovery grants, edited special issues, represented his core research expertise in editorial boards of reputed journals, delivered keynote and plenary presentations, led special topic sessions, and taken leadership roles in reputed international conferences.
Jay has co-edited several special issues of internally reputed journals which include the Journal of Business Research (ABDC A) (2021) on ‘business model innovation in social purpose organizations’, Industrial Marketing Management Journal (A*) on ‘capabilities, innovation and competitive advantage’ (2011), Journal of World Business (A*) (2007) on ‘accelerated internationalization of born global firms’ and the International Journal of Non-profit and Voluntary Sector Marketing on ‘non-profit competitive strategy’ (2008).
Jay has actively collaborated with internationally reputed scholars that had led to higher-ranked publications and competitive grant success. His current work involves examining the role of big data and marketing analytics role firm competitive strategy and how social purpose organizations balance social mission and commercial value in their effort to build financially viable social purpose organizations. While the former is fuelled by the exponential growth of the digital economy the latter has attracted the increased scholar attention due to its pivotal importance for the sustenance of social purpose organizations.
Jay serves in several editorial boards of reputed international journals including the Journal of Social Entrepreneurship of which he is an Associate Editor. He is a fellow of the Australian Marketing Institute (AMI) and a Certified Marketing Practitioner of the AMI.
Current service roles
Elected member of the UQ Academic Board and its Assessment Sub-Committee (ASC)
Co-lead, UQBS Research Hub on Social Impact and Social Enterprises
Current research interests
(1) Social entrepreneurship and social innovation-led dual value creation
(2) Non-profit brand vulnerability and building resilient non-profit brands
(3) Business model innovation in social purpose organizations
(3) Big data and marketing analytics capabilities in digital innovation and firm competitive strategy
(4) Value co-creation in digital services context
Research Impacts
Scholarly impact
Jay’s research has had an exceptional scholarly impact which is demonstrated by,
(a) his current Google Scholar citations which stands at 13,550 (26-06-23) with a corresponding h-index of 34 and exceptionally high Hg Index of 53.
(b)In 2017, the Google Scholar awarding the Classic Paper status to his co-authored paper 'Weerawardena, J. & Sullivan Mort, G. (2006), Investigating Social Entrepreneurship: A Multidimensional Model. Journal of World Business. (ABDC Tier A*). Citations = 2172 (as at 20-01-2023).
(b) AMA Gerald E. Hills Best Paper on Entrepreneurial Marketing award Professor Gillian Sullivan Mort, Associate Professor Jay Weerawardena and Professor Peter Liesch were awarded the, for their 2012 European Journal of Marketing paper, titled “Advancing Entrepreneurial Marketing: Evidence from Born Global Firms,” for making ‘a significant impact on marketing entrepreneurship interface research’, based on the paper’s impact, citations, and quality. The award was acknowledged by the AMA Entrepreneurial Marketing Special Interest Group (EM SIG) at the 2022 Global Research Conference on Marketing and Entrepreneurship at Whistler, BC, Canada on August 2-4, 2022.
(c) longevity of his citations indicated by 90% of his research are cited (Scopus, March 2020)
(d) his work has widespread application across disciplines incl Engineering, Decision Sciences, Computer Science (Scopus, March 2019) (Form A- p.45).
(e) his work receiving international attention - USA and UK leading followed by Australia (Scopus, March 2019), and
(f) his theoretical frameworks/measures are used by other scholars in his field.
Industry Impact
Jay’s research has also made a notable impact to industry, indicated by:
(a) Current joint research project with Surf Life Saving Queensland (SLAQ) on brand vulnerability and building resilient non-profit brands. With Dr Jo Previte, Professor Peter Popkowski-Leszczyc and Professor Roderick Brodie, University of Auckland Business School.
(b) the Australian Business Foundation, Sydney (ABF), inviting his ARC (2004) Discovery Grant team for a further study to examine post-internationalization growth secrets of born global firms for the benefit of their member firms.
(b) (2007) invited by the leading non-profit Surf Life Saving Australia (SLSA) to undertake a branding strategy for them
(c) (1995), his study on SME strategic planning practices in Queensland for the State Government for policy development purposes. Currently Jay is a Certified Marketing Practitioner (CPM) of the Australian Marketing Institute (AMI) –a professional marketer recognised by his peers for his extensive experience and formal qualifications. CPM is the peak professional benchmark for marketers (AMI website).
Journal Article: Examining the role of big data and marketing analytics in SMEs innovation and competitive advantage: A knowledge integration perspective
Cadden, Trevor, Weerawardena, Jay, Cao, Guangming, Duan, Yanqing and McIvor, Ronan (2023). Examining the role of big data and marketing analytics in SMEs innovation and competitive advantage: A knowledge integration perspective. Journal of Business Research, 168 114225, 114225. doi: 10.1016/j.jbusres.2023.114225
Journal Article: Business model–dynamic capabilities and open innovation initiatives in research-intensive organisations: A case of Australia's national science agency
Kriz, Alexandra, Tresidder, Julia, Dowd, Anne-Maree, Weerawardena, Jay, Witell, Lars, Snyder, Hannah and de Pallant, Rohan (2023). Business model–dynamic capabilities and open innovation initiatives in research-intensive organisations: A case of Australia's national science agency. Australian Journal of Public Administration, 82 (3), 400-404. doi: 10.1111/1467-8500.12570
Journal Article: Strategic use of social media in marketing and financial performance: the B2B SME context
Cao, Guangming and Weerawardena, Jay (2023). Strategic use of social media in marketing and financial performance: the B2B SME context. Industrial Marketing Management, 111, 41-54. doi: 10.1016/j.indmarman.2023.03.007
(2011–2012) University of Tasmania
A Study of Dynamic Capabilities in Australian and US Born Global Firms
(2005–2007) ARC Discovery Projects
Social entrepreneurship: towards conceptualisatin and measurement
(2002) University of Queensland Research Development Grants Scheme
An empirical study on the relationships between customers¿ mindset, customers¿ effort, and the effect of product customisation
Doctor Philosophy
Three Essays on the Role of Proactive Marketing Analytics in Innovation Based Competitive Advantage: Big Data Context
Doctor Philosophy
Building digital social enterprises in India
Doctor Philosophy
Cateora, Philip, Graham, John, Mort, Gillian Sullivan, D'Souza, Care, Taghian, Mehdi and Weerawardena, Jay (2008). International marketing. Macquarie Park, N.S.W.: McGraw-Hill.
Weerawardena, Jay (2018). Non-profit marketing strategy. Transformational leadership and not for profits and social enterprises. (pp. 142-163) edited by Ken Wiltshire, Aastha Malhotra and Micheal Axelsen. Abingdon, Oxfordshire, United Kingdom: Taylor and Francis. doi: 10.4324/9781315468570-12
Social Entrepreneurship and Value Creation in Not-For-Profit Organizations
Mort, Gillian Sullivan, Weerawardena, Jay, Sargeant, Adrian and Bennett, Roger (2015). Social Entrepreneurship and Value Creation in Not-For-Profit Organizations. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. (pp. 372-376) Cham: Springer Nature. doi: 10.1007/978-3-319-18687-0_140
Ranasinghe, Sudatta and Weerawardena, Jay (2009). Sri Lanka. Handbook of Research on Asian Entrepreneurship. (pp. 297-306) edited by Léo-Paul Dana, Mary Han, Vanessa Ratten and Isabell M. Welpe. Cheltenham, Glos, UK: Edward Elgar Publishing. doi: 10.4337/9781781952658.00039
Social entrepreneurship: Advancing research and maintaining relevance
Mort, G. and Weerawardena, J. (2008). Social entrepreneurship: Advancing research and maintaining relevance. The Routledge Companion to Nonprofit Marketing. (pp. 209-224) edited by Sargeant, A. and Wymer, W.. Abingdon, Oxon: Routledge. doi: 10.4324/9780203936023.ch12
Social entrepreneurship: Advancing research and maintaining relevance
Mort, Gillian and Weerawardena, Jay (2007). Social entrepreneurship: Advancing research and maintaining relevance. The Routledge Companion to Nonprofit Marketing. (pp. 220-236) Taylor and Francis. doi: 10.4324/9780203936023-20
Cadden, Trevor, Weerawardena, Jay, Cao, Guangming, Duan, Yanqing and McIvor, Ronan (2023). Examining the role of big data and marketing analytics in SMEs innovation and competitive advantage: A knowledge integration perspective. Journal of Business Research, 168 114225, 114225. doi: 10.1016/j.jbusres.2023.114225
Kriz, Alexandra, Tresidder, Julia, Dowd, Anne-Maree, Weerawardena, Jay, Witell, Lars, Snyder, Hannah and de Pallant, Rohan (2023). Business model–dynamic capabilities and open innovation initiatives in research-intensive organisations: A case of Australia's national science agency. Australian Journal of Public Administration, 82 (3), 400-404. doi: 10.1111/1467-8500.12570
Strategic use of social media in marketing and financial performance: the B2B SME context
Cao, Guangming and Weerawardena, Jay (2023). Strategic use of social media in marketing and financial performance: the B2B SME context. Industrial Marketing Management, 111, 41-54. doi: 10.1016/j.indmarman.2023.03.007
Advancing Social Entrepreneurship Research: A Morphological Analysis and Future Research Agenda
Bhardwaj, Rohit, Weerawardena, Jay and Srivastava, Saurabh (2023). Advancing Social Entrepreneurship Research: A Morphological Analysis and Future Research Agenda. Journal of Social Entrepreneurship, 1-35. doi: 10.1080/19420676.2023.2199748
Jayawardhana, Kumudu, Weerawardena, Jay and Previte, Josephine (2023). Examining the role of market learning in innovation-based dual performance in social purpose organizations (SPOs). Journal of Strategic Marketing, ahead-of-print (ahead-of-print), 1-25. doi: 10.1080/0965254X.2023.2251496
Pitching at the Fuzzy Front-End: Authentically Assessing New Product Development
Green, Teegan and Weerawardena, Jay (2021). Pitching at the Fuzzy Front-End: Authentically Assessing New Product Development. Australasian Marketing Journal, 29 (1), 54-65. doi: 10.1177/1839334921998538
Weerawardena, Jay, Sullivan Mort, Gillian, Salunke, Sandeep and Haigh, Nardia (2020). Editorial and research agenda: JBR special issue on business model innovation in social purpose organizations. Journal of Business Research, 125, 592-596. doi: 10.1016/j.jbusres.2020.07.032
Buyer-seller relational engagement and seller brand equity
Dwivedi, Abhishek, Miles, Morgan, Oczkowski, Eddie, Weerawardena, Jay, Johnson, Lester W. and Wilkie, Dean (2019). Buyer-seller relational engagement and seller brand equity. Journal of Business and Industrial Marketing, ahead-of-print (ahead-of-print), 1311-1322. doi: 10.1108/JBIM-01-2019-0062
Weerawardena, Jay, Salunke, Sandeep, Haigh, Nardia and Sullivan Mort, Gillian (2019). Business model innovation in social purpose organizations: Conceptualizing dual social-economic value creation. Journal of Business Research, 125, 762-771. doi: 10.1016/j.jbusres.2019.10.016
Weerawardena, Jay, Salunke, Sandeep, Knight, Gary, Mort, Gillian Sullivan and Liesch, Peter W. (2019). The learning subsystem interplay in service innovation in born global service firm internationalization. Industrial Marketing Management, 89, 181-195. doi: 10.1016/j.indmarman.2019.05.012
Entrepreneurial behaviour: a new perspective on the role of the HR professional
Amarakoon, Upamali, Weerawardena, Jay, Verreynne, Martie-Louise and Teicher, Julian (2019). Entrepreneurial behaviour: a new perspective on the role of the HR professional. Personnel Review, 48 (7), 1809-1829. doi: 10.1108/PR-03-2018-0087
Salunke, Sandeep, Weerawardena, Jay and McColl-Kennedy, Janet R. (2018). The central role of knowledge integration capability in service innovation-based competitive strategy. Industrial Marketing Management, 76, 144-156. doi: 10.1016/j.indmarman.2018.07.004
Conceptualizing and operationalizing the social entrepreneurship construct
Dwivedi, Abhishek and Weerawardena, Jay (2018). Conceptualizing and operationalizing the social entrepreneurship construct. Journal of Business Research, 86, 32-40. doi: 10.1016/j.jbusres.2018.01.053
Learning capabilities, human resource management innovation and competitive advantage
Amarakoon, Upamali, Weerawardena, Jay and Verreynne, Martie-Louise (2018). Learning capabilities, human resource management innovation and competitive advantage. The International Journal of Human Resource Management, 29 (10), 1736-1766. doi: 10.1080/09585192.2016.1209228
Weerawardena, Jay, Sullivan Mort, Gillian and Liesch, Peter W. (2017). Capabilities development and deployment activities in born global B-to-B firms for early entry into international markets. Industrial Marketing Management, 78, 122-136. doi: 10.1016/j.indmarman.2017.06.004
Establishing measures and drivers of consumer brand engagement behaviours
Dwivedi, Abhishek, Wilkie, Dean, Johnson, Lester and Weerawardena, Jay (2016). Establishing measures and drivers of consumer brand engagement behaviours. Journal of Brand Management, 23 (5), 41-69. doi: 10.1057/s41262-016-0001-9
McDonald, Robert E., Weerawardena, Jay., Madhavaram, Sreedhar. and Sullivan Mort, Gillian. (2015). From “virtuous” to “pragmatic” pursuit of social mission: A sustainability-based typology of nonprofit organizations and corresponding strategies. Management Research Review, 38 (9), 970-991. doi: 10.1108/MRR-11-2013-0262
Weerawardena, Jay, Mort, Gillian Sullivan, Salunke, Sandeep, Knight, Gary and Liesch, Peter W. (2014). The role of the market sub-system and the socio-technical sub-system in innovation and firm performance: a dynamic capabilities approach. Journal of the Academy of Marketing Science, 43 (2), 221-239. doi: 10.1007/s11747-014-0382-9
Competitive advantage through HR innovation
Amarakoon, Upamali, Weerawardena, Jay and Verreynne, Martie-Louise (2013). Competitive advantage through HR innovation. The European Business Review, 70-72.
Salunke, Sandeep, Weerawardena, Jay and McColl-Kennedy, Janet R. (2013). Competing through service innovation: the role of bricolage and entrepreneurship in project-oriented firms. Journal of Business Research, 66 (8), 1085-1097. doi: 10.1016/j.jbusres.2012.03.005
Weerawardena, Jay and Sullivan Mort, Gillian (2012). Competitive strategy in socially entrepreneurial nonprofit organizations: innovation and differentiation. Journal of Public Policy and Marketing, 31 (1), 91-101. doi: 10.1509/jppm.11.034
Advancing entrepreneurial marketing: Evidence from born global firms
Sullivan Mort, Gillian, Weerawardena, Jay and Liesch, Peter (2012). Advancing entrepreneurial marketing: Evidence from born global firms. European Journal of Marketing, 46 (3/4), 542-561. doi: 10.1108/03090561211202602
Capabilities, innovation and competitive advantage
Weerawardena, Jay and Mavondo, Felix T. (2012). Capabilities, innovation and competitive advantage. Industrial Marketing Management, 40 (8), 1220-1223. doi: 10.1016/j.indmarman.2011.10.012
Salunke, Sandeep, Weerawardena, Jay and McColl-Kennedy, Janet R. (2011). Towards a model of dynamic capabilities in innovation-based competitive strategy: Insights from project-oriented service firms. Industrial Marketing Management, 40 (8), 1251-1263. doi: 10.1016/j.indmarman.2011.10.009
Sustainability of nonprofit organizations: An empirical investigation
Weerawardena, Jay, McDonald, Robert E. and Mort, Gillian Sullivan (2010). Sustainability of nonprofit organizations: An empirical investigation. Journal of World Business, 45 (4), 346-356. doi: 10.1016/j.jwb.2009.08.004
O'Cass, Aron and Weerawardena, Jay (2010). The effects of perceived industry competitive intensity and marketing-related capabilities: Drivers of superior brand performance. Industrial Marketing Management, 39 (4), 571-581. doi: 10.1016/j.indmarman.2009.04.002
O'Cass, A. and Weerawardena, J. (2009). Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation. European Journal of Marketing, 43 (11/12), 1325-1348. doi: 10.1108/03090560910989911
Guest editorial: Nonprofit competitive strategy
Weerawardena, J. and Mort, G. (2008). Guest editorial: Nonprofit competitive strategy. International Journal of Nonprofit and Voluntary Sector Marketing, 13 (2), 103-106. doi: 10.1002/nvsm.310
Liesch, P. W., Weerawardena, J., Sullivan Mort, G., Knight, G. and Kastelle, T. (2007). Introduction. Journal of World Business, 42 (3), 232-235. doi: 10.1016/j.jwb.2007.04.002
Weerawardena, J., Sullivan Mort, Gillian, Liesch, P, W. and Knight, G. (2007). Conceptualizing accelerated internationalization in the born global firm: A dynamic capabilities perspective. Journal of World Business, 42 (3), 294-306. doi: 10.1016/j.jwb.2007.04.004
Branding in the non-profit context: The case of Surf Life Saving Australia
Sullivan Mort, G., Weerawardena, J. and Williamson, B. OAM (2007). Branding in the non-profit context: The case of Surf Life Saving Australia. Australasian Marketing Journal, 15 (2), 108-119. doi: 10.1016/S1441-3582(07)70047-2
Gendered perceptions of experiential value in using web-based retail channels
Andrews, L., Kiel, G., Drennan, J., Boyle, M. V. and Weerawardena, J. (2007). Gendered perceptions of experiential value in using web-based retail channels. European Journal of Marketing, 41 (5-6), 640-658. doi: 10.1108/03090560710737660
Investigating social entrepreneurship: A multidimensional model
Weerawardena, Jay and Sullivan Mort, Gillian (2006). Investigating social entrepreneurship: A multidimensional model. Journal of World Business, 41 (1), 21-35. doi: 10.1016/j.jwb.2005.09.001
Weerawardena, J., O'Cass, A. and Julian, C. (2006). Does industry matter? Examining the role of industry structure and organizational learning in innovation and brand performance. Journal of Business Research, 59 (1), 37-45. doi: 10.1016/j.jbusres.2005.02.004
Sullivan Mort, G. and Weerawardena, J. (2006). Networking capability and international entrepreneurship: How networks function in Australian born global firms. International Marketing Review, 23 (5), 549-572. doi: 10.1108/0265133061703445
Weerawardena, Jay and OCass, Aron (2004). Exploring the characteristics of the market-driven firms and antecedents to sustained competitive advantage. Industrial Marketing Management, 33 (5), 419-428. doi: 10.1016/j.indmarman.2003.07.002
Exploring the role of market learning capability in competitive strategy
Weerawardena, Jay (2003). Exploring the role of market learning capability in competitive strategy. European Journal of Marketing, 37 (3/4), 407-429. doi: 10.1108/03090560310459023
Innovation in Queensland firms: implications for the smart State
Weerawardena, J. (2003). Innovation in Queensland firms: implications for the smart State. Queensland Review, 10 (1), 89-101.
Social entrepreneurship: Towards conceptualisation
Sullivan Mort, G., Weerawardena, J. and Carnegie, K. (2003). Social entrepreneurship: Towards conceptualisation. International Journal of Nonprofit and Voluntary Sector Marketing, 8 (1), 76-88. doi: 10.1002/nvsm.202
The role of marketing capability in innovation-based competitive strategy
Weerawardena, J. (2003). The role of marketing capability in innovation-based competitive strategy. Journal of Strategic Marketing, 11 (1), 15-35. doi: 10.1080/0965254032000096766
New service development and competitive advantage: A conceptual model
Weerawardena, J. and McColl-Kennedy, J. R. (2002). New service development and competitive advantage: A conceptual model. Australasian Marketing Journal, 10 (1), 13-23.
Weerawardena, Jay and Coote, Leonard (2001). An empirical investigation into entrepreneurship and organizational innovation-based competitive strategy. Journal of Research in Marketing and Entrepreneurship, 3 (1), 51-70. doi: 10.1108/14715200180001477
Weerawardena, J. and Sullivan Mort, G. (2001). Learning, innovation and competitive advantage in not-for-profit aged care marketing: a conceptual model and research propositions. Journal of Nonprofit and Public Sector Marketing, 9 (3), 53-73. doi: 10.1300/J054v09n03_04
Non-profit brand fragility: perspectives on challenges: an abstract
Weerawardena, Jay and Previte, Jo (2018). Non-profit brand fragility: perspectives on challenges: an abstract. 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC), Coronado, CA United States, 24-26 May 2017. Cham, Switzerland: Springer. doi: 10.1007/978-3-319-68750-6_50
Weerawardena, Jay and Salunke, Sandeep (2017). Resolving the Market Learning-Firm Competitive Advantage Debate, an Empirical Investigation: An Abstract. 2016 Academy of Marketing Science (AMS) World Marketing Congress, Orlando, FL United States, 18-21 May 2016. Cham, Switzerland: Springer. doi: 10.1007/978-3-319-47331-4_133
HR innovation and competitive advantage: Towards an integrated framework
Amarakoon, Upamali, Weerawardena, Jay and Verreynne, Martie-Louise (2013). HR innovation and competitive advantage: Towards an integrated framework. SMA 2013: Southern Management Association Annual Meeting, New Orleans, LA, USA, 5-9 November, 2013. Southern Management Association.
HR innovation for competitive advantage: insights from Australia
Amarakoon, Upamali, Weerawardena, Jay and Verreynne, Martie-Louise (2013). HR innovation for competitive advantage: insights from Australia. HRM&PD2013: 3rd Human Resource Management and Professional Development in the Digital Age, Singapore, 22-23 July, 2013. Singapore, Singapore: GSTF: Global Science and Technology Forum. doi: 10.5176/2251-2349_HRMPD13.09
Theorising about the role of HR innovation in the competitive advantage of firms
Amarakoon, Upamali, Weerawardena, Jay and Verreynne, Martie-Louise (2013). Theorising about the role of HR innovation in the competitive advantage of firms. Australian Centre for Entrepreneurship Research Exchange Conference 2013, Brisbane, Australia, 6 - 8 February 2013. Brisbane, Australia: Australian Centre for Entrepreneurship Research Exchange.
Capability presence in the newly internationalizing firm
Weerawardena, Jay, Sullivan Mort, Gillian, Liesch, Peter W., Knight, Gary and Salunke, Sandeep (2012). Capability presence in the newly internationalizing firm. AIB 2012 Annual Meeting, Washington, DC, United States, 30 June - 3 July 2012. East Lansing, MI, United States: Academy of International Business.
Pathak, Kavita, Weerawardena, Jay and Tombs, Alastair (2012). Life beyond the valley of death: Market development for surviving the chasm in case of high-tech start-ups. IIML International Conference in Marketing: "Shaping the Future of Research in Marketing in Emerging Economies: Looking Ahead", Lucknow, India, 12- 14 January 2012.
The newly internationalizing firm and its capabilities
Weerawardena, Jay, Liesch, Peter W., Sullivan Mort, Gillian, Knight, Gary and Salunke, Sandeep (2012). The newly internationalizing firm and its capabilities. Australian and New Zealand International Business Academy Annual Conference (ANZIBA, 2012), Adelaide, Australia, 12-14 April 2012. ANZIBA.
A sustainability typology for nonprofit organizations: Inherent challenges and normative strategies
McDonald, Robert E., Weerawardena, Jay, Madhavaram, Sreedhar and Sullivan Mort, Gillian (2010). A sustainability typology for nonprofit organizations: Inherent challenges and normative strategies. 2010 AMA Winter Educator's Conference, New Orleans, LA, United States, 19-22 February 2010. Chicago, IL, United States: American Marketing Association.
Weerawardena, Jay, Sullivan Mort, Gillian and Liesch, Peter (2010). Examining critical incidents to identify antecedents to early internationalization in born global firms. 2010 Academy of International Business: International Business in Tough Times, Rio de Janeiro, Brazil, 25-29 June 2010. East Lansing, MI, U.S.A.: Academy of International Business.
Pathak, Kavita, Weerawardena, Jay and Tombs, Alastair (2010). Market development by high-tech firms: An examination of their encounters with the 'chasm' in reaching critical market segments. Academy of Indian Marketing International Conference on "Emerging Markets in the New World Order- the Paradigm Shift"., New Delhi, India, 16 - 18 December 2010.
Conceptualising and measuring service innovation in project-oriented service firms
Salunke, S., Weerawardena, J. and McColl-Kennedy, J. R. (2009). Conceptualising and measuring service innovation in project-oriented service firms. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009, Melbourne, Australia, 30 November - 2 December 2009. Melbourne, Australia: ANZMAC.
Salunke, S., Weerawardena, J. and McColl-Kennedy, J. R. (2009). Examining the role of dynamic combinative capability and learning in service innovation-based performance in project-oriented service firms. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009, Melbourne, Australia, 30 November - 2 December 2009. Melbourne, Australia: ANZMAC.
Provider Service Logic: The generation and application of beneficiary-centric knowledge
Salunke, S., Weerawardena, J. and McColl-Kennedy, J. R. (2008). Provider Service Logic: The generation and application of beneficiary-centric knowledge. Australian and New Zealand Marketing Academy (ANZMAC 2008), Sydney, Australia, 1-3 December 2008. Sydney, Australia: ANZMAC.
Sullivan Mort, G., Weerawardena, J. and Liesch, P. (2008). Strategising for international market entry in born global firms: An analysis of narratives using Leximancer. Australian and New Zealand Marketing Academy (ANZMAC 2008), Sydney, Australia, 1-3 December 2008. Sydney, Australia: ANZMAC.
Brand personality and the nonprofit heritage brand: A case study of Surf Life Savers Australia
Sullivan Mort, G., Weerawardena, J. and Williamson, B. (2007). Brand personality and the nonprofit heritage brand: A case study of Surf Life Savers Australia. World Marketing Congress 2007, Verona, Italy, 11-14 July, 2007. Verona, Italy: The Academy of Marketing Science.
Salunke, S., Weerawardena, J. and McColl-Kennedy, J. R. (2007). Conceptualizing the new service development based competitive strategy in project oriented service firms. World Marketing Congress 2007, Verona, Italy, 11-14 July, 2007. Verona, Italy: The Academy of Marketing Science.
Rigidity and interdependency effects of learning capabilities
Rutter, D., Weerawardena, J. and Coote, L. (2007). Rigidity and interdependency effects of learning capabilities. World Marketing Congress 2007, Verona, Italy, 11-14 July, 2007. Verona, Italy: The Academy of Marketing Science.
The role of HR innovations in competitive strategy
Weerawardena, J. (2007). The role of HR innovations in competitive strategy. National HR Conference - 2007, Institute of Personnel Management, Sri Lanka Inc., Colombo, Sri Lanka, 19-20 June, 2007. Colombo, Sri Lanka: Institute of Personnel Management Sri Lanka Inc.
The role of leadership in innovation and competitiveness of export firms: A Sri Lankan perspective
Ranasinghe, S. and Weerawardena, J. (2007). The role of leadership in innovation and competitiveness of export firms: A Sri Lankan perspective. The 8th International Research Conference on Quality, Innovation and Knowledge Management, New Delhi, India, 12-14 February, 2007. Monash University, Victoria: Department of Management, Monash University.
Conceptualising the role of dynamic learning capabilities sevice firm competitive strategy
Salunke, S., Weerawardena, J. and McColl-Kennedy, J. (2006). Conceptualising the role of dynamic learning capabilities sevice firm competitive strategy. 15th Annual AMA Frontiers in Service Conference, Brisbane, June 29 - July 2 2006.
Conceptualising the service firm competitive strategy in hypercompetitive environments
Salunke, S. S., Weerawardena, J. and McColl-Kennedy, J. R. (2006). Conceptualising the service firm competitive strategy in hypercompetitive environments. Australian and New Zealand Marketing Academy Conference (ANZMAC 2006) : Advancing Theory, Maintaining Relevance, Brisbane, Australia, 4-6 December, 2006. Brisbane, Australia: Queensland University of Technology.
Examining the role of networking capability in small and medium firm internationalization
Coote, Len, Loxton, Rick and Weerawardena, Jay (2006). Examining the role of networking capability in small and medium firm internationalization. The 48th Annual Meeting of the Academy of International Business: "From the Silk Road to Global Networks: Harnessing the Power of People in International Business", Beijing, China, 23-26 June 2006. East Lansing, MI, U.S.A.: Academy of International Business.
Environmental dynamics, learning and innovation in social enterprises: Some preliminary findings
Weerawardena, J. and Sullivan Mort, G. (2005). Environmental dynamics, learning and innovation in social enterprises: Some preliminary findings. The 12th Biennial World Marketing Congress, Muenster, Germany, 6-9 July 2005. Ruston, LA, U.S.A.: Academy of Marketing Science.
Networking capability and 'born global' exporters
Sullivan Mort, Gillian, Weerawardena, Jay and Ang, Choon Meng (2005). Networking capability and 'born global' exporters. Australia and New Zealand Marketing Academy Conference (ANZMAC, 2005), Fremantle, WA, Australia, 5-7 December 2005. Perth, Australia: University of Western Australia.
Gunaratne, Asoka and Weerawardena, Jay (2005). Predicting the course of small business internationalisation: An entrepreneurial marketing perspective. Australia and New Zealand Marketing Academy Conference (ANZMAC, 2005), Fremantle, WA, Australia, 5-7 December 2005. Perth, Australia: University of Western Australia.
Competitive strategy in social enterprises: Some preliminary findings and marketing implications
Sullivan Mort, G. and Weerawardena, J. (2004). Competitive strategy in social enterprises: Some preliminary findings and marketing implications. Inaugural Australasian Nonprofit Marketing Conference, Canberra, 23-24 September, 2004. Canberra: Australian National University.
Industry structure in marketing strategy and brand performance
O'Cass, Aron, Weerawardena, Jay and Julian, Craig (2004). Industry structure in marketing strategy and brand performance. ANZMAC 2004: Australian and New Zealand Marketing Academy Conference, Wellington, New Zealand, 29 November-1 December 2004. Wellington, New Zealand: ANZMAC.
Organisational innovation: a proposal for measurement
Weerawardena, Jay (2004). Organisational innovation: a proposal for measurement. ANZMAC 2004: Australian and New Zealand Marketing Academy Conference, Wellington, New Zealand, 29 November-1 December 2004. Wellington, New Zealand: ANZMAC.
Social entrepreneurship: A grounded approach to theory development
Weerawardena, J. and Sullivan Mort, G. (2004). Social entrepreneurship: A grounded approach to theory development. 33rd European Marketing Academy Conference (EMAC) Annual Conference 2004, Murcia, Spain, 18-21 May 2004. Murcia, Spain: Universidad de Murcia.
Weerawardena, J., Sullivan Mort, G., Liesch, P. W. and Knight, G. A. (2003). Dynamic learning capabilities and internationalisation of born global firms: A conceptual model and research proposition. European International Business Academy Conference 2003, Copenhagen, Denmark, 11-13 December, 2003. Copenhagen, Denmark: Copenhagen Business School.
Exploring the role of learning capabilities in innovation-based competitive strategy
Weerawardena, J. (2003). Exploring the role of learning capabilities in innovation-based competitive strategy. Organizational Learning and Knowledge Conference, Lancaster, UK, 30 May - 2 June, 2003. Lancaster, UK: Lancaster University Management School.
Market learning capability and sustained competitive advantage
Weerawardena, J. (2002). Market learning capability and sustained competitive advantage. ANZMAC, Melbourne, 2-4 December, 2002. Melbourne: Deakin University.
Measuring organisational learning capability
Weerawardena, J. and Coote, L. V. (2002). Measuring organisational learning capability. 2002 Annual Meeting of the Academy of Management, Denver, Colorado, 9-14 August, 2002. Denver, Colorado: Academy of Management.
Social entrepreneurship: Towards conceptualization and measurement
Sullivan Mort, G., Weerawardena, J. and Carnegie, K. (2002). Social entrepreneurship: Towards conceptualization and measurement. 2002 AMA Summer Marketing Educators Conference, San Diego, 3-6 August, 2002. Chicago, Illinois: American Marketing Association.
An investigation into functioning of strategic alliances in small freight forwarding firms
Ratten, V. and Weerawardena, J. (2001). An investigation into functioning of strategic alliances in small freight forwarding firms. Creating Innovative Growth Companies, Wellington,N.Z., 12-15th September,2001. Wellington, NZ: N.Z. Centre for SME research.
The role of marketing capability in innovation-based competitive strategy
Weerawardena, J. (2001). The role of marketing capability in innovation-based competitive strategy. AMA Summer Educators' Conference, Washinton, DC,USA, 11-14 August 2001. Chicago, Illinois, USA: American Marketing Association.
Weerawardena, J. and Mort, G. (2000). Learning, innovation and competitive advantage in not-for-profit aged care marketing: A conceptual model and research propositions. Australia and New Zealand Marketing Academics Conference ANMZAC 2000, Gold Coast, Queensland, 28 Nov - 1 Dec, 2000. Golad Coast, Queensland: Griffith University.
Weerawardena, J., Coote, L. V. and Henderson, K. V. (2000). Organizational innovation and sustained competitive advantage: A conceptual model and research propositions. Sixtieth Annual Meeting of the Academy of Management, Toronto, Canada, 04-09 August 2000. Toronto, Canada: Academy of Management.
Small firm competitive strategy: A conceptual model and research propositions
Weerawardena, J. (2000). Small firm competitive strategy: A conceptual model and research propositions. ICSB World Coference 2000, Brisbane Convention Centre, Brisbane, 07-10 June, 2000. Brisbane: Orator Corp.
A capability-based model of service innovation and sustained competitive advantage
Weerawardena, J. (1999). A capability-based model of service innovation and sustained competitive advantage. International Services Marketing Conference '99, Univ.of Qld, April 5-7, 1999. Brisbane: Graduate Sch. of Management.
Weerawardena, J., Coote, L. V. and Henderson, K. V. (1999). The role of distinctive capabilities in organizational innovation and sustainable competitive advantage. ANZMAC'99: Marketing in the New Millennium, Univ. of NSW, Sydney, November 28 - December 1, 1999. Sydney: School of Marketing, University of NSW.
Strategic planning practices in small enterprises in Queensland
Glen, W. and Weerawardena, J. (1996). Strategic planning practices in small enterprises in Queensland. Joint SEAANZ and IIE Small Enterprise Conference - Changing Business Relationships: Small Business Growth and Other Challenges, Fremantle, Australia, September 1996. Newcastle NSW, Australia: University of Newcastle.
Journal of World Business. (2007). 42 (3)
Born to be Global: A closer look at the international venturing of Australian born global firms
Liesch, P. W., Steen, M., Middleton, S. and Weerawardena, J. (2007). Born to be Global: A closer look at the international venturing of Australian born global firms. Sydney: Australian Business Foundation.
(2011–2012) University of Tasmania
A Study of Dynamic Capabilities in Australian and US Born Global Firms
(2005–2007) ARC Discovery Projects
Social entrepreneurship: towards conceptualisatin and measurement
(2002) University of Queensland Research Development Grants Scheme
(2000) UQ Early Career Researcher
(1999) UQ New Staff Research Start-Up Fund
An empirical study on the relationships between customers¿ mindset, customers¿ effort, and the effect of product customisation
Doctor Philosophy — Principal Advisor
Other advisors:
Three Essays on the Role of Proactive Marketing Analytics in Innovation Based Competitive Advantage: Big Data Context
Doctor Philosophy — Principal Advisor
Building digital social enterprises in India
Doctor Philosophy — Principal Advisor
Value co-creation: A cross-cultural comparison between managers and customers in a services context
Doctor Philosophy — Principal Advisor
(2018) Doctor Philosophy — Principal Advisor
(2017) Doctor Philosophy — Principal Advisor
Other advisors:
(2014) Doctor Philosophy — Principal Advisor
Other advisors:
(2010) Doctor Philosophy — Principal Advisor
Other advisors:
(2020) Doctor Philosophy — Joint Principal Advisor
Other advisors:
CONSUMER ACCEPTANCE AND ADOPTION OF THE WEB FOR PURCHASING: A MULTI-METHOD EXPLORATION
(2002) Master Philosophy — Associate Advisor