Jay Weerawardena’s primary research area is dynamic capabilities and organisational innovation-based competitive strategy. Over the last decade he has expanded this focus into other related areas, namely, new service development, born global firm internationalization, social entrepreneurship and social innovation and high-tech marketing. Jay has extensively published in international journals including Journal of World Business, Journal of Public Policy and marketing, International Marketing Review, Journal of Business Research, Journal of Strategic Marketing, European Journal of Marketing and Industrial Marketing Management. Jay’s work with Gillian Sullivan Mort, [Professor of Marketing at La Trobe University], in social entrepreneurship, innovation and social value creation is internationally recognized and has made a notable impact in this field of research. Their paper titled ‘social entrepreneurship: A multi-dimensional model’ (2006) was cited in the Journal of World Business (JWB) as one of the 25 ScienceDirect hottest articles in 2010. This paper, along with two other papers have been cited as most downloaded in the JWB website. Jay has co-edited several special issues of internally reputed journals which include the Industrial Marketing Management special issue on ‘capabilities, innovation and competitive advantage’ (2011), Journal of World Business Special issue (2007) on the accelerated internationalization of born global firms and the International Journal of Non-profit and Voluntary Sector Marketing on non-profit competitive strategy (2008). Jay has undertaken leadership roles in regional and international conferences. For several consecutive years he chaired the ‘entrepreneurship, innovation and new product development’ track at the Australia New Zealand Marketing Academy (ANZMAC) conference and undertaken track and session chair roles in international conferences such as AMS World Marketing Congress and Academy of Management Conference.
Journal Article: Business model innovation in social purpose organizations: Conceptualizing dual social-economic value creation
Weerawardena, Jay, Salunke, Sandeep, Haigh, Nardia and Sullivan Mort, Gillian (2019) Business model innovation in social purpose organizations: Conceptualizing dual social-economic value creation. Journal of Business Research, . doi:10.1016/j.jbusres.2019.10.016
Journal Article: The learning subsystem interplay in service innovation in born global service firm internationalization
Weerawardena, Jay, Salunke, Sandeep, Knight, Gary, Mort, Gillian Sullivan and Liesch, Peter W. (2019) The learning subsystem interplay in service innovation in born global service firm internationalization. Industrial Marketing Management, . doi:10.1016/j.indmarman.2019.05.012
Journal Article: Entrepreneurial behaviour: a new perspective on the role of the HR professional
Amarakoon, Upamali, Weerawardena, Jay, Verreynne, Martie-Louise and Teicher, Julian (2019) Entrepreneurial behaviour: a new perspective on the role of the HR professional. Personnel Review, 48 7: 1809-1829. doi:10.1108/PR-03-2018-0087
(2011–2012) University of Tasmania
A Study of Dynamic Capabilities in Australian and US Born Global Firms
(2005–2007) ARC Discovery Projects
(2000) UQ Early Career Researcher
An empirical study on the relationships between customers¿ mindset, customers¿ effort, and the effect of product customisation
Doctor Philosophy
Donor engagement and its sustainability in global digital crowdfunding markets
Master Philosophy
(2018) Doctor Philosophy
Cateora, Philip, Graham, John, Mort, Gillian Sullivan, D'Souza, Care, Taghian, Mehdi and Weerawardena, Jay International marketing. Macquarie Park, N.S.W.: McGraw-Hill, 2008.
Weerawardena, Jay (2018). Non-profit marketing strategy. In Transformational leadership and not for profits and social enterprises (pp. 142-171) Abingdon, Oxfordshire, United Kingdom: Taylor and Francis. doi:10.4324/9781315468570
Ranasinghe, Sudatta and Weerawardena, Jay (2009). Sri Lanka. In Léo-Paul Dana, Mary Han, Vanessa Ratten and Isabell M. Welpe (Ed.), Handbook of Research on Asian Entrepreneurship (pp. 297-306) Cheltenham, Glos, UK: Edward Elgar Publishing. doi:10.4337/9781781952658.00039
Social entrepreneurship: Advancing research and maintaining relevance
Mort, G. and Weerawardena, J. (2008). Social entrepreneurship: Advancing research and maintaining relevance. In Sargeant, A. and Wymer, W. (Ed.), The Routledge Companion to Nonprofit Marketing (pp. 209-224) Abingdon, Oxon: Routledge.
Weerawardena, Jay, Salunke, Sandeep, Haigh, Nardia and Sullivan Mort, Gillian (2019) Business model innovation in social purpose organizations: Conceptualizing dual social-economic value creation. Journal of Business Research, . doi:10.1016/j.jbusres.2019.10.016
Weerawardena, Jay, Salunke, Sandeep, Knight, Gary, Mort, Gillian Sullivan and Liesch, Peter W. (2019) The learning subsystem interplay in service innovation in born global service firm internationalization. Industrial Marketing Management, . doi:10.1016/j.indmarman.2019.05.012
Entrepreneurial behaviour: a new perspective on the role of the HR professional
Amarakoon, Upamali, Weerawardena, Jay, Verreynne, Martie-Louise and Teicher, Julian (2019) Entrepreneurial behaviour: a new perspective on the role of the HR professional. Personnel Review, 48 7: 1809-1829. doi:10.1108/PR-03-2018-0087
Salunke, Sandeep, Weerawardena, Jay and McColl-Kennedy, Janet R. (2018) The central role of knowledge integration capability in service innovation-based competitive strategy. Industrial Marketing Management, . doi:10.1016/j.indmarman.2018.07.004
Conceptualizing and operationalizing the social entrepreneurship construct
Dwivedi, Abhishek and Weerawardena, Jay (2018) Conceptualizing and operationalizing the social entrepreneurship construct. Journal of Business Research, 86 32-40. doi:10.1016/j.jbusres.2018.01.053
Learning capabilities, human resource management innovation and competitive advantage
Amarakoon, Upamali, Weerawardena, Jay and Verreynne, Martie-Louise (2018) Learning capabilities, human resource management innovation and competitive advantage. The International Journal of Human Resource Management, 29 10: 1736-1766. doi:10.1080/09585192.2016.1209228
Weerawardena, Jay (2018) Non-profit marketing strategy. Transformational Leadership and Not for Profits and Social Enterprises, 142-171. doi:10.4324/9781315468570
Weerawardena, Jay, Sullivan Mort, Gillian and Liesch, Peter W. (2017) Capabilities development and deployment activities in born global B-to-B firms for early entry into international markets. Industrial Marketing Management, . doi:10.1016/j.indmarman.2017.06.004
Establishing measures and drivers of consumer brand engagement behaviours
Dwivedi, Abhishek, Wilkie, Dean, Johnson, Lester and Weerawardena, Jay (2016) Establishing measures and drivers of consumer brand engagement behaviours. Journal of Brand Management, 23 5: 41-69. doi:10.1057/s41262-016-0001-9
McDonald, Robert E., Weerawardena, Jay., Madhavaram, Sreedhar. and Sullivan Mort, Gillian. (2015) From “virtuous” to “pragmatic” pursuit of social mission: A sustainability-based typology of nonprofit organizations and corresponding strategies. Management Research Review, 38 9: 970-991. doi:10.1108/MRR-11-2013-0262
Weerawardena, Jay, Mort, Gillian Sullivan, Salunke, Sandeep, Knight, Gary and Liesch, Peter W. (2014) The role of the market sub-system and the socio-technical sub-system in innovation and firm performance: a dynamic capabilities approach. Journal of the Academy of Marketing Science, . doi:10.1007/s11747-014-0382-9
Competitive advantage through HR innovation
Amarakoon, Upamali, Weerawardena, Jay and Verreynne, Martie-Louise (2013) Competitive advantage through HR innovation. The European Business Review, 70-72.
Salunke, Sandeep, Weerawardena, Jay and McColl-Kennedy, Janet R. (2013) Competing through service innovation: the role of bricolage and entrepreneurship in project-oriented firms. Journal of Business Research, 66 8: 1085-1097. doi:10.1016/j.jbusres.2012.03.005
Weerawardena, Jay and Sullivan Mort, Gillian (2012) Competitive strategy in socially entrepreneurial nonprofit organizations: innovation and differentiation. Journal of Public Policy and Marketing, 31 1: 91-101. doi:10.1509/jppm.11.034
Advancing entrepreneurial marketing: Evidence from born global firms
Sullivan Mort, Gillian, Weerawardena, Jay and Liesch, Peter (2012) Advancing entrepreneurial marketing: Evidence from born global firms. European Journal of Marketing, 46 3/4: 542-561. doi:10.1108/03090561211202602
Capabilities, innovation and competitive advantage
Weerawardena, Jay and Mavondo, Felix T. (2012) Capabilities, innovation and competitive advantage. Industrial Marketing Management, 40 8: 1220-1223. doi:10.1016/j.indmarman.2011.10.012
Salunke, Sandeep, Weerawardena, Jay and McColl-Kennedy, Janet R. (2011) Towards a model of dynamic capabilities in innovation-based competitive strategy: Insights from project-oriented service firms. Industrial Marketing Management, 40 8: 1251-1263. doi:10.1016/j.indmarman.2011.10.009
Sustainability of nonprofit organizations: An empirical investigation
Weerawardena, Jay, McDonald, Robert E. and Mort, Gillian Sullivan (2010) Sustainability of nonprofit organizations: An empirical investigation. Journal of World Business, 45 4: 346-356. doi:10.1016/j.jwb.2009.08.004
O'Cass, Aron and Weerawardena, Jay (2010) The effects of perceived industry competitive intensity and marketing-related capabilities: Drivers of superior brand performance. Industrial Marketing Management, 39 4: 571-581. doi:10.1016/j.indmarman.2009.04.002
O'Cass, A. and Weerawardena, J. (2009) Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation. European Journal of Marketing, 43 11/12: 1325-1348. doi:10.1108/03090560910989911
Guest editorial: Nonprofit competitive strategy
Weerawardena, J. and Mort, G. (2008) Guest editorial: Nonprofit competitive strategy. International Journal of Nonprofit and Voluntary Sector Marketing, 13 2: 103-106. doi:10.1002/nvsm.310
Liesch, P. W., Weerawardena, J., Sullivan Mort, G., Knight, G. and Kastelle, T. (2007) Introduction. Journal of World Business, 42 3: 232-235. doi:10.1016/j.jwb.2007.04.002
Weerawardena, J., Sullivan Mort, Gillian, Liesch, P, W. and Knight, G. (2007) Conceptualizing accelerated internationalization in the born global firm: A dynamic capabilities perspective. Journal of World Business, 42 3: 294-306. doi:10.1016/j.jwb.2007.04.004
Branding in the non-profit context: The case of Surf Life Saving Australia
Sullivan Mort, G., Weerawardena, J. and Williamson, B. OAM (2007) Branding in the non-profit context: The case of Surf Life Saving Australia. Australasian Marketing Journal, 15 2: 108-119. doi:10.1016/S1441-3582(07)70047-2
Gendered perceptions of experiential value in using web-based retail channels
Andrews, L., Kiel, G., Drennan, J., Boyle, M. V. and Weerawardena, J. (2007) Gendered perceptions of experiential value in using web-based retail channels. European Journal of Marketing, 41 5-6: 640-658. doi:10.1108/03090560710737660
Investigating social entrepreneurship: A multidimensional model
Weerawardena, Jay and Sullivan Mort, Gillian (2006) Investigating social entrepreneurship: A multidimensional model. Journal of World Business, 41 1: 21-35. doi:10.1016/j.jwb.2005.09.001
Weerawardena, J., O'Cass, A. and Julian, C. (2006) Does industry matter? Examining the role of industry structure and organizational learning in innovation and brand performance. Journal of Business Research, 59 1: 37-45. doi:10.1016/j.jbusres.2005.02.004
Sullivan Mort, G. and Weerawardena, J. (2006) Networking capability and international entrepreneurship: How networks function in Australian born global firms. International Marketing Review, 23 5: 549-572. doi:10.1108/0265133061703445
Weerawardena, Jay and OCass, Aron (2004) Exploring the characteristics of the market-driven firms and antecedents to sustained competitive advantage. Industrial Marketing Management, 33 5: 419-428. doi:10.1016/j.indmarman.2003.07.002
Exploring the role of market learning capability in competitive strategy
Weerawardena, Jay (2003) Exploring the role of market learning capability in competitive strategy. European Journal of Marketing, 37 3/4: 407-429. doi:10.1108/03090560310459023
Innovation in Queensland firms: implications for the smart State
Weerawardena, J. (2003) Innovation in Queensland firms: implications for the smart State. Queensland Review, 10 1: 89-101.
Social entrepreneurship: Towards conceptualisation
Sullivan Mort, G., Weerawardena, J. and Carnegie, K. (2003) Social entrepreneurship: Towards conceptualisation. International Journal of Nonprofit and Voluntary Sector Marketing, 8 1: 76-88.
The role of marketing capability in innovation-based competitive strategy
Weerawardena, J. (2003) The role of marketing capability in innovation-based competitive strategy. Journal of Strategic Marketing, 11 15-35.
New service development and competitive advantage: A conceptual model
Weerawardena, J. and McColl-Kennedy, J. R. (2002) New service development and competitive advantage: A conceptual model. Australasian Marketing Journal, 10 1: 13-23.
Weerawardena, Jay and Coote, Leonard (2001) An empirical investigation into entrepreneurship and organizational innovation-based competitive strategy. Journal of Research in Marketing and Entrepreneurship, 3 1: 51-70. doi:10.1108/14715200180001477
Weerawardena, J. and Sullivan Mort, G. (2001) Learning, innovation and competitive advantage in not-for-profit aged care marketing: a conceptual model and research propositions. Journal of Nonprofit and Public Sector Marketing, 9 3: 53-73. doi:10.1300/J054v09n03_04
HR innovation and competitive advantage: Towards an integrated framework
Amarakoon, Upamali, Weerawardena, Jay and Verreynne, Martie-Louise (2013). HR innovation and competitive advantage: Towards an integrated framework. In: Southern Management Association: 2013 Meeting Proceedings. SMA 2013: Southern Management Association Annual Meeting, New Orleans, LA, USA, (936-936). 5-9 November, 2013.
HR innovation for competitive advantage: insights from Australia
Amarakoon, Upamali, Weerawardena, Jay and Verreynne, Martie-Louise (2013). HR innovation for competitive advantage: insights from Australia. In: Carolin Rekar Munro, Proceedings of the 3rd Annual International Conference on Human Resource Management and Professional Development in the Digital Age (HRM&PD 2013). HRM&PD2013: 3rd Human Resource Management and Professional Development in the Digital Age, Singapore, (25-28). 22-23 July, 2013. doi:10.5176/2251-2349_HRMPD13.09
Theorising about the role of HR innovation in the competitive advantage of firms
Amarakoon, Upamali, Weerawardena, Jay and Verreynne, Martie-Louise (2013). Theorising about the role of HR innovation in the competitive advantage of firms. In: Per Davidsson, Conference proceedings: Australian Centre for Entrepreneurship Research Exchange Conference 2013. Australian Centre for Entrepreneurship Research Exchange Conference 2013, Brisbane, Australia, (). 6 - 8 February 2013.
Capability presence in the newly internationalizing firm
Weerawardena, Jay, Sullivan Mort, Gillian, Liesch, Peter W., Knight, Gary and Salunke, Sandeep (2012). Capability presence in the newly internationalizing firm. In: Susan Feinberg and Tunga Kiyak, Proceedings of the 54th Annual Meeting of the Academy of International Business. AIB 2012 Annual Meeting, Washington, DC, United States, (232-232). 30 June - 3 July 2012.
Pathak, Kavita, Weerawardena, Jay and Tombs, Alastair (2012). Life beyond the valley of death: Market development for surviving the chasm in case of high-tech start-ups. In: IIML International Conference in Marketing: "Shaping the Future of Research in Marketing in Emerging Economies: Looking Ahead", Lucknow, India, (). 12- 14 January 2012.
The newly internationalizing firm and its capabilities
Weerawardena, Jay, Liesch, Peter W., Sullivan Mort, Gillian, Knight, Gary and Salunke, Sandeep (2012). The newly internationalizing firm and its capabilities. In: Hussain Rammal, Fusion or Fracturing? Implications for International Business: Proceedings of the ANZIBA Annual Conference 2012. Australian and New Zealand International Business Academy Annual Conference (ANZIBA, 2012), Adelaide, Australia, (). 12-14 April 2012.
A sustainability typology for nonprofit organizations: Inherent challenges and normative strategies
McDonald, Robert E., Weerawardena, Jay, Madhavaram, Sreedhar and Sullivan Mort, Gillian (2010). A sustainability typology for nonprofit organizations: Inherent challenges and normative strategies. In: Michael K. Brady and Michael D. Hartline, Marketing Theory and Applications. 2010 AMA Winter Educator's Conference, New Orleans, LA, United States, (127-127). 19-22 February 2010.
Weerawardena, Jay, Sullivan Mort, Gillian and Liesch, Peter (2010). Examining critical incidents to identify antecedents to early internationalization in born global firms. In: Tatiana Kostova and Tunga Kiyak, Proceedings of the 52nd Annual Meeting of the Academy of International Business. 2010 Academy of International Business: International Business in Tough Times, Rio de Janeiro, Brazil, (13-13). 25-29 June 2010.
Pathak, Kavita, Weerawardena, Jay and Tombs, Alastair (2010). Market development by high-tech firms: An examination of their encounters with the 'chasm' in reaching critical market segments. In: Academy of Indian Marketing International Conference on "Emerging Markets in the New World Order- the Paradigm Shift"., New Delhi, India, (). 16 - 18 December 2010.
Conceptualising and measuring service innovation in project-oriented service firms
Salunke, S., Weerawardena, J. and McColl-Kennedy, J. R. (2009). Conceptualising and measuring service innovation in project-oriented service firms. In: Tojib, D., Sustainable Management and Marketing: ANZMAC 2009 Conference Proceedings. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009, Melbourne, Australia, (1-6). 30 November - 2 December 2009.
Salunke, S., Weerawardena, J. and McColl-Kennedy, J. R. (2009). Examining the role of dynamic combinative capability and learning in service innovation-based performance in project-oriented service firms. In: Tojib, D., Sustainable Management and Marketing: ANZMAC 2009 Conference Proceedings. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009, Melbourne, Australia, (1-9). 30 November - 2 December 2009.
Provider Service Logic: The generation and application of beneficiary-centric knowledge
Salunke, S., Weerawardena, J. and McColl-Kennedy, J. R. (2008). Provider Service Logic: The generation and application of beneficiary-centric knowledge. In: Spanjaard, D., Denize, S. and Sharma, N., Australian and New Zealand Marketing Academy Conference 2008: Marketing: Shifting the Focus from Mainstream to Offbeat. Australian and New Zealand Marketing Academy (ANZMAC 2008), Sydney, Australia, (1-7). 1-3 December 2008.
Sullivan Mort, G., Weerawardena, J. and Liesch, P. (2008). Strategising for international market entry in born global firms: An analysis of narratives using Leximancer. In: Spanjaard, D., Denize, S. and Sharma, N., Australian and New Zealand Marketing Academy Conference 2008: Marketing: Shifting the Focus from Mainstream to Offbeat. Australian and New Zealand Marketing Academy (ANZMAC 2008), Sydney, Australia, (1-7). 1-3 December 2008.
Brand personality and the nonprofit heritage brand: A case study of Surf Life Savers Australia
Sullivan Mort, G., Weerawardena, J. and Williamson, B. (2007). Brand personality and the nonprofit heritage brand: A case study of Surf Life Savers Australia. In: DeMoranville, C. W., Academy of Marketing Science, World Marketing Congress, Verona, Italy, 2007. World Marketing Congress 2007, Verona, Italy, (199-204). 11-14 July, 2007.
Salunke, S., Weerawardena, J. and McColl-Kennedy, J. R. (2007). Conceptualizing the new service development based competitive strategy in project oriented service firms. In: C. W. DeMoranville, Academy of Marketing Science, World Marketing Congress, Verona, Italy, 2007. World Marketing Congress 2007, Verona, Italy, (139-139). 11-14 July, 2007.
Rigidity and interdependency effects of learning capabilities
Rutter, D., Weerawardena, J. and Coote, L. (2007). Rigidity and interdependency effects of learning capabilities. In: DeMoranville, C. W., Academy of Marketing Science, World Marketing Congress, Verona, Italy, 2007. World Marketing Congress 2007, Verona, Italy, (386-386). 11-14 July, 2007.
The role of HR innovations in competitive strategy
Weerawardena, J. (2007). The role of HR innovations in competitive strategy. In: People drive business: National HR Conference - 2007. National HR Conference - 2007, Institute of Personnel Management, Sri Lanka Inc., Colombo, Sri Lanka, (37-39). 19-20 June, 2007.
The role of leadership in innovation and competitiveness of export firms: A Sri Lankan perspective
Ranasinghe, S. and Weerawardena, J. (2007). The role of leadership in innovation and competitiveness of export firms: A Sri Lankan perspective. In: Sohl, A., 8th International Research Conference on Quality, Innovation and Knowledge Management "Industry and Aademia Collaborating to Meet the Challenges of the Global Economy" Conference Proceedings. The 8th International Research Conference on Quality, Innovation and Knowledge Management, New Delhi, India, (40-40). 12-14 February, 2007.
Conceptualising the role of dynamic learning capabilities sevice firm competitive strategy
Salunke, S., Weerawardena, J. and McColl-Kennedy, J. (2006). Conceptualising the role of dynamic learning capabilities sevice firm competitive strategy. In: Frontiers in Services 2006. 15th Annual AMA Frontiers in Service Conference, Brisbane, (). June 29 - July 2 2006.
Conceptualising the service firm competitive strategy in hypercompetitive environments
Salunke, S. S., Weerawardena, J. and McColl-Kennedy, J. R. (2006). Conceptualising the service firm competitive strategy in hypercompetitive environments. In: Y. Ali and M. van Dessel, Advancing Theory, Maintaining Relevance. Australian and New Zealand Marketing Academy Conference (ANZMAC 2006) : Advancing Theory, Maintaining Relevance, Brisbane, Australia, (1-7). 4-6 December, 2006.
Examining the role of networking capability in small and medium firm internationalization
Coote, Len, Loxton, Rick and Weerawardena, Jay (2006). Examining the role of networking capability in small and medium firm internationalization. In: Proceedings of the 48th Annual Meeting of the Academy of International Business. The 48th Annual Meeting of the Academy of International Business: "From the Silk Road to Global Networks: Harnessing the Power of People in International Business", Beijing, China, (158-159). 23-26 June 2006.
Environmental dynamics, learning and innovation in social enterprises: Some preliminary findings
Weerawardena, J. and Sullivan Mort, G. (2005). Environmental dynamics, learning and innovation in social enterprises: Some preliminary findings. In: C.W. DeMoranville, 2005 World Marketing Congress: Marketing in an Inter-connected World: Opportunities and Challenges. The 12th Biennial World Marketing Congress, Muenster, Germany, (). 6-9 July 2005.
Networking capability and 'born global' exporters
Sullivan Mort, Gillian, Weerawardena, Jay and Ang, Choon Meng (2005). Networking capability and 'born global' exporters. In: Sharon Purchase, ANZMAC 2005 Conference Proceedings: Broadening the Boundaries. Australia and New Zealand Marketing Academy Conference (ANZMAC, 2005), Fremantle, WA, Australia, (136-143). 5-7 December 2005.
Gunaratne, Asoka and Weerawardena, Jay (2005). Predicting the course of small business internationalisation: An entrepreneurial marketing perspective. In: Sharon Purchase, ANZMAC 2005 Conference Proceedings: Broadening the Boundaries. Australia and New Zealand Marketing Academy Conference (ANZMAC, 2005), Fremantle, WA, Australia, (36-43). 5-7 December 2005.
Competitive strategy in social enterprises: Some preliminary findings and marketing implications
Sullivan Mort, G. and Weerawardena, J. (2004). Competitive strategy in social enterprises: Some preliminary findings and marketing implications. In: G. Sullivan Mort, Nonprofit Marketing: Perspectives and Advances. Inaugural Australasian Nonprofit Marketing Conference, Canberra, (126-131). 23-24 September, 2004.
Industry structure in marketing strategy and brand performance
O'Cass, Aron, Weerawardena, Jay and Julian, Craig (2004). Industry structure in marketing strategy and brand performance. In: Jim Wiley and Peter Thirkell, Marketing Accountabilities and Responsibilities: ANZMAC 2004 Conference Proceedings. ANZMAC 2004: Australian and New Zealand Marketing Academy Conference, Wellington, New Zealand, (1-9). 29 November-1 December 2004.
Organisational innovation: A Proposal for measurement
Weerawardena, Jay (2004). Organisational innovation: A Proposal for measurement. In: Jim Wiley and Peter Thirkell, Marketing Accountabilities and Responsibilities: ANZMAC 2004 Conference Proceedings. ANZMAC 2004: Australian and New Zealand Marketing Academy Conference, Wellington, New Zealand, (-7). 29 November-1 December 2004.
Social entrepreneurship: A grounded approach to theory development
Weerawardena, J. and Sullivan Mort, G. (2004). Social entrepreneurship: A grounded approach to theory development. In: J. L. Manuera-Aleman, Proceedings of the 33rd EMAC Conference: Worldwide Marketing. 33rd European Marketing Academy Conference (EMAC) Annual Conference 2004, Murcia, Spain, (). 18-21 May 2004.
Weerawardena, J., Sullivan Mort, G., Liesch, P. W. and Knight, G. A. (2003). Dynamic learning capabilities and internationalisation of born global firms: A conceptual model and research proposition. In: L. W. Malmskov and K. S. Jacobsen, MNC as a Knowing Organization: 29th Annual EIBA Conference Proceedings. European International Business Academy Conference 2003, Copenhagen, Denmark, (). 11-13 December, 2003.
Exploring the role of learning capabilities in innovation-based competitive strategy
Weerawardena, J. (2003). Exploring the role of learning capabilities in innovation-based competitive strategy. In: D. Simm, M. Easterby-Smith and B. Simpson, Organisational Learning and Knowledge: 5th International Conference. Organizational Learning and Knowledge Conference, Lancaster, UK, (). 30 May - 2 June, 2003.
Market learning capability and sustained competitive advantage
Weerawardena, J. (2002). Market learning capability and sustained competitive advantage. In: R.N. Shaw, S. Adam and H. McDonald, ANZMAC 2002 Conference Proceedings. ANZMAC, Melbourne, (2041-2049). 2-4 December, 2002.
Measuring organisational learning capability
Weerawardena, J. and Coote, L. V. (2002). Measuring organisational learning capability. In: D.H. Nagao, 2002 Academy of Management Conference: Building Effective Networks. 2002 Annual Meeting of the Academy of Management, Denver, Colorado, (). 9-14 August, 2002.
Social entrepreneurship: Towards conceptualization and measurement
Sullivan Mort, G., Weerawardena, J. and Carnegie, K. (2002). Social entrepreneurship: Towards conceptualization and measurement. In: W.T. Kehoe and J.H. Lindgren, 2002 AMA Educators' Proceedings: Enhancing Knowledge Development in Marketing. 2002 AMA Summer Marketing Educators Conference, San Diego, (5-5). 3-6 August, 2002.
An investigation into functioning of strategic alliances in small freight forwarding firms
Ratten, V. and Weerawardena, J. (2001). An investigation into functioning of strategic alliances in small freight forwarding firms. In: C. Massey and A.Cardow et al, Proceedings of the 14th Conference of the Small Enterprise Association of Australia and New Zealand. Creating Innovative Growth Companies, Wellington,N.Z., (296-304). 12-15th September,2001.
The role of marketing capability in innovation-based competitive strategy
Weerawardena, J. (2001). The role of marketing capability in innovation-based competitive strategy. In: S.J.Crove and G.W. Marshall, 2001 AMA Educators' Proceedings: Enhancing Knowledge Development in Marketing. AMA Summer Educators' Conference, Washinton, DC,USA, (354-359). 11-14 August 2001.
Weerawardena, J. and Mort, G. (2000). Learning, innovation and competitive advantage in not-for-profit aged care marketing: A conceptual model and research propositions. In: A. O'Cass, Visionary Marketing for the 21st Century: Facing the Challenge. Australia and New Zealand Marketing Academics Conference ANMZAC 2000, Gold Coast, Queensland, (1387-1392). 28 Nov - 1 Dec, 2000.
Weerawardena, J., Coote, L. V. and Henderson, K. V. (2000). Organizational innovation and sustained competitive advantage: A conceptual model and research propositions. In: S. Havlovic, Academy of Management Proceedings and Membership Directory. Sixtieth Annual Meeting of the Academy of Management, Toronto, Canada, (38-39). 04-09 August 2000.
Small firm competitive strategy: A conceptual model and research propositions
Weerawardena, J. (2000). Small firm competitive strategy: A conceptual model and research propositions. In: E. Douglas, ICSB World Conference Proceedings 2000. ICSB World Coference 2000, Brisbane Convention Centre, Brisbane, (). 07-10 June, 2000.
A capability-based model of service innovation and sustained competitive advantage
Weerawardena, J. (1999). A capability-based model of service innovation and sustained competitive advantage. In: J. R. McColl-Kennedy, A. Rowe, M. Hume and E. Manners, Proceedings of the International Services Marketing Conference /99: Unlocking the secrets to service success: Innovative thinking in technology, relationship management and the human interface. International Services Marketing Conference '99, Univ.of Qld, (48-50). April 5-7, 1999.
Weerawardena, J., Coote, L. V. and Henderson, K. V. (1999). The role of distinctive capabilities in organizational innovation and sustainable competitive advantage. In: J. Cadeaux and M. Uncles, Marketing in the Third Millennium: Proceeedings of ANZMAC'99. ANZMAC'99: Marketing in the New Millennium, Univ. of NSW, Sydney, (). November 28 - December 1, 1999.
Strategic planning practices in small enterprises in Queensland
Glen, W. and Weerawardena, J. (1996). Strategic planning practices in small enterprises in Queensland. In: Changing Business Relationships : Small Business Growth and Other Challenges - Proceedings of the Joint Seaanz and Iie Small Enterprise Conference 1996. Joint SEAANZ and IIE Small Enterprise Conference - Changing Business Relationships: Small Business Growth and Other Challenges, Fremantle, Australia, (119-133). September 1996.
Journal of World Business (2007) Volume 42 Issue 3
Born to be Global: A closer look at the international venturing of Australian born global firms
Liesch, P. W., Steen, M., Middleton, S. and Weerawardena, J. (2007) Born to be Global: A closer look at the international venturing of Australian born global firms Sydney: Australian Business Foundation
(2011–2012) University of Tasmania
A Study of Dynamic Capabilities in Australian and US Born Global Firms
(2005–2007) ARC Discovery Projects
(2000) UQ Early Career Researcher
An empirical study on the relationships between customers¿ mindset, customers¿ effort, and the effect of product customisation
Doctor Philosophy — Principal Advisor
Other advisors:
Donor engagement and its sustainability in global digital crowdfunding markets
Master Philosophy — Principal Advisor
Other advisors:
Entrepreneurship orientation, entry, business continuity and growth of small and medium scale enterprises operating in war affected provinces in Sri Lanka: an assessment after five years from the end of 30 years civil war
Doctor Philosophy — Joint Principal Advisor
Other advisors:
(2018) Doctor Philosophy — Principal Advisor
Other advisors:
(2017) Doctor Philosophy — Principal Advisor
Other advisors:
(2014) Doctor Philosophy — Principal Advisor
Other advisors:
(2010) Doctor Philosophy — Principal Advisor
Other advisors:
CONSUMER ACCEPTANCE AND ADOPTION OF THE WEB FOR PURCHASING: A MULTI-METHOD EXPLORATION
(2002) Master Philosophy — Associate Advisor