Associate Professor Jay Weerawardena

Associate Professor

School of Business
Faculty of Business, Economics and Law

Overview

Jay Weerawardena’s primary research area is dynamic capabilities and organisational innovation-based competitive strategy. Over the last decade he has expanded this focus into other related areas, namely, new service development, born global firm internationalization, social entrepreneurship and social innovation and high-tech marketing. Jay has extensively published in international journals including Journal of World Business, Journal of Public Policy and marketing, International Marketing Review, Journal of Business Research, Journal of Strategic Marketing, European Journal of Marketing and Industrial Marketing Management. Jay’s work with Gillian Sullivan Mort, [Professor of Marketing at La Trobe University], in social entrepreneurship, innovation and social value creation is internationally recognized and has made a notable impact in this field of research. Their paper titled ‘social entrepreneurship: A multi-dimensional model’ (2006) was cited in the Journal of World Business (JWB) as one of the 25 ScienceDirect hottest articles in 2010. This paper, along with two other papers have been cited as most downloaded in the JWB website. Jay has co-edited several special issues of internally reputed journals which include the Industrial Marketing Management special issue on ‘capabilities, innovation and competitive advantage’ (2011), Journal of World Business Special issue (2007) on the accelerated internationalization of born global firms and the International Journal of Non-profit and Voluntary Sector Marketing on non-profit competitive strategy (2008). Jay has undertaken leadership roles in regional and international conferences. For several consecutive years he chaired the ‘entrepreneurship, innovation and new product development’ track at the Australia New Zealand Marketing Academy (ANZMAC) conference and undertaken track and session chair roles in international conferences such as AMS World Marketing Congress and Academy of Management Conference.

Qualifications

  • Graduate Diploma in Project Management, S.Lanka
  • Doctor of Philosophy, The University of Queensland
  • Master of Business Administration, S.Lanka
  • Bachelor of Economics, S.Lanka

Publications

View all Publications

Supervision

  • Doctor Philosophy

  • Doctor Philosophy

  • Master Philosophy

View all Supervision

Publications

Book

  • Cateora, Philip, Graham, John, Mort, Gillian Sullivan, D'Souza, Care, Taghian, Mehdi and Weerawardena, Jay (2008). International marketing. Macquarie Park, N.S.W.: McGraw-Hill.

Book Chapter

  • Weerawardena, Jay (2018). Non-profit marketing strategy. (pp. 142-171) edited by Ken Wiltshire, Aastha Malhotra and Michael Axelsen. Abingdon, Oxon, United Kingdom: Routledge. doi: 10.4324/9781315468570-12

  • Weerawardena, Jay (2018). Non-profit marketing strategy. Transformational leadership and not for profits and social enterprises. (pp. 142-171) edited by Ken Wiltshire, Aastha Malhotra and Micheal Axelsen. Abingdon, Oxfordshire, United Kingdom: Taylor and Francis. doi: 10.4324/9781315468570-12

  • Ranasinghe, Sudatta and Weerawardena, Jay (2009). Sri Lanka. Handbook of Research on Asian Entrepreneurship. (pp. 297-306) edited by Léo-Paul Dana, Mary Han, Vanessa Ratten and Isabell M. Welpe. Cheltenham, Glos, UK: Edward Elgar Publishing. doi: 10.4337/9781781952658.00039

  • Mort, G. and Weerawardena, J. (2008). Social entrepreneurship: Advancing research and maintaining relevance. The Routledge Companion to Nonprofit Marketing. (pp. 209-224) edited by Sargeant, A. and Wymer, W.. Abingdon, Oxon: Routledge. doi: 10.4324/9780203936023.ch12

  • Mort, Gillian and Weerawardena, Jay (2007). Social entrepreneurship: Advancing research and maintaining relevance. The Routledge Companion to Nonprofit Marketing. (pp. 220-236) Taylor and Francis. doi: 10.4324/9780203936023-20

Journal Article

Conference Publication

Edited Outputs

Other Outputs

PhD and MPhil Supervision

Current Supervision

  • Doctor Philosophy — Principal Advisor

    Other advisors:

  • Doctor Philosophy — Principal Advisor

    Other advisors:

  • Master Philosophy — Principal Advisor

    Other advisors:

  • Doctor Philosophy — Joint Principal Advisor

Completed Supervision