The University of Queensland

International marketing

Cateora, Philip, Graham, John, Mort, Gillian Sullivan, D'Souza, Care, Taghian, Mehdi and Weerawardena, Jay (2008). International marketing. Macquarie Park, N.S.W.: McGraw-Hill.

Non-profit marketing strategy

Weerawardena, Jay (2018). Non-profit marketing strategy. Transformational leadership and not for profits and social enterprises. (pp. 142-171) edited by Ken Wiltshire, Aastha Malhotra and Micheal Axelsen. Abingdon, Oxfordshire, United Kingdom: Taylor and Francis. doi: 10.4324/9781315468570-12

Sri Lanka

Ranasinghe, Sudatta and Weerawardena, Jay (2009). Sri Lanka. Handbook of Research on Asian Entrepreneurship. (pp. 297-306) edited by Léo-Paul Dana, Mary Han, Vanessa Ratten and Isabell M. Welpe. Cheltenham, Glos, UK: Edward Elgar Publishing. doi: 10.4337/9781781952658.00039

Social entrepreneurship: Advancing research and maintaining relevance

Mort, G. and Weerawardena, J. (2008). Social entrepreneurship: Advancing research and maintaining relevance. The Routledge Companion to Nonprofit Marketing. (pp. 209-224) edited by Sargeant, A. and Wymer, W.. Abingdon, Oxon: Routledge. doi: 10.4324/9780203936023.ch12

Social entrepreneurship: Advancing research and maintaining relevance

Mort, Gillian and Weerawardena, Jay (2007). Social entrepreneurship: Advancing research and maintaining relevance. The Routledge Companion to Nonprofit Marketing. (pp. 220-236) Taylor and Francis. doi: 10.4324/9780203936023-20

Pitching at the Fuzzy Front-End: Authentically Assessing New Product Development

Green, Teegan and Weerawardena, Jay (2021). Pitching at the Fuzzy Front-End: Authentically Assessing New Product Development. Australasian Marketing Journal, 29 (1), 54-65. doi: 10.1177/1839334921998538

Editorial and research agenda: JBR special issue on business model innovation in social purpose organizations

Weerawardena, Jay, Sullivan Mort, Gillian, Salunke, Sandeep and Haigh, Nardia (2020). Editorial and research agenda: JBR special issue on business model innovation in social purpose organizations. Journal of Business Research, 125, 592-596. doi: 10.1016/j.jbusres.2020.07.032

Buyer-seller relational engagement and seller brand equity

Dwivedi, Abhishek, Miles, Morgan, Oczkowski, Eddie, Weerawardena, Jay, Johnson, Lester W. and Wilkie, Dean (2019). Buyer-seller relational engagement and seller brand equity. Journal of Business and Industrial Marketing, ahead-of-print (ahead-of-print), 1311-1322. doi: 10.1108/JBIM-01-2019-0062

Business model innovation in social purpose organizations: Conceptualizing dual social-economic value creation

Weerawardena, Jay, Salunke, Sandeep, Haigh, Nardia and Sullivan Mort, Gillian (2019). Business model innovation in social purpose organizations: Conceptualizing dual social-economic value creation. Journal of Business Research, 125, 762-771. doi: 10.1016/j.jbusres.2019.10.016

The learning subsystem interplay in service innovation in born global service firm internationalization

Weerawardena, Jay, Salunke, Sandeep, Knight, Gary, Mort, Gillian Sullivan and Liesch, Peter W. (2019). The learning subsystem interplay in service innovation in born global service firm internationalization. Industrial Marketing Management, 89, 181-195. doi: 10.1016/j.indmarman.2019.05.012

Entrepreneurial behaviour: a new perspective on the role of the HR professional

Amarakoon, Upamali, Weerawardena, Jay, Verreynne, Martie-Louise and Teicher, Julian (2019). Entrepreneurial behaviour: a new perspective on the role of the HR professional. Personnel Review, 48 (7), 1809-1829. doi: 10.1108/PR-03-2018-0087

The central role of knowledge integration capability in service innovation-based competitive strategy

Salunke, Sandeep, Weerawardena, Jay and McColl-Kennedy, Janet R. (2018). The central role of knowledge integration capability in service innovation-based competitive strategy. Industrial Marketing Management, 76, 144-156. doi: 10.1016/j.indmarman.2018.07.004

Conceptualizing and operationalizing the social entrepreneurship construct

Dwivedi, Abhishek and Weerawardena, Jay (2018). Conceptualizing and operationalizing the social entrepreneurship construct. Journal of Business Research, 86, 32-40. doi: 10.1016/j.jbusres.2018.01.053

Learning capabilities, human resource management innovation and competitive advantage

Amarakoon, Upamali, Weerawardena, Jay and Verreynne, Martie-Louise (2018). Learning capabilities, human resource management innovation and competitive advantage. The International Journal of Human Resource Management, 29 (10), 1736-1766. doi: 10.1080/09585192.2016.1209228

Capabilities development and deployment activities in born global B-to-B firms for early entry into international markets

Weerawardena, Jay, Sullivan Mort, Gillian and Liesch, Peter W. (2017). Capabilities development and deployment activities in born global B-to-B firms for early entry into international markets. Industrial Marketing Management, 78, 122-136. doi: 10.1016/j.indmarman.2017.06.004

Establishing measures and drivers of consumer brand engagement behaviours

Dwivedi, Abhishek, Wilkie, Dean, Johnson, Lester and Weerawardena, Jay (2016). Establishing measures and drivers of consumer brand engagement behaviours. Journal of Brand Management, 23 (5), 41-69. doi: 10.1057/s41262-016-0001-9

From “virtuous” to “pragmatic” pursuit of social mission: A sustainability-based typology of nonprofit organizations and corresponding strategies

McDonald, Robert E., Weerawardena, Jay., Madhavaram, Sreedhar. and Sullivan Mort, Gillian. (2015). From “virtuous” to “pragmatic” pursuit of social mission: A sustainability-based typology of nonprofit organizations and corresponding strategies. Management Research Review, 38 (9), 970-991. doi: 10.1108/MRR-11-2013-0262

The role of the market sub-system and the socio-technical sub-system in innovation and firm performance: a dynamic capabilities approach

Weerawardena, Jay, Mort, Gillian Sullivan, Salunke, Sandeep, Knight, Gary and Liesch, Peter W. (2014). The role of the market sub-system and the socio-technical sub-system in innovation and firm performance: a dynamic capabilities approach. Journal of the Academy of Marketing Science, 43 (2), 221-239. doi: 10.1007/s11747-014-0382-9

Competitive advantage through HR innovation

Amarakoon, Upamali, Weerawardena, Jay and Verreynne, Martie-Louise (2013). Competitive advantage through HR innovation. The European Business Review, 70-72.

Competing through service innovation: the role of bricolage and entrepreneurship in project-oriented firms

Salunke, Sandeep, Weerawardena, Jay and McColl-Kennedy, Janet R. (2013). Competing through service innovation: the role of bricolage and entrepreneurship in project-oriented firms. Journal of Business Research, 66 (8), 1085-1097. doi: 10.1016/j.jbusres.2012.03.005

Competitive strategy in socially entrepreneurial nonprofit organizations: innovation and differentiation

Weerawardena, Jay and Sullivan Mort, Gillian (2012). Competitive strategy in socially entrepreneurial nonprofit organizations: innovation and differentiation. Journal of Public Policy and Marketing, 31 (1), 91-101. doi: 10.1509/jppm.11.034

Advancing entrepreneurial marketing: Evidence from born global firms

Sullivan Mort, Gillian, Weerawardena, Jay and Liesch, Peter (2012). Advancing entrepreneurial marketing: Evidence from born global firms. European Journal of Marketing, 46 (3/4), 542-561. doi: 10.1108/03090561211202602

Capabilities, innovation and competitive advantage

Weerawardena, Jay and Mavondo, Felix T. (2012). Capabilities, innovation and competitive advantage. Industrial Marketing Management, 40 (8), 1220-1223. doi: 10.1016/j.indmarman.2011.10.012

Towards a model of dynamic capabilities in innovation-based competitive strategy: Insights from project-oriented service firms

Salunke, Sandeep, Weerawardena, Jay and McColl-Kennedy, Janet R. (2011). Towards a model of dynamic capabilities in innovation-based competitive strategy: Insights from project-oriented service firms. Industrial Marketing Management, 40 (8), 1251-1263. doi: 10.1016/j.indmarman.2011.10.009

Sustainability of nonprofit organizations: An empirical investigation

Weerawardena, Jay, McDonald, Robert E. and Mort, Gillian Sullivan (2010). Sustainability of nonprofit organizations: An empirical investigation. Journal of World Business, 45 (4), 346-356. doi: 10.1016/j.jwb.2009.08.004

The effects of perceived industry competitive intensity and marketing-related capabilities: Drivers of superior brand performance

O'Cass, Aron and Weerawardena, Jay (2010). The effects of perceived industry competitive intensity and marketing-related capabilities: Drivers of superior brand performance. Industrial Marketing Management, 39 (4), 571-581. doi: 10.1016/j.indmarman.2009.04.002

Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation

O'Cass, A. and Weerawardena, J. (2009). Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation. European Journal of Marketing, 43 (11/12), 1325-1348. doi: 10.1108/03090560910989911

Guest editorial: Nonprofit competitive strategy

Weerawardena, J. and Mort, G. (2008). Guest editorial: Nonprofit competitive strategy. International Journal of Nonprofit and Voluntary Sector Marketing, 13 (2), 103-106. doi: 10.1002/nvsm.310

Introduction

Liesch, P. W., Weerawardena, J., Sullivan Mort, G., Knight, G. and Kastelle, T. (2007). Introduction. Journal of World Business, 42 (3), 232-235. doi: 10.1016/j.jwb.2007.04.002

Conceptualizing accelerated internationalization in the born global firm: A dynamic capabilities perspective

Weerawardena, J., Sullivan Mort, Gillian, Liesch, P, W. and Knight, G. (2007). Conceptualizing accelerated internationalization in the born global firm: A dynamic capabilities perspective. Journal of World Business, 42 (3), 294-306. doi: 10.1016/j.jwb.2007.04.004

Branding in the non-profit context: The case of Surf Life Saving Australia

Sullivan Mort, G., Weerawardena, J. and Williamson, B. OAM (2007). Branding in the non-profit context: The case of Surf Life Saving Australia. Australasian Marketing Journal, 15 (2), 108-119. doi: 10.1016/S1441-3582(07)70047-2

Gendered perceptions of experiential value in using web-based retail channels

Andrews, L., Kiel, G., Drennan, J., Boyle, M. V. and Weerawardena, J. (2007). Gendered perceptions of experiential value in using web-based retail channels. European Journal of Marketing, 41 (5-6), 640-658. doi: 10.1108/03090560710737660

Investigating social entrepreneurship: A multidimensional model

Weerawardena, Jay and Sullivan Mort, Gillian (2006). Investigating social entrepreneurship: A multidimensional model. Journal of World Business, 41 (1), 21-35. doi: 10.1016/j.jwb.2005.09.001

Does industry matter? Examining the role of industry structure and organizational learning in innovation and brand performance

Weerawardena, J., O'Cass, A. and Julian, C. (2006). Does industry matter? Examining the role of industry structure and organizational learning in innovation and brand performance. Journal of Business Research, 59 (1), 37-45. doi: 10.1016/j.jbusres.2005.02.004

Networking capability and international entrepreneurship: How networks function in Australian born global firms

Sullivan Mort, G. and Weerawardena, J. (2006). Networking capability and international entrepreneurship: How networks function in Australian born global firms. International Marketing Review, 23 (5), 549-572. doi: 10.1108/0265133061703445

Exploring the characteristics of the market-driven firms and antecedents to sustained competitive advantage

Weerawardena, Jay and OCass, Aron (2004). Exploring the characteristics of the market-driven firms and antecedents to sustained competitive advantage. Industrial Marketing Management, 33 (5), 419-428. doi: 10.1016/j.indmarman.2003.07.002

Exploring the role of market learning capability in competitive strategy

Weerawardena, Jay (2003). Exploring the role of market learning capability in competitive strategy. European Journal of Marketing, 37 (3/4), 407-429. doi: 10.1108/03090560310459023

Innovation in Queensland firms: implications for the smart State

Weerawardena, J. (2003). Innovation in Queensland firms: implications for the smart State. Queensland Review, 10 (1), 89-101.

Social entrepreneurship: Towards conceptualisation

Sullivan Mort, G., Weerawardena, J. and Carnegie, K. (2003). Social entrepreneurship: Towards conceptualisation. International Journal of Nonprofit and Voluntary Sector Marketing, 8 (1), 76-88.

The role of marketing capability in innovation-based competitive strategy

Weerawardena, J. (2003). The role of marketing capability in innovation-based competitive strategy. Journal of Strategic Marketing, 11 (1), 15-35. doi: 10.1080/0965254032000096766

New service development and competitive advantage: A conceptual model

Weerawardena, J. and McColl-Kennedy, J. R. (2002). New service development and competitive advantage: A conceptual model. Australasian Marketing Journal, 10 (1), 13-23.

An empirical investigation into entrepreneurship and organizational innovation-based competitive strategy

Weerawardena, Jay and Coote, Leonard (2001). An empirical investigation into entrepreneurship and organizational innovation-based competitive strategy. Journal of Research in Marketing and Entrepreneurship, 3 (1), 51-70. doi: 10.1108/14715200180001477

Learning, innovation and competitive advantage in not-for-profit aged care marketing: a conceptual model and research propositions

Weerawardena, J. and Sullivan Mort, G. (2001). Learning, innovation and competitive advantage in not-for-profit aged care marketing: a conceptual model and research propositions. Journal of Nonprofit and Public Sector Marketing, 9 (3), 53-73. doi: 10.1300/J054v09n03_04

Non-Profit Brand Fragility: Perspectives on Challenges: An Abstract

Weerawardena, Jay and Previte, Jo (2018). Non-Profit Brand Fragility: Perspectives on Challenges: An Abstract. 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC), Coronado, CA United States, 24-26 May 2017. Cham, Switzerland: Springer. doi: 10.1007/978-3-319-68750-6_50

Resolving the Market Learning-Firm Competitive Advantage Debate, an Empirical Investigation: An Abstract

Weerawardena, Jay and Salunke, Sandeep (2017). Resolving the Market Learning-Firm Competitive Advantage Debate, an Empirical Investigation: An Abstract. 2016 Academy of Marketing Science (AMS) World Marketing Congress, Orlando, FL United States, 18-21 May 2016. Cham, Switzerland: Springer. doi: 10.1007/978-3-319-47331-4_133

HR innovation and competitive advantage: Towards an integrated framework

Amarakoon, Upamali, Weerawardena, Jay and Verreynne, Martie-Louise (2013). HR innovation and competitive advantage: Towards an integrated framework. SMA 2013: Southern Management Association Annual Meeting, New Orleans, LA, USA, 5-9 November, 2013. Southern Management Association.

HR innovation for competitive advantage: insights from Australia

Amarakoon, Upamali, Weerawardena, Jay and Verreynne, Martie-Louise (2013). HR innovation for competitive advantage: insights from Australia. HRM&PD2013: 3rd Human Resource Management and Professional Development in the Digital Age, Singapore, 22-23 July, 2013. Singapore, Singapore: GSTF: Global Science and Technology Forum. doi: 10.5176/2251-2349_HRMPD13.09

Theorising about the role of HR innovation in the competitive advantage of firms

Amarakoon, Upamali, Weerawardena, Jay and Verreynne, Martie-Louise (2013). Theorising about the role of HR innovation in the competitive advantage of firms. Australian Centre for Entrepreneurship Research Exchange Conference 2013, Brisbane, Australia, 6 - 8 February 2013. Brisbane, Australia: Australian Centre for Entrepreneurship Research Exchange.

Capability presence in the newly internationalizing firm

Weerawardena, Jay, Sullivan Mort, Gillian, Liesch, Peter W., Knight, Gary and Salunke, Sandeep (2012). Capability presence in the newly internationalizing firm. AIB 2012 Annual Meeting, Washington, DC, United States, 30 June - 3 July 2012. East Lansing, MI, United States: Academy of International Business.

Life beyond the valley of death: Market development for surviving the chasm in case of high-tech start-ups

Pathak, Kavita, Weerawardena, Jay and Tombs, Alastair (2012). Life beyond the valley of death: Market development for surviving the chasm in case of high-tech start-ups. IIML International Conference in Marketing: "Shaping the Future of Research in Marketing in Emerging Economies: Looking Ahead", Lucknow, India, 12- 14 January 2012.

The newly internationalizing firm and its capabilities

Weerawardena, Jay, Liesch, Peter W., Sullivan Mort, Gillian, Knight, Gary and Salunke, Sandeep (2012). The newly internationalizing firm and its capabilities. Australian and New Zealand International Business Academy Annual Conference (ANZIBA, 2012), Adelaide, Australia, 12-14 April 2012. ANZIBA.

A sustainability typology for nonprofit organizations: Inherent challenges and normative strategies

McDonald, Robert E., Weerawardena, Jay, Madhavaram, Sreedhar and Sullivan Mort, Gillian (2010). A sustainability typology for nonprofit organizations: Inherent challenges and normative strategies. 2010 AMA Winter Educator's Conference, New Orleans, LA, United States, 19-22 February 2010. Chicago, IL, United States: American Marketing Association.

Examining critical incidents to identify antecedents to early internationalization in born global firms

Weerawardena, Jay, Sullivan Mort, Gillian and Liesch, Peter (2010). Examining critical incidents to identify antecedents to early internationalization in born global firms. 2010 Academy of International Business: International Business in Tough Times, Rio de Janeiro, Brazil, 25-29 June 2010. East Lansing, MI, U.S.A.: Academy of International Business.

Market development by high-tech firms: An examination of their encounters with the 'chasm' in reaching critical market segments

Pathak, Kavita, Weerawardena, Jay and Tombs, Alastair (2010). Market development by high-tech firms: An examination of their encounters with the 'chasm' in reaching critical market segments. Academy of Indian Marketing International Conference on "Emerging Markets in the New World Order- the Paradigm Shift"., New Delhi, India, 16 - 18 December 2010.

Conceptualising and measuring service innovation in project-oriented service firms

Salunke, S., Weerawardena, J. and McColl-Kennedy, J. R. (2009). Conceptualising and measuring service innovation in project-oriented service firms. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009, Melbourne, Australia, 30 November - 2 December 2009. Melbourne, Australia: ANZMAC.

Examining the role of dynamic combinative capability and learning in service innovation-based performance in project-oriented service firms

Salunke, S., Weerawardena, J. and McColl-Kennedy, J. R. (2009). Examining the role of dynamic combinative capability and learning in service innovation-based performance in project-oriented service firms. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009, Melbourne, Australia, 30 November - 2 December 2009. Melbourne, Australia: ANZMAC.

Provider Service Logic: The generation and application of beneficiary-centric knowledge

Salunke, S., Weerawardena, J. and McColl-Kennedy, J. R. (2008). Provider Service Logic: The generation and application of beneficiary-centric knowledge. Australian and New Zealand Marketing Academy (ANZMAC 2008), Sydney, Australia, 1-3 December 2008. Sydney, Australia: ANZMAC.

Strategising for international market entry in born global firms: An analysis of narratives using Leximancer

Sullivan Mort, G., Weerawardena, J. and Liesch, P. (2008). Strategising for international market entry in born global firms: An analysis of narratives using Leximancer. Australian and New Zealand Marketing Academy (ANZMAC 2008), Sydney, Australia, 1-3 December 2008. Sydney, Australia: ANZMAC.

Brand personality and the nonprofit heritage brand: A case study of Surf Life Savers Australia

Sullivan Mort, G., Weerawardena, J. and Williamson, B. (2007). Brand personality and the nonprofit heritage brand: A case study of Surf Life Savers Australia. World Marketing Congress 2007, Verona, Italy, 11-14 July, 2007. Verona, Italy: The Academy of Marketing Science.

Conceptualizing the new service development based competitive strategy in project oriented service firms

Salunke, S., Weerawardena, J. and McColl-Kennedy, J. R. (2007). Conceptualizing the new service development based competitive strategy in project oriented service firms. World Marketing Congress 2007, Verona, Italy, 11-14 July, 2007. Verona, Italy: The Academy of Marketing Science.

Rigidity and interdependency effects of learning capabilities

Rutter, D., Weerawardena, J. and Coote, L. (2007). Rigidity and interdependency effects of learning capabilities. World Marketing Congress 2007, Verona, Italy, 11-14 July, 2007. Verona, Italy: The Academy of Marketing Science.

The role of HR innovations in competitive strategy

Weerawardena, J. (2007). The role of HR innovations in competitive strategy. National HR Conference - 2007, Institute of Personnel Management, Sri Lanka Inc., Colombo, Sri Lanka, 19-20 June, 2007. Colombo, Sri Lanka: Institute of Personnel Management Sri Lanka Inc.

The role of leadership in innovation and competitiveness of export firms: A Sri Lankan perspective

Ranasinghe, S. and Weerawardena, J. (2007). The role of leadership in innovation and competitiveness of export firms: A Sri Lankan perspective. The 8th International Research Conference on Quality, Innovation and Knowledge Management, New Delhi, India, 12-14 February, 2007. Monash University, Victoria: Department of Management, Monash University.

Conceptualising the role of dynamic learning capabilities sevice firm competitive strategy

Salunke, S., Weerawardena, J. and McColl-Kennedy, J. (2006). Conceptualising the role of dynamic learning capabilities sevice firm competitive strategy. 15th Annual AMA Frontiers in Service Conference, Brisbane, June 29 - July 2 2006.

Conceptualising the service firm competitive strategy in hypercompetitive environments

Salunke, S. S., Weerawardena, J. and McColl-Kennedy, J. R. (2006). Conceptualising the service firm competitive strategy in hypercompetitive environments. Australian and New Zealand Marketing Academy Conference (ANZMAC 2006) : Advancing Theory, Maintaining Relevance, Brisbane, Australia, 4-6 December, 2006. Brisbane, Australia: Queensland University of Technology.

Examining the role of networking capability in small and medium firm internationalization

Coote, Len, Loxton, Rick and Weerawardena, Jay (2006). Examining the role of networking capability in small and medium firm internationalization. The 48th Annual Meeting of the Academy of International Business: "From the Silk Road to Global Networks: Harnessing the Power of People in International Business", Beijing, China, 23-26 June 2006. East Lansing, MI, U.S.A.: Academy of International Business.

Environmental dynamics, learning and innovation in social enterprises: Some preliminary findings

Weerawardena, J. and Sullivan Mort, G. (2005). Environmental dynamics, learning and innovation in social enterprises: Some preliminary findings. The 12th Biennial World Marketing Congress, Muenster, Germany, 6-9 July 2005. Ruston, LA, U.S.A.: Academy of Marketing Science.

Networking capability and 'born global' exporters

Sullivan Mort, Gillian, Weerawardena, Jay and Ang, Choon Meng (2005). Networking capability and 'born global' exporters. Australia and New Zealand Marketing Academy Conference (ANZMAC, 2005), Fremantle, WA, Australia, 5-7 December 2005. Perth, Australia: University of Western Australia.

Predicting the course of small business internationalisation: An entrepreneurial marketing perspective

Gunaratne, Asoka and Weerawardena, Jay (2005). Predicting the course of small business internationalisation: An entrepreneurial marketing perspective. Australia and New Zealand Marketing Academy Conference (ANZMAC, 2005), Fremantle, WA, Australia, 5-7 December 2005. Perth, Australia: University of Western Australia.

Competitive strategy in social enterprises: Some preliminary findings and marketing implications

Sullivan Mort, G. and Weerawardena, J. (2004). Competitive strategy in social enterprises: Some preliminary findings and marketing implications. Inaugural Australasian Nonprofit Marketing Conference, Canberra, 23-24 September, 2004. Canberra: Australian National University.

Industry structure in marketing strategy and brand performance

O'Cass, Aron, Weerawardena, Jay and Julian, Craig (2004). Industry structure in marketing strategy and brand performance. ANZMAC 2004: Australian and New Zealand Marketing Academy Conference, Wellington, New Zealand, 29 November-1 December 2004. Wellington, New Zealand: ANZMAC.

Organisational innovation: a proposal for measurement

Weerawardena, Jay (2004). Organisational innovation: a proposal for measurement. ANZMAC 2004: Australian and New Zealand Marketing Academy Conference, Wellington, New Zealand, 29 November-1 December 2004. Wellington, New Zealand: ANZMAC.

Social entrepreneurship: A grounded approach to theory development

Weerawardena, J. and Sullivan Mort, G. (2004). Social entrepreneurship: A grounded approach to theory development. 33rd European Marketing Academy Conference (EMAC) Annual Conference 2004, Murcia, Spain, 18-21 May 2004. Murcia, Spain: Universidad de Murcia.

Dynamic learning capabilities and internationalisation of born global firms: A conceptual model and research proposition

Weerawardena, J., Sullivan Mort, G., Liesch, P. W. and Knight, G. A. (2003). Dynamic learning capabilities and internationalisation of born global firms: A conceptual model and research proposition. European International Business Academy Conference 2003, Copenhagen, Denmark, 11-13 December, 2003. Copenhagen, Denmark: Copenhagen Business School.

Exploring the role of learning capabilities in innovation-based competitive strategy

Weerawardena, J. (2003). Exploring the role of learning capabilities in innovation-based competitive strategy. Organizational Learning and Knowledge Conference, Lancaster, UK, 30 May - 2 June, 2003. Lancaster, UK: Lancaster University Management School.

Market learning capability and sustained competitive advantage

Weerawardena, J. (2002). Market learning capability and sustained competitive advantage. ANZMAC, Melbourne, 2-4 December, 2002. Melbourne: Deakin University.

Measuring organisational learning capability

Weerawardena, J. and Coote, L. V. (2002). Measuring organisational learning capability. 2002 Annual Meeting of the Academy of Management, Denver, Colorado, 9-14 August, 2002. Denver, Colorado: Academy of Management.

Social entrepreneurship: Towards conceptualization and measurement

Sullivan Mort, G., Weerawardena, J. and Carnegie, K. (2002). Social entrepreneurship: Towards conceptualization and measurement. 2002 AMA Summer Marketing Educators Conference, San Diego, 3-6 August, 2002. Chicago, Illinois: American Marketing Association.

An investigation into functioning of strategic alliances in small freight forwarding firms

Ratten, V. and Weerawardena, J. (2001). An investigation into functioning of strategic alliances in small freight forwarding firms. Creating Innovative Growth Companies, Wellington,N.Z., 12-15th September,2001. Wellington, NZ: N.Z. Centre for SME research.

The role of marketing capability in innovation-based competitive strategy

Weerawardena, J. (2001). The role of marketing capability in innovation-based competitive strategy. AMA Summer Educators' Conference, Washinton, DC,USA, 11-14 August 2001. Chicago, Illinois, USA: American Marketing Association.

Learning, innovation and competitive advantage in not-for-profit aged care marketing: A conceptual model and research propositions

Weerawardena, J. and Mort, G. (2000). Learning, innovation and competitive advantage in not-for-profit aged care marketing: A conceptual model and research propositions. Australia and New Zealand Marketing Academics Conference ANMZAC 2000, Gold Coast, Queensland, 28 Nov - 1 Dec, 2000. Golad Coast, Queensland: Griffith University.

Organizational innovation and sustained competitive advantage: A conceptual model and research propositions

Weerawardena, J., Coote, L. V. and Henderson, K. V. (2000). Organizational innovation and sustained competitive advantage: A conceptual model and research propositions. Sixtieth Annual Meeting of the Academy of Management, Toronto, Canada, 04-09 August 2000. Toronto, Canada: Academy of Management.

Small firm competitive strategy: A conceptual model and research propositions

Weerawardena, J. (2000). Small firm competitive strategy: A conceptual model and research propositions. ICSB World Coference 2000, Brisbane Convention Centre, Brisbane, 07-10 June, 2000. Brisbane: Orator Corp.

A capability-based model of service innovation and sustained competitive advantage

Weerawardena, J. (1999). A capability-based model of service innovation and sustained competitive advantage. International Services Marketing Conference '99, Univ.of Qld, April 5-7, 1999. Brisbane: Graduate Sch. of Management.

The role of distinctive capabilities in organizational innovation and sustainable competitive advantage

Weerawardena, J., Coote, L. V. and Henderson, K. V. (1999). The role of distinctive capabilities in organizational innovation and sustainable competitive advantage. ANZMAC'99: Marketing in the New Millennium, Univ. of NSW, Sydney, November 28 - December 1, 1999. Sydney: School of Marketing, University of NSW.

Strategic planning practices in small enterprises in Queensland

Glen, W. and Weerawardena, J. (1996). Strategic planning practices in small enterprises in Queensland. Joint SEAANZ and IIE Small Enterprise Conference - Changing Business Relationships: Small Business Growth and Other Challenges, Fremantle, Australia, September 1996. Newcastle NSW, Australia: University of Newcastle.

Journal of World Business

Journal of World Business. (2007). 42 (3)

Born to be Global: A closer look at the international venturing of Australian born global firms

Liesch, P. W., Steen, M., Middleton, S. and Weerawardena, J. (2007). Born to be Global: A closer look at the international venturing of Australian born global firms. Sydney: Australian Business Foundation.