The University of Queensland

Consumer behaviour: buying, having, being

Solomon, Michael, Russell-Bennett, Rebekah and Previte, Josephine (2019). Consumer behaviour: buying, having, being. 4th ed. Melbourne, VIC Australia: Pearson Australia.

Consumer Behaviour: buying, having, being

Solomon, Michael R., Russell-Bennett, Rebekah and Previte, Josephine (2012). Consumer Behaviour: buying, having, being. 3rd ed. Frenchs Forst, NSW: Pearson Australia.

Consumer behaviour: buying, having, being

Solomon, Michael, Russell-Bennett, Rebekah and Previte, Josephine (2010). Consumer behaviour: buying, having, being. 2nd ed. Melbourne, VIC Australia: Pearson Australia.

Collaborative systems thinking for social change

Previte, Josephine and Pomfret, Liam (2020). Collaborative systems thinking for social change. Macro-social marketing insights: systems thinking for wicked problems. (pp. 169-192) edited by Ann-Marie Kennedy. New York, NY USA: Routledge. doi: 10.4324/9780429452307-10

Case study: meso-macro-level theory - Drink Wise: investing in generational social change

Previte, Josephine, Brennan, Linda and Scott, John (2014). Case study: meso-macro-level theory - Drink Wise: investing in generational social change. Social marketing and behaviour change: models, theory and applications. (pp. 156-175) edited by Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen. Cheltenham, United Kingdom: Edward Elgar Publishing. doi: 10.4337/9781782548157.00026

Case study: using social cognitive theory and social support coping theory to improve breastfeeding duration rates: MumBubConnect

Russell-Bennett, Rebekah, Gallegos, Danielle, Previte, Josephine and Hamilton, Robyn (2014). Case study: using social cognitive theory and social support coping theory to improve breastfeeding duration rates: MumBubConnect. Social marketing and behaviour change: models, theory and applications. (pp. 66-74) edited by Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen. Cheltenham, United Kingdom: Edward Elgar Publishing. doi: 10.4337/9781782548157.00017

MumBubConnect: Using SMS to engage new mothers

Russell-Bennett, Rebekah, Gallegos, Danielle, Previte, Josephine and Hamilton, Robyn (2014). MumBubConnect: Using SMS to engage new mothers. Social marketing: from tunes to symphonies. (pp. 334-343) edited by Gerard Hastings and Christine Domegan. London, United Kingdom: Routledge.

The need for Internal Social Marketing (ISM): Extending the people focus to service employees

Previte, Josephine and Russell-Bennett, Rebekah (2014). The need for Internal Social Marketing (ISM): Extending the people focus to service employees. Social marketing: From tunes to symphonies. (pp. 326-333) Abingdon, Oxon United Kingdom: Routledge.

A services approach to social marketing programs

Russell-Bennett, Rebekah, Previte, Josephine, Gallegos, Danielle, Hartel, Charmine E. J., Smith, Geoff and Hamilton, Robyn (2013). A services approach to social marketing programs. Contemporary issues in social marketing. (pp. 111-140) edited by Krzysztof Kubacki and Sharyn Rundle-Thiele. Newcastle upon Tyne, United Kingdom: Cambridge Scholars Publishing.

Overcoming barriers through new technology: support via text messaging

Russell-Bennett, Rebekah, Gallegos, Danielle and Previte, Josephine (2012). Overcoming barriers through new technology: support via text messaging. The 10th step and beyond: Mother support for breastfeeding. (pp. 183-193) edited by Virginia Thorley and Melissa Vickers. Amarillo, TX, United States: Hale Publishing.

Politics and identity in cyberspace: A case study of Australian Women in Agriculture online

Pini, Barbara, Brown, Kerry and Previte, Josephine (2004). Politics and identity in cyberspace: A case study of Australian Women in Agriculture online. Cyberprotest: New Media, Citizens and Social Movements. (pp. 225-238) Routledge Taylor & Francis Group. doi: 10.4324/9780203644225

Austin Power's SMS Message

Previte, J. A. and Bennett, R. (2004). Austin Power's SMS Message. Marketing : creating and delivering value. (pp. 107-110) edited by G. Pascale, R. L. McGuiggan, W. D. Perreault and E. J. McCarthy. Sydney, Australia: McGraw-Hill.

Monaro - a retro revival

Bennett, R. and Previte, J. A. (2004). Monaro - a retro revival. Marketing : creating and delivering value. (pp. 548-551) edited by G. Pascale, R. L. McGuiggan, W. D. Perreault and E. J. McCarthy. Sydney, Australia: McGraw-Hill.

Politics and identity in cyberspace: A case study of Australian women in agriculture online

Pini, B., Brown, K. and Previte, J. A. (2004). Politics and identity in cyberspace: A case study of Australian women in agriculture online. Cyberprotest: New Media, Citizens and Social Movements. (pp. 259-275) edited by W. van de Donk, B.D. Loader, P.G. Nixon and D. Rucht. London: Routledge.

Enabling a service thinking mindset: practices for the global service ecosystem

Alkire, Linda, Russell-Bennett, Rebekah, Previte, Josephine and Fisk, Raymond P. (2023). Enabling a service thinking mindset: practices for the global service ecosystem. Journal of Service Management, 34 (3), 580-602. doi: 10.1108/josm-02-2022-0070

Examining the role of market learning in innovation-based dual performance in social purpose organizations (SPOs)

Jayawardhana, Kumudu, Weerawardena, Jay and Previte, Josephine (2023). Examining the role of market learning in innovation-based dual performance in social purpose organizations (SPOs). Journal of Strategic Marketing, ahead-of-print (ahead-of-print), 1-25. doi: 10.1080/0965254X.2023.2251496

Exoskeletons at your service: a multi-disciplinary structured literature review

Tarbit, James, Hartley, Nicole and Previte, Josephine (2022). Exoskeletons at your service: a multi-disciplinary structured literature review. Journal of Services Marketing, 37 (3), 313-339. doi: 10.1108/jsm-02-2022-0045

Commentary: the moral limits of service markets – just because we can, should we?

Raciti, Maria, Badejo, Foluké Abigail, Previte, Josephine and Schuetz, Michael (2022). Commentary: the moral limits of service markets – just because we can, should we?. Journal of Services Marketing, 36 (2), 89-96. doi: 10.1108/JSM-06-2021-0212

Adventurous femininities: the value of adventure for women travelers

Clarke, Jasmine Fay, Previte, Josephine and Chien, P. Monica (2021). Adventurous femininities: the value of adventure for women travelers. Journal of Vacation Marketing, 28 (2), 135676672110389-187. doi: 10.1177/13567667211038952

Creating loyal prosocial transformative service consumers: a proposed model with direct and indirect effects

Mulcahy, Rory, Russell-Bennett, Rebekah and Previte, Jo (2021). Creating loyal prosocial transformative service consumers: a proposed model with direct and indirect effects. Australasian Marketing Journal, 29 (1), 41-53. doi: 10.1177/1839334921998518

Coronavirus crisis and health care: learning from a service ecosystem perspective

Brodie, Roderick J., Ranjan, Kumar Rakesh, Verreynne, Martie-louise, Jiang, Yawei and Previte, Josephine (2021). Coronavirus crisis and health care: learning from a service ecosystem perspective. Journal of Service Theory and Practice, 31 (2), 225-246. doi: 10.1108/jstp-07-2020-0178

Hidden in plain sight: building visibility for critical gender perspectives exploring markets, marketing and society

Gurrieri, Lauren, Previte, Josephine and Prothero, Andrea (2020). Hidden in plain sight: building visibility for critical gender perspectives exploring markets, marketing and society. Journal of Macromarketing, 40 (4), 437-444. doi: 10.1177/0276146720952530

Beyond concern: socio-demographic and attitudinal influences on privacy and disclosure choices

Pomfret, Liam, Previte, Josephine and Coote, Len (2020). Beyond concern: socio-demographic and attitudinal influences on privacy and disclosure choices. Journal of Marketing Management, 36 (5-6), 1-31. doi: 10.1080/0267257x.2020.1715465

A continuum of transformative service exchange: insights for service and social marketers

Previte, Josephine and Robertson, Nichola (2019). A continuum of transformative service exchange: insights for service and social marketers. Journal of Services Marketing, 33 (6), 671-686. doi: 10.1108/JSM-10-2018-0280

The role of emotional value for reading and giving eWOM in altruistic services

Previte, Josephine, Russell-Bennett, Rebekah, Mulcahy, Rory and Hartel, Charmine (2019). The role of emotional value for reading and giving eWOM in altruistic services. Journal of Business Research, 99, 157-166. doi: 10.1016/j.jbusres.2019.02.030

Revealed: how alcohol is at the heart of local sport

Holly Thompson, Kelly, Sarah and Previte, Josephine (2018, 03 01). Revealed: how alcohol is at the heart of local sport Momentum: The business magazine of UQ Business School

Challenging the planned behavior approach in social marketing: emotion and experience matter

Parkinson, Joy, Russell-Bennett, Rebekah and Previte, Josephine (2018). Challenging the planned behavior approach in social marketing: emotion and experience matter. European Journal of Marketing, 52 (3-4), 837-865. doi: 10.1108/EJM-05-2016-0309

Design for service inclusion: creating inclusive service systems by 2050

Fisk, Raymond P., Dean, Alison M., Alkire (née Nasr), Linda, Joubert, Alison, Previte, Josephine, Robertson, Nichola and Rosenbaum, Mark Scott (2018). Design for service inclusion: creating inclusive service systems by 2050. Journal of Service Management, 29 (5), 834-858. doi: 10.1108/JOSM-05-2018-0121

Examining alcohol management practices in community sports clubs: A systems approach

Thompson, Holly, Previte, Josephine A., Kelly, Sarah Jane and Kelly, Adrian (2017). Examining alcohol management practices in community sports clubs: A systems approach. Journal of Social Marketing, 7 (3), 250-267. doi: 10.1108/JSOCM-04-2017-0026

Designing a medicalized wellness service: balancing hospitality and hospital features

Russell-Bennett, Rebekah, Glavas, Charmaine, Previte, Josephine, Hartel, Charmine E. J. and Smith, Geoff (2017). Designing a medicalized wellness service: balancing hospitality and hospital features. Service Industries Journal, 37 (9-10), 657-680. doi: 10.1080/02642069.2017.1354988

Guest editorial

Previte, Josephine and Brennan, Linda (2017). Guest editorial. Journal of Social Marketing, 7 (3), 234-240. doi: 10.1108/JSOCM-05-2017-0034

Social change design: disrupting the benchmark template

Fry, Marie-Louise, Previte, Josephine and Brennan, Linda (2017). Social change design: disrupting the benchmark template. Journal of Social Marketing, 7 (2), 119-134. doi: 10.1108/JSOCM-10-2016-0064

Social capital stories behind young women's drinking practices

Godwin, Megan, Drennan, Judy and Previte, Josephine (2016). Social capital stories behind young women's drinking practices. Journal of Social Marketing, 6 (3), 294-314. doi: 10.1108/JSOCM-06-2015-0035

Social marketing’s consumer myopia: applying a behavioural ecological model to address wicked problems

Brennan, Linda, Previte, Josephine and Fry, Marie-Louise (2016). Social marketing’s consumer myopia: applying a behavioural ecological model to address wicked problems. Journal of Social Marketing, 6 (3), 219-239. doi: 10.1108/JSOCM-12-2015-0079

Understanding the midstream environment within a social change systems continuum

May, Cybele and Previte, Josephine (2016). Understanding the midstream environment within a social change systems continuum. Journal of Social Marketing, 6 (3), 258-276. doi: 10.1108/JSOCM-04-2015-0023

Who Is the Biggest Loser? Fat News Coverage Is a Barrier to Healthy Lifestyle Promotion

Previte, Josephine and Gurrieri, Lauren (2015). Who Is the Biggest Loser? Fat News Coverage Is a Barrier to Healthy Lifestyle Promotion. Health Marketing Quarterly, 32 (4), 330-349. doi: 10.1080/07359683.2015.1093881

Strengthening social marketing research: Harnessing "insight" through ethnography

Brennan, Linda, Fry, Marie-Louise and Previte, Josephine (2015). Strengthening social marketing research: Harnessing "insight" through ethnography. Australasian Marketing Journal, 23 (4), 286-293. doi: 10.1016/j.ausmj.2015.10.003

Friends or foes: group influence effects on moderate drinking behaviors

Previte, Josephine, Fry, Marie-Louise, Drennan, Judy and Hasan, Syed Fazal E. (2015). Friends or foes: group influence effects on moderate drinking behaviors. Journal of Business Research, 68 (10), 2146-2154. doi: 10.1016/j.jbusres.2015.03.014

Designing a Mobile Social Tool that Moderates Drinking

Tjondronegoro, Dian, Drennan, Judy, Kavanagh, David J., Zhao, Elaine Jing, White, Angela M., Previte, Josephine, Connor, Jason P. and Fry, Marie-Louise (2015). Designing a Mobile Social Tool that Moderates Drinking. Ieee Pervasive Computing, 14 (3) 7140685, 62-69. doi: 10.1109/MPRV.2015.62

Can a text message a week improve breastfeeding?

Gallegos, Danielle, Russell-Bennett, Rebekah, Previte, Josephine and Parkinson, Joy (2014). Can a text message a week improve breastfeeding?. Bmc Pregnancy and Childbirth, 14 (1) 374, 374.1-374.11. doi: 10.1186/s12884-014-0374-2

Shaping safe drinking cultures: evoking positive emotion to promote moderate-drinking behaviour

Previte, Josephine, Russell-Bennett, Rebekah and Parkinson, Joy (2014). Shaping safe drinking cultures: evoking positive emotion to promote moderate-drinking behaviour. International Journal of Consumer Studies, 39 (1), 12-24. doi: 10.1111/ijcs.12146

Neoliberalism and managed health: fallacies, facades and inadvertent effects

Gurrieri, Lauren, Brace-Goan, Jan and Previte, Josephine (2014). Neoliberalism and managed health: fallacies, facades and inadvertent effects. Journal of Macromarketing, 34 (4), 532-538. doi: 10.1177/0276146714542953

Alcohol consumption in young adults: the role of multisensory imagery

Connor, Jason P., Kavanagh, David J., Andrade, Jackie, May, Jon, Feeney, Gerald F. X., Gullo, Matthew J., White, Angela M., Fry, Marie-Louise, Drennan, Judy, Previte, Josephine and Tjondronegoro, Dian (2014). Alcohol consumption in young adults: the role of multisensory imagery. Addictive Behaviors, 39 (3), 721-724. doi: 10.1016/j.addbeh.2013.11.023

The role of desire in understanding intentions to drink responsibly: an application of the Model of Goal-Directed Behaviour

Fry, Marie-Louise, Drennan, Judy, Previte, Josephine, White, Angela and Tjondronegoro, Dian (2014). The role of desire in understanding intentions to drink responsibly: an application of the Model of Goal-Directed Behaviour. Journal of Marketing Management, 30 (5-6), 551-570. doi: 10.1080/0267257X.2013.875931

Bourdieu, the boom and cashed-up bogans

Pini, Barbara and Previte, Josephine (2013). Bourdieu, the boom and cashed-up bogans. Journal of Sociology, 49 (2-3), 256-271. doi: 10.1177/1440783313481742

Women's bodies as sites of control: inadvertent stigma and exclusion in social marketing

Gurrieri, Lauren, Previte, Josephine and Brace-Govan, Jan (2013). Women's bodies as sites of control: inadvertent stigma and exclusion in social marketing. Journal of Macromarketing, 33 (2), 128-143. doi: 10.1177/0276146712469971

Fresh ideas: services thinking for social marketing

Russell-Bennett, Rebekah, Woods, Matthew and Previte, Jo (2013). Fresh ideas: services thinking for social marketing. Journal of Social Marketing, 3 (3), 223-238. doi: 10.1108/JSOCM-02-2013-0017

Gender, Class and Sexuality in Contemporary Australia: Representations of the Boganette

Pini, Barbara and Previte, Josephine (2013). Gender, Class and Sexuality in Contemporary Australia: Representations of the Boganette. Australian Feminist Studies, 28 (78), 348-363. doi: 10.1080/08164649.2013.857385

The value of health and wellbeing: an empirical model of value creation in social marketing

Zainuddin, Nadia, Russell-Bennett, Rebekah and Previte, Josephine (2013). The value of health and wellbeing: an empirical model of value creation in social marketing. European Journal of Marketing, 47 (9), 1504-1524. doi: 10.1108/EJM-10-2011-0564

Increasing loyalty to breastfeeding: investigating a product development strategy

Parkinson, Joy, Russell-Bennett, Rebekah and Previte, Josephine (2012). Increasing loyalty to breastfeeding: investigating a product development strategy. Health Marketing Quarterly, 29 (3), 223-238. doi: 10.1080/07359683.2012.705663

Mum or bub? Which influences breastfeeding loyalty

Parkinson, Joy, Russell-Bennett, Rebekah and Previte, Josephine (2012). Mum or bub? Which influences breastfeeding loyalty. Australasian Marketing Journal, 20 (1), 16-23. doi: 10.1016/j.ausmj.2011.10.010

An innovative approach to reducing risks associated with infant feeding: The use of technology

Gallegos, Danielle, Russell-Bennett, Rebekah and Previte, Joesphine (2011). An innovative approach to reducing risks associated with infant feeding: The use of technology. Journal of Nonprofit and Public Sector Marketing, 23 (4), 327-347. doi: 10.1080/10495142.2011.623504

A social marketing approach to value creation in a well-women's health service

Zainuddin, Nadia, Previte, Josephine and Russell-Bennett, Rebekah (2011). A social marketing approach to value creation in a well-women's health service. Journal of Marketing Management, 27 (3/4), 361-385. doi: 10.1080/0267257X.2011.547081

Conceptualising value creation for social change management

Russell-Bennett, R., Previte, J. and Zainuddin, N. (2009). Conceptualising value creation for social change management. Australasian Marketing Journal, 17 (4), 211-218. doi: 10.1016/j.ausmj.2009.06.002

Q Methodology and Rural Research

Previte, Josephine, Pini, Barbara and Haslam-McKenzie, Fiona (2007). Q Methodology and Rural Research. Sociologia Ruralis, 47 (2), 135-147. doi: 10.1111/j.1467-9523.2007.00433.x

Stakeholders, natural resource management and Australian rural local governments: A Q methodological study

Pini, Barbara, Previte, Josephine and Haslam-McKenzie, Fiona (2007). Stakeholders, natural resource management and Australian rural local governments: A Q methodological study. Local Government Studies, 33 (3), 427-449. doi: 10.1080/03003930701289638

The prototypal social entrepreneur: A case study about social and economic leveraging of virtual community in regional Australia

Drennan, Judy and Previte, Josephine (2007). The prototypal social entrepreneur: A case study about social and economic leveraging of virtual community in regional Australia. International Journal of Internet and Enterprise Management, 5 (2), 136-157. doi: 10.1504/IJIEM.2007.014086

Privacy, risk perception, and expert online behavior: An exploratory study of household end users

Drennan, J. C., Sullivan Mort, G. and Previte, J. A. (2006). Privacy, risk perception, and expert online behavior: An exploratory study of household end users. Journal of Organizational and End User Computing, 18 (1), 1-22. doi: 10.4018/joeuc.2006010101

Politics and identity in cyberscape: A case study of Australian women in agriculture online

Pini, B., Brown, K. and Previte, J. A. (2004). Politics and identity in cyberscape: A case study of Australian women in agriculture online. Information, Communication & Society, 7 (2), 167-184.

Internet advertising: An assessment of consumer attitudes

Previte, Josephine (1999). Internet advertising: An assessment of consumer attitudes. Prometheus (United Kingdom), 17 (2), 199-209. doi: 10.1080/08109029908629550

Developing a resource-advantage theory for social change: Insights from The National Day of Action Against Bullying and Violence

Tarbit, James and Previte, Josephine (2022). Developing a resource-advantage theory for social change: Insights from The National Day of Action Against Bullying and Violence. International Social Marketing Conference, Gold Coast, QLD Australia, 8-9 February 2022.

Brand Architecture Challenges in the Digital Age in the Context of a Broad Brand: An Abstract

Gonzalez, Claudia, Alpert, Frank and Previte, Josephine (2020). Brand Architecture Challenges in the Digital Age in the Context of a Broad Brand: An Abstract. Academy of Marketing Science Annual Conference: AMSAC 2019, Vancouver, Canada, 29-31 May 2019. Cham, Switzerland: Springer. doi: 10.1007/978-3-030-39165-2_251

Non-profit brand fragility: perspectives on challenges: an abstract

Weerawardena, Jay and Previte, Jo (2018). Non-profit brand fragility: perspectives on challenges: an abstract. 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC), Coronado, CA United States, 24-26 May 2017. Cham, Switzerland: Springer. doi: 10.1007/978-3-319-68750-6_50

Social media and the privacy-hostile marketplace

Pomfret, Liam and Previte, Josephine (2017). Social media and the privacy-hostile marketplace. 42nd Annual Conference of the Macromarketing Society, Queenstown, New Zealand, 19-23 June. Dunedin, New Zealand: Macromarketing Society.

The actual and imagined customer experiences of blood donation: a customer value perspective

Russell-Bennett, Rebekah, Previte, Josephine, Hartel, Charmine, Smith, Geoff and Zainuddin, Nadia (2016). The actual and imagined customer experiences of blood donation: a customer value perspective. AMA Servsig, Maastricht, The Netherlands, 17-19 June 2016. Maastricht, The Netherlands: Maastricht University.

The role of other people in the emotional experience of an altruistic service

Russell-Bennett, R., Glavas, C., Hartel, C. E. J., Previte, J. and Smith, G. (2016). The role of other people in the emotional experience of an altruistic service. International Conference on Emotions and Organizational Life: EMONET X, Rome Italy, 4-5 July 2016.

Understanding What Responsible Alcohol Management Means to Community Sport Club Management Committees

Thompson, H., Kelly, S., Previte, J. and Kelly, A. B. (2016). Understanding What Responsible Alcohol Management Means to Community Sport Club Management Committees. 7th International Conference on Sport in Society, Honolulu, HI, United States, 2-3 June 2016.

Privacy behaviours: protecting consumers from their friends and themselves

Pomfret, Liam and Previte, Josephine (2014). Privacy behaviours: protecting consumers from their friends and themselves. Australian and New Zealand Marketing Academy Conference (ANZMAC 2014), Brisbane, QLD, Australia, 1-3 December 2014. Brisbane, QLD, Australia: ANZMAC.

A services approach to social marketing

Russell-Bennet, Rebekah, Wood, Matthew and Previte, Josephine (2013). A services approach to social marketing. 16th Biennial World Marketing Congress, Melbourne, Australia, 17-19 July 2013. Ruston, LA, United States: Academy of Marketing Science.

If I didn't want people to know, I wouldn't put it on Facebook: how privacy is changing in the age of social networking

Pomfret, Liam and Previte, Josephine (2012). If I didn't want people to know, I wouldn't put it on Facebook: how privacy is changing in the age of social networking. Australian and New Zealand Marketing Academy Conference (ANZMAC 2012), Adelaide, SA, Australia, 3 - 5 December 2012. Ehrenberg-Bass Institute for Marketing Science: Ehrenberg-Bass Institute for Marketing Science, Edith Cowan University.

A qualitative investigation of sources of value in social marketing from the lens of a public health service

Zainuddin, N., Previte, J. and Russell-Bennett, R. (2009). A qualitative investigation of sources of value in social marketing from the lens of a public health service. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009, Melbourne, Australia, 30 November - 2 December 2009. Melbourne, Australia: ANZMAC.

Talking policy: RTD taxation versus social marketing outcomes

Previte, J. and Fry, M. (2009). Talking policy: RTD taxation versus social marketing outcomes. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009, Melbourne, Australia, 30 November - 2 December 2009. Australia: ANZMAC.

Describing value in a social marketing service: What is it and how is it influenced?

Zainuddin, Nadia, Russell-Bennett, Rebekah and Previte, Josephine A. (2008). Describing value in a social marketing service: What is it and how is it influenced?. 2008 INSM Conference: Partnerships, Proof and Practice, Wollongong, New South Wales, Australia, 15-16 July, 2008.

Get off our roads Magoo: Are elderly drivers entitled to drive on our roads?

Larkin, I., Previte, J. and Luck, E. (2008). Get off our roads Magoo: Are elderly drivers entitled to drive on our roads?. Australian and New Zealand Marketing Academy (ANZMAC 2008), Sydney, Australia, 1-3 December 2008. Sydney, Australia: ANZMAC.

How is value created? A process model for value creation in government social marketing services

Zainuddin, Nadia, Russell-Bennett, Rebekah and Previte, Josephine A. (2008). How is value created? A process model for value creation in government social marketing services. World Social Marketing Conference, Brighton, UK, 29-30 September 2008. Brisbane, Australia: QUT.

Conceptualising a relational approach to value creation in a government service: Implications for social marketing

Zainuddin, Nadia, Russell-Bennett, Rebekah and Previte, Jo (2007). Conceptualising a relational approach to value creation in a government service: Implications for social marketing. 2007 International Nonprofit and Social Marketing Conference, Brisbane, QLD, 27-28 September 2007.

Is Government Branding 'Just Wall Paper' or Does it Enhance Product Acceptance: Conceptualising Brand Influence in Social Marketing

Sibbick, Joseph, Previte, Jo. and Russell-Bennett, Rebekah (2007). Is Government Branding 'Just Wall Paper' or Does it Enhance Product Acceptance: Conceptualising Brand Influence in Social Marketing. 2007 International Nonprofit and Social Marketing (INSM) Conference, Brisbane, QLD, 27-28 September 2007.

Conceptualizing the harm chain in social marketing strategy : A drink-drive application

Previte, Josephine and Fry, Marie-Louise (2006). Conceptualizing the harm chain in social marketing strategy : A drink-drive application. Australian and New Zealand Marketing Academy Conference 2006 (ANZMAC 2006), Brisbane, Australia, 4-6 December 2006. Brisbane, QLD, Australia: Australian and New Zealand Marketing Academy.

Exploring m-consumers transitioning between vulnerability and responsibility: An m-gambling consumption study

Drennan, J., Previte, J. and Sullivan-Mort, G. (2006). Exploring m-consumers transitioning between vulnerability and responsibility: An m-gambling consumption study. Controversies in Social Marketing: the Way Forward, Newcastle, August, 2006.

M-technology, Consumption and Gambling: A conceptualisation of consumer vulnerability in an m-gambling marketspace (Competitive paper)

Previte, Josephine, Drennan, Judy and Sullivan Mort, Gillian (2006). M-technology, Consumption and Gambling: A conceptualisation of consumer vulnerability in an m-gambling marketspace (Competitive paper). 2006 Macromarketing Conference, Queenstown, New Zealand, 6-8 June 2006. Dunedin, New Zealand: Marketing Department, University of Otago.

Confronting the challenges in social marketing theory and practice

Previte, Josephine and Dann, Susan (2005). Confronting the challenges in social marketing theory and practice. Australia and New Zealand Marketing Academy Conference (ANZMAC, 2005), Fremantle, WA, Australia, 5-7 December 2005. Perth, Australia: University of Western Australia.

New directions in social marketing: exploring the role of social entrepreneurs and the application of a meso-marketing paradigm

Previte, J. A., Bennett, R. and Drennan, J. C. (2004). New directions in social marketing: exploring the role of social entrepreneurs and the application of a meso-marketing paradigm. Inaugural Australasian Nonprofit Marketing Conference, Canberra, 23-24 September, 2004. Canberra: Australian National University.

New entries to the third sector: Contemporary Australian farm women's groups

Pini, B. and Previte, J. (2004). New entries to the third sector: Contemporary Australian farm women's groups. 2004 Australia New Zealand Third Sector Research Conference, Brisbane, Australia, 24-26 November 2004.

Videoconferenced Focus Groups: Feminist Methodological Reflections

Pini, B. and Previte, J. (2004). Videoconferenced Focus Groups: Feminist Methodological Reflections. Qualitative Research in IT & IT Qualitative Research, Brisbane, QLD, 24-26 November 2004.

Building a sense of online rural community: Exploring the complex interactions between technological characteristics and social influences

Previte, J., Pini, B. and Hearn, G. (2003). Building a sense of online rural community: Exploring the complex interactions between technological characteristics and social influences. Australian & New Zealand Communication Association Conference (ANZCA03), Brisbane, QLD, 9-11 July 2003.