Dr Josephine Previte

Senior Lecturer

School of Business
Faculty of Business, Economics and Law

Overview

Dr Josephine Previte’s research focuses on issues related to the use of qualitative and digital methodologies in marketing and health service research, gender and embodiment issues in social marketing practice and social technology influences on consumer behaviour.

She has worked on a broad range of social marketing projects including alcohol consumption, breastfeeding, breastscreening, blood donation and new technology use to deliver social marketing services. Her research interests in social marketing, technology and consumption contexts has led to publications in academic journals, book chapters and conference papers, and delivered findings to invited speaking engagements.

Research Interests

  • Social Marketing
  • Consumer Behaviour
  • Qualitative Inquiry
  • Digital Methodologies
  • Health Service Research
  • Consumption and culture

Qualifications

  • Doctor of Philosophy, Queensland University of Technology
  • Bachelor of Commerce (Honours), Griffith University

Publications

View all Publications

Supervision

  • Doctor Philosophy

  • (2020) Doctor Philosophy

  • Doctor Philosophy

View all Supervision

Publications

Book

  • Solomon, Michael R., Russell-Bennett, Rebekah and Previte, Josephine (2012). Consumer Behaviour: buying, having, being. 3rd ed. Frenchs Forst, NSW: Pearson Australia.

Book Chapter

  • Previte, Josephine and Pomfret, Liam (2019). Collaborative systems thinking for social change. Macro-social marketing insights: systems thinking for wicked problems. (pp. 169-192) edited by Ann-Marie Kennedy. New York, NY USA: Routledge. doi: 10.4324/9780429452307-10

  • Previte, Josephine, Brennan, Linda and Scott, John (2014). Case study: meso-macro-level theory - Drink Wise: investing in generational social change. Social marketing and behaviour change: models, theory and applications. (pp. 156-175) edited by Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen. Cheltenham, United Kingdom: Edward Elgar Publishing. doi: 10.4337/9781782548157.00026

  • Russell-Bennett, Rebekah, Gallegos, Danielle, Previte, Josephine and Hamilton, Robyn (2014). Case study: using social cognitive theory and social support coping theory to improve breastfeeding duration rates: MumBubConnect. Social marketing and behaviour change: models, theory and applications. (pp. 66-74) edited by Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen. Cheltenham, United Kingdom: Edward Elgar Publishing. doi: 10.4337/9781782548157.00017

  • Russell-Bennett, Rebekah, Gallegos, Danielle, Previte, Josephine and Hamilton, Robyn (2014). MumBubConnect: Using SMS to engage new mothers. Social marketing: from tunes to symphonies. (pp. 334-343) edited by Gerard Hastings and Christine Domegan. London, United Kingdom: Routledge.

  • Previte, Josephine and Russell-Bennett, Rebekah (2014). The need for Internal Social Marketing (ISM): Extending the people focus to service employees. Social marketing: From tunes to symphonies. (pp. 326-333) Abingdon, Oxon United Kingdom: Routledge.

  • Russell-Bennett, Rebekah, Previte, Josephine, Gallegos, Danielle, Hartel, Charmine E. J., Smith, Geoff and Hamilton, Robyn (2013). A services approach to social marketing programs. Contemporary issues in social marketing. (pp. 111-140) edited by Krzysztof Kubacki and Sharyn Rundle-Thiele. Newcastle upon Tyne, United Kingdom: Cambridge Scholars Publishing.

  • Russell-Bennett, Rebekah, Gallegos, Danielle and Previte, Josephine (2012). Overcoming barriers through new technology: support via text messaging. The 10th step and beyond: Mother support for breastfeeding. (pp. 183-193) edited by Virginia Thorley and Melissa Vickers. Amarillo, TX, United States: Hale Publishing.

  • Pini, Barbara, Brown, Kerry and Previte, Josephine (2004). Politics and identity in cyberspace: A case study of Australian Women in Agriculture online. Cyberprotest: New Media, Citizens and Social Movements. (pp. 225-238) Routledge Taylor & Francis Group. doi: 10.4324/9780203644225

  • Previte, J. A. and Bennett, R. (2004). Austin Power's SMS Message. Marketing : creating and delivering value. (pp. 107-110) edited by G. Pascale, R. L. McGuiggan, W. D. Perreault and E. J. McCarthy. Sydney, Australia: McGraw-Hill.

  • Bennett, R. and Previte, J. A. (2004). Monaro - a retro revival. Marketing : creating and delivering value. (pp. 548-551) edited by G. Pascale, R. L. McGuiggan, W. D. Perreault and E. J. McCarthy. Sydney, Australia: McGraw-Hill.

  • Pini, B., Brown, K. and Previte, J. A. (2004). Politics and identity in cyberspace: A case study of Australian women in agriculture online. Cyberprotest: New Media, Citizens and Social Movements. (pp. 259-275) edited by W. van de Donk, B.D. Loader, P.G. Nixon and D. Rucht. London: Routledge.

Journal Article

Conference Publication

PhD and MPhil Supervision

Current Supervision

  • Doctor Philosophy — Principal Advisor

    Other advisors:

  • Doctor Philosophy — Principal Advisor

  • Doctor Philosophy — Associate Advisor

  • Doctor Philosophy — Associate Advisor

    Other advisors:

  • Doctor Philosophy — Associate Advisor

    Other advisors:

  • Doctor Philosophy — Associate Advisor

    Other advisors:

  • Doctor Philosophy — Associate Advisor

    Other advisors:

  • Master Philosophy — Associate Advisor

Completed Supervision