Lecturer in Marketing
Overview
Research Interests
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Brand strategy
Particularly interested in the increasingly active role of customers and the customer-brand relationship. -
Personal branding
Looking at current trends in personal branding and strategies for development of strong personal brands.
Qualifications
- Master of Marketing with Honours, Griffith University
- Bechelor of International Business, Griffith University
- Doctor of Philosophy, Griffith University
Publications
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Journal Article: Predicting intention to recycle on the basis of the theory of planned behaviour
Arli, Denni, Badejo, Abi, Carlini, Joan, France, Cassandra, Jebarajakirthy, Charles, Knox, Kathy, Pentecost, Robin, Perkins, Helen, Thaichon, Park, Sarker, Tapan and Wright, Owen (2019) Predicting intention to recycle on the basis of the theory of planned behaviour. International Journal of Nonprofit and Voluntary Sector Marketing, . doi:10.1002/nvsm.1653
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Journal Article: The corporate social responsibility (CSR) employer brand process: integrative review and comprehensive model
Carlini, Joan, Grace, Debra, France, Cassandra and Lo Iacono, Joseph (2019) The corporate social responsibility (CSR) employer brand process: integrative review and comprehensive model. Journal of Marketing Management, 35 1-2: 182-205. doi:10.1080/0267257X.2019.1569549
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Journal Article: Customer brand co-creation behavior: conceptualization and empirical validation
France, Cassandra, Grace, Debra, Merrilees, Bill and Miller, Dale (2018) Customer brand co-creation behavior: conceptualization and empirical validation. Marketing Intelligence and Planning, 36 3: 334-348. doi:10.1108/MIP-10-2017-0266
Publications
Journal Article
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Predicting intention to recycle on the basis of the theory of planned behaviour
Arli, Denni, Badejo, Abi, Carlini, Joan, France, Cassandra, Jebarajakirthy, Charles, Knox, Kathy, Pentecost, Robin, Perkins, Helen, Thaichon, Park, Sarker, Tapan and Wright, Owen (2019) Predicting intention to recycle on the basis of the theory of planned behaviour. International Journal of Nonprofit and Voluntary Sector Marketing, . doi:10.1002/nvsm.1653
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Carlini, Joan, Grace, Debra, France, Cassandra and Lo Iacono, Joseph (2019) The corporate social responsibility (CSR) employer brand process: integrative review and comprehensive model. Journal of Marketing Management, 35 1-2: 182-205. doi:10.1080/0267257X.2019.1569549
-
Customer brand co-creation behavior: conceptualization and empirical validation
France, Cassandra, Grace, Debra, Merrilees, Bill and Miller, Dale (2018) Customer brand co-creation behavior: conceptualization and empirical validation. Marketing Intelligence and Planning, 36 3: 334-348. doi:10.1108/MIP-10-2017-0266
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An integrated model of customer-brand engagement: Drivers and consequences
France, Cassandra, Merrilees, Bill and Miller, Dale (2016) An integrated model of customer-brand engagement: Drivers and consequences. Journal of Brand Management, 23 2: 119-136. doi:10.1057/bm.2016.4
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Customer brand co-creation: a conceptual model
France, Cassandra, Merrilees, Bill and Miller, Dale (2015) Customer brand co-creation: a conceptual model. Marketing Intelligence & Planning, 33 6: 848-864. doi:10.1108/MIP-06-2014-0105
Conference Publication
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The effect of offshore shifts on brand attitude and corporate image
France, Cassandra and Pope, Nigel (2016). The effect of offshore shifts on brand attitude and corporate image. In: Colin Campbell and Junzhao (Jonathon) Ma, Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing - Proceedings of the 2013 World Marketing Congress. 16th Biennial World Marketing Congress on Looking Forward, Looking Back - Drawing on the Past to Shape the Future of Marketing, Melbourne Australia, (305-308). 17-20 July 2013.
