Dr Cassandra France

Lecturer in Marketing

School of Business
Faculty of Business, Economics and Law
+61 7 334 63449


Research Interests

  • Brand strategy
    Particularly interested in the increasingly active role of customers and the customer-brand relationship.
  • Personal branding
    Looking at current trends in personal branding and strategies for development of strong personal brands.


  • Master of Marketing with Honours, Griffith University
  • Bechelor of International Business, Griffith University
  • Doctor of Philosophy, Griffith University


View all Publications


Journal Article

Conference Publication

  • France, Cassandra and Pope, Nigel (2016). The effect of offshore shifts on brand attitude and corporate image. In: Colin Campbell and Junzhao (Jonathon) Ma, Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing - Proceedings of the 2013 World Marketing Congress. 16th Biennial World Marketing Congress on Looking Forward, Looking Back - Drawing on the Past to Shape the Future of Marketing, Melbourne Australia, (305-308). 17-20 July 2013.