Associate Professor Judith Mair

A/Prof & Tourism Discipline Leader

School of Business
Faculty of Business, Economics and Law
+61 7 334 67947


Judith Mair is an Associate Professor and Discipline Leader of the Tourism Discipline Group in the UQ Business School. Her research interests include pro-environmental behaviour and resilience both in tourism and events; the impacts of events on community and society; consumer behaviour in events and tourism; the relationship between events and climate change; and business and major events. Her PhD investigated decision-making in the events context and was completed at the University of Strathclyde. Judith is working on a number of projects including investigating the potential for events to act as a catalyst for encouraging pro-environmental behaviour change; researching the links between events and social capital; and assessing the potential impacts of climate change on the tourism and events sector.

Research Interests

  • Events
    I have an interest in all types of events, but particularly community festivals
  • Conferences/Conventions
    I have an interest in all aspects of business events
  • Sustainability
    I have an interest in climate change and sustainability and the relationships between these areas and tourism and events


  • Doctor of Philosophy, University of Strathclyde


View all Publications


View all Grants


View all Supervision



Book Chapter

  • Duffy, Michelle, Mair, Judith and Waitt, Gordon (2019). Addressing community diversity: the role of the festival encounter. Accessibility, inclusion, and diversity in critical event studies. (pp. 9-20) edited by Rebecca Finkel, Briony Sharp and Majella Sweeney. London, United Kingdom: Routledge. doi: 10.4324/9781351142243

  • Mair, Judith and Popely, Deborah (2019). Greening in the MICE industry. Green events and green tourism: an international guide to good practice. (pp. 50-59) edited by Hugues Seraphin and Emma Nolan. Abingdon, United Kingdom: Routledge.

  • Mair, Judith (2019). Introduction. The Routledge handbook of festivals. (pp. 3-11) edited by Mair, J. Abingdon, Oxon, United Kingdom: Routledge.

  • Mair, Judith and Duffy, Michelle (2019). The role of festival networks in regional community building. Located research: regional places, transitions and challenges. (pp. 89-116) edited by Angela Campbell, Michelle Duffy and Beth Edmonson. Singapore: Palgrave Macmillan. doi: 10.1007/978-981-32-9694-7_7

  • Walters, Gabby and Mair, Judith (2019). Theoretical foundations for the study of image and reputational management in tourism and hospitality. Reputation and image recovery for the tourism industry. (pp. 9-32) edited by Gabby Walters and Judith Mair. Oxford, United Kingdom: Goodfellow.

  • Holmes, Kirsten and Mair, Judith (2018). Events, festivals, and sustainability: the Woodford folk festival, Australia. The Palgrave handbook of sustainability: case studies and practical solutions. (pp. 583-597) Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-319-71389-2_31

  • Laing, Jennifer, Mair, Judith and Frost, Warwick (2017). Selling sustainability and the green economy: a case study of Ecofest, New Zealand. Exhibitions, Trade Fairs and Industrial Events. (pp. 197-211) Abingdon, Oxfordshire, United Kingdom: Taylor and Francis. doi: 10.4324/9781315415291

  • Mair, Judith (2015). Events and climate change: an Asia and the pacific perspective. Responding to climate change - tourism initiatives in asia and the pacific. (pp. 161-168) edited by Lisa Ruhanen. Madrid, Spain: World Tourism Organization (UNWTO). doi: 10.18111/9789284416196

  • Mair, Judith and Duffy, Michelle (2015). Festivals and sense of community in places of transition: the Yakkerboo Festival, an Australian case study. Exploring community festivals and events. (pp. 54-65) edited by Allan Jepson and Alan Clarke. Abingdon, Oxon, United Kingdom: Routledge. doi: 10.4324/9781315776569

  • Frew, Elspeth and Mair, Judith (2015). Hogmanay rituals: Scotland's New Year's Eve celebrations. Rituals and Traditional Events in the Modern World. (pp. 159-170) edited by Jennifer Laing and Warwick Frost. Abingdon, Oxon, United Kingdom: Routledge. doi: 10.4324/9781315886879

  • Frost, Warwick, Mair, Judith and Laing, Jennifer (2015). The greening of events: exploring future trends and issues. The future of events and festivals. (pp. 115-127) edited by Ian Yeoman, Martin Robertson, Una McMahon-Beattie, Elisa Backer and Karen A. Smith. Abingdon, Oxon, United Kingdom: Routledge. doi: 10.4324/9780203370391

  • Mair, Judith (2015). The role of events in creating sustainable tourism destinations. The practice of sustainable tourism : resolving the paradox. (pp. 247-262) edited by Michael Hughes, David Weaver and Christof Pforr. Abingdon, United Kingdom: Routledge. doi: 10.4324/9781315796154

  • Mair, Judith (2014). Greening of events. Green growth and travelism: concept, policy and practice for sustainable tourism. (pp. 83-96) edited by Terry deLacy, Min Jiang, Geoffrey Lipman and Shaun Voster. Abingdon, Oxon, United Kingdom: Routledge.

  • Walters, Gabrielle and Mair, Judith (2014). Post-disaster recovery marketing for tourist destinations. The Routledge handbook of tourism marketing. (pp. 461-472) Abingdon, Oxon, United Kingdom: Routledge.

  • Ritchie, Brent W., Mair, Judith and Walters, Gabrielle (2014). Tourism crises and disasters: moving the research agenda forward. Wiley-Blackwell companion to tourism. (pp. 611-622) Chichester, West Sussex, United Kingdom: John Wiley & Sons. doi: 10.1002/9781118474648.ch49

Journal Article

Conference Publication

  • Walters, Gabrielle, Ritchie, Brent and Mair, Judith (2013). Australian traveller's perceptions of Christchurch after the 2011 earthquake. CAUTHE 2013: Council for Australasian University Tourism and Hospitality Education Annual Conference, Canterbury, NZ, 11-14 February, 2013. Christchurch, NZ: CAUTHE (Council for Australasian University Tourism and Hospitality Education).

Other Outputs

Grants (Administered at UQ)

PhD and MPhil Supervision

Current Supervision

  • Doctor Philosophy — Principal Advisor

    Other advisors:

  • Doctor Philosophy — Associate Advisor

  • Doctor Philosophy — Associate Advisor

    Other advisors: