Associate Professor Judith Mair

A/Prof & Tourism Discipline Leader

School of Business
Faculty of Business, Economics and Law
+61 7 334 67947


Judith Mair is an Associate Professor and Discipline Leader of the Tourism Discipline Group in the UQ Business School. Her research interests include pro-environmental behaviour and resilience both in tourism and events; the impacts of events on community and society; consumer behaviour in events and tourism; the relationship between events and climate change; and business and major events. Her PhD investigated decision-making in the events context and was completed at the University of Strathclyde. Judith is working on a number of projects including investigating the potential for events to act as a catalyst for encouraging pro-environmental behaviour change; researching the links between events and social capital; and assessing the potential impacts of climate change on the tourism and events sector.

Research Interests

  • Events
    I have an interest in all types of events, but particularly community festivals
  • Conferences/Conventions
    I have an interest in all aspects of business events
  • Sustainability
    I have an interest in climate change and sustainability and the relationships between these areas and tourism and events


  • Doctor of Philosophy, University of Strathclyde


View all Publications


View all Grants


View all Supervision



Book Chapter

  • Duffy, Michelle, Mair, Judith and Waitt, Gordon (2019). Addressing community diversity: the role of the festival encounter. In Rebecca Finkel, Briony Sharp and Majella Sweeney (Ed.), Accessibility, inclusion, and diversity in critical event studies (pp. 9-20) London, United Kingdom: Routledge. doi:10.4324/9781351142243

  • Mair, Judith and Popely, Deborah (2019). Greening in the MICE industry. In Hugues Seraphin and Emma Nolan (Ed.), Green events and green tourism: an international guide to good practice (pp. 50-59) Abingdon, United Kingdom: Routledge.

  • Mair, Judith (2019). Introduction. In Mair, J (Ed.), The Routledge handbook of festivals (pp. 3-11) Abingdon, Oxon, United Kingdom: Routledge.

  • Mair, Judith and Duffy, Michelle (2019). The role of festival networks in regional community building. In Angela Campbell, Michelle Duffy and Beth Edmonson (Ed.), Located research: regional places, transitions and challenges (pp. 89-116) Singapore: Palgrave Macmillan. doi:10.1007/978-981-32-9694-7_7

  • Walters, Gabby and Mair, Judith (2019). Theoretical foundations for the study of image and reputational management in tourism and hospitality. In Gabby Walters and Judith Mair (Ed.), Reputation and image recovery for the tourism industry (pp. 9-32) Oxford, United Kingdom: Goodfellow.

  • Holmes, Kirsten and Mair, Judith (2018). Events, festivals, and sustainability: the Woodford folk festival, Australia. In The Palgrave handbook of sustainability: case studies and practical solutions (pp. 583-597) Cham, Switzerland: Springer International Publishing. doi:10.1007/978-3-319-71389-2_31

  • Laing, Jennifer, Mair, Judith and Frost, Warwick (2017). Selling sustainability and the green economy: a case study of Ecofest, New Zealand. In Exhibitions, Trade Fairs and Industrial Events (pp. 197-211) Abingdon, Oxfordshire, United Kingdom: Taylor and Francis. doi:10.4324/9781315415291

  • Mair, Judith (2015). Events and climate change: an Asia and the pacific perspective. In Lisa Ruhanen (Ed.), Responding to climate change - tourism initiatives in asia and the pacific (pp. 161-168) Madrid, Spain: World Tourism Organization (UNWTO). doi:10.18111/9789284416196

  • Mair, Judith and Duffy, Michelle (2015). Festivals and sense of community in places of transition: the Yakkerboo Festival, an Australian case study. In Allan Jepson and Alan Clarke (Ed.), Exploring community festivals and events (pp. 54-65) Abingdon, Oxon, United Kingdom: Routledge. doi:10.4324/9781315776569

  • Frew, Elspeth and Mair, Judith (2015). Hogmanay rituals: Scotland's New Year's Eve celebrations. In Jennifer Laing and Warwick Frost (Ed.), Rituals and Traditional Events in the Modern World (pp. 159-170) Abingdon, Oxon, United Kingdom: Routledge. doi:10.4324/9781315886879

  • Frost, Warwick, Mair, Judith and Laing, Jennifer (2015). The greening of events: exploring future trends and issues. In Ian Yeoman, Martin Robertson, Una McMahon-Beattie, Elisa Backer and Karen A. Smith (Ed.), The future of events and festivals (pp. 115-127) Abingdon, Oxon, United Kingdom: Routledge. doi:10.4324/9780203370391

  • Mair, Judith (2015). The role of events in creating sustainable tourism destinations. In Michael Hughes, David Weaver and Christof Pforr (Ed.), The practice of sustainable tourism : resolving the paradox (pp. 247-262) Abingdon, United Kingdom: Routledge. doi:10.4324/9781315796154

  • Mair, Judith (2014). Greening of events. In Terry deLacy, Min Jiang, Geoffrey Lipman and Shaun Voster (Ed.), Green growth and travelism: concept, policy and practice for sustainable tourism (pp. 83-96) Abingdon, Oxon, United Kingdom: Routledge.

  • Walters, Gabrielle and Mair, Judith (2014). Post-disaster recovery marketing for tourist destinations. In The Routledge handbook of tourism marketing (pp. 461-472) Abingdon, Oxon, United Kingdom: Routledge.

  • Ritchie, Brent W., Mair, Judith and Walters, Gabrielle (2014). Tourism crises and disasters: moving the research agenda forward. In Wiley-Blackwell companion to tourism (pp. 611-622) Chichester, West Sussex, United Kingdom: John Wiley & Sons. doi:10.1002/9781118474648.ch49

Journal Article

Conference Publication

  • Walters, Gabrielle, Ritchie, Brent and Mair, Judith (2013). Australian traveller's perceptions of Christchurch after the 2011 earthquake. In: Joanna Fountain and Kevin Moore, CAUTHE 2013. Tourism and Global Change: On the Edge of Something Big. Proceedings of the 23rd CAUTHE Conference. CAUTHE 2013: Council for Australasian University Tourism and Hospitality Education Annual Conference, Canterbury, NZ, (875-878). 11-14 February, 2013.

Other Outputs

Grants (Administered at UQ)

PhD and MPhil Supervision

Current Supervision

  • Doctor Philosophy — Principal Advisor

    Other advisors:

  • Doctor Philosophy — Associate Advisor

  • Doctor Philosophy — Associate Advisor

    Other advisors: