Associate Professor Judith Mair

A/Prof & Tourism Discipline Leader

School of Business
Faculty of Business, Economics and Law
+61 7 334 67947


Associate Professor Judith Mair is Discipline Leader of the Tourism Discipline Group at the UQ Business School, University of Queensland, Australia. She received her PhD from the University of Strathclyde in 2005, focusing on decision-making in the context of academic conferences. She also completed a postdoctoral research fellowship at Victoria University, Melbourne, and worked in the Department of Management at Monash University, Melbourne, before coming to UQ in 2014.

Judith’s work aims to understand and enhance the positive impacts of tourism and events on the communities and societies which host them. She is working on a number of projects in fields including Olympic Games legacies, the links between events and social connectivity (including social capital, social cohesion and social justice) and assessing the potential impacts of climate change on the tourism and events sector.

Research Interests

  • Events
    I have an interest in all types of events, but particularly community festivals
  • Conferences/Conventions
    I have an interest in all aspects of business events
  • Sustainability
    I have an interest in climate change and sustainability and the relationships between these areas and tourism and events

Research Impacts

Judith is the author of over 50 academic papers in international peer reviewed journals, and has authored or edited five books, including the prestigious ‘Routledge Handbook of Festivals’. She also has a strong track record of media engagement and industry collaboration. Judith is also recognised amongst her peers for her contributions to tourism and events research in Australia and New Zealand and was elected as a Fellow of the Council for Australasian Tourism and Hospitality Education (CAUTHE) in 2020, and served as Chair for the organisation from 2015-2019.


  • Doctor of Philosophy, University of Strathclyde


View all Publications


View all Grants


  • Doctor Philosophy

  • Doctor Philosophy

  • Doctor Philosophy

View all Supervision



Book Chapter

  • Duffy, Michelle, Mair, Judith and Waitt, Gordon (2019). Addressing community diversity: the role of the festival encounter. Accessibility, inclusion, and diversity in critical event studies. (pp. 9-20) edited by Rebecca Finkel, Briony Sharp and Majella Sweeney. London, United Kingdom: Routledge. doi: 10.4324/9781351142243

  • Mair, Judith and Popely, Deborah (2019). Greening in the MICE industry. Green events and green tourism: an international guide to good practice. (pp. 50-59) edited by Hugues Seraphin and Emma Nolan. Abingdon, United Kingdom: Routledge.

  • Mair, Judith (2019). Introduction. The Routledge handbook of festivals. (pp. 3-11) edited by Mair, J. Abingdon, Oxon, United Kingdom: Routledge.

  • Mair, Judith and Duffy, Michelle (2019). The role of festival networks in regional community building. Located research: regional places, transitions and challenges. (pp. 89-116) edited by Angela Campbell, Michelle Duffy and Beth Edmonson. Singapore: Palgrave Macmillan. doi: 10.1007/978-981-32-9694-7_7

  • Walters, Gabby and Mair, Judith (2019). Theoretical foundations for the study of image and reputational management in tourism and hospitality. Reputation and image recovery for the tourism industry. (pp. 9-32) edited by Gabby Walters and Judith Mair. Oxford, United Kingdom: Goodfellow.

  • Holmes, Kirsten and Mair, Judith (2018). Events, festivals, and sustainability: the Woodford folk festival, Australia. The Palgrave handbook of sustainability: case studies and practical solutions. (pp. 583-597) Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-319-71389-2_31

  • Laing, Jennifer, Mair, Judith and Frost, Warwick (2017). Selling sustainability and the green economy: a case study of Ecofest, New Zealand. Exhibitions, Trade Fairs and Industrial Events. (pp. 197-211) Abingdon, Oxfordshire, United Kingdom: Taylor and Francis. doi: 10.4324/9781315415291

  • Mair, Judith (2015). Events and climate change: an Asia and the pacific perspective. Responding to climate change - tourism initiatives in asia and the pacific. (pp. 161-168) edited by Lisa Ruhanen. Madrid, Spain: World Tourism Organization (UNWTO).

  • Mair, Judith and Duffy, Michelle (2015). Festivals and sense of community in places of transition: the Yakkerboo Festival, an Australian case study. Exploring community festivals and events. (pp. 54-65) edited by Allan Jepson and Alan Clarke. Abingdon, Oxon, United Kingdom: Routledge. doi: 10.4324/9781315776569

  • Frew, Elspeth and Mair, Judith (2015). Hogmanay rituals: Scotland's New Year's Eve celebrations. Rituals and Traditional Events in the Modern World. (pp. 159-170) edited by Jennifer Laing and Warwick Frost. Abingdon, Oxon, United Kingdom: Routledge. doi: 10.4324/9781315886879

  • Frost, Warwick, Mair, Judith and Laing, Jennifer (2015). The greening of events: exploring future trends and issues. The future of events and festivals. (pp. 115-127) edited by Ian Yeoman, Martin Robertson, Una McMahon-Beattie, Elisa Backer and Karen A. Smith. Abingdon, Oxon, United Kingdom: Routledge. doi: 10.4324/9780203370391

  • Mair, Judith (2015). The role of events in creating sustainable tourism destinations. The practice of sustainable tourism : resolving the paradox. (pp. 247-262) edited by Michael Hughes, David Weaver and Christof Pforr. Abingdon, United Kingdom: Routledge. doi: 10.4324/9781315796154

  • Mair, Judith (2014). Greening of events. Green growth and travelism: concept, policy and practice for sustainable tourism. (pp. 83-96) edited by Terry deLacy, Min Jiang, Geoffrey Lipman and Shaun Voster. Abingdon, Oxon, United Kingdom: Routledge.

  • Walters, Gabrielle and Mair, Judith (2014). Post-disaster recovery marketing for tourist destinations. The Routledge handbook of tourism marketing. (pp. 461-472) Abingdon, Oxon, United Kingdom: Routledge.

  • Ritchie, Brent W., Mair, Judith and Walters, Gabrielle (2014). Tourism crises and disasters: moving the research agenda forward. Wiley-Blackwell companion to tourism. (pp. 611-622) Chichester, West Sussex, United Kingdom: John Wiley & Sons. doi: 10.1002/9781118474648.ch49

Journal Article

Conference Publication

  • Walters, Gabrielle, Ritchie, Brent and Mair, Judith (2013). Australian traveller's perceptions of Christchurch after the 2011 earthquake. CAUTHE 2013: Council for Australasian University Tourism and Hospitality Education Annual Conference, Canterbury, NZ, 11-14 February, 2013. Christchurch, NZ: CAUTHE (Council for Australasian University Tourism and Hospitality Education).

Other Outputs

Grants (Administered at UQ)

PhD and MPhil Supervision

Current Supervision

  • Doctor Philosophy — Principal Advisor

    Other advisors:

  • Doctor Philosophy — Principal Advisor

  • Doctor Philosophy — Principal Advisor

    Other advisors: