Associate Professor Pierre Benckendorff

Associate Professor

School of Business
Faculty of Business, Economics and Law
p.benckendorff@uq.edu.au
+61 7 334 67089

Overview

Associate Professor Pierre Benckendorff is an award-winning researcher specialising in visitor behaviour, technology enhanced learning and tourism. He has held several teaching and learning leadership positions at The University of Queensland and James Cook University in Australia. His experience includes coordinating a team of teaching and learning staff, program quality assurance and accreditation, and curriculum reviews of undergraduate and postgraduate coursework programs in business, tourism, hospitality and event management. He has developed and taught undergraduate and postgraduate courses in introductory tourism management, international tourism, tourist behaviour, tourism and leisure futures, tourism transportation, tourism operations, tourism technologies, tourism analysis, business skills and marketing communications.

Pierre has been actively involved in a number of national teaching and learning projects totalling close to AUD 1 million in grant funding. In 2007, he received a national Carrick citation for outstanding contributions to student learning. Pierre was part of the national team that developed the Learning and Teaching Academic Standards for Tourism, Hospitality and Events and has continued to co-lead efforts to embed and measure these standards under the auspices of CAUTHE. He is currently the co-chair of knowledge creation for the BEST Education Network and in this capacity, has worked with the World Travel and Tourism Council to edit a book of international cases based on Tourism for Tomorrow award finalists and winners. He is the co-editor of the Handbook of Teaching and Learning in Tourism. Pierre serves regularly as an external reviewer of tourism programs in Australia and overseas institutions.

His research interests include visitor behaviour, tourism information technologies, and tourism education and training. He has authored over 80 publications in these areas in leading international journals and is a regular speaker at tourism research conferences. He is on the editorial board of several leading tourism journals and is a regular reviewer of papers. He has also co-authored one of the leading textbooks on tourism and information technology. He has served as a judge for the Queensland Tourism Awards as well as the Australian Tourism Awards. His passion for travel and tourism has taken him to some of the world’s leading theme parks and airports, the major cities of Europe and North America, the African Savannah and the bustling streets of Asia. He has also travelled extensively throughout Australia and New Zealand.

Online Profiles

Research Interests

  • Technology and Visitor Experiences
    Aplications of smart technologies, social media and artificial intelligence in marketing, interpretation, wayfinding, service and experience design.
  • Tourism Education and Scholarship
    Curriculum, pedagogy and learning outcomes in tourism education. Collaboration in tourism scholarhship and the epistemology of tourism as a post disciplinary field of research
  • Generation Y and Generation Z
    Behaviour, perceptions and preferences of Generation Y and Z travellers

Research Impacts

Most of my research projects in the consumer behaviour area are concerned with better understanding travellers and this has management implications for the management and marketing of visitor experiences.

Qualifications

  • Doctor of Philosophy, James Cook University
  • Bachelor of Administration (Tourism) with Honours, James Cook University

Publications

View all Publications

Grants

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Supervision

  • Doctor Philosophy

  • Doctor Philosophy

  • Doctor Philosophy

View all Supervision

Publications

Book

Book Chapter

  • Blackman, Anna and Benckendorff, Pierre (2017). Learning from part-time employment: reflections from Australia. Handbook of Teaching and Learning in Tourism. (pp. 218-230) edited by Pierre Benckendorff and Anita Zehrer. Cheltenham, United Kingdom: Edward Elgar Publishing. doi: 10.4337/9781784714802.00024

  • Benckendorff, Pierre and Zehrer, Anita (2017). Preface. Handbook of teaching and learning in tourism. (pp. xxix-xxx) edited by Pierre Benckendorff and Anita Zehrer. Cheltenham, United Kingdom: Edward Elgar Publishing.

  • Airey, David and Benckendorff, Pierre (2017). Standards, benchmarks and assurance of learning. Handbook of Teaching and Learning in Tourism. (pp. 521-536) edited by Pierre Benckendorff and Anita Zehrer. Cheltenham, Unite Kingdom: Edward Elgar Publishing. doi: 10.4337/9781784714802.00048

  • Benckendorff, Pierre and Zehrer, Anita (2017). The future of teaching and learning in tourism. Handbook of Teaching and Learning in Tourism. (pp. 609-626) edited by Pierre Benckendorff and Anita Zehrer. Cheltenham, United Kingdom: Edward Elgar Publishing. doi: 10.4337/9781784714802.00055

  • Benckendorff, Pierre and Zehrer, Anita (2017). The future of teaching and learning in tourism. Handbook of teaching and learning in tourism. (pp. 609-625) edited by Pierre Benckendorff and Anita Zehrer. Cheltanham, United Kingdom: Edward Elgar Publishing. doi: 10.4337/9781784714802.00055

  • Chen, Lynn I-Ling, Scott, Noel and Benckendorff, Pierre (2017). Well-being benefits from mindful experiences. Visitor experience design. (pp. 175-188) edited by Noel Scott, Jun Gao and Jianyu Ma. Boston, MA, United States: CAB International.

  • Benckendorff, Pierre and Moscardo, Gianna (2015). Education for sustainability futures. Education for sustainability in tourism. (pp. 271-283) edited by Moscardo, Gianna and Benckendorff, Pierre. Heidelberg, New York, Dordrecht, London: Springer Berlin Heidelberg. doi: 10.1007/978-3-662-47470-9_17

  • Benckendorff, Pierre and Moscardo, Gianna (2015). Generation Y and the curriculum space. The Routledge Handbook of Tourism and Hospitality Education. (pp. 422-439) edited by Dianne Dredge, David Airey and Michael Gross. Oxon, U. K.: Routledge (Taylor & Francis).

  • Dredge, Dianne, Benckendorff, Pierre, Day, Michele, Gross, Michael J., Walo, Maree, Weeks, Paul and Whitelaw, Paul A. (2015). The philosophical practitioner and the curriculum space. The Routledge Handbook of Tourism and Hospitality Education. (pp. 55-72) edited by Dianne Dredge, David Airey and Michael J. Gross. New York, NY United States: Routledge. doi: 10.4324/9780203763308-16

  • Benckendorff, Pierre (2014). Attraction, tourism. Encyclopedia of Tourism. (pp. 1-4) Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-319-01669-6_12-1

  • Pearce, Philip and Benckendorff, Pierre (2013). Benchmarking, usable knowledge and tourist attractions. Knowledge sharing and quality assurance in hospitality and tourism. (pp. 29-52) edited by Noel Scott and Eric Laws. New York, NY, United States: Routledge. doi: 10.4324/9780203051818

  • Benckendorff, Pierre and Moscardo, Gianna (2013). Generational cohorts and ecotourism. International handbook on ecotourism. (pp. 135-154) edited by Roy Ballantyne and Jan Packer. Cheltenham, United Kingdom: Edward Elgar.

  • Murphy, Laurie, Moscardo, Gianna and Benckendorff, Pierre (2013). Understanding tourist shopping village experiences on the margins. Tourism and Souvenirs: Glocal Perspectives from the Margins. (pp. 132-146) edited by Jenny Cave, Lee Jolliffe and Tom Baum. Bristol, United Kingdom: Channel View Publications.

  • Dolnicar, Sara, Lazarevski, Katie and Yanamandram, Venkat (2012). Quality of life and travel motivations: integrating the two concepts in the Grevillea Model. Handbook of Tourism and Quality-of-Life Research: Enhancing the Lives of Tourists and Residents of Host Communities. (pp. 293-308) edited by Muzaffer Uysal, Richard R. Perdue and M. Joseph Sirgy. Dordrecht, Netherlands: Springer. doi: 10.1007/978-94-007-2288-0

  • Benckendorff, Pierre and Pearce, Philip L. (2012). The psychology of events. The Routledge handbook of events. (pp. 165-185) edited by Stephen J. Page and Joanne Connell. Abingdon, Oxon, U.K.: Routledge. doi: 10.4324/9780203803936.ch11

  • Liburd, Janne J., Benckendorff, Pierre and Carlsen, Jack (2012). Tourism and quality of life: How does tourism measure up?. Handbook of tourism and quality-of-life research: Enhancing the lives of tourists and residents of host communities. (pp. 105-132) edited by Muzaffer Uysal, Richard R. Perdue and M. Joseph Sirgy. New York, United States: Springer. doi: 10.1007/978-94-007-2288-0_7

  • Moscardo, Gianna, Murphy, Laurie and Benckendorff, Pierre (2011). Generation Y and travel futures. Tourism and demography. (pp. 87-100) edited by Ian Yeoman, Cathy H. C. Hsu, Karen A. Smith and Sandra Watson. Woodeaton, Oxford: Goodfellow Publishers.

  • Benckendorff, Pierre (2011). Tourism management case study: Skyrail Rainforest Cableway. Contemporary Management. (pp. 481-486) edited by D. Waddell, J.M. George and G.R. Jones. Australia: McGraw-Hill Australia.

  • Moscardo, Gianna and Benckendorff, Pierre (2010). Mythbusting: Generation Y and travel. Tourism and Generation Y. (pp. 16-26) edited by Pierre Benckendorff, Gianna Moscardo and Donna Pendergast. Oxfordshire, U.K.: CAB International. doi: 10.1079/9781845936013.0016

  • Benckendorff, Pierre and Moscardo, Gianna (2010). Understanding Generation-Y tourists: Managing the risk and change associated with a new emerging market. Tourism and Generation Y. (pp. 38-46) edited by Pierre Benckendorff, Gianna Moscardo and Donna Pendergast. Oxfordshire, U.K.: CAB International. doi: 10.1079/9781845936013.0038

  • Murphy, Laurie, Moscardo, Gianna, Benckendorff, Pierre and Pearce, Philip (2008). Tourist shopping villages: Exploring success and failure. Tourism management: Analysis, behaviour and strategy. (pp. 405-423) edited by Arch G. Woodside and Drew Martin. Wallingford, UK ; Cambridge, MA: CAB International. doi: 10.1079/9781845933234.0405

  • Benckendorff, Pierre (2006). Attractions megatrends. Tourism business frontiers: Consumers, products and industry. (pp. 200-210) edited by Dimitrios Buhalis and Carlos Costa. Amsterdam; Boston: Elsevier Butterworth-Heinemann. doi: 10.1016/b978-0-7506-6377-9.50029-8

Journal Article

Conference Publication

Other Outputs

PhD and MPhil Supervision

Current Supervision

  • Doctor Philosophy — Principal Advisor

  • Doctor Philosophy — Principal Advisor

    Other advisors:

  • Doctor Philosophy — Principal Advisor

  • Master Philosophy — Principal Advisor

    Other advisors:

  • Doctor Philosophy — Principal Advisor

    Other advisors:

  • Doctor Philosophy — Principal Advisor

    Other advisors:

  • Doctor Philosophy — Associate Advisor

Completed Supervision