Dr Monica Chien has multidisciplinary training in marketing, psychology and tourism, and has an extensive background in hospitality. She has won multiple awards for her teaching and research, and has been invited as a visiting scholar to universities in Japan.
Dr Chien’s scholarly interest and expertise lie in the field of Consumer Behaviour, and she is an active researcher in the associated fields of traveller behaviour, sports fan behaviour, resident study, branding and marketing communications with demonstrated research impact on industry, government and policy both within Australia and internationally. She has particular expertise and interest in experimental studies, and has published in leading international marketing and tourism journals.
Dr Chien has conducted research and consultancy with industry and government, leading several international and national projects. She is currently investigating how sport scandals affect sponsoring brands and stakeholders in sport. Her recent projects also examine the nexus between international education and tourism, as well as residents’ response to tourism and mega-event development.
Journal Article: Responses to compatriot tourist misbehavior: The importance of social identity, emotions and misbehavior type
Sun, Wanting, Chien, Monica P. and Pappu, Ravi (2023). Responses to compatriot tourist misbehavior: The importance of social identity, emotions and misbehavior type. Journal of Travel Research. doi: 10.1177/00472875231206543
Journal Article: Enhancing energy harvesting performance and sustainability of cellulose-based triboelectric nanogenerators: Strategies for performance enhancement
Liao, Hongwu, Na, Jongbeom, Zhou, Weiming, Hur, Seungjae, Chien, P. Monica, Wang, Chong, Wang, Liwei, Yamauchi, Yusuke and Yuan, Zhanhui (2023). Enhancing energy harvesting performance and sustainability of cellulose-based triboelectric nanogenerators: Strategies for performance enhancement. Nano Energy, 116 108769, 108769. doi: 10.1016/j.nanoen.2023.108769
Book Chapter: Explaining intergroup and intragroup dynamics in tourism: a social identity approach
Chien, P. Monica and Sun, Wanting (2022). Explaining intergroup and intragroup dynamics in tourism: a social identity approach. Routledge handbook of social psychology of tourism . (pp. - ) edited by Dogan Gursoy and Sedat Çelik. London, United Kingdom: Routledge. doi: 10.4324/9781003161868-12
JST-ERATO Yamauchi Materials Space Tectonics
(2021–2024) Japan Science and Technology Agency
Reducing plate waste in hotels - which interventions are most effective?
(2021–2024) ARC Linkage Projects
(2020–2024) Japan Society for the Promotion of Science
(2023) Doctor Philosophy
(2023) Doctor Philosophy
Transformative Luxury Tourism Experiences: A Resource-Based View
Doctor Philosophy
Explaining intergroup and intragroup dynamics in tourism: a social identity approach
Chien, P. Monica and Sun, Wanting (2022). Explaining intergroup and intragroup dynamics in tourism: a social identity approach. Routledge handbook of social psychology of tourism . (pp. - ) edited by Dogan Gursoy and Sedat Çelik. London, United Kingdom: Routledge. doi: 10.4324/9781003161868-12
Sustainable high yield luxury tourism experiences
Spence, Jacqualine, Benckendorff, Pierre and Chien, P. Monica (2022). Sustainable high yield luxury tourism experiences. The Emerald handbook of luxury management for hospitality and tourism. (pp. 403-423) Bingley, United Kingdom: Emerald Publishing. doi: 10.1108/978-1-83982-900-020211020
Sustainable high yield luxury tourism experiences
Spence, Jacqualine , Benckendorff, Pierre and Chien, P. Monica (2022). Sustainable high yield luxury tourism experiences. The Emerald handbook of luxury management for hospitality and tourism. (pp. 403-424) edited by Anupama S. Kotur and Saurabh Kumar Dixit . Bingley, United Kingdom: Emerald Publishing .
Xing, Ye, Fairley, Sheranne, Wang, Yan and Chien, P. Monica (2018). China. Sports volunteers around the globe: Meaning and understanding of volunteering and its societal impact. (pp. 69-79) edited by Kirstin Hallmann and Sheranne Fairley. Cham, Switzerland: Springer. doi: 10.1007/978-3-030-02354-6_7
The Effects of Sponsorship Portfolio on Consumer Associations of the Sponsor Brand
Chien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2015). The Effects of Sponsorship Portfolio on Consumer Associations of the Sponsor Brand. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. (pp. 22-22) Cham: Springer Nature. doi: 10.1007/978-3-319-10963-3_8
It can't happen to me: travel risk perceptions
Ritchie, Brent W., Chien, P. Monica and Watson, Bernadette (2014). It can't happen to me: travel risk perceptions. Tourists' behaviors and evaluations. (pp. 65-73) edited by Metin Kozak and Arch G. Woodside. Bingley, United Kingdom: Emerald Group Publishing Limited. doi: 10.1108/S1871-317320140000009008
A theoretical framework for analysis of multiple sponsorship effects on consumer responses
Chien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2008). A theoretical framework for analysis of multiple sponsorship effects on consumer responses. New Trends in Advertising Research. (pp. 189-206) edited by Francisco Costa Pereira, Jorge Veríssimo and Peter C. Neijens. Lisbon, Portugal: Edicoes Silabo.
Sun, Wanting, Chien, Monica P. and Pappu, Ravi (2023). Responses to compatriot tourist misbehavior: The importance of social identity, emotions and misbehavior type. Journal of Travel Research. doi: 10.1177/00472875231206543
Liao, Hongwu, Na, Jongbeom, Zhou, Weiming, Hur, Seungjae, Chien, P. Monica, Wang, Chong, Wang, Liwei, Yamauchi, Yusuke and Yuan, Zhanhui (2023). Enhancing energy harvesting performance and sustainability of cellulose-based triboelectric nanogenerators: Strategies for performance enhancement. Nano Energy, 116 108769, 108769. doi: 10.1016/j.nanoen.2023.108769
Sun, Wanting, Chien, P. Monica, Ritchie, Brent W. and Pappu, Ravi (2022). When compatriot tourists behave badly: the impact of misbehavior appraisal and outgroup criticism construal. Journal of Destination Marketing and Management, 23 100695, 100695. doi: 10.1016/j.jdmm.2022.100695
Optimism bias and perceived susceptibility to COVID-19 among Australian travellers
Mao, Wen, Chien, P. Monica and Kelly, Sarah J. (2021). Optimism bias and perceived susceptibility to COVID-19 among Australian travellers. Current Issues in Tourism, 25 (15), 2384-2387. doi: 10.1080/13683500.2021.2010672
Tell me your story: branding destinations through residents’ (place) stories
Hay, Nicole A., Chien, P. Monica and Ruhanen, Lisa (2021). Tell me your story: branding destinations through residents’ (place) stories. Journal of Vacation Marketing, 28 (3), 319-334. doi: 10.1177/13567667211060567
Adventurous femininities: the value of adventure for women travelers
Clarke, Jasmine Fay, Previte, Josephine and Chien, P. Monica (2021). Adventurous femininities: the value of adventure for women travelers. Journal of Vacation Marketing, 28 (2), 135676672110389-187. doi: 10.1177/13567667211038952
Impulse buying behaviour in tourism: a new perspective
Karl, Marion, Chien, P. Monica and Ong, Faith (2021). Impulse buying behaviour in tourism: a new perspective. Annals of Tourism Research, 90 103136, 103136. doi: 10.1016/j.annals.2020.103136
Sport scandal and fan response: The importance of ambi-fans
Sun, Wanting, Chien, P. Monica and Weeks, Clinton S. (2021). Sport scandal and fan response: The importance of ambi-fans. European Sport Management Quarterly, 23 (3), 1-22. doi: 10.1080/16184742.2021.1912131
Investigating the impact of perceived nonprofit sponsorship engagement on prosocial behavior
Goh, Iris Kai Lin , Pappu, Ravi and Chien, P. Monica (2021). Investigating the impact of perceived nonprofit sponsorship engagement on prosocial behavior. Journal of Business Research, 126, 113-125. doi: 10.1016/j.jbusres.2020.12.042
Social impacts of mega-events: a systematic narrative review and research agenda
Mair, Judith, Chien, P. Monica, Kelly, Sarah Jane and Derrington, Stephanie (2021). Social impacts of mega-events: a systematic narrative review and research agenda. Journal of Sustainable Tourism, 31 (2), 1-23. doi: 10.1080/09669582.2020.1870989
Understanding the emerging Chinese working holiday market
Fang, Yao, Chien, P. Monica and Walters, Gabrielle (2020). Understanding the emerging Chinese working holiday market. Journal of Vacation Marketing, 27 (1), 135676672094824-16. doi: 10.1177/1356766720948248
A leg(acy) to stand on? A non-host resident perspective of the London 2012 Olympic legacies
Ritchie, Brent W., Chien, P. Monica and Shipway, Richard (2020). A leg(acy) to stand on? A non-host resident perspective of the London 2012 Olympic legacies. Tourism Management, 77 104031, 104031. doi: 10.1016/j.tourman.2019.104031
Beyond the glamour: resident perceptions of olympic legacies and volunteering intentions
Shipway, Richard, Ritchie, Brent W. and Chien, P. Monica (2019). Beyond the glamour: resident perceptions of olympic legacies and volunteering intentions. Leisure Studies, 39 (2) 10.1080/02614367.2019.1693612, 1-14. doi: 10.1080/02614367.2019.1693612
Citizens’ attitudes towards mega-events: A new framework
Smith, Andrew, Ritchie, Brent W. and Chien, P. Monica (2019). Citizens’ attitudes towards mega-events: A new framework. Annals of Tourism Research, 74, 208-210. doi: 10.1016/j.annals.2018.07.006
There goes my hero again: sport scandal frequency and social identity driven response
Kelly, Sarah J., Weeks, Clinton S. and Chien, P. Monica (2018). There goes my hero again: sport scandal frequency and social identity driven response. Journal of Strategic Marketing, 26 (1), 56-70. doi: 10.1080/0965254X.2017.1359656
Identifying objectives for mega-event leveraging: a non-host city case
Chien, P. Monica, Kelly, Sarah J. and Gill, Chelsea (2018). Identifying objectives for mega-event leveraging: a non-host city case. Marketing Intelligence and Planning, 36 (2), 168-184. doi: 10.1108/MIP-05-2017-0085
Understanding intergroup conflicts in tourism
Chien, P. Monica and Ritchie, Brent W. (2018). Understanding intergroup conflicts in tourism. Annals of Tourism Research, 72, 177-179. doi: 10.1016/j.annals.2018.03.004
Segmentation by travel related risks: an integrated approach
Ritchie, Brent W., Chien, P. Monica and Sharifpour, Mona (2017). Segmentation by travel related risks: an integrated approach. Journal of Travel and Tourism Marketing, 34 (2), 274-289. doi: 10.1080/10548408.2016.1156616
Travelers' health risk perceptions and protective behavior: a psychological approach
Chien, P. Monica, Sharifpour, Mona, Ritchie, Brent W. and Watson, Bernadette (2017). Travelers' health risk perceptions and protective behavior: a psychological approach. Journal of Travel Research, 56 (6), 744-759. doi: 10.1177/0047287516665479
Sport scandal and sponsorship decisions: team identification matters
Chien, P. Monica, Kelly, Sarah J. and Weeks, Clinton S. (2016). Sport scandal and sponsorship decisions: team identification matters. Journal of Sport Management, 30 (5), 490-505. doi: 10.1123/jsm.2015-0327
I am having a dilemma: factors affecting resident support of event development in the community
Chien, P. Monica, Ritchie, Brent W., Shipway, Richard and Henderson, Holly (2012). I am having a dilemma: factors affecting resident support of event development in the community. Journal of Travel Research, 51 (4), 451-463. doi: 10.1177/0047287511426336
Chien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2012). Rejoinder to commentary on Chien, Cornwell, and Pappu (2010): Advancing research on sponsorship portfolio effects. Journal of Business Research, 65 (1), 117-121. doi: 10.1016/j.jbusres.2011.02.006
Paek, Hye-Jin, Lee, Hyegyu, Praet, Carolus L. C., Chan, Kara, Chien, P. Monica, Huh, Jisu and Cameron, Glen T. (2011). Pharmaceutical advertising in Korea, Japan, Hong Kong, Australia, and the US: current conditions and future directions. Health Communication Research, 3 (1), 1-63.
Sponsorship portfolio as a brand-image creation strategy
Chien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2011). Sponsorship portfolio as a brand-image creation strategy. Journal of Business Research, 64 (2), 142-149. doi: 10.1016/j.jbusres.2010.02.010
The role of the media in influencing residents' support for the 2012 Olympic Games
Ritchie, Brent W., Shipway, Richard and Chien, P. Monica (2010). The role of the media in influencing residents' support for the 2012 Olympic Games. International Journal of Event and Festival Management, 1 (3), 202-219. doi: 10.1108/17852951011078014
The impact of tourist misbehavior on ingroup tourist responses: an abstract
Sun, Wanting, Chien, P. Monica, Ritchie, Brent W. and Pappu, Ravi (2022). The impact of tourist misbehavior on ingroup tourist responses: an abstract. 2021 AMS Virtual Annual Conference and World Marketing Congress, Virtual, 1-4 June 2021. Cham, Switzerland: Springer Nature. doi: 10.1007/978-3-030-95346-1_192
Understanding intergroup conflicts between residents and tourists
Chien, P. Monica, Hornsey, Matthew, Nagatomo, Jun and Pappu, Ravi (2021). Understanding intergroup conflicts between residents and tourists. Japan Society for Tourism Studies Annual Conference, Kyoto, Japan, 3-4 July 2021.
Organizational changes, employee wellbeing, and leadership for ryokans’ survival in a global crisis
Almira, Tatyana, Saito, Hiroaki and Chien, P. Monica (2021). Organizational changes, employee wellbeing, and leadership for ryokans’ survival in a global crisis. APacCHRIE Conference, Singapore, 2-4 June 2021.
The impact of tourist misbehavior on ingroup tourist responses
Sun, Wanting, Chien, P. Monica, Ritchie, Brent W. and Pappu, Ravi (2021). The impact of tourist misbehavior on ingroup tourist responses. Academy of Marketing Science Annual Conference, Virtual (United States), 1-4 June 2021.
The role of habit in tourist behaviour
MacInnes, Sarah, Ong, Faith and Chien, P. Monica (2021). The role of habit in tourist behaviour. The Council for Australasian Tourism and Hospitality Education (CAUTHE) Annual Conference, Online, 9-12 February 2021.
Understanding tourists' responses to misbehaviours committed by compatriot tourists
Sun, Wanting, Chien, P. Monica and Pappu, Ravi (2021). Understanding tourists' responses to misbehaviours committed by compatriot tourists. The Council for Australasian Tourism and Hospitality Education (CAUTHE) Annual Conference, Online, 9-12 February 2021.
Hay Walters, Nicole, Ruhanen, Lisa and Chien, P. Monica (2020). The destination through our eyes: Investigating residents' involvement in and perceptions of place branding initiatives. CAUTHE 2020, Auckland, New Zealand, 10-13 February 2020. Auckland, New Zealand: Auckland University of Technology.
Investigating nonhost residents’ perceptions of mega-events in Japan
Nagai, Hayato and Chien, P. Monica (2019). Investigating nonhost residents’ perceptions of mega-events in Japan. The Asia Pacific Tourism Association (APTA) Conference, Danang, Vietnam, 1-4 July 2019.
Corporate sponsorship effects on charitable giving
Goh, Iris, Pappu, Ravi and Chien, P. Monica (2018). Corporate sponsorship effects on charitable giving. Australia New Zealand Marketing Academy Conference, Adelaide, Australia, 3-5 December 2018. Adelaide, SA, Australia: University of Adelaide.
Analysis of motivation, expectation and satisfaction of Chinese working holiday makers
Fang, Yao, Walters, Gabby and Chien, Monica (2017). Analysis of motivation, expectation and satisfaction of Chinese working holiday makers. Third East-West Dialogue on Tourism and the Chinese Dream, Gold Coast, QLD, Australia, 23-25 November, 2017. Gold Coast, QLD, Australia: Griffith Institute for Tourism (GIFT) and the Griffith Tourism Confucius Institute (TCI).
Leveraging the Olympic and Paralympic games: building brand equity for all
Chien, P. Monica, Kelly, Sarah J., Cornwell, T. Bettina, Ikematsu, Shu, Yamaguchi, Shiro and Motohashi, Naoki (2017). Leveraging the Olympic and Paralympic games: building brand equity for all. 2017 American Academy of Advertising Global Conference, Tokyo, Japan, 6-8 July 2017.
Health and safety risk perceptions and behaviour of Australian outbound travellers
Wang, Jie, Ritchie, Brent, Watson, Bernadette and Chien, Monica (2013). Health and safety risk perceptions and behaviour of Australian outbound travellers. CAUTHE 2013: Council for Australasian University Tourism and Hospitality Education Annual Conference, Canterbury, NZ, 11-14 February, 2013. Christchurch, NZ: CAUTHE (Council for Australasian University Tourism and Hospitality Education).
It can't happen to me: travel risk perceptions
Ritchie, Brent W., Chien, P. Monica and Watson, Bernadette (2013). It can't happen to me: travel risk perceptions. CPTHL 2013: 8th Consumer Psychology of Tourism, Hospitality and Leisure Symposium, Istanbul, Turkey, 1-5 June, 2013.
Communicating Corporate Social Responsibility via Sponsorship: Does it Always Work?
Chien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2011). Communicating Corporate Social Responsibility via Sponsorship: Does it Always Work?. American Academy of Advertising 2011 Asia-Pacific Conference, Brisbane, QLD Australia, 8-10 June 2011.
Chien, P. Monica (2011). DTC advertising in Australia. American Academy of Advertising 2011 Asia-Pacific Conference, Brisbane, Australia, 8-10 June 2011.
Examining the impact of sponsorship portfolio communication on sponsor brand personality
Chien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2010). Examining the impact of sponsorship portfolio communication on sponsor brand personality. The American Academy of Advertising (AAA) 2010 European Conference, Milan, Italy, 4-6 June 2010. Richmond, VA, United States: American Academy of Advertising.
Sponsorship portfolios: framing effects with sport and cause sponsorships
Chien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2010). Sponsorship portfolios: framing effects with sport and cause sponsorships. 2010 American Marketing Association (AMA) Summer Marketing Educators’ Conference, Boston, United States, 13-16 August 2010. Chicago, United States: American Marketing Association.
The role of articulation in sponsorship portfolio communication
Chien, Pi-Hsuan Monica, Cornwell, T. Bettina and Pappu, Ravi (2010). The role of articulation in sponsorship portfolio communication. 39th European Marketing Academy (EMAC) Conference, Copenhagan, Denmark, 1-4 June 2010. Frederiksberg, Denmark: Copenhagen Business School.
Exploring sponsorship framing effects
Chien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2008). Exploring sponsorship framing effects. American Psychological Association 116th Annual Convention, Boston, MA., U.S., 14-17 August 2008.
The effects of sponsorship portfolio on consumer associations of the sponsor brand
Chien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2008). The effects of sponsorship portfolio on consumer associations of the sponsor brand. Academy of Marketing Science Annual Conference 2008, Vancouver, BC, Canada, 28-31 May, 2008.
The effects of sponsorship portfolio on consumer associations of the sponsor brand
Chien, P. Monica (2008). The effects of sponsorship portfolio on consumer associations of the sponsor brand. UQ Business School Research Colloquium, Brisbane, Australia, 6 June 2008.
A theoretical framework for analysis of multiple sponsorship effects on consumer responses
Chien, P. Monica, Cornwell, T. B. and Pappu, R. (2007). A theoretical framework for analysis of multiple sponsorship effects on consumer responses. 6th International Conference on Research in Advertising (ICORIA 2007), Lisbon, Portugal, 29-30 June, 2007. European Advertising Academy, in collaboration with Instituto Politéecnico de Lisboa Escola Superior de Comunicação Social.
Effects of multiple sponsorships on consumer response outcomes
Chien, P. Monica (2007). Effects of multiple sponsorships on consumer response outcomes. EMAC 20th Doctoral Colloquium 2007, Reykjavik, Iceland, 20-22 May 2007. European Marketing Academy (EMAC).
Multiple sponsorship effects on consumer response outcomes
Chien, P. Monica (2006). Multiple sponsorship effects on consumer response outcomes. UQ Business School Research Colloquium, Brisbane, Qld, Australia, 9 June 2006.
A theoretical framework for analysis of image transfer in multiple sponsorships
Chien, Pi-Hsuan Monica, Cornwell, T. Bettina and Stokes, Robyn (2005). A theoretical framework for analysis of image transfer in multiple sponsorships. Australia and New Zealand Marketing Academy Conference (ANZMAC, 2005), Fremantle, WA, Australia, 5-7 December 2005. Perth, Australia: University of Western Australia.
Kerr, Gayle, Patti, Charles and Chien, P. Monica (2004). Integrated marketing communication (IMC): New discipline with an old learning approach: A syllabi analysis. Australian and New Zealand Marketing Academy Conference (ANZMAC 2004), Wellington, New Zealand, 29 November - 1 December 2004. Wellington, N.Z.: Australian and New Zealand Marketing Academy.
P. Monica Chien ed. (2014). Tourism and Hospitality in the Contemporary World: Trends, Changes & Complexity Proceedings of the 24th Annual Conference CAUTHE 2014. CAUTHE Conference 2014, Brisbane, Australia, 10-13 February 2014. Brisbane, Australia: School of Tourism, The University of Queensland.
Chien, Monica (2021, 12 23). Keeping ahead of the Games The Courier-Mail 49-49.
Walters, Gabrielle, Mair, Judith and Chien, Monica (2020, 01 20). Celebrity concern about bushfires could do more harm than good. To help they need to put boots on the ground The Conversation
Consumer evaluations of sponsor brand associations
Chien, Pi-Hsuan Monica (2009). Consumer evaluations of sponsor brand associations. PhD Thesis, School of Business, The University of Queensland.
JST-ERATO Yamauchi Materials Space Tectonics
(2021–2024) Japan Science and Technology Agency
Reducing plate waste in hotels - which interventions are most effective?
(2021–2024) ARC Linkage Projects
(2020–2024) Japan Society for the Promotion of Science
(2020–2022) Wakayama University
Us versus them: How organizational identification influences 'omotenashi' towards foreign tourists
(2020–2021) Kobe University
The rising tension: understanding intergroup dynamics between residents and tourists
(2018) UQ Early Career Researcher
Destination marketing plan for Kobe City
(2017–2018) Mitsubishi UFJ Research and Consulting Co, Ltd.
Travel Preferences and Behaviours of Australia's International Student Market
(2017) Tourism and Events Queensland
Travel Preferences and Behaviours of Chinese Students Studying in Queensland
(2016) Tourism and Events Queensland
(2011–2013) UQ New Staff Research Start-Up Fund
Health and Safety Perceptions, Attitudes and Behaviour of Australian Outbound Travellers
(2010–2012) UQ Collaboration and Industry Engagement Fund
Transformative Luxury Tourism Experiences: A Resource-Based View
Doctor Philosophy — Associate Advisor
Other advisors:
Evolution of Digital Marketing in the Era of the Internet of Things
Doctor Philosophy — Associate Advisor
Value Perceptions of Queensland's Arts and Culture Sector: A Study of Sector Sustainability
Doctor Philosophy — Associate Advisor
Other advisors:
Essays on Habit as a Driver of Tourist Pro-Environmental Behaviour
Doctor Philosophy — Associate Advisor
Other advisors:
(2023) Doctor Philosophy — Principal Advisor
Other advisors:
(2023) Doctor Philosophy — Associate Advisor
Other advisors: