OR

Browse By

Professor Sara Dolnicar

ARC Australian Laureate Fellow

School of Business
Faculty of Business, Economics and Law
s.dolnicar@uq.edu.au
+61 7 336 56702
0437216185

Overview

Sara Dolnicar was born in Ljubljana (Slovenia), grew up in Vienna (Austria) and now lives and works in Brisbane (Australia). She holds a Masters and PhD degree from the Vienna University of Economics and Business and a Masters degree in Psychology at the University of Vienna.

Sara is best known for her work in improving market segmentation methodology and testing and refining survey measures used in social science research. She has also worked in the areas of environmental volunteering, foster care and public acceptance of water alternatives. Currently she is focused on developing and testing interventions that trigger pro-environmental behaviour in tourists.

To date, Sara has (co-)authored more than 300 refereed papers, including more than 160 journal articles and led 16 Australian Research Council (ARC) grants. In 2011 she was awarded an ARC Queen Elizabeth II Fellowship, in 2019 an ARC Laureate Fellowship. She won more than 30 awards, including two lifetime achievement awards: The US-based Travel and Tourism Research Association (TTRA) Distinguished Researcher Award (2017) for ground-breaking research that positively impacts the tourism industry, and outstanding service to the tourism research community (in the association’s 48-year history this award has been given to only four people); and the Slovenian Ambassador of Science 2016, the highest honour the Republic of Slovenia bestows on expatriate Slovenian researchers in recognition of global excellence, impact, and knowledge transfer.

Research Interests

  • Improving market segmentation methodology
  • Making tourists behave in a more environmentally friendly way
  • Improving measurement in the social sciences
  • Peer-to-peer accommodation networks
  • Developing better tools for tourism marketing
  • Improving brand image measures
  • Increasing public knowledge about and acceptance of water alternatives
  • Attracting good foster carers

Research Impacts

SEGMENTATION RESEARCH

In the area of market segmentation research, Dolnicar has uncovered flaws in segmentation studies, both at the methodological and conceptual level (Dolnicar, 2002; 2003; 2005; 2007), recently proving that factor analysing items before constructing segments (the predominant method in tourism research) leads to inferior results compared to using the raw data directly (Dolnicar & Grün, 2008).

Dolnicar has also contributed significantly to segmentation methodology. Since her PhD in 1997, which compared nueral networks with traditional algorithms, she has been exploring the usefulness of novel algorithms for market segmentation. Later she adapted bagged clustering — an ensemble method leading to increased stability of solutions — for segmentation purposes (Dolnicar & Leisch, 2000; 2003). Most recently she introduced bi-clustering to solve the item selection problem while grouping individuals (Dolnicar, Kaiser, Lazarevski & Leisch, 2013). A comparative study of indices for determining the number of clusters in binary survey data led to a Psychometrika publication in 2002 (Dimitriadou, Dolnicar & Weingessel, 2002) which is cited by researchers from not only marketing, but also psychology, geophysics and engineering. Dolnicar was part of the research team that invented perceptions-based market segmentation, a nonparametric simultaneous analysis of segmentation, positioning and competition which prevents sequence errors from occurring when both positioning and segmentation decisions are made (Dolnicar, Grabler & Mazanec, 1999; Buchta, Mazanec & Strasser, 2000; Buchta, Dolnicar & Reutterer, 2000). As such, she has made a significant contribution to the improvement of segmentation in the broader context of marketing strategy.

MEASUREMENT

In the the area of measurement in the social sciences, Sara has conducted numerous empirical studies investigating the VALIDITY OF ORDINAL ANSWER FORMATS, raising serious validity concerns about the most popular answer format used by marketers: the ordinal multi-category scale such as the Likert scale (Dolnicar, 2003; Dolnicar, Grün & Leisch, 2004; Dolnicar & Grün, 2007). She also investigated the problem of data contamination by cross-cultural RESPONSE STYLES, and developed an ensemble-based method to assess the robustness of results from potentially contaminated data (Dolnicar & Grün, 2007a; Dolnicar & Grün, 2007b). During her research on the validity of marketing measures as well as ensemble methods for the assessment of response bias in survey data, the question of OPTIMALITY OF ANSWER FORMATS arose. Currently Dolnicar is conducting a large-scale investigation supported by two ARC Discovery grants: one specifically investigating optimal brand image measures (Dolnicar & Rossiter, 2008; Dolnicar & Grün, 2007), the other investigating general answer format optimality. Results indicate that the level-free full binary answer format outperforms more commonly used multi-category answer formats in the context of brand image measurement.

APPLIED RESEARCH

Sara has worked with many industry partners since commencing her academic career in Austria. For example, she assisted the Austrian Business Chamber (Hotel Section) in developing a research-based national hotel starring system for Austria. She advised the Austrian Ministry of Tourism on strategic matters and undertook research for the Austrian National Tourism Organization. In Australia, she has for many years worked with a consortium of not for profit organisations responsible for the placement of foster children. Currently she is working with a group of online market research companies in developing and testing improved survey measures specifically designed for the online environment.

Qualifications

  • Master of Business Administration, Wirtschaftsuniversitat Wien
  • Master of Natural Science (Psychology), University of Vienna
  • Doctor of Philosophy, Wirtschaftsuniversitat Wien

Publications

View all Publications

Grants

View all Grants

Supervision

  • Essays on Reducing the Carboon Footprint of Tourism

    Doctor Philosophy

  • Enticing consumers to choose plant-based meals in restaurants: a randomized field experiment

    Doctor Philosophy

  • Making Young Consumers Behave in More Environmentally Sustainable Ways When in Pursuit of Pleasure

    Doctor Philosophy

View all Supervision

Publications

Featured Publications

Book

Book Chapter

  • Market Segmentation for e-Tourism

    Dolnicar, Sara (2022). Market Segmentation for e-Tourism. Handbook of e-Tourism. (pp. 849-863) Springer International Publishing. doi: 10.1007/978-3-030-48652-5_53

  • Activism, lobbying and corporate social responsibility by Airbnb – before, during and after COVID-19

    von Briel, Dorine and Dolnicar, Sara (2021). Activism, lobbying and corporate social responsibility by Airbnb – before, during and after COVID-19. Airbnb before, during and after COVID-19. (pp. 215-232) edited by Sara Dolnicar. Brisbane, Australia: The University of Queensland. doi: 10.6084/m9.figshare.14204561

  • Airbnb and events – before, during and after COVID-19

    Fairley, Sheranne, MacInnes, Sarah and Dolnicar, Sara (2021). Airbnb and events – before, during and after COVID-19. Airbnb before, during and after COVID-19. (pp. 204-214) edited by Sarah Dolnicar. Brisbane, Australia: The University of Queensland. doi: 10.6084/m9.figshare.14204558

  • Airbnb catering to guests with disabilities – before, during and after COVID-19

    MacInnes, Sarah, Randle, Melanie and Dolnicar, Sara (2021). Airbnb catering to guests with disabilities – before, during and after COVID-19. Airbnb before, during and after COVID-19. (pp. 180-193) edited by Sara Dolnicar. Brisbane, Australia: The University of Queensland. doi: 10.6084/m9.figshare.14204552

  • Airbnb catering to the multi-family travel market – before, during and after COVID-19

    Zare, Samira and Dolnicar, Sara (2021). Airbnb catering to the multi-family travel market – before, during and after COVID-19. Airbnb before, during and after COVID-19. (pp. 194-203) edited by Sara Dolnicar. Brisbane, Australia: The University of Queensland. doi: 10.6084/m9.figshare.14204555

  • Airbnb in China – before, during and after COVID-19

    Xiang, Yixiao, Liu, Lan and Dolnicar, Sara (2021). Airbnb in China – before, during and after COVID-19. Airbnb before, during and after COVID-19. (pp. 155-167) edited by Sara Dolnicar. Brisbane, Australia: The University of Queensland. doi: 10.6084/m9.figshare.14195930

  • Airbnb’s offerings beyond space – before, during and after COVID-19

    Gardiner, Sarah and Dolnicar, Sara (2021). Airbnb’s offerings beyond space – before, during and after COVID-19. Airbnb before, during and after COVID-19. (pp. 168-179) edited by Sara Dolnicar. Brisbane, Australia: The University of Queensland. doi: 10.6084/m9.figshare.14204546

  • Airbnb’s space donation initiatives – before, during and after COVID-19

    Zare, Samira and Dolnicar, Sara (2021). Airbnb’s space donation initiatives – before, during and after COVID-19. Airbnb before, during and after COVID-19. (pp. 233-241) edited by Sara Dolnicar. Brisbane, Australia: The University of Queensland. doi: 10.6084/m9.figshare.14204564

  • Hosting and co-hosting on Airbnb – before, during and after COVID-19

    Fairley, Sheranne, Babiak, Kathy, MacInnes, Sarah and Dolnicar, Sara (2021). Hosting and co-hosting on Airbnb – before, during and after COVID-19. Airbnb before, during and after COVID-19. (pp. 127-141) edited by Sara Dolnicar. Brisbane, Australia: The University of Queensland. doi: 10.6084/m9.figshare.14204531

  • Resident satisfaction with the growth of Airbnb in Ljubljana – before, during and after COVID-19

    Cvelbar, Ljubica Knezevic, Vavpotic, Damjan and Dolnicar, Sara (2021). Resident satisfaction with the growth of Airbnb in Ljubljana – before, during and after COVID-19. Airbnb before, during and after COVID-19. (pp. 142-154) edited by Sara Dolnicar. Brisbane, Australia: The University of Queensland. doi: 10.6084/m9.figshare.14195981

  • Sharing economy, collaborative consumption, peer-to-peer accommodation or trading of space?

    Reinhold, Stephan and Dolnicar, Sara (2021). Sharing economy, collaborative consumption, peer-to-peer accommodation or trading of space?. Airbnb before, during and after COVID-19. (pp. 10-16) Brisbane, Australia: The University of Queensland. doi: 10.6084/m9.figshare.14195945

  • The evolution of Airbnb regulations

    von Briel, Dorine and Dolnicar, Sara (2021). The evolution of Airbnb regulations. Airbnb before, during and after COVID-19. (pp. 101-126) edited by Sara Dolnicar. Brisbane, Australia: The University of Queensland. doi: 10.6084/m9.figshare.14195972

  • The evolution of Airbnb’s business model

    Reinhold, Stephan and Dolnicar, Sara (2021). The evolution of Airbnb’s business model. Airbnb before, during and after COVID-19. (pp. 17-78) edited by Sara Dolnicar. Brisbane, Australia: The University of Queensland. doi: 10.6084/m9.figshare.14195957

  • The evolution of Airbnb’s competitive landscape

    von Briel, Dorine and Dolnicar, Sara (2021). The evolution of Airbnb’s competitive landscape. Airbnb before, during and after COVID-19. (pp. 79-100) edited by Sara Dolnicar. Brisbane, Australia: The University of Queensland. doi: 10.6084/m9.figshare.14195960

  • Airbnb and its competitors

    Hajibaba, Homa and Dolnicar, Sara (2018). Airbnb and its competitors. Peer-to-peer accommodation networks: pushing the boundaries. (pp. 63-76) edited by Sara Dolnicar. Oxford, United Kingdom: Goodfellow Publishers. doi: 10.23912/9781911396512-3604

  • Airbnb's business model

    Reinhold, Stephan and Dolnicar, Sara (2018). Airbnb's business model. Peer-to-peer accommodation networks: pushing the boundaries. (pp. 27-38) edited by Sara Dolnicar. Oxford, United Kingdom : Goodfellow Publishers. doi: 10.23912/9781911396512-3601

  • Communication-regulated social systems

    Goodfellow, Denise Lawungkurr, Hardy, Anne and Dolnicar, Sara (2018). Communication-regulated social systems. Peer-to-peer accommodation networks: pushing the boundaries. (pp. 226-236) edited by Sara Dolnicar. Oxford, United Kingdom : Goodfellow Publishers. doi: 10.23912/9781911396512-3618

  • Do hosts discriminate?

    Hajibaba, Homa and Dolnicar, Sara (2018). Do hosts discriminate?. Peer-to-peer accommodation networks: pushing the boundaries. (pp. 216-225) Oxford, United Kingdom : Goodfellow Publishers. doi: 10.23912/9781911396512-3617

  • Drivers of price in city destinations: Vienna

    Hrobath, Bernhard Andreas, Leisch, Friedrich and Dolnicar, Sara (2018). Drivers of price in city destinations: Vienna. Peer-to-peer accommodation networks: pushing the boundaries. (pp. 137-147) edited by Sara Dolnicar. Oxford, United Kingdom: Goodfellow Publishers. doi: 10.23912/9781911396512-3610

  • Entrepreneurship opportunities

    Sigala, Marianna and Dolnicar, Sara (2018). Entrepreneurship opportunities. Peer-to-peer accommodation networks: pushing the boundaries. (pp. 77-86) edited by Sara Dolnicar. Oxford, United Kingdom: Goodfellow Publishers. doi: 10.23912/9781911396512-3605

  • Environmental sustainability

    Juvan, Emil, Hajibaba, Homa and Dolnicar, Sara (2018). Environmental sustainability. Peer-to-peer accommodation networks: pushing the boundaries. (pp. 267-278) edited by Sara Dolnicar. Oxford, United Kingdom: Goodfellow Publishers. doi: 10.23912/9781911396512-36122

  • Filling infrastructure gaps

    Cvelbar, Ljubica Knezevic and Dolnicar, Sara (2018). Filling infrastructure gaps. Peer-to-peer accommodation networks: pushing the boundaries. (pp. 98-108) edited by Sara Dolnicar. Oxford, United Kingdom: Goodfellow Publishers. doi: 10.23912/9781911396512-3607

  • Helping when disaster hits

    Hajibaba, Homa and Dolnicar, Sara (2018). Helping when disaster hits. Peer-to-peer accommodation networks: pushing the boundaries. (pp. 237-245) edited by Sara Dolnicar. Oxford, United Kingdom: Goodfellow Publishers. doi: 10.23912/9781911396512-3619

  • How Airbnb captures and disseminates value

    Reinhold, Stephan and Dolnicar, Sara (2018). How Airbnb captures and disseminates value. Peer-to-peer accommodation networks: pushing the boundaries. (pp. 54-62) edited by Sara Dolnicar. Oxford, United Kingdom: Goodfellow Publishers. doi: 10.23912/9781911396512-3603

  • How Airbnb creates value

    Reinhold, Stephan and Dolnicar, Sara (2018). How Airbnb creates value. Peer-to-peer accommodation networks: pushing the boundaries. (pp. 39-53) edited by Sara Dolnicar. Oxford, United Kingdom: Goodfellow Publishers. doi: 10.23912/9781911396512-3602

  • Networks and hosts – a love-hate relationship

    Hardy, Anne and Dolnicar, Sara (2018). Networks and hosts – a love-hate relationship. Peer-to-peer accommodation networks: pushing the boundaries. (pp. 182-193) edited by Sara Dolnicar. Oxford, United Kingdom : Goodfellow Publishers. doi: 10.23912/9781911396512-3614

  • Networks becoming one-stop travel shops

    Gardiner, Sarah and Dolnicar, Sara (2018). Networks becoming one-stop travel shops. Peer-to-peer accommodation networks: pushing the boundaries. (pp. 87-97) edited by Sara Dolnicar. Oxford, United Kingdom: Goodfellow Publishers. doi: 10.23912/9781911396512-3606

  • Networks in China

    Xiang, Yixiao and Dolnicar, Sara (2018). Networks in China. Peer-to-peer accommodation networks: pushing the boundaries. (pp. 148-159) edited by Sara Dolnicar. Oxford, United Kingdom: Goodfellow Publishers. doi: 10.23912/9781911396512-3611

  • Political activism

    Hajibaba, Homa and Dolnicar, Sara (2018). Political activism. Peer-to-peer accommodation networks: pushing the boundaries. (pp. 257-266) edited by Sara Dolnicar. Oxford, United Kingdom: Goodfellow Publishers. doi: 10.23912/9781911396512-36121

  • Regulatory reactions around the world

    Hajibaba, Homa and Dolnicar, Sara (2018). Regulatory reactions around the world. Peer-to-peer accommodation networks: pushing the boundaries. (pp. 120-136) edited by Sara Dolnicar. Oxford, United Kingdom: Goodfellow Publishers. doi: 10.23912/9781911396512-3609

  • Supporting events

    Fairley, Sheranne and Dolnicar, Sara (2018). Supporting events. Peer-to-peer accommodation networks: pushing the boundaries. (pp. 109-119) edited by Sara Dolnicar. Oxford, United Kingdom: Goodfellow Publishers. doi: 10.23912/9781911396512-3608

  • The impact on employment

    Forgacs, Gabor and Dolnicar, Sara (2018). The impact on employment. Peer-to-peer accommodation networks: pushing the boundaries. (pp. 160-169) edited by Sara Dolnicar. Oxford, United Kingdom : Goodfellow Publishers. doi: 10.23912/9781911396512-3612

  • The multi-family travel market

    Hajibaba, Homa and Dolnicar, Sara (2018). The multi-family travel market. Peer-to-peer accommodation networks: pushing the boundaries. (pp. 206-215) edited by Sara Dolnicar. Oxford, United Kingdom: Goodfellow Publishers. doi: 10.23912/9781911396512-3616

  • Types of network members

    Hardy, Anne and Dolnicar, Sara (2018). Types of network members. Peer-to-peer accommodation networks: pushing the boundaries. (pp. 170-181) edited by Sara Dolnicar. Oxford, United Kingdom : Goodfellow Publishers. doi: 10.23912/9781911396512-3613

  • Unique features of peer-to-peer accommodation networks

    Dolnicar, Sara (2018). Unique features of peer-to-peer accommodation networks. Peer-to-peer accommodation networks: pushing the boundaries. (pp. 1-14) edited by Sara Dolnicar . Oxford, United Kingdom: Goodfellow Publishers. doi: 10.23912/9781911396512-3599

  • The sharing economy

    Reinhold, Stephan and Dolnicar, Sara (2017). The sharing economy. Peer-to-peer accommodation networks: pushing the boundaries. (pp. 15-26) edited by Sara Dolnicar . Oxford, United Kingdom : Goodfellow Publishers. doi: 10.23912/9781911396512-3600

  • Guests with disabilities

    Randle, Melanie and Dolnicar, Sara (2017). Guests with disabilities. Peer-to-peer accommodation networks: pushing the boundaries. (pp. 246-256) edited by Sara Dolnicar. Oxford, United Kingdom: Goodfellow Publishers. doi: 10.23912/9781911396512-36120

  • Increasing civic engagement through market segmentation

    Randle, Melanie and Dolnicar, Sara (2017). Increasing civic engagement through market segmentation. Segmentation in social marketing: process, methods and application. (pp. 129-142) edited by Timo Dietrich, Sharyn Rundle-Thiele and Krzysztof Kubacki. Singapore, Singapore: Springer. doi: 10.1007/978-981-10-1835-0_9

  • Methods in segmentation

    Dolnicar, Sara and Grün, Bettina (2017). Methods in segmentation. Segmentation in social marketing: process, methods and application. (pp. 93-107) edited by Timo Dietrich, Sharyn Rundle-Thiele and Krzysztof Kubacki. Singapore: Springer. doi: 10.1007/978-981-10-1835-0_7

  • Socialising new guests

    Dolnicar, Sara (2017). Socialising new guests. Peer-to-peer accommodation networks. (pp. 194-205) Oxford, United Kingdom : Goodfellow Publishers. doi: 10.23912/9781911396512-3615

  • Drivers of trip cancellations among Australian travellers

    Hajibaba, Homa and Dolnicar, Sara (2016). Drivers of trip cancellations among Australian travellers. Tourist Behaviour - An International Perspective. (pp. 97-105) edited by M. Kozak and N. Kozak. Oxfordshire, United Kingdom: CABI.

  • Environmentally sustainable tourists?

    Dolnicar, Sara (2015). Environmentally sustainable tourists?. Routledge handbook of tourism and sustainability. (pp. 140-150) edited by C. Michael Hall, Stefan Gossling and Daniel Scott. Abingdon, Oxon, United Kingdom: Routledge.

  • Applying city perception analysis (cpa) for destination positioning decisions

    Dolnicar, Sara and Grabler, Klaus (2014). Applying city perception analysis (cpa) for destination positioning decisions. Management Science Applications in Tourism and Hospitality. (pp. 99-111) New York, NY United States: Taylor and Francis. doi: 10.4324/9781315782478

  • Market segmentation approaches in tourism

    Sara Dolnicar (2014). Market segmentation approaches in tourism. The Routledge Handbook of Tourism Marketing. (pp. 197-208) edited by Scott McCabe. Abingdon, Oxon, United Kingdom: Routledge.

  • Public perceptions of recycled water and why they matter a lot!

    Dolnicar, Sara (2014). Public perceptions of recycled water and why they matter a lot!. Water communication: analysis of strategies and campaigns from the water sector. (pp. 148-150) edited by Celine Herve-Bazin. London, United Kingdom: IWA Publishing.

  • Ecotourists: who are they and what should we really call them?

    Dolnicar, Sara, Yanamandram, Venkata and Juvan, Emil (2013). Ecotourists: who are they and what should we really call them?. International handbook on ecotourism. (pp. 95-107) edited by Roy Ballantyne and Jan Packer. Cheltenham, United Kingdom: Edward Elgar.

  • Tourism market segmentation: a step by step guide

    Dolnicar, Sara (2013). Tourism market segmentation: a step by step guide. Handbook of tourism economics: analysis, new applications and case studies. (pp. 87-104) edited by Clement A. Tisdell. Singapore, Singapore: World Scientific Publishing. doi: 10.1142/9789814327084_0004

  • Empirical market segmentation: what you see is what you get

    Dolnicar, Sara (2012). Empirical market segmentation: what you see is what you get. Global Tourism: Third Edition. (pp. 309-325) edited by William F. Theobald. London, United Kingdom: Routledge. doi: 10.4324/9780080478043

  • Market segmentation in tourism

    Dolnicar, Sara (2012). Market segmentation in tourism. Strategic Marketing in Tourism Services. (pp. 17-34) edited by Rodoula H. Tsiotsou and Ronald Earl Goldsmith. Bingley, UK: Emerald Group Publishing.

  • Quality of life and travel motivations: integrating the two concepts in the Grevillea Model

    Dolnicar, Sara, Lazarevski, Katie and Yanamandram, Venkat (2012). Quality of life and travel motivations: integrating the two concepts in the Grevillea Model. Handbook of Tourism and Quality-of-Life Research: Enhancing the Lives of Tourists and Residents of Host Communities. (pp. 293-308) edited by Muzaffer Uysal, Richard R. Perdue and M. Joseph Sirgy. Dordrecht, Netherlands: Springer. doi: 10.1007/978-94-007-2288-0

  • Desalinated versus recycled water: what does the public think?

    Dolnicar, Sara and Hurlimann, Anna (2010). Desalinated versus recycled water: what does the public think?. Sustainable Water for the Future: Water Recycling Versus Desalination. (pp. 375-388) edited by Isabel Escobar and Andrea Schäfer. Amsterdam, Netherlands: Elsevier. doi: 10.1016/S1871-2711(09)00213-X

  • Different tourists – different perceptions of different cities: consequences for destination image measurement and strategic destination marketing

    Dolnicar, Sara and Huybers, Twan (2010). Different tourists – different perceptions of different cities: consequences for destination image measurement and strategic destination marketing. Analysing international city tourism. (pp. 127-146) edited by Josef A. Mazanec and Karl W. Wöber. Vienna, Austria: Springer. doi: 10.1007/978-3-211-09416-7_8

  • Tourism segmentation by consumer-based variables

    Dolnicar, Sara and Kemp, Byron (2009). Tourism segmentation by consumer-based variables. Handbook of Tourist Behavior: Theory & Practice. (pp. 177-194) edited by Metin Kozak and Alain Decrop. New York, NY, United States: Routledge. doi: 10.4324/9780203881804

  • Cross-cultural comparisons of tourist satisfaction: Assessing analytical robustness

    Dolnicar, Sara, Grün, Bettina and Le, Huong (2008). Cross-cultural comparisons of tourist satisfaction: Assessing analytical robustness. Tourist Satisfaction and Complaining Behavior. (pp. 137-150) New York, United States: Nova Science Publishers.

  • Segmenting tourists based on satisfaction and satisfaction patterns

    Dolnicar, Sara and Le, Huong (2008). Segmenting tourists based on satisfaction and satisfaction patterns. Tourist Satisfaction and Complaining Behavior. (pp. 187-204) New York, United States: Nova Science Publishers.

  • Market segmentation in tourism

    Dolnicar, S. (2007). Market segmentation in tourism. Tourism Management: Analysis, Behaviour and Strategy. (pp. 129-150) edited by Woodside, Arch G. and Martin, Drew. Wallingford, Oxfordshire, UK: CAB International.

  • Crises that scare tourists: Investigating tourists travel-related concerns

    Dolnicar, Sara (2006). Crises that scare tourists: Investigating tourists travel-related concerns. Crisis Management in Tourism. (pp. 98-109) CABI Publishing.

  • Delivering the right tourist service to the right people–a comparison of segmentation approaches

    Dolnicar, S. and Leisch, F. (2004). Delivering the right tourist service to the right people–a comparison of segmentation approaches. Hospitality, tourism, and lifestyle concepts: implications for quality management and customer satisfaction. (pp. 189-207) edited by Eric Laws and Maree Thyne. New York, NY, United States: Routledge.

  • Improved understanding of tourists’ needs: cross-classification for validation of data-driven segments

    Dolnicar, S (2004). Improved understanding of tourists’ needs: cross-classification for validation of data-driven segments. Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction. (pp. 141-156) edited by Eric Laws and Maree Thyne. New York, NY, United States: Routledge.

  • Profiling the one- and two-star hotel guests for targeted segmentation action: a descriptive investigation of risk perceptions, expectations, disappointments and information processing tendencies

    Dolnicar, S. (2004). Profiling the one- and two-star hotel guests for targeted segmentation action: a descriptive investigation of risk perceptions, expectations, disappointments and information processing tendencies. Consumer psychology of tourism, hospitality and leisure. (pp. 11-19) edited by Crouch, G. I., Perdue, R. R., Timmermans, H. J. P. and Uysal, M.. Wallingford United Kingdom: CABI Publishing. doi: 10.1079/9780851997490.0011

  • Towards more thorough data-driven segmentation in tourism: a tracking framework for exploring segment development

    Dolnicar, S. (2004). Towards more thorough data-driven segmentation in tourism: a tracking framework for exploring segment development. Consumer psychology of tourism, hospitality and leisure. (pp. 245-252) edited by Crouch, G. I., Perdue, R. R., Timmermans, H. J. P. and Uysal, M.. Wallingford United Kingdom: CABI Publishing. doi: 10.1079/9780851997490.0245

  • Behavioural market segmentation using the bagged clustering approach based on binary guest survey data: exploring and visualizing unobserved heterogeneity

    Dolnicar, S. and Leisch, F. (2001). Behavioural market segmentation using the bagged clustering approach based on binary guest survey data: exploring and visualizing unobserved heterogeneity. Consumer psychology of tourism, hospitality and leisure. (pp. 243-252) edited by J.A. Mazanec, G.I. Crouch, J.R. Brent Ritchie and A.G. Woodside. Wallingford, Oxon, United Kingdom: CABI. doi: 10.1079/9780851995359.0243

Journal Article

Conference Publication

Other Outputs

Grants (Administered at UQ)

PhD and MPhil Supervision

Current Supervision

  • Essays on Reducing the Carboon Footprint of Tourism

    Doctor Philosophy — Principal Advisor

    Other advisors:

  • Enticing consumers to choose plant-based meals in restaurants: a randomized field experiment

    Doctor Philosophy — Principal Advisor

    Other advisors:

  • Making Young Consumers Behave in More Environmentally Sustainable Ways When in Pursuit of Pleasure

    Doctor Philosophy — Principal Advisor

    Other advisors:

  • NUDGING TOURISTS, THE TOURISM WORKFORCE AND TOURISM MANAGERS TOWARDS A MORE ENVIRONMENTALLY FRIENDLY BEHAVIOUR

    Doctor Philosophy — Principal Advisor

  • Making tourists from collectivist cultures behave more environmentally sustainable

    Doctor Philosophy — Principal Advisor

    Other advisors:

  • Reducing aircon use in hotels

    Doctor Philosophy — Associate Advisor

    Other advisors:

  • Reducing global tourism carbon emissions

    Doctor Philosophy — Associate Advisor

    Other advisors:

Completed Supervision

This staff member is a UQ Expert for media in the following fields:

tourism marketing, market segmentation, foster care, recycled water - public acceptance, desalinated water - public acceptance, destination image, questionnaire development, survey research, disaster resilient tourist, market segment, sustainable tourism, tourism, airbnb, peer-to-peer networks, collaborative consumption, sharing economy, AirBnB, short term letting, short term accommodation

They are happy to lend their expertise to your articles or broadcasts and share their research discoveries and insights with the community via media channels.

For additional assistance with story ideas, general advice and information or help with seeking further experts, please email the UQ Media Team or telephone (07) 3365 1120.

Links

ResearcherID: F-9975-2014

ORCID: 0000-0001-5176-3161

Scopus ID: 6505868314

Google Scholar ID: e74qj60AAAAJ

Personal Profile: Link

Unit Links
Other Media
Social Media

Related Resources

Similar Staff
Researchers in Associated Units
Fields of Research