Dr Aaron Tkaczynski

Senior Lecturer

School of Business
Faculty of Business, Economics and Law
+61 7 334 67093


Dr Aaron Tkaczynski’s research expertise stems from market segmentation. He publishes extensively in this research field in highly ranked business journals such as Tourism Management, Journal of Travel Research, Marketing Intelligence & Planning and Journal of Travel & Tourism Marketing. He is currently undertaking a 2017 University of Queensland Business School funded nature-based whale watching project entitled “maximising return on profitable and environmentally sustainable whale watching segments”. Aaron is also a Christian and actively researches and volunteers for many Christian orientated events such as festivals and leadership conferences.


  • Bachelor of Business(Hons), Queensland University of Technology
  • Doctor of Philosophy, University of Southern Queensland


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View all Supervision



  • Driml, Sally, Robinson, Jacqui, Tkaczynski, Aaron and Dwyer, Larry (2010). Tourism investment in Australia: A scoping study. CRC for Sustainable Tourism. Monograph series Gold Coast, Australia: CRC For Sustainable Tourism.

Book Chapter

  • Ye, Qing and Tkaczynski, Aaron (2017). Environmental-focused events: saving tourism landmarks for future generations. Advances in hospitality and leisure, 2017. (pp. 155-163) edited by Joseph S. Chen. Bingley, United Kingdom: Emerald Publishing. doi: 10.1108/S1745-354220170000013013

  • Tkaczynski, Aaron (2017). Segmentation using two-step cluster analysis. Segmentation in social marketing: process, methods and application. (pp. 109-125) edited by Timo Dietrich, Sharyn Rundle-Thiele and Krzysztof Kubacki. Singapore, Singapore: Springer. doi: 10.1007/978-981-10-1835-0_8

Journal Article

Conference Publication

Grants (Administered at UQ)

PhD and MPhil Supervision

Current Supervision

  • Doctor Philosophy — Associate Advisor

    Other advisors: