Associate Professor Sheranne Fairley

Associate Professor

School of Business
Faculty of Business, Economics and Law
s.fairley1@uq.edu.au
+61 7 334 60761

Overview

Dr Fairley’s research focuses on three major streams: sport and event tourism, volunteerism, and the globalization of sport. Dr Fairley has conducted various research and consultancy projects in the United States, China, the United Kingdom, and Australia. Recent projects she has been involved in include the globalization of Australian Rules Football in international markets, the sport tourism behaviours of friends and family of athletes who travel to the Olympic Games, and the legacy of Olympic volunteerism. Dr Fairley currently serves on the advisory board of the United States Australian Football League.

Qualifications

  • Bachelor of Business, Griffith University
  • Bachelor of Business with Honours, Griffith University
  • Doctor of Philosophy, Griffith University

Publications

View all Publications

Grants

View all Grants

Publications

Book

Book Chapter

  • Fairley, Sheranne, MacInnes, Sarah and Dolnicar, Sara (2021). Airbnb and events – before, during and after COVID-19. Airbnb before, during and after COVID-19. (pp. 204-214) edited by Sarah Dolnicar. Brisbane, Australia: The University of Queensland. doi: 10.6084/m9.figshare.14204558

  • Fairley, Sheranne, Babiak, Kathy, MacInnes, Sarah and Dolnicar, Sara (2021). Hosting and co-hosting on Airbnb – before, during and after COVID-19. Airbnb before, during and after COVID-19. (pp. 127-141) edited by Sara Dolnicar. Brisbane, Australia: The University of Queensland. doi: 10.6084/m9.figshare.14204531

  • Xing, Ye, Fairley, Sheranne, Wang, Yan and Chien, P. Monica (2018). China. Sports volunteers around the globe: Meaning and understanding of volunteering and its societal impact. (pp. 69-79) edited by Kirstin Hallmann and Sheranne Fairley. Cham, Switzerland: Springer. doi: 10.1007/978-3-030-02354-6_7

  • Fairley, Sheranne and Dolnicar, Sara (2018). Supporting events. Peer-to-peer accommodation networks: pushing the boundaries. (pp. 109-119) edited by Sara Dolnicar. Oxford, United Kingdom: Goodfellow Publishers. doi: 10.23912/9781911396512-3608

  • Hums, Mary A., Svensson, Per G., Fairley, Sheranne and Lizandra, Mirela (2015). International sport. Principles and practice of sport management. (pp. 198-228) edited by Lisa P. Masteralexis, Carol A. Barr and Mary A. Humms. New York, NY United States: Jones and Bartlett Learning.

  • Fairley, Sheranne and Lizandra, Mirela (2012). International sport management. Principles and practice of sport management. (pp. 187-220) edited by Lisa P. Masteralexis, Carol A. Barr and Mary A. Humms. Burlington, MA, United States: Jones and Bartlett Publishers.

  • Fairley, Sheranne, Schoenadel, Tracy, Gladden, James M. and Sutton, William A. (2012). Marketing principles applied to sport management. Principles and practice of sport management. (pp. 45-63) edited by Lisa P. Masteralexis, Carol A. Barr and Mary A. Hums. Sudbury, MA, United States of America: Jones and Bartlett Learning.

  • Gibson, Heather and Fairley, Sheranne (2011). Sport tourism. Contemporary sport management. (pp. 226-246) edited by Paul M. Pedersen, Janet B. Parks, Jerome Quarterman and Lucie Thibault. Champaign IL, United States: Human Kinetics.

Journal Article

Grants (Administered at UQ)

PhD and MPhil Supervision

Current Supervision

  • Doctor Philosophy — Principal Advisor