Dr Nicholas Carah

Senior Lecturer

School of Communication and Arts
Faculty of Humanities and Social Sciences
n.carah@uq.edu.au
+61 7 336 53145

Overview

Nicholas was awarded his PhD in 2008. In this research study he explored the relationship between young people, branding and popular music. He followed the way corporations engage with music culture to create valuable brands. In 2010, Nicholas published the book Pop Brands: branding, popular music and young people.

Nicholas’ current research examines the intersection between popular culture, social media and branding.

Some of Nicholas’ areas of interest include: - The creation of brand value on social media - The use of social media and popular culture by alcohol brands - The use of social media in health communication and communication for social change - Critical approaches to branding and culture - Critical approaches to participation and interactive media

Qualifications

  • Doctor of Philosophy, The University of Queensland

Publications

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Grants

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Supervision

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Publications

Featured Publications

Book

Book Chapter

  • Carah, Nicholas (2017). Alcohol corporations and marketing in social media. In Antonia C. Lyons , Tim McCreanor, Ian Goodwin and Helen Moewaka Barnes (Ed.), Youth drinking cultures in a digital world: alcohol, social media and cultures of intoxication (pp. 115-131) New York, United States: Routledge. doi:10.4324/9781315660844

  • Cherrier, Helene, Carah, Nicholas and Meurk, Carla (2017). Social media affordances for curbing alcohol consumption: insights from Hello Sunday Morning blog posts. In Antonia C. Lyons, Tim McCreanor, Ian Goodwin and Helen Moewaka Barnes (Ed.), Youth drinking cultures in a digital world: alcohol, social media and cultures of intoxication (pp. 167-184) New York, NY, United States: Routledge.

  • Carah, Nicholas (2016). 'Enjoy responsibly!': young people as brand co-creators. In Sharon R. Mazzarella (Ed.), The mediated youth reader (pp. 153-167) New York, NY, United States: Peter Lang. doi:10.3726/978-1-4539-1780-0

  • Carah, Nicholas and Louw, Paul Eric (2015). The apologetic brand: building Australia's brand on a postcolonial apology. In Zala Volcic and Mark Andrejevic (Ed.), Commercial nationalism: selling the nation and nationalizing the sell (pp. 27-45) New York, NY, United States: Palgrave Macmillan.

  • Carah, Nicholas (2012). Are you a musician? The rock ideology and the construction of authenticity on Australian idol. In Koos Zwaan and Joost de Bruin (Ed.), Adapting idols: authenticity, identity and performance in a global television format (pp. 169-180) Farnham, Surrey, United Kingdom: Ashgate.

  • Carah, N. (2010). New technologies, the individual and social change. In Pradip Thomas and Michael Bromley (Ed.), An introduction to communication and social change (pp. 109-119) St. Lucia , Qld, Australia: University of Queensland Press.

Journal Article

Conference Publication

  • Stephens, Ray, Barratt, Monica J., Carah, Nicholas and Aiken, Paul (2013). Advocacy, Research, Treatment: the Art of Harnessing Web-Based Approaches to Improve Aod Policy and Practice. In: Abstracts of the Australasian Professional Society on Alcohol and other Drugs Conference 2013. The Australasian Professional Society on Alcohol and other Drugs Conference, Brisbane, Australia, (22-22). 24 -27 November 2013. doi:10.1111/dar.12077

  • Nicholas Carah (2009). Enjoying Virgin's V festival. In: Gu, Xin, Hussey-Smith, Kelly, Swift, Adam and Tsai, Mimi, Communication, Creativity and Global Citizenship. ANZCA 2009, QUT, Brisbane, (777-791). 8-10 July 2009.

  • Carah, Nicholas (2008). Fake or Real!!?? Have your say!!!: Negotiating authenticity on Australian Idol. In: Dr. Elspeth Tilley, Power and Place: Refereed Proceedings of the Australian and New Zealand Communications Association Conference. Power and Place: Australian and New Zealand Communications Association Conference, Wellington NZ, (1-16). 9-11 July 2008.

  • Carah, N. (2007). Are you all coked out? Global corporations, music culture and young Australians. In: S. Livingstone, ICA2007: Creating Communication: Content, Control & Critique. ICA2007: Creating Communication: Content, Control & Critique, San Francisco, USA, (1-24). 24-28 May 2007.

  • Arnold, N. and Carah, N. C. (2004). Globalizing cultures challenge: The ethics, strategy and outcomes of research processes defining IPR. In: S.Liu, J.Servaes and P.Thomas, Intellectual property rights, communication and the public domain in Asia-Pacific Region. Intellectual property rights, communication and the public domain in Asia-Pacific Region, UQ, Brisbane, (1-46). 14th - 17th December, 2004.

  • Carah, N. C. (2004). Youth rights to re-pirating originality. In: S.Liu, J.Servaes and P. Thomas, Intellectual property rights, communication, and the public domain in the Asia-Pacific Region. Intellectual Property Rights, Communication, and the Public Domain in the Asia-Pacific Region, UQ, Brisbane, (1-23). 14th - 17th December, 2004.

Other Outputs

Grants (Administered at UQ)

PhD and MPhil Supervision

Current Supervision

  • Doctor Philosophy — Principal Advisor

    Other advisors:

  • Doctor Philosophy — Associate Advisor

  • Doctor Philosophy — Associate Advisor

  • Doctor Philosophy — Associate Advisor

Completed Supervision