Dr Ann Wallin

Senior Lecturer

School of Business
Faculty of Business, Economics and Law
+61 7 334 64188


Ann is a Senior Lecturer within the Marketing Discipline in the UQ Business School. Previously a Senior Project Manager at a global market research firm, Ann has worked with clients in a range of industries, including Financial Services, Automotive and Aged Care.

Ann writes on a variety of topics: consumer decision making; brand signalling and portfolio strategy; and marketing education. Her interdisciplinary research has been published in leading journals such as Decision and Journal of Travel Research, and presented globally at ISMS Marketing Science and International Choice Modelling conferences.

Ann is a passionate educator in the area of research methods and statistics. She motivates students by placing their learning in context, as well as drawing links between what they learn as business students and what they will do as business graduates. As an education-focused academic, Ann has expertise in curriculum development, student learning outcomes, pedagogy, and engaging with students as partners in learning.

Research Interests

  • Consumer decision making; Discrete choice experiments; Structural choice modelling; Survey research


  • Doctor of Philosophy, The University of Queensland
  • Bachelor (Honours), The University of Queensland
  • Bachelor, The University of Queensland


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View all Supervision


Journal Article

Conference Publication

Other Outputs

Grants (Administered at UQ)

PhD and MPhil Supervision

Note for students: Dr Ann Wallin is not currently available to take on new students.

Current Supervision

Completed Supervision