Associate Professor Jay Weerawardena

Marketing Discipline Leader

School of Business
Faculty of Business, Economics and Law

Overview

Jay Weerawardena’s primary research area is dynamic capabilities and organisational innovation-based competitive strategy. Over the last decade he has expanded this focus into other related areas, namely, new service development, born global firm internationalization, social entrepreneurship and social innovation and high-tech marketing. Jay has extensively published in international journals including Journal of World Business, Journal of Public Policy and marketing, International Marketing Review, Journal of Business Research, Journal of Strategic Marketing, European Journal of Marketing and Industrial Marketing Management. Jay’s work with Gillian Sullivan Mort, [Professor of Marketing at La Trobe University], in social entrepreneurship, innovation and social value creation is internationally recognized and has made a notable impact in this field of research. Their paper titled ‘social entrepreneurship: A multi-dimensional model’ (2006) was cited in the Journal of World Business (JWB) as one of the 25 ScienceDirect hottest articles in 2010. This paper, along with two other papers have been cited as most downloaded in the JWB website. Jay has co-edited several special issues of internally reputed journals which include the Industrial Marketing Management special issue on ‘capabilities, innovation and competitive advantage’ (2011), Journal of World Business Special issue (2007) on the accelerated internationalization of born global firms and the International Journal of Non-profit and Voluntary Sector Marketing on non-profit competitive strategy (2008). Jay has undertaken leadership roles in regional and international conferences. For several consecutive years he chaired the ‘entrepreneurship, innovation and new product development’ track at the Australia New Zealand Marketing Academy (ANZMAC) conference and undertaken track and session chair roles in international conferences such as AMS World Marketing Congress and Academy of Management Conference.

Qualifications

  • Graduate Diploma in Project Management, S.Lanka
  • Doctor of Philosophy, The University of Queensland
  • Master of Business Administration, S.Lanka
  • Bachelor of Economics, S.Lanka

Publications

View all Publications

Supervision

View all Supervision

Publications

Book

  • Cateora, Philip, Graham, John, Mort, Gillian Sullivan, D'Souza, Care, Taghian, Mehdi and Weerawardena, Jay International marketing. Macquarie Park, N.S.W.: McGraw-Hill, 2008.

Book Chapter

  • Ranasinghe, Sudatta and Weerawardena, Jay (2009). Sri Lanka. In Léo-Paul Dana, Mary Han, Vanessa Ratten and Isabell M. Welpe (Ed.), Handbook of Research on Asian Entrepreneurship (pp. 297-306) Cheltenham, Glos, UK: Edward Elgar Publishing. doi:10.4337/9781781952658.00039

  • Mort, G. and Weerawardena, J. (2008). Social entrepreneurship: Advancing research and maintaining relevance. In Sargeant, A. and Wymer, W. (Ed.), The Routledge Companion to Nonprofit Marketing (pp. 209-224) Abingdon, Oxon: Routledge.

Journal Article

Conference Publication

  • Amarakoon, Upamali, Weerawardena, Jay and Verreynne, Martie-Louise (2013). HR innovation and competitive advantage: Towards an integrated framework. In: Southern Management Association: 2013 Meeting Proceedings. SMA 2013: Southern Management Association Annual Meeting, New Orleans, LA, USA, (936-936). 5-9 November, 2013.

  • Amarakoon, Upamali, Weerawardena, Jay and Verreynne, Martie-Louise (2013). HR innovation for competitive advantage: insights from Australia. In: Carolin Rekar Munro, Proceedings of the 3rd Annual International Conference on Human Resource Management and Professional Development in the Digital Age (HRM&PD 2013). HRM&PD2013: 3rd Human Resource Management and Professional Development in the Digital Age, Singapore, (25-28). 22-23 July, 2013. doi:10.5176/2251-2349_HRMPD13.09

  • Amarakoon, Upamali, Weerawardena, Jay and Verreynne, Martie-Louise (2013). Theorising about the role of HR innovation in the competitive advantage of firms. In: Per Davidsson, Conference proceedings: Australian Centre for Entrepreneurship Research Exchange Conference 2013. Australian Centre for Entrepreneurship Research Exchange Conference 2013, Brisbane, Australia, (). 6 - 8 February 2013.

  • Weerawardena, Jay, Sullivan Mort, Gillian, Liesch, Peter W., Knight, Gary and Salunke, Sandeep (2012). Capability presence in the newly internationalizing firm. In: Susan Feinberg and Tunga Kiyak, Proceedings of the 54th Annual Meeting of the Academy of International Business. AIB 2012 Annual Meeting, Washington, DC, United States, (232-232). 30 June - 3 July 2012.

  • Pathak, Kavita, Weerawardena, Jay and Tombs, Alastair (2012). Life beyond the valley of death: Market development for surviving the chasm in case of high-tech start-ups. In: IIML International Conference in Marketing: "Shaping the Future of Research in Marketing in Emerging Economies: Looking Ahead", Lucknow, India, (). 12- 14 January 2012.

  • Weerawardena, Jay, Liesch, Peter W., Sullivan Mort, Gillian, Knight, Gary and Salunke, Sandeep (2012). The newly internationalizing firm and its capabilities. In: Hussain Rammal, Fusion or Fracturing? Implications for International Business: Proceedings of the ANZIBA Annual Conference 2012. Australian and New Zealand International Business Academy Annual Conference (ANZIBA, 2012), Adelaide, Australia, (). 12-14 April 2012.

  • McDonald, Robert E., Weerawardena, Jay, Madhavaram, Sreedhar and Sullivan Mort, Gillian (2010). A sustainability typology for nonprofit organizations: Inherent challenges and normative strategies. In: Michael K. Brady and Michael D. Hartline, Marketing Theory and Applications. 2010 AMA Winter Educator's Conference, New Orleans, LA, United States, (127-127). 19-22 February 2010.

  • Weerawardena, Jay, Sullivan Mort, Gillian and Liesch, Peter (2010). Examining critical incidents to identify antecedents to early internationalization in born global firms. In: Tatiana Kostova and Tunga Kiyak, Proceedings of the 52nd Annual Meeting of the Academy of International Business. 2010 Academy of International Business: International Business in Tough Times, Rio de Janeiro, Brazil, (13-13). 25-29 June 2010.

  • Pathak, Kavita, Weerawardena, Jay and Tombs, Alastair (2010). Market development by high-tech firms: An examination of their encounters with the 'chasm' in reaching critical market segments. In: Academy of Indian Marketing International Conference on "Emerging Markets in the New World Order- the Paradigm Shift"., New Delhi, India, (). 16 - 18 December 2010.

  • Salunke, S., Weerawardena, J. and McColl-Kennedy, J. R. (2009). Conceptualising and measuring service innovation in project-oriented service firms. In: Tojib, D., Sustainable Management and Marketing: ANZMAC 2009 Conference Proceedings. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009, Melbourne, Australia, (1-6). 30 November - 2 December 2009.

  • Salunke, S., Weerawardena, J. and McColl-Kennedy, J. R. (2009). Examining the role of dynamic combinative capability and learning in service innovation-based performance in project-oriented service firms. In: Tojib, D., Sustainable Management and Marketing: ANZMAC 2009 Conference Proceedings. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009, Melbourne, Australia, (1-9). 30 November - 2 December 2009.

  • Salunke, S., Weerawardena, J. and McColl-Kennedy, J. R. (2008). Provider Service Logic: The generation and application of beneficiary-centric knowledge. In: Spanjaard, D., Denize, S. and Sharma, N., Australian and New Zealand Marketing Academy Conference 2008: Marketing: Shifting the Focus from Mainstream to Offbeat. Australian and New Zealand Marketing Academy (ANZMAC 2008), Sydney, Australia, (1-7). 1-3 December 2008.

  • Sullivan Mort, G., Weerawardena, J. and Liesch, P. (2008). Strategising for international market entry in born global firms: An analysis of narratives using Leximancer. In: Spanjaard, D., Denize, S. and Sharma, N., Australian and New Zealand Marketing Academy Conference 2008: Marketing: Shifting the Focus from Mainstream to Offbeat. Australian and New Zealand Marketing Academy (ANZMAC 2008), Sydney, Australia, (1-7). 1-3 December 2008.

  • Sullivan Mort, G., Weerawardena, J. and Williamson, B. (2007). Brand personality and the nonprofit heritage brand: A case study of Surf Life Savers Australia. In: DeMoranville, C. W., Academy of Marketing Science, World Marketing Congress, Verona, Italy, 2007. World Marketing Congress 2007, Verona, Italy, (199-204). 11-14 July, 2007.

  • Salunke, S., Weerawardena, J. and McColl-Kennedy, J. R. (2007). Conceptualizing the new service development based competitive strategy in project oriented service firms. In: C. W. DeMoranville, Academy of Marketing Science, World Marketing Congress, Verona, Italy, 2007. World Marketing Congress 2007, Verona, Italy, (139-139). 11-14 July, 2007.

  • Rutter, D., Weerawardena, J. and Coote, L. (2007). Rigidity and interdependency effects of learning capabilities. In: DeMoranville, C. W., Academy of Marketing Science, World Marketing Congress, Verona, Italy, 2007. World Marketing Congress 2007, Verona, Italy, (386-386). 11-14 July, 2007.

  • Weerawardena, J. (2007). The role of HR innovations in competitive strategy. In: People drive business: National HR Conference - 2007. National HR Conference - 2007, Institute of Personnel Management, Sri Lanka Inc., Colombo, Sri Lanka, (37-39). 19-20 June, 2007.

  • Ranasinghe, S. and Weerawardena, J. (2007). The role of leadership in innovation and competitiveness of export firms: A Sri Lankan perspective. In: Sohl, A., 8th International Research Conference on Quality, Innovation and Knowledge Management "Industry and Aademia Collaborating to Meet the Challenges of the Global Economy" Conference Proceedings. The 8th International Research Conference on Quality, Innovation and Knowledge Management, New Delhi, India, (40-40). 12-14 February, 2007.

  • Salunke, S., Weerawardena, J. and McColl-Kennedy, J. (2006). Conceptualising the role of dynamic learning capabilities sevice firm competitive strategy. In: Frontiers in Services 2006. 15th Annual AMA Frontiers in Service Conference, Brisbane, (). June 29 - July 2 2006.

  • Salunke, S. S., Weerawardena, J. and McColl-Kennedy, J. R. (2006). Conceptualising the service firm competitive strategy in hypercompetitive environments. In: Y. Ali and M. van Dessel, Advancing Theory, Maintaining Relevance. Australian and New Zealand Marketing Academy Conference (ANZMAC 2006) : Advancing Theory, Maintaining Relevance, Brisbane, Australia, (1-7). 4-6 December, 2006.

  • Coote, Len, Loxton, Rick and Weerawardena, Jay (2006). Examining the role of networking capability in small and medium firm internationalization. In: Proceedings of the 48th Annual Meeting of the Academy of International Business. The 48th Annual Meeting of the Academy of International Business: "From the Silk Road to Global Networks: Harnessing the Power of People in International Business", Beijing, China, (158-159). 23-26 June 2006.

  • Weerawardena, J. and Sullivan Mort, G. (2005). Environmental dynamics, learning and innovation in social enterprises: Some preliminary findings. In: C.W. DeMoranville, 2005 World Marketing Congress: Marketing in an Inter-connected World: Opportunities and Challenges. The 12th Biennial World Marketing Congress, Muenster, Germany, (). 6-9 July 2005.

  • Sullivan Mort, Gillian, Weerawardena, Jay and Ang, Choon Meng (2005). Networking capability and 'born global' exporters. In: Sharon Purchase, ANZMAC 2005 Conference Proceedings: Broadening the Boundaries. Australia and New Zealand Marketing Academy Conference (ANZMAC, 2005), Fremantle, WA, Australia, (136-143). 5-7 December 2005.

  • Gunaratne, Asoka and Weerawardena, Jay (2005). Predicting the course of small business internationalisation: An entrepreneurial marketing perspective. In: Sharon Purchase, ANZMAC 2005 Conference Proceedings: Broadening the Boundaries. Australia and New Zealand Marketing Academy Conference (ANZMAC, 2005), Fremantle, WA, Australia, (36-43). 5-7 December 2005.

  • Sullivan Mort, G. and Weerawardena, J. (2004). Competitive strategy in social enterprises: Some preliminary findings and marketing implications. In: G. Sullivan Mort, Nonprofit Marketing: Perspectives and Advances. Inaugural Australasian Nonprofit Marketing Conference, Canberra, (126-131). 23-24 September, 2004.

  • O'Cass, Aron, Weerawardena, Jay and Julian, Craig (2004). Industry structure in marketing strategy and brand performance. In: Jim Wiley and Peter Thirkell, Marketing Accountabilities and Responsibilities: ANZMAC 2004 Conference Proceedings. ANZMAC 2004: Australian and New Zealand Marketing Academy Conference, Wellington, New Zealand, (1-9). 29 November-1 December 2004.

  • Weerawardena, Jay (2004). Organisational innovation: A Proposal for measurement. In: Jim Wiley and Peter Thirkell, Marketing Accountabilities and Responsibilities: ANZMAC 2004 Conference Proceedings. ANZMAC 2004: Australian and New Zealand Marketing Academy Conference, Wellington, New Zealand, (-7). 29 November-1 December 2004.

  • Weerawardena, J. and Sullivan Mort, G. (2004). Social entrepreneurship: A grounded approach to theory development. In: J. L. Manuera-Aleman, Proceedings of the 33rd EMAC Conference: Worldwide Marketing. 33rd European Marketing Academy Conference (EMAC) Annual Conference 2004, Murcia, Spain, (). 18-21 May 2004.

  • Weerawardena, J., Sullivan Mort, G., Liesch, P. W. and Knight, G. A. (2003). Dynamic learning capabilities and internationalisation of born global firms: A conceptual model and research proposition. In: L. W. Malmskov and K. S. Jacobsen, MNC as a Knowing Organization: 29th Annual EIBA Conference Proceedings. European International Business Academy Conference 2003, Copenhagen, Denmark, (). 11-13 December, 2003.

  • Weerawardena, J. (2003). Exploring the role of learning capabilities in innovation-based competitive strategy. In: D. Simm, M. Easterby-Smith and B. Simpson, Organisational Learning and Knowledge: 5th International Conference. Organizational Learning and Knowledge Conference, Lancaster, UK, (). 30 May - 2 June, 2003.

  • Weerawardena, J. (2002). Market learning capability and sustained competitive advantage. In: R.N. Shaw, S. Adam and H. McDonald, ANZMAC 2002 Conference Proceedings. ANZMAC, Melbourne, (2041-2049). 2-4 December, 2002.

  • Weerawardena, J. and Coote, L. V. (2002). Measuring organisational learning capability. In: D.H. Nagao, 2002 Academy of Management Conference: Building Effective Networks. 2002 Annual Meeting of the Academy of Management, Denver, Colorado, (). 9-14 August, 2002.

  • Sullivan Mort, G., Weerawardena, J. and Carnegie, K. (2002). Social entrepreneurship: Towards conceptualization and measurement. In: W.T. Kehoe and J.H. Lindgren, 2002 AMA Educators' Proceedings: Enhancing Knowledge Development in Marketing. 2002 AMA Summer Marketing Educators Conference, San Diego, (5-5). 3-6 August, 2002.

  • Ratten, V. and Weerawardena, J. (2001). An investigation into functioning of strategic alliances in small freight forwarding firms. In: C. Massey and A.Cardow et al, Proceedings of the 14th Conference of the Small Enterprise Association of Australia and New Zealand. Creating Innovative Growth Companies, Wellington,N.Z., (296-304). 12-15th September,2001.

  • Weerawardena, J. (2001). The role of marketing capability in innovation-based competitive strategy. In: S.J.Crove and G.W. Marshall, 2001 AMA Educators' Proceedings: Enhancing Knowledge Development in Marketing. AMA Summer Educators' Conference, Washinton, DC,USA, (354-359). 11-14 August 2001.

  • Weerawardena, J. and Mort, G. (2000). Learning, innovation and competitive advantage in not-for-profit aged care marketing: A conceptual model and research propositions. In: A. O'Cass, Visionary Marketing for the 21st Century: Facing the Challenge. Australia and New Zealand Marketing Academics Conference ANMZAC 2000, Gold Coast, Queensland, (1387-1392). 28 Nov - 1 Dec, 2000.

  • Weerawardena, J., Coote, L. V. and Henderson, K. V. (2000). Organizational innovation and sustained competitive advantage: A conceptual model and research propositions. In: S. Havlovic, Academy of Management Proceedings and Membership Directory. Sixtieth Annual Meeting of the Academy of Management, Toronto, Canada, (38-39). 04-09 August 2000.

  • Weerawardena, J. (2000). Small firm competitive strategy: A conceptual model and research propositions. In: E. Douglas, ICSB World Conference Proceedings 2000. ICSB World Coference 2000, Brisbane Convention Centre, Brisbane, (). 07-10 June, 2000.

  • Weerawardena, J. (1999). A capability-based model of service innovation and sustained competitive advantage. In: J. R. McColl-Kennedy, A. Rowe, M. Hume and E. Manners, Proceedings of the International Services Marketing Conference /99: Unlocking the secrets to service success: Innovative thinking in technology, relationship management and the human interface. International Services Marketing Conference '99, Univ.of Qld, (48-50). April 5-7, 1999.

  • Weerawardena, J., Coote, L. V. and Henderson, K. V. (1999). The role of distinctive capabilities in organizational innovation and sustainable competitive advantage. In: J. Cadeaux and M. Uncles, Marketing in the Third Millennium: Proceeedings of ANZMAC'99. ANZMAC'99: Marketing in the New Millennium, Univ. of NSW, Sydney, (). November 28 - December 1, 1999.

  • Glen, W. and Weerawardena, J. (1996). Strategic planning practices in small enterprises in Queensland. In: Changing Business Relationships : Small Business Growth and Other Challenges - Proceedings of the Joint Seaanz and Iie Small Enterprise Conference 1996. Joint SEAANZ and IIE Small Enterprise Conference - Changing Business Relationships: Small Business Growth and Other Challenges, Fremantle, Australia, (119-133). September 1996.

Edited Outputs

Other Outputs

PhD and MPhil Supervision

Current Supervision

  • Doctor Philosophy — Principal Advisor

    Other advisors:

  • Doctor Philosophy — Joint Principal Advisor

Completed Supervision